How Estheticians Can Attract More Local Followers (Who Actually Book)

May 20

If I Was an Esthetician Who Wanted More Local Followers, I’d Ask Myself These 9 Questions… For estheticians, social media isn’t just about going viral, it’s about getting visible in your own city or neighborhood so the right people (aka locals who can actually book) find you. Whether you’re just starting out or trying to fill last-minute summer spots, growing a local community online is one of the smartest ways to increase bookings.

These 9 questions will help you figure out whether your content is reaching the right people:

1. Does my bio clearly say where I’m located?

You’d be surprised how many profiles don’t mention their city or neighborhood. Add your location right in your bio so new visitors instantly know if you're local.

2. Do my captions mention my city or neighborhood regularly?

Use local language! Even something as simple as “Calling all Vancouverites” can make your posts feel more personal and location-specific.

3. Am I tagging my location in posts and stories?

Tagging your city, neighborhood, or even your studio space helps you show up in location-based discovery feeds.

4. Do I ever collaborate with local businesses or feature them?

Cross-promotions with local cafes, boutiques, or gyms can help get your face in front of their audiences, too.

5. Have I posted any locally known spots in my city?

Snap a photo outside a local landmark or at a popular spot. It creates an instant connection with people who live nearby.

6. Am I showing up on camera so potential clients recognize me?

Letting people see your face helps build trust—and makes it easier for someone to recognize you when they walk into your studio.

7. Have I created posts that speak to seasonal skin issues in my area?

Local humidity, winter dryness, sun exposure—all of it affects skin differently based on where you live. Address those specific concerns to show you're the go-to local expert.

8. Do I reply to comments and DMs from locals quickly and warmly?

Engagement = trust. Responding with warmth and personality goes a long way when someone is deciding if they want to book with you.

9. Am I using local hashtags in addition to skin-related ones?

#NYCfacials or #DallasWaxing can help you show up in hyper-local searches. Mix them into your regular skincare hashtags.

Want Help Creating Local-Focused Content Like This?

That’s exactly what we do inside the Esti Content Club (ECC) and Waxers Content Club (WCC).

Whether you’re a facialist or waxer, each month you’ll get:

✅ Plug-and-play content ideas that help you attract locals

✅ Captions and visuals written with emotional marketing in mind

✅ Trending reel topics, skincare articles, and customizable templates

✅ Tips to build trust and grow your local bookings

✨ It’s not just about showing up online, it’s about showing up in the feed of someone who lives five minutes away and is ready to book.