Best Booking Platforms for Estheticians in 2025: A Comprehensive Guide
In the ever-evolving beauty industry, having the right booking platform is crucial for estheticians to manage appointments, offer memberships, and sell service packages efficiently. This guide delves into the top booking platforms, highlighting their features, pricing, and capabilities to support your business growth.
1. GlossGenius
Best for: Solo estheticians seeking an all-in-one, user-friendly platform with a premium client experience.
Key Features:
Beautifully designed booking pages.
Integrated POS and payment processing.
Automated reminders and confirmations.
Inventory and expense tracking.
Memberships & Packages: GlossGenius offers the ability to create service packages and memberships, allowing clients to purchase bundled services or recurring treatments.
Pricing: Plans start at $24/month.
Free Trial: Yes.
I am actually a GlossGenius Partner! I think it’s one of the best booking platform options. To get started with GlossGenius, click here.
2. Vagaro
Best for: Estheticians and salons looking for robust features, including advanced marketing tools and membership management.
Key Features:
Comprehensive appointment scheduling.
Customizable service menus.
Email and SMS marketing campaigns.
Client management and reporting tools.
Memberships & Packages: Vagaro allows businesses to create and manage memberships with recurring billing, as well as sell service packages online and in-store.
Pricing: Starts at $25/month.
Free Trial: Yes.
Best for: New or solo estheticians seeking a free, straightforward booking solution with integrated payment processing.
Key Features:
Online booking and calendar management.
Integrated POS system.
Automated reminders and confirmations.
Client profiles and history tracking.
Memberships & Packages: While Square Appointments doesn't natively support memberships, it allows for the creation of service packages through its POS system.
Pricing: Free for individuals; paid plans available for teams.
Free Trial: Yes.
4. Fresha
Best for: Estheticians seeking a commission-based platform with no monthly subscription fees.
Key Features:
Online booking and calendar management.
Integrated payment processing.
Client management and reporting tools.
Marketing tools and promotions.
Memberships & Packages: Fresha enables businesses to offer memberships and service packages, allowing clients to purchase bundled services or recurring treatments. A
Pricing: No monthly subscription; charges apply per transaction.
Free Trial: Yes.
Best for: Estheticians desiring a customizable scheduling solution with robust features for packages and subscriptions.
Key Features:
Online appointment scheduling.
Customizable intake forms.
Automated reminders and follow-ups.
Integration with various calendars and payment processors.
Memberships & Packages: Acuity supports the sale of service packages and subscriptions, allowing clients to purchase multiple sessions or recurring services.
Pricing: Plans start at $16/month.
Free Trial: 7-day free trial available.
Selecting the right booking platform is pivotal for streamlining your esthetics business operations. Consider your specific needs, such as membership management, package offerings, and budget constraints, to choose the platform that aligns best with your goals.
