Free Aesthetics Marketing Resources
Welcome to my free Aesthetics Marketing Resource Hub! This page is filled with practical, actionable resources to help aesthetic professionals market their businesses with confidence. Whether you're an esthetician, solo waxer, laser professional, or medspa owner, you'll find marketing resources to help you attract more clients, build stronger client relationships, and grow your business.
Free Esthetician Template Pack
Share these esti-approved quote templates as is, in a carousel or even use the quote text as your next text overlay for your treatment Reel!
Free Guide: The 5 Types of Content Every Esthetician Should Be Posting
Want more than just empty likes and email opens? This free guide breaks down the most overlooked 5 content strategies that actually boost bookings and sales, made specifically for estheticians.
More Resources for Estheticians & Aesthetic Pros
Esthetician Business & Marketing Book List
Explore my favourite marketing, sales, and mindset books for estheticians, hand-picked and reviewed. These are the reads that shaped how I run my own business and coach my clients.
Click Here for Meg’s Book Recs.
Esthetician Treatment Room Product Recommendations
Browse my go-to picks for building out a treatment space that keeps clients comfortable and coming back.
Click Here for Meg’s Treatment Room tool recs!
About the Creator
Hi! I'm Meg. My passion for this work comes from a personal place. After struggling with acne throughout my teens and early twenties, I experienced firsthand the powerful connection between skin health, confidence, and mental well-being. That journey is what first led me to the aesthetics industry.
With a degree in Communications specializing in Images and Persuasion, over 12 years of experience helping service-based businesses grow through marketing, and more than 8 years specializing in the aesthetics industry, I now help estheticians and medical aesthetic providers grow their businesses through strategic marketing education and content creation. My goal is to make content, sales psychology, and marketing feel practical, approachable, and effective.
My work has been featured in Skin Inc. Magazine, Dermascope, The Skin Games, and Les Nouvelles Esthétiques & Spa.
In 2021, I founded the Esti Content Club and Waxers Content Club (for solo waxers). Inside these memberships, aesthetic professionals get access to a growing library of strategic editable marketing content, in-depth marketing and sales training, and live support throughout the month to help them attract more clients and grow with confidence.
Everything you'll find in this Resource Hub reflects the same strategies I teach inside my memberships. I don't recommend anything I wouldn't share with the aesthetic professionals I coach myself.
Take what you need, save your favourites, and come back anytime.
Publications I have been featured in:
