The Esti Content Club

The most-trusted content and marketing membership for Estheticians looking to grow their following and bookings.

Est. 2021

A strong content strategy isn’t just posting graphics; it’s about having everything you need to attract, engage, and empower your followers to take action. With the Esti Content Club, you’ll get all the tools, strategies, and support to make your social media truly work for you.

The Esti Content Club provides you with stress-free marketing & content for $32/month.

Templates

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Captions

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Reels

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Stories

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Newsletters & SMS

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And More

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Every month - one week before the end of the month - you'll receive a new content pack for the month ahead.

It will include:

20+ ready-to-post skincare graphics. All with editable captions so you can stay consistent and on-brand in minutes.
Exclusive skincare illustrations. Stand out with custom graphics not available anywhere else (not even on Canva!).
Monthly newsletters and sms messages ready to edit and schedule. Pick from our library of emailers and sms campaigns, find the perfect message based on your goal.
Daily story sticker prompts. Plug-and-play story sticker ideas make it easier than ever to grow your engagement rate.
Content Calendar. So you never miss National Esthetician Day again. Use the Content Calendar to stay up to date with seasonal promo shifts, important content days, deadlines for local collaboration projects and more!
Easy to copy Reel examples. I pretend to be an Esthetician so you can easily watch, recreate and post!
and so much more!

Since social media moves so fast, this program now includes weekly:

Reel ideas with links.
TikTok ideas with links.
Relevant industry news to keep you in the know.
Trending Search Terms perfect for blogs, Pinterest pins and newsletters!

Estie, you need this like your clients need SPF!

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Member Love

You handle the treatment content, and we'll help you with the rest

More time for you, more time for your clients, more time for growth!

Types of graphics included:

Skincare Memes & Meme Carousels: Based on recent trending pop culture.
Easy to Edit Carousel Posts: Boost engagement by using storytelling strategies.
Strategic Educational Graphics: Empower your community to see the value in booking a facial treatment with you.
Creative Before & After Templates: Show off those stunning skin transformations while keeping your feed cohesive.

Community Building Posts: Create a deeper connection, build trust and increase comments and engagement.
Educational Skincare Charts & Scientific Skincare Illustrations: Boost saves with visually appealing posts using easy-to-understand terminology.
Fun product-focused Graphics: Sell more retail products by showcasing your products organically.

Easy to edit carousels? Say less!

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New Update!

Two formats are better than one. Each member gets access to both graphic formats. Pick the format which matches your brand!

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Edit your content in seconds!

Easily apply your branding colours, fonts and personality to the graphics in seconds. Keep your feed looking cohesive and professional.

What are you going to do with all your free time now that I’ll be creating 90% of your content?

You handle capturing the treatment content, I’ll handle the rest!

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This membership is perfect for the esthetician who doesn’t want to spend hours creating skincare graphics on Canva. With the caption prompts you won’t feel stuck when it comes time to publish your graphics too!
Yes! You do not have to sign up on the first of the month, feel free to join whenever you would like. :) When you sign up you'll be sent the current content pack for that month.
Yes! I specifically made these graphics with elements that are only available with the free Canva account. That means these designs will look perfect whether you have a free Canva account OR the paid Canva account! No Canva watermarks here!
If The Esti Content Club isn’t for you simply email Meghan at hello@meghanobrien.net before your next charge date to cancel. You are charged on the same day you signed up every month. It is each members responsibility to ensure they email to cancel before their next charge date.
All graphics are vailable in two styles. Each style provides graphics in Portrait sizing (1080 x 1350), and Reel / Pinterest sizing (1080x1920).
Trends move fast on social media. I want to make sure you have the most relevant content.
That is ok, all graphics are editable you can go in through Canva and change them to your language.

About The Creator

Hi! I'm Meghan, I am a lover of skincare, self-care and social media. With 10 years of marketing experience and a B.A. in Communications under my belt, I have helped thousands of Estheticians grow an engaged community ready to book.

I started this program in 2021 to help Estheticians who felt overwhelmed with their social content. My goal is to GROW your online community, and that doesn't mean posting JUST graphics anymore.

I value authenticity and embrace the power of sales psychology and emotion-based selling to help you grow an emotionally invested online community. This flows through the content and teachings I provide in this program.

Publications I’ve been featured in!

Content

Everything you need to show up online is done for you and awaiting your edits, reels, graphics, captions, emails, and SMS campaigns. Designed to help you stay consistent, visible, and booked.
Collaboration

Collaboration is baked into the Esti Content Club from monthly local collab ideas to engagement-boosting story stickers that spark conversation and connection with your community.
Community

Learn how to grow an engaged online community that actually books. Inside the Esti Content Club, you’ll also get access to monthly live calls & question board where you can connect, get support, and ask questions in real time.
Continued Education

Access on-demand esthetician marketing trainings and sales education through our growing educational portal. These video resources are designed to sharpen your content creation and strategy skills.