Hey estheticians and spa owners, feeling overwhelmed by your content & marketing to-do list?

Let’s change that overwhelm to empowered and focused! Hi, I’m Meghan, a marketing strategist, esthetics industry writer, and founder of the Esti Content Club and the Waxers Content Club. I help skincare professionals like you grow an engaged online community that’s ready to book and buy.

It’s time to take control of your social media and attract your dream clients with strategy-backed content that sells without feeling salesy.

Ready to elevate your content, your selling confidence, and your client experience?

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I’m so excited to work together!

Choose your own (sales & marketing) adventure.

Struggling to grow your facial bookings and online presence?

Esti, you’re not alone, I’ve worked with thousands of estheticians and spa owners who are amazing at what they do, but feel overwhelmed when it comes to marketing and getting clients to actually book, rebook, and buy.

That’s where I come in. I'm a marketing and sales strategist with over 10 years of experience helping skincare pros grow communities that convert into real results…not just likes.

With a B.A. in Communications specializing in Persuasion and Images, I’ve helped thousands of estheticians boost visibility, client trust, and sales through strategic, sustainable content.

Click below to learn more about me + the proven strategies I teach.

Meet Meghan
Stylized text reading 'Free Guide' in cursive font and maroon color. Promoting a free esthetician content guide.
Five blurred smartphones displaying various images and text on their screens, with the rightmost phone showing a close-up of a person's face near the bottom right corner. Showcasing the 5 types of content Estheticians should be sharing.

Free Guide: The 5 Content Types Most Estheticians Overlook

Want more than just likes and email opens? This free guide breaks down the content strategies that actually boost bookings and sales, made specifically for estheticians.

More Glowing Feedback from members of the Esti Content Club & Waxers Content Club!

Esthetician testimonial screenshot for the Esti Content Club, sharing appreciation for marketing materials and monthly content calendars by Meghan O’Brien.
Social media testimonial screenshot from Esthetician praising the Esti Content Club’s monthly marketing materials and content calendar resources.
Esthetician testimonial screenshot from Esti Content Club member praising monthly content calendars and marketing support, expressing gratitude and emojis.
Screenshot of a message from an Esti Content Club member expressing appreciation for the esthetician marketing support and wishing happy holidays.
Screenshot of an email conversation welcoming Meghan O’Brien to the Esti Content Club, expressing excitement and gratitude for the esthetician marketing membership.
Screenshot of a text message from an Esti Content Club member expressing appreciation for esthetician marketing templates and social media support, mentioning saving time and increased client engagement.
Screenshot of a message from an Esti Content Club member thanking Meghan O’Brien for analytics insights on the most popular esthetician social media post templates.
Screenshot of an esthetician’s email expressing gratitude for skincare marketing ideas from the Esti Content Club, praising the marketing suggestions and support.
Screenshot of a social media comment from an esthetician praising the Esti Content Club’s monthly marketing resources and content calendar for estheticians.
Screenshot of an email testimonial from an Esti Content Club member expressing excitement about the membership’s marketing resources, mentioning client gains and increased confidence.
Screenshot of a text message from an esthetician expressing gratitude for joining the Esti Content Club, mentioning time savings and improved social media engagement.
Screenshot of a social media comment from an esthetician describing how the Esti Content Club’s marketing support improved her social media business results.
Screenshot of a text message from an esthetician expressing relief and gratitude for how the Esti Content Club’s marketing templates have reduced stress and made social media management easier.
Screenshot of a text conversation between an esthetician and Marketing with Meg about appreciating hand-drawn skincare illustrations included in The Esti Content Club, sharing positive comments and emojis.
Screenshot of a Facebook comment section with positive feedback for the Esti Content Club marketing membership, showing profile pictures and a mention of ‘Esthetician Marketing – Marketing With Meg.
Screenshot of an Instagram comment from an Esthetician praising the Esti Content Club content in a review for saving time and supporting esthetician marketing efforts.
Screenshot of a text message testimonial from an esthetician in the Esti Content Club praising social media skincare content templates, weekly Reel idea reports, and time-saving social media support.
Screenshot of an email from Esti Content Club member responding to Meghan O’Brien about feedback on monthly esthetician content and marketing education from the Esti Content Club, mentioning graphics, skin tones, and hairstyles.
Screenshot of a messaging app conversation where an esthetician says ‘I’m so happy to have your content back!’ with a pink heart emoji, praising the Esti Content Club’s esthetician marketing resources..
Screenshot of a social media comment from an esthetician praising the Esti Content Club graphics they recently started using to boost social media content.
Screenshot of a TikTok comment from an esthetician expressing happiness about joining the Esti Content Club and working on social media marketing content, with heart and emoji icons.
Screenshot of a social media message praising the Esti Content Club’s email and text marketing templates for estheticians, with fire and smile emojis.
Screenshot of a testimonial from an esthetician expressing gratitude and interest in the Esti Content Club’s affiliate program for esthetician marketing, with heart and star-eyed emojis.
Screenshot of a phone text conversation where an esthetician expresses enthusiasm about joining the Esti Content Club and receives a supportive reply.

More glowing reviews from some of the Estheticians who have worked with me!

Spa Owners Sales Academy Testimonials
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