The Waxers Content Club

The content and marketing membership for Waxers looking to grow their following, boost their bookings, and show their clients the true magic of smooth skin.

Est. 2021

Since 2021, the Waxers Content Club has been the go-to membership for busy waxers who want to grow their community and highlight the magic of smooth, confidence-boosting results. Inside, you’ll find ready-to-post monthly content that’s designed to book more new waxing appointments, rebook current clients, and increase retail sales.

The Waxers Content Club provides you with stress-free marketing & content for $29/month.

Templates

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Captions

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Reels

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Stories

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Newsletters & SMS

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And More

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Templates | Captions | Reels | Stories | Newsletters & SMS | And More |

Every month - one week before the end of the month - you’ll get a fresh content pack designed just for waxers, ready to help you grow your bookings and boost your brand.

It will include:

  • Ready-to-post waxing graphics with fully editable captions. Stay consistent, stay on-brand, and stand out in minutes.

  • Exclusive waxing illustrations created for smooth skin pros like you. Unique, pro-level graphics you won’t find on Canva.

  • Pre-written emails and SMS campaigns that you can tweak and send out fast. Whether you’re focused on pre-summer promotions or rebooking reminders, we’ve got you covered.

  • Daily story sticker prompts. Crafted to boost your engagement and spark conversations with your dream clients.

  • A monthly content calendar so you’re always ahead of key waxing days, seasonal promos, and even local collabs, no more last-minute scrambles.

  • Reel examples and ideas made for waxers. Watch my example, easily recreate in minutes, and post with confidence, even if you’re camera-shy!

  • Strategies to Boost Your Bookings and Followers. Today’s marketing goes beyond flashy graphics and trending Reels. It’s about having a clear strategy to attract the right audience and turn those views into real bookings. Build your local authority and see real results from your marketing efforts—more confident bookings and stronger client loyalty.

  • Monthly Live Group Call. Bring your questions to our monthly Glow Session, a dedicated time to boost your strategy and sharpen your sales and marketing skills. If you can’t make it live, replays are available for all members.

  • And so much more to keep your wax biz growing!

Because the world of social media moves fast (and smooth skin season is always in!), the Waxers Content Club now includes key updates every single week:

  • Reel ideas with direct audio links to save you time and keep your waxing videos trending.

  • TikTok ideas with direct sound links tailored for smooth skin pros, because your clients are scrolling there too!

  • The latest industry news and insights to help you stay ahead of the curve and keep your brand voice fresh.

  • Trending search terms that are perfect for writing waxing-focused blog posts, creating eye-catching Pinterest pins, and crafting engaging newsletters.

Smooth skin, booked clients and no content stress! ✌️

Member Love

Screenshot of an email testimonial from an esthetician sharing client growth, content strategy success, and appreciation for the Esti Content Club marketing resources.
Screenshot of a text message testimonial from an esthetician expressing gratitude for help with signing up for the Esti Content Club and appreciation for improved engagement on social media.
Screenshot of a social media comment from an esthetician sharing success in growing followers and creating content using the Esti Content Club’s marketing templates.
Screenshot of a text message from an esthetician expressing appreciation for marketing support from the Esti Content Club, mentioning how it reduced stress in social media management.
Screenshot of a text conversation between estheticians appreciating hand-drawn pictures in the Esti Content Club’s editable skincare graphic templates.
Screenshot of a Facebook comment recommending the Esti Content Club’s marketing membership for Estheticians.
Screenshot of a social media comment from an Esthetician member praising the Esti Content Club’s content creation resources for helping save time.
Screenshot of a social media comment praising esthetician marketing graphics from the Esti Content Club, with visible profile picture, comment text, reply options, and a heart icon for likes.

You handle snapping that pre and post wax content, and we'll help you with the rest!

More time for you, more time for your clients, more time for growth!

Types of graphics included:

Four skincare infographic slides from the Esti Content Club educational graphic series, covering UV skin impact, physical vs chemical sunscreens, skin aging signs, and tips to boost cell turnover with exfoliation.
Four slides of skincare infographic tips from the Esti Content Club, including guidance for lip pimples, loofah use, red light therapy benefits, and skin type descriptions.
Four humorous skincare memes from the Esti Content Club, using pop culture scenes to poke fun at beauty and skincare routines, featuring a frog reflection joke.
Four graphic slides on skincare and aging signs. The first slide lists signs of aging with most visible to least visible. The second slide advises avoiding mixing citrus with sun exposure, showing images of citrus fruits. The third slide presents fou
Four-panel Valentine’s Day card graphic from the Esti Content Club, featuring humorous text about skincare, a gingerbread house, chocolates, and a cupcake spelling out ‘Book Your V-Day WAX.’
A four-panel illustration with beauty and celebration themes. The first panel shows a woman in a white dress holding flowers with the text 'Pre-Wedding Skincare Tips.' The second panel depicts a person dipping their toes in a swimming pool with a dri
Four illustrated social media posts related to skincare and personal development. The first shows a roller coaster with the caption "Getting off the skin care roller coaster". The second describes steps to achieve skincare goals, with a staircase ill
A four-panel graphic promoting self-care and stress relief through facial relaxation. The top-left panel shows an elderly woman with gray hair smiling gently, touching her neck with one hand. The top-right panel features a bed with text about the imp

  • Waxing Memes & Fun Carousels: Tap into trending pop culture to keep your audience entertained and engaged.

  • Easy-to-Edit Carousel Posts: Save time and boost engagement by sharing stories that highlight your waxing expertise.

  • Educational Waxing Graphics: Help your clients understand the benefits of regular waxing and how it supports skin health.

  • Creative Before & After Templates: Showcase the smooth results and glow that waxing can deliver while keeping your feed cohesive.

  • Community Building Posts: Build trust and deeper connections with your followers to encourage comments and rebookings.

  • Educational Waxing Charts & Waxing Illustrations: Use easy-to-understand visuals to show the benefits of consistent waxing and pre/post-care.

  • Product-Focused Graphics: Promote your retail waxing and aftercare products in a way that boosts sales naturally and keeps clients coming back.

Easy to edit carousels? Say less!

New Update!

Two graphic formats are better than one. Each member now gets access to both waxer graphic formats. Pick the format which matches your brand!

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Esthetician content collage from the Esti Content Club, featuring summer skincare tips, stress-level graphs, and skincare checklists for esthetician marketing.

Edit your content in seconds!

Effortlessly tweak your graphics to match your brand’s colors, fonts, and personality. Keep your feed looking smooth, professional, and ready to book clients, all in just a few clicks.

What will you do with all the extra time now that I’m creating 90% of your monthly content?

You focus on creating smooth, confident results, I’ll handle the rest!✨

  • The Waxers Content Club is perfect for solo waxers, waxing studio owners, and estheticians who want to boost their bookings, retail sales, and client loyalty without spending hours on social media. Whether you're new to waxing or an experienced pro, the WCC has plug-and-play content to help you show up confidently and consistently online.

  • Yes! The Waxers Content Club is open for enrollment all month long. Start when you’re ready and unlock immediate access to your monthly content pack.

  • No! I specifically made these graphics with elements that are only available with the free Canva account as well as custom hand-drawn waxing illustrations and elements. That means these designs will look perfect whether you have a free Canva account OR a paid Canva account! No Canva watermarks here!

  • No worries! You can cancel your membership at any time — no questions asked. Plus, you’ll still have access to the content you downloaded during your active subscription.

    To cancel email Meghan at hello@meghanobrien.net before your next charge date to cancel. You are charged on the same day you signed up every month.

    It is each member’s responsibility to ensure they email to cancel before their next charge date.

  • All graphics are provided in two styles. Each style provides graphics in Portrait sizing (1080 x 1350), and Reel / Pinterest sizing (1080x1920).

  • No problem! The graphics and templates can be customized in Canva to any language you prefer. Use your brand’s voice and the language your clients love to make the content truly yours.

  • As soon as you join, you’ll receive an email with a link to your member portal. You’ll be able to download and use your monthly content pack right away!

About The Creator

Esthetician social media marketing coach Meghan O'Brien Marketing with Meg in her workspace, showing an Instagram profile preview and digital marketing materials for esthetician content planning.

Hi! I'm Meghan, I am a lover of skincare, self-care and social media. With 10 years of marketing experience and a B.A. in Communications under my belt, I have helped thousands of Waxers and Estheticians grow an engaged community ready to book.

I launched the Waxers Content Club in 2021 because I saw how overwhelming it could be for waxers to keep up with social media. My goal? To help you GROW your online community, and that doesn’t just mean posting graphics.

I value authenticity and embrace the power of sales psychology and emotion-based selling to help you grow an emotionally invested online community. This flows through the content and teachings I provide in this program.

Publications I’ve been featured in!

  • Content

    Everything you need to show up confidently online is done for you and ready for your edits, Reels, graphics, captions, emails, and SMS campaigns. Designed to help you stay consistent, visible, and get clients booked for their next wax appointment.

  • Collaboration

    Collaboration is baked into the Waxers Content Club with monthly local collab ideas, engagement-boosting story stickers, and monthly live calls that bring all members together. Spark conversation, build connections, and find inspiration from fellow waxers and your community.

  • Community

    Learn how to grow an engaged online community that trusts you with their skin and comes back for their next wax. You’ll also get access to monthly live calls and a question board where you can connect, share, and ask questions in real time.

  • Continued Education

    Access on-demand marketing trainings and waxing-focused sales tips through the educational portal. These resources are designed to sharpen your content creation skills and help you become the go-to waxer in your community.

“I’m ready to say goodbye to my monthly social media stress!”

More Member Love

Screenshot of an email conversation discussing feedback on the Esti Content Club’s content and education for estheticians, including mentions of editable graphics, captions, social media, skintones, hairstyles, and representation.”
Screenshot of a text message testimonial from an esthetician with a pink heart emoji, sharing excitement about getting access to the Esti Content Club’s marketing content again.
Screenshot of a social media comment from an esthetician with a profile picture of a woman, expressing how she recently started using the Esti Content Club’s graphics and loves them.
Screenshot of a social media comment from an esthetician describing how the Esti Content Club has been a social media lifesaver.
Screenshot of a text message from an esthetician praising the Esti Content Club’s email and text marketing templates, with emojis of a flame and a smiling face.
Screenshot of a text message conversation from an esthetician expressing gratitude for the Esti Content Club’s support, mentioning business and affiliate opportunities, with emojis of a pink heart and a smiling face with starry eyes.
Screenshot of a messaging conversation with a dark mode interface, showing a message from an esthetician expressing excitement about joining the Esti Content Club.
Screenshot of a text message from an esthetician praising the Esti Content Club’s social media marketing strategies, mentioning weekly relevance reports, post variety, and successful reel results.

Just Edit, Schedule and Relax!

All waxing illustrations come with multiple skin tone variations.

Even More Member Love

Screenshot of a positive review message from an esthetician to the Esti Content Club’s content creator, thanking them for help and expressing excitement about the resources.
Screenshots of social media comments from an esthetician expressing excitement for the Esti Content Club’s monthly event and April schedule, with emojis and a profile picture.
Screenshot of a text message testimonial from a member of the Esti Content Club, saying ‘Of course! Thank you for always finding new ways to make my life 1000x easier!’ with black, smiling, and red heart emojis.
Screenshot of a text message from an esthetician expressing gratitude for the Esti Content Club’s content and holiday wishes, with a small profile picture of a woman and a red heart emoji.
Testimonial of an Esthetician member of the Esti Content Club who is excited to join.
Screenshot of a message from an esthetician expressing gratitude for the Esti Content Club, mentioning time saved when creating social media content and improved Instagram engagement.
Screenshot of a message from the Esti Content Club, thanking an esthetician for feedback and mentioning analytics and top social media post performance.
Screenshot of an email message with the subject line ‘Re: Content,’ discussing gratitude, solo esthetician experience, and appreciation for a skincare idea that saved the member of the Esti Content Club time.