How Estheticians Can Turn Facial ASMR Videos Into Powerful Sales Tools

Jun 28

Facial ASMR videos have taken over skincare social media. And yes they’re soothing, satisfying, and a scroll stopper for good reason. But if you’re an esthetician only using them for the relaxing sounds and soft visuals, you might be missing a huge opportunity.

I recently shared a reel explaining how facial ASMR content can do way more than show off your technique. With a thoughtful voiceover, these videos can actually tell a transformation story and that’s where the magic happens for marketing.

After I posted it, estheticians started telling me it was a total lightbulb moment.

💡 Why?
Because they realized these clips can be the perfect storytelling tool.

It’s not just “look how relaxing this is.”
It’s “look how I helped this real person go from point A to point B.”

Here’s what that might sound like:

– From stressed, reactive skin to calm, glowing confidence
– From dullness to dewy radiance
– From second-guessing to trusting your treatment plan

When your followers hear how you support real people and see the results unfold in real time, that’s what builds trust. And trust leads to new bookings and retail sales.

Need some voiceover inspiration?

Here’s a simple script you can try with your next ASMR style facial video:

🎙️ Voiceover Script Example:

“Ever wonder what a facial really does for your skin?
It’s not just about relaxing sounds and a glowy mask.
In this treatment, I’m working to calm inflammation, rebuild the skin barrier, and guide {insert first name of client}’s skin from feeling stressed to smooth, calm, and radiant. Because that’s what true transformation is all about.
{Client name} has been consistent with her monthly visits and has taken control of her homecare, and her skin has made massive progress since we started working together.
If you’re ready to see the same kind of progress, let’s chat and build your custom treatment plan! {Insert how to book with you}”

Inside the Esti Content Club and Waxers Content Club, we’re always crafting content ideas just like this strategic, scroll stopping, and built around what actually converts: showcasing your why and how you support real clients.

Need more help with creating content? I’ve got you! Since 2021, I’ve been running the most trusted content and marketing membership for Estheticians and Waxers! To learn more, click the links. 👇