What I Shared at The Skin Games Roundtable with Dermascope and Skin Inc.

At The Skin Games roundtable with Dermascope and Skin Inc., I shared why estheticians should confidently spotlight their accomplishments on social media. Here’s how to do it without feeling “braggy.”

The Spotlight Moment at The Skin Games

On Wednesday evening, I had the honor of being invited as a guest panelist at The Skin Games roundtable, where I spoke alongside industry leaders including the managing editor of Dermascope, the editor of Skin Inc., and other powerhouse professionals in the esthetics industry.

I was specifically asked to share advice on a topic that so many estheticians struggle with: how to speak confidently about your accomplishments on social media.

Why Estheticians Downplay Their Wins

From my experience, many estheticians hold back when it comes to talking about their achievements. Maybe it’s a new certification, a feature in a magazine, or a big business milestone. Too often, these wins are kept quiet because of one fear: “What if it sounds like bragging?”

Here’s the truth: sharing your achievements isn’t bragging, it’s building trust. When you spotlight your wins, you’re giving your clients reassurance that they’re choosing the right professional for their skin.

The Rule of 8: Why Repetition Matters

One of the key insights I shared during the panel is tied to consumer behavior: people need to see a message up to 8 times before it truly sticks.

This applies not only to service promotions, but also to your accomplishments. In today’s world of endless swiping and scrolling, consistency is everything. If you only post about your certification or press feature once, chances are most of your audience will miss it.

How to Weave Accomplishments Into Your Content

So how do you spotlight your wins without feeling repetitive? The answer is to integrate them naturally into your ongoing content:

• In captions: Mention your milestone while educating about a related treatment.

• In stories: Share a behind-the-scenes moment from your achievement.

• In blogs: Write about the press feature or partnership and link back to your original announcement.

• In video: Talk directly to your audience about why this accomplishment matters for them.

When you frame your achievement as something that benefits your clients, it feels less like bragging and more like reassurance.

Stepping Into Your “Braggy Era” as an Esthetician

If you’ve been holding back, this is your reminder: your accomplishments deserve to be seen. Clients are more likely to book when they feel confident in your expertise, and your achievements are proof of that expertise.

Of course, if you’re already a member of The Esti Content Club or The Waxers Content Club, you know this well. Inside the clubs, I’ve shared multiple video lessons on stepping into your sales power, building confidence, and creating content that puts the spotlight on you.

But if you’re not a member yet, consider this your sign to start sharing your wins consistently. Your clients aren’t rolling their eyes, they’re cheering you on. And more importantly, they’re seeing you as the professional they want to book with.

Speaking at The Skin Games roundtable with Dermascope and Skin Inc. was such a powerful reminder of why our voices matter in this industry. The more you share your accomplishments, the stronger your presence becomes. You’re not just building authority, you’re building trust.

And in the esthetics world, trust is what turns followers into clients.

The Bottom Line

Sharing your accomplishments isn’t bragging, it’s building trust. When you consistently put the spotlight on your expertise, you give clients confidence in booking with you and strengthen your presence as a professional.

If you want ready-to-use content ideas, captions, and templates that help you highlight your expertise without the stress of “what to post,” you’ll find it all inside The Esti Content Club (for estheticians) and The Waxers Content Club (for waxing professionals).

💡 Both clubs give you plug-and-play templates, captions, and strategy support designed to help you market with confidence every single month.

👉 Click here to learn more and join The Esti Content Club or The Waxers Content Club today!