10 Easy Ways to Soft-Sell Your Holiday Gift Sets (Without Feeling Salesy)
The holiday season can bring up a lot for spa professionals.
Pressure. Comparison. That weird pang in your stomach right before you hit “share” on a story promoting your gift sets.
If you’ve ever thought, “I don’t want to sound pushy” or “What if this feels too salesy?” You’re not alone.
Here’s the reframe I want you to carry into this season:
Selling is not pushing. Selling is guiding.
When you talk about your services or holiday gift sets, you’re showing up for clients who are already in a decision-making mindset. Your products and treatments genuinely change how people feel in their skin. Staying quiet doesn’t serve them — clarity does.
If this mindset shift feels hard, there’s a training inside The Esti Content Club and The Waxers Content Club called The Art of Selling Daily that breaks this down beautifully. It’s designed for service providers who want to sell with confidence and care, not pressure.
Now let’s get practical.
Below are 10 gentle, value-led ways to talk about your holiday gift sets in your Instagram Stories, captions, and even in-treatment conversations — so clients feel supported, not sold to.
10 Easy Ways For An Esthetician To Talk About Their Holiday Gift Sets
1. Make it about ease
“If you love simple, thoughtful gifts, these sets were curated to make your holiday shopping stress-free.”
You’re selling relief, not products.
2. Decide for them
“If you have a skincare-obsessed friend, this is the bundle I’d recommend.”
Clients want guidance. Decision fatigue is real.
3. Highlight a trend you’re seeing
“This year, a lot of clients are choosing meaningful, wellness-based gifts. Here are a few options you can grab.”
Social proof without sounding salesy.
4. Connect it to a seasonal need
“If you want glowing skin and a simplified routine for winter, this bundle has you covered.”
Specific problem. Clear solution.
5. Call out popular use cases
“This is the set clients keep grabbing for Secret Santa and teacher gifts — so cute and so practical.”
You’re helping them visualize the gift.
6. Normalize gift cards
“If you’re shopping for someone hard to buy for, a gift card always fits.”
Sometimes the simplest option needs permission.
7. Share your personal pick
“Here’s what I’d personally choose if you want something hydrating, winter-safe, and universally loved.”
Your opinion carries weight — use it.
8. Recommend a routine
“This is the routine I’d recommend for anyone dealing with dryness or dullness this season.”
Routine language feels consultative, not sales-driven.
9. Pair products with experiences
“If you’re gifting experiences this year, pair this set with a facial gift card for the ultimate glow.”
Layering value increases perceived impact.
10. Invite conversation
“If you want help choosing the right set for someone on your list, message me — I love curating the perfect gift.”
This turns selling into service.
Why Soft-Selling Works So Well
These approaches work because they:
Focus on helping, not pushing
Highlight emotional ease and convenience
Offer clear recommendations (clients love recommendations)
Build trust and reduce decision fatigue
You’re not convincing someone to want something they don’t need.
You’re guiding someone who’s already looking for a solution.
Rooting for You This Season
You’re allowed to sell with confidence.
You’re allowed to talk about your offers.
And you’re allowed to make this season profitable and aligned.
Rooting for your success this holiday season 🤍
If you want support with content, messaging, and selling in a way that feels natural, that’s exactly what The Esti Content Club and The Waxers Content Club are built for.