Your Pre-Ads Checklist

Written By Meghan O'Brien

Before you spend a single dollar on Meta ads, let's make sure your business is ready to convert those clicks into bookings.

Work through this checklist before Lesson 1 drops on July 17.

Test Your Booking Experience

Ask a coworker, friend, or family member to book an appointment through your website.

Have them go through the entire process without any guidance from you.

Ask them:

  • Was anything confusing?

  • Was it easy to find my services?

  • Did anything make you hesitate?

  • Did the booking process feel smooth?

Fresh eyes will often spot things you've overlooked.

Tackle Your Website To-Do List

Have you been putting off updating your pricing, refreshing your service descriptions, replacing old photos, or fixing broken links?

Now's the time. There's no sense paying for traffic if your website still has items you've been meaning to fix.

Check Your Website Speed

Run your website through Google's free PageSpeed Insights tool:

👉 https://pagespeed.web.dev/

If your website loads slowly, visitors are more likely to leave before they even see what you offer.

Here are a few simple ways to improve your website speed:

  • Resize and compress large images before uploading them. I like https://tinypng.com/

  • Remove outdated plugins, apps, or unnecessary page elements.

  • Enable lazy loading (if your website platform supports it) so images load as visitors scroll instead of all at once.

  • Test your website on your phone using cellular data, not just Wi-Fi.

Choose Your Gateway Service

One of the biggest mistakes I see business owners make is trying to advertise everything at once.

Before Lesson 1, choose one gateway service you'd like to focus on throughout Aesthetics Ads Summer School.

A great gateway service is one that:

  • Introduces clients to your business.

  • Attracts your ideal client.

  • Often leads to repeat bookings or additional services.

  • You'd love to see more of on your calendar.

We'll use this service as your example throughout the series as we build your first Meta ad together.

Recommended Replays

To help you get the most out of Aesthetics Ads Summer School, I also recommend watching these trainings before Lesson 1:

🎥 Optimizing Your Website for Sales with Amanda O'Brien (Amazon UX Pro)

🎥 The Art of Selling Daily

Meghan O'Brien
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