Welcome to The Esti Content Club, the content and marketing club for Estheticians looking to grow an engaged following and increase bookings.
Est. 2021
The Esti Content Club gives you the strategy, live support and hundreds of ready-to-share templates that make showing up online easier than ever. You’ll gain the monthly momentum and community you need to stay consistent with your marketing. All led by an industry-recognized sales & marketing expert.
Get ready, this is so much more than just a template library!
Member Love
Monthly Strategy & Content Calls
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Templates
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Captions
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Reels
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Stories
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Newsletters & SMS
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And More
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Monthly Strategy & Content Calls | Templates | Captions | Reels | Stories | Newsletters & SMS | And More |
Just edit, schedule & relax.
What can you expect when you join The Esti Content Club?
Monthly Live Group Calls
Strategy call hosted by Meg or Meg + an industry guest 👀 every single month. Replays are available for all members.Access to the ever-growing educational video library, because success doesn’t come from just content; you need strategic education as well. You'll be taught by Meg and some very special guests!
The ECC Template Library
Gain access to 400+ strategic social media post templates ready for you to share!
Weekly Reels & TikTok trends + relevant industry articles to keep you on top of your game and informed. Delivered straight to you every Monday!
Content Calendar
Never miss key dates or promo opportunities.Daily Story Sticker Prompts
Plug-and-play ideas that grow your engagement and spark real convos.
Growth Strategies, live chats and Q&A sessions with an 11+ year industry pro. Feel supported by popping in to any of the 2 monthly support calls. Ask Meg any questions that have been on your mind, co-work with Meg or let’s do a content audit.
Easy to Edit Carousel Posts
Boost engagement by using storytelling strategies.
Easy-to-Copy Reel Examples
Watch, recreate, and post, no overthinking required.Monthly Email & SMS Templates
Pre-written and ready to schedule for promos, check-ins, and sales.Exclusive Skincare Illustrations
If skincare illustrations are your vibe, you’ll get access to custom designs not found anywhere else (not even on Canva!).
Ready to Post Content 🤝 Strategy + Live Education
The marketing education you wish they taught in esthetics school.
✨ Proudly nominated for Best Subscription in Dermascope’s 2025 Aestheticians’ Choice Awards.
A sneak peek into the Member Portal
Two formats are better than one.
All members get access to both graphic formats. Pick the aesthetic that matches your brand! (Yes, all designs included are available in the two formats)
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About The Creator
Hi, I’m Meghan, the go-to marketing expert for estheticians ready to grow and break free of the marketing overwhelm.
With 10+ years of marketing experience, a B.A. in Communications specializing in Images and Persuasion, I’ve helped thousands of estheticians grow loyal, engaged communities that actually convert.
I created The Esti Content Club in 2021 for estheticians who were posting with zero strategy, feeling stuck, and seeing little to no return. Since then, this membership has become the go-to content and coaching resource for ambitious estheticians around the world.
My specialty? Sales psychology and emotion-based selling — so your content doesn’t just get seen, it moves your audience to book and buy. Everything I teach is rooted in connection, strategy, and results.
You may have seen my work featured in top industry publications like Skin Inc., Dermascope, and more.
Esti, you need this like your clients need SPF!
Why The Esti Content Club Works
🧠 Rooted in emotional marketing, not just trends, so your content builds connection and drives action
💬 Designed to spark real conversations with followers, not just surface-level engagement
📅 Keeps you visible and selling consistently without ever feeling pushy or “salesy”
🤝 Combines strategy and content, because without both, you’ll get likes, not sales
Every member gets access to monthly live calls focused on strategy and content creation. All strategy calls, like the one below (a member favorite!), are recorded so you can watch the replay whenever it works for you.
You’ll learn the content, marketing, and sales skills you wish they taught in school, plus insider insights from Meg, an industry-recognized expert with 10+ years of experience in marketing and some amazing special guests!
The Esti Content Club was made for Estheticians like you.
No more guesswork. Just ready-to-edit content, strategy and support, so you can finally grow online without burning out offline.
Frequently Asked Questions
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I started The Esti Content Club back in 2021 to help beauty pros finally get on top of their content and marketing, without the burnout. Whether you’re a:
• Licensed Esthetician
• Medical Esthetician
• Skincare Specialist
• Nurse Injector
• Solo Spa OwnerThis is the content club for you. Strategy, support, and done-for-you content at your fingertips ✨
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Most memberships hand you templates. I hand you tools to grow with intention.
The Esti Content Club was created by an esthetics industry marketing expert (that’s me—Meg 👋), with 10+ years of experience helping estheticians build online communities that are emotionally invested and ready to book. I’ve taught thousands of estheticians how to show up with confidence using emotional marketing, sales psychology, and strategy that feels aligned, not forced.
I’ve been featured in leading industry publications like Skin Inc. and Dermascope, and The Esti Content Club was nominated for Best Subscription in the 2025 Dermascope Aestheticians’ Choice Awards.
This isn’t just Canva templates. It’s coaching, community, and consistent support designed to help you feel clear, confident, and in control of your content.
This isn’t just about posting.
It’s about creating a connection that leads to more facial treatment bookings, retail sales and online opportunities! -
The Esti Content Club membership is licensed for one business only. If you plan to use the content for more than one brand, we offer the ECC Manager Plan, designed for social media managers and agencies managing multiple businesses.
For details on the Manager Plan please reach out via email here. I’ll be happy to walk you through the best option for your needs.
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That’s exactly what this membership is for. The Esti Content Club gives you plug-and-post content and a plan, so even if you’ve fallen off track before, you’ll have everything you need to stay visible and come back with confidence.
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Yes! I specifically made these graphics with elements that are only available with the free Canva account. That means these designs will look perfect whether you have a free Canva account OR the paid Canva account! No Canva watermarks here!
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No worries at all! If The Esti Content Club isn’t the right fit for you, just send an email to hello@meghanobrien.net before your next charge date to cancel.
You’re billed on the same day each month based on your sign-up date, so make sure to email before that to avoid being charged. I want this to feel supportive for you, so if you ever have questions, reach out.
Do any of these situations feel familiar?
👉 You’re constantly behind on content, even though you want to show up.
👉 You’re amazing at what you do, but your feed doesn’t reflect that.
👉 You dread opening Canva because you're tired of starting from scratch.
👉 You’ve bought templates before… but they never came with a strategy.
👉 You’re ready to grow, but posting feels like just another thing on your to-do list.
Edit your content in seconds!
You’ve got laundry, a running to-do list and client emails that are burning a hole in your inbox. You don’t have time to fuss over your content. Easily apply your branding colours, fonts and personality to the graphics in seconds. Keep your feed looking cohesive and professional.
More Member Love
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Content
Everything you need to show up online is done for you and awaiting your edits, reels, graphics, captions, emails, and SMS campaigns. Designed to help you stay consistent, visible, and booked.
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Collaboration
Collaboration is baked into the Esti Content Club from monthly local collab ideas to engagement-boosting story stickers that spark conversation and connection with your community.
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Community
Learn how to grow an engaged online community that actually books. Inside the Esti Content Club, you’ll also get access to monthly live calls & question board where you can connect, get support, and ask questions in real time.
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Continued Education
Access on-demand esthetician marketing trainings and sales education through our growing educational portal. These video resources are designed to sharpen your content creation and strategy skills.
Editable carousels, retail-focused graphics, skincare illustrations, Reels, newsletters AND marketing strategy calls?
It’s the whole package!
Even More Member Love
You're not in this alone anymore.
Whether you’re a solo esthetician, part of a growing spa team, or working in a medical aesthetics setting, creating consistent content shouldn’t fall entirely on your shoulders.
The Esti Content Club gives you ongoing support, access to hundreds of ready-to-post templates, monthly strategy calls, and marketing tools that make showing up online easier and way more effective.
It’s like having a marketing bestie in your back pocket who actually gets what it’s like to be in the treatment room and building a brand (or managing one!).
I’m so excited to work with you!
-Meg
🇨🇦 If you live in Canada, please use code maple20