Is Fear of Rejection Quieting Your Esthetician Marketing?
You’ve been posting. You’ve been promoting.
But the “no’s” have been louder than the yeses lately.
And somewhere along the way… you stopped talking about what you offer.
Stopped sharing your products.
Stopped reminding people to book.
Whether it’s online or in your treatment room, that silence doesn’t just protect you from rejection—it also blocks your dream clients from finding you.
Are You Selling from Scarcity or Abundance?
When you’ve heard “no” enough times, it’s easy to fall into a scarcity mindset.
You start to think:
“No one wants this.”
“People can’t afford it.”
“It’s not the right time.”
So you shrink back.
You show up inconsistently.
You quietly hope someone just finds you without needing the reminder.
But here’s the truth: Your dream clients are still watching. Still listening. Still deciding.
And the only way they’ll move from “thinking about it” to actually booking with you is if you keep showing up consistently and confidently.
What an Abundance Mindset Looks Like in Your Marketing
Selling from abundance doesn’t mean being pushy.
It means trusting that:
There are people out there who need exactly what you offer.
Your content and conversations are planting seeds even if you don’t see them sprout yet.
Someone out there is one post, one story, one moment of confidence away from booking with you.
It’s not your job to force a sale.
It’s your job to stay visible and connected so your dream clients can find you when they’re ready.
If You've Been Quiet, This Is Your Sign to Start Again
Whether it's your Instagram feed, your stories, or your in-person conversations—your dream clients need to hear from you.
So post the reel. Share the client result. Talk about your favorite product again. Send the follow-up email.
Not because you're chasing a yes…
But because you're ready for the right ones to find you.
If you’re ready to stop chasing and start creating again, ECC and WCC were built for exactly that.
Need more help with creating content? I’ve got you! Since 2021, I’ve been running the most trusted content and marketing membership for Estheticians and Waxers! To learn more, click the links. 👇
The Esti Content Club
For the facial-focused Esthetician who is tired af of stressing over their content and marketing! Esthetician templates, captions, Reel ideas, and so much more!
The Waxers Content Club
For the Waxer who is tired sooo over stressing over their content and marketing. Waxing templates, captions, Reel ideas, and so much more!
More Esthetician Content Tips!
