Meta Ads Foundations
In this video, I share a rundown on how Meta ads work and we create 2x custom audience and your 1x email list audience.
Additional Resources for this video:
Download slides from live call(Canva Link): https://canva.link/bpjepamvyg6ocoj
To access Meta Ads Manager - https://www.facebook.com/business/tools/ads-manager then click open Meta Ads Manager
How to install your Meta Pixel - https://www.facebook.com/business/help/952192354843755?id=1205376682832142 (If you don’t get this done before the next lesson, it is ok. There are other ads we can run. Pixels are used for conversion ads. We can also optimize for other non-pixel-related actions. Ideally, you would have this completed at some point, as conversion-based ads are the most accurate for our ad goals being booking or buying.
Pre-Ad Checklist → https://www.meghanobrien.net/blog-for-community/your-pre-ads-checklist
In the meantime, you can ensure your content is ready for ads. The pre-recorded lessons I recommend watching are →
Optimizing Your Website for Sales with Amanda O’Brien Amazon UX Pro | LIVE Replay