How Estheticians Can Use Instagram Stories to Stay Consistent (and Boost Bookings!)
If you’ve ever felt like you start strong on Instagram Stories… but then fall off after a week or two, you’re not alone. Many estheticians get excited about showing up on Stories, only to feel stuck on what to post or worry if it’s even making a difference. The truth? Consistency on Stories is one of the best ways to build trust and keep your audience primed to book.
Stories aren’t just for sharing random behind-the-scenes moments, they’re a direct line to your clients’ everyday lives. Unlike posts that may get lost in the algorithm, Stories show up front and center at the top of Instagram, keeping you visible to your audience in a casual, low-pressure way.
Why Instagram Stories Matter for Estheticians
✨ They build real connection. Clients get to see the person behind the treatments, which creates trust and relatability.
✨ They’re interactive. Polls, quizzes, and “Add Yours” stickers give your audience a reason to engage with you (and the algorithm notices).
✨ They prime your audience to book. By consistently showing up, you remind clients of your services, products, and expertise, making it easier for them to take that next step when they’re ready.
Tips for Staying Consistent
Batch your Story ideas. Just like your feed posts, plan out a few Story prompts for the week. That way, you never hit “blank screen syndrome.”
Mix in education and fun. Share skincare tips, product demos, or myth-busting reels alongside personal touches like your morning coffee or setting up your treatment room.
Use engagement stickers. Add polls, quizzes, or sliders to encourage interaction. Even something simple like, “Which facial mask do you prefer?” keeps people tapping.
Re-share your posts and Reels. Stories are a second chance for your content to get seen by people who may have missed it in their feed.
Frequently Asked Questions About Instagram Stories for Estheticians
1. How often should estheticians post on Instagram Stories?
Ideally, you should post daily or at least 3–5 times per week. Stories disappear after 24 hours, so consistency helps keep you top of mind with clients.
2. What type of content should estheticians post on Stories?
A mix of behind-the-scenes clips, skincare tips, product recommendations, client results (with permission), and engagement stickers (polls, quizzes, sliders) works best. This balance shows personality while still positioning you as the expert.
3. Do Instagram Stories really help estheticians get more bookings?
Yes! Stories create trust because they feel more personal and casual. When clients see you show up regularly, it makes booking feel like a natural next step instead of a big decision.
4. How can I make Instagram Stories less time-consuming?
Batch your ideas, reuse your posts/Reels in Stories, and use pre-made templates. Even a few planned prompts can keep you consistent without feeling overwhelmed.
The Bottom Line
Instagram Stories don’t need to be complicated to be effective. By showing up consistently and giving your audience little reasons to engage, you’ll build stronger connections and keep your services top of mind. Remember: it’s not about being perfect, it’s about being present.
If you’re looking for fresh, done-for-you content ideas and story templates that make it easy to show up consistently, that’s exactly what you’ll find inside The Esti Content Club (for facial-focused estheticians) and The Waxers Content Club (for waxing professionals).
💡 Both clubs give you plug-and-play templates, story sticker prompts, and strategy support every month, so you never run out of ideas and always have content that books.
👉 Click here to learn more and join The Esti Content Club or The Waxers Content Club today!