100 Content Ideas for Waxers

May 29

If you're a waxer trying to grow your business online, showing up consistently on Instagram (or any platform) can feel like a full-time job. The hardest part? Knowing what to post.

Whether you're new to content or just burnt out from thinking of ideas every week, this post is your cheat sheet. Below are 100 content ideas specifically for waxing professionals, to help you build trust, get discovered, and turn followers into booked clients.

These ideas help inform your audience and position you as an expert.

What to expect at your first waxing appointment
How long your hair should be before waxing
Shaving vs. waxing: Pros & cons
How often should you really get waxed?
Can you wax on your period? (Yes—explain why or why not)
What not to do before a wax
What not to do after a wax
Do’s and don’ts of post-wax care
How to prevent ingrown hairs
The truth about waxing pain
What causes irritation after waxing?
Why consistency is key in waxing
How long waxing results actually last
Waxing while pregnant—what to know
Why exfoliating matters for waxing results

Pull back the curtain and show the magic behind your services.

16. Wax room tour

17. What’s in your wax cart

18. Before a full day of appointments

19. Sanitizing your space between clients

20. Restocking your favorite products

21. Waxing station setup

22. Wax pot cleaning day

23. A day in the life of a waxer

24. Morning prep routine

25. Creating a calming environment for clients

Perfect for short-form content that educates and entertains.

26. Client walk-in to glow-up transformation

27. “What clients think waxing looks like vs. reality”

28. Time-lapse of a Brazilian wax (with permission)

29. “Client reactions be like…” (funny or honest)

30. Reels with trending audio + waxing twist

31. Your waxing playlist

32. Step-by-step of a brow wax

33. Packing a client goodie bag

34. Answering FAQs in voiceover format

35. “Waxing myths I hear all the time…”

Show results and transformations (with permission).

36. Before/after underarm wax

37. Before/after leg wax

38. Before/after brow shaping

39. First wax vs. third wax results

40. “Results after consistent waxing”

41. Zoomed-in texture transformation

42. Before/after skin glow

43. Post-wax confidence moment

44. How waxing helps fade hyperpigmentation (educational)

45. Client results + testimonial combo

Build trust and show the human side of your business.

46. Why you became a waxer

47. 5 facts about you

48. Fun client story (with permission)

49. “What I love most about my job”

50. Your personal skincare routine

51. A mistake you made when starting out

52. Your favorite service to perform

53. “Things I wish I knew before becoming a waxer”

54. A shoutout to a loyal client

55. A thank you to your followers/community

Encourage comments, shares, and saves.

56. “This or That” (e.g., soft wax or hard wax?)

57. “What’s your biggest fear about waxing?”

58. Poll your audience in Stories

59. “What question do you have about waxing?”

60. “What’s your post-wax skincare must-have?”

61. Tag someone who needs to see this

62. “Drop an emoji if you’ve ever tried waxing”

63. Quiz: “Myth or fact?”

64. “How often do you exfoliate?”

65. Caption contest with a funny waxing moment

Convert viewers into clients with clear info and CTAs.

66. How to book an appointment

67. What’s included in each service

68. Service spotlight: Brazilian wax

69. Booking process walkthrough

70. New client welcome message

71. Last-minute openings this week

72. Policies to know before booking

73. Service FAQs

74. “Why you’ll love my [service name]”

75. Benefits of booking consistent waxes

Position yourself as the go-to for aftercare and product tips.

76. Favorite ingrown hair solution

77. Best exfoliators for post-wax skin

78. Hydrating lotions you recommend

79. How to layer post-wax skincare

80. “What I retail and why”

81. Comparison of two products you use

82. “What’s in my aftercare kit”

83. How to use each product correctly

84. Product unboxing or review

85. Products to avoid post-wax

Short-form, shareable, and value-packed.

86. “Did you know you shouldn’t wax after sunburn?”

87. Quick tip: Why hair length matters

88. 3 common mistakes before waxing

89. 3 ways to reduce redness

90. Top tip for long-lasting smoothness

91. How to keep skin calm between appointments

92. What to wear to your wax

93. Best time of month to get waxed4

94. How to care for sensitive skin post-wax

95. Best exfoliation schedule for waxers

Create recurring posts to build familiarity and consistency.

96. Monthly openings calendar

97. Client of the month

98. Product of the month

99. Skincare/waxing tip of the week

100. Monthly Q&A or Ask Me Anything

With these 100 content ideas at your fingertips, you’ll never run out of ways to connect with your audience, showcase your expertise, and grow your waxing business online. Whether you’re educating, inspiring, or simply sharing your journey, consistent and thoughtful content can set you apart and build lasting client relationships.

Need more help with creating content? I’ve got you! Since 2021, I’ve been running the most-trusted content and marketing membership for Estheticians and Waxers! To learn more, click the links. 👇