100 Instagram Hooks for Estheticians

May 29

If you're an esthetician using Instagram to promote your business, you already know how important the first few seconds of your post are. Whether it's a Reel, carousel, or caption your hook determines whether someone keeps scrolling… or stops and actually reads.

And in today’s fast moving feed? You’ve got maybe 1–2 seconds to capture attention.

That’s where this post comes in. Below are 100 Instagram hook ideas specifically written for estheticians to help you:

Grab attention right away
Educate and connect with your audience
Increase engagement
Get more clicks to your booking link

These are perfect for tips, myth-busting, and expert content.

"Most people are doing this wrong—and it’s ruining their skin…"
"Here’s why your skincare routine isn’t working."
"Don’t make this mistake before your facial!"
"What I wish every client knew about SPF…"
"Let’s talk about something your cleanser isn’t telling you."
"You’ve probably never heard this skincare tip—but it works."
"Yes, estheticians get breakouts too. Here’s what I do when I get one…"
"This is why you’re still breaking out, even with a good routine."
"Ever wonder what estheticians actually use on their own skin?"
"The skincare ingredient I wish more people would stop using."

These make people stop scrolling because they have to know what you're talking about.

11. "You’ll never guess what I found in a client’s skincare bag…"

12. "This one habit is quietly damaging your skin."

13. "Here’s what I noticed after 30 facials in one week…"

14. "I stopped using this product and here’s what happened."

15. "A client told me this—and I couldn’t believe it! 16. "This tiny tweak made a HUGE difference in my client’s skin."

17. "Want to know what really happens during a professional facial?"

18. "Most people have no idea what this ingredient actually does."

19. "I’ve been an esthetician for 6 years—here’s what I’ve learned about skin."

20. "The secret to glowing skin isn’t what you think…"

Great for myth-busting or calling out bad habits.

21. "Stop doing this after your facial—seriously."

22. "Stop wasting money on these products."

23. "Stop skipping this step in your routine—it’s costing you results."

24. "Stop comparing your skin to filtered photos.

25. "Stop thinking acne means your skin is dirty."

26."Stop booking facials only when you break out."

27."Stop buying skincare from TikTok trends before you read this."

28. "Stop expecting one facial to fix years of skin damage."

29. "Stop following skincare advice from people who aren’t professionals."

30. "Stop using this product combo—it cancels itself out.

These make followers feel seen and understood.

31. "Tired of your skin not listening to your routine?"

32. "If you're over 30 and still breaking out, this is for you."

33. "This is for anyone who’s ever felt overwhelmed in the skincare aisle."

34. "Feel like nothing ever works on your skin?"

35. "If you have 5+ products but still don’t know what’s helping—you’re not alone."

36. "Want a facial that actually gets results, not just vibes?"

37. "If you’ve never had a professional skin consult… start here."

38. "This post is for the person who wants clear skin but doesn’t know where to start."

39. "Estheticians: If you’re struggling to grow on Instagram—this tip is gold."

40. "Skin clients always ask me this—and here’s what I tell them.

Perfect for …Reels, before/after posts, and tutorials.

41. "How to get glowing skin before your next big event."

42. "3 steps to reduce redness—fast."

43. "The facial treatment that cleared this client’s skin in 4 weeks."

44. "How to get more consistent results from your skincare routine."

45. "A facial that works even if you’ve tried everything else."

46. "This tip will help your products absorb better—instantly."

47. "Want smoother, clearer skin in 30 days? Try this."

48. "A simple change that can help you wake up with hydrated skin."

49. "The fastest way to calm a breakout without over-drying."

50. "This pre-event skincare routine never lets me down."

Let followers see your real, human side.

51. "A day in the life of an esthetician looks like this…"

52. "Here’s what’s really inside my facial cart."

53. "My favorite part of being an esthetician? It’s not what you’d expect."

54. "Come spa-prep with me before a full day of clients!"

55. "Here’s how I unwind after a long day of facials."

56. "When I opened my first treatment room, I had no idea what I was doing."

57. "This used to make me nervous during treatments—until I learned this."

58. "Behind every great glow-up? A whole lot of this…"

59. "Packing up client goodie bags like…"

60. "5 things you’ll always find in my treatment room."

Use these to position yourself as relatable and reliable.

61. "I’m not here to judge your skincare routine—I'm here to help it work better."

62. "My clients don’t need perfect skin—they need real support."

63. "You don’t have to know it all. That’s what I’m here for."

64. "Skincare isn’t one-size-fits-all, and neither are my treatments."

65. "There’s a difference between professional advice and internet advice."

66. "It’s okay to ask questions. That’s how you learn!"

67. "If no one’s told you this lately: your skin is allowed to have bad days."

68. "I see you doing your best. Let me help make it easier."

69. "Clear skin is a journey—not a race."

70. "Your skin doesn’t need perfection. It needs consistency."

Great for boosting saves, shares, and comments.

71. "Save this post for your next skincare shopping trip!"

72. "Tag a friend who needs this reminder."

73. "Comment if you’ve ever done this…"

74. "Which one are you—Team Foam Cleanser or Team Cream Cleanser?"

75. "Guess what ingredient I’m talking about… (hint: it’s hydrating AF)"

76. "Ever made this skincare mistake? You’re not alone!"

77. "Share this with someone who’s over-exfoliating."

78. "Drop a if your skin loves hydration!"

79. "I want to know—what’s your biggest skincare struggle?"

80. "Would you try this treatment? Yes or no?"

Perfect for shifting mindset or challenging beliefs.

81. "Here’s the truth about 'glass skin' no one talks about…"

82. "Skincare isn’t just about looks—it’s about confidence."

83. "Why the perfect skincare routine won’t matter if you skip this step…"

84. "The most effective routines are the simplest ones."

85. "Healing your skin also means healing your habits."

86. "You don’t need more products—you need better education."

87. "Your skin’s not being stubborn. It’s sending you a message."

88. "Sometimes, the best glow-up is ditching the pressure to be flawless."

89. "You don’t need to do everything—just the right things."

90. "Healthy skin doesn’t always mean clear skin. Let’s talk about it."

For consistent content without reinventing the wheel.

91. "This week’s skincare tip: [insert quick tip]"

92. "Client highlight of the week "

93. "Here’s what’s new at the spa this month!"

94. "Question of the week: [insert common skincare Q]"

95. "Treatment spotlight: [service name]"

96. "Behind the scenes at the spa today…"

97. "One thing I’m loving this month: [product/treatment]"

98. "What’s in my esthetician bag today?"

99. "Monthly skincare mantra: [insert quote]"

100. "This week’s openings! Book your glow

With these 100 Instagram Hooks at your fingertips, you’ll never run out of ways to connect with your audience, showcase your expertise, and grow your esthetic business online. Whether you’re educating, inspiring, or simply sharing your journey, consistent and thoughtful content can set you apart and build lasting client relationships.

Need more help with creating content? I’ve got you! Since 2021, I’ve been running the most-trusted content and marketing membership for Estheticians and Waxers! To learn more, click the links. 👇