100 Reels Ideas for Estheticians

Jun 3

If you’re an esthetician trying to grow your presence on Instagram, you already know: Reels are essential. They’re the fastest way to increase visibility, connect with new local followers, and position yourself as the go-to beauty expert in your area.

But let’s be real coming up with fresh Reels ideas every week can be exhausting. That’s where this list comes in.

Below are 100 Reels ideas designed specifically for estheticians. Whether you're just starting or need to reignite your content strategy, there’s something here for every niche—from acne specialists to lash techs, waxers, and holistic facialists.

What to expect during your first facial
My most requested treatment & why
Before & after transformation
Client testimonial clip (with permission!)
Time-lapse of a facial (with soothing music)
"Client POV" walking into your spa
Facial room tour
How I customize treatments for each client
First-time facial tips
Reaction when clients see their skin glow
My favorite cleanser & why
Behind the scenes: restocking retail shelves
How to layer your skincare (with demo)
Why sunscreen is non-negotiable
“If you’re using this wrong, here’s how to fix it”
My AM/PM routine as an esthetician
One product I’d never recommend (and why)
Product dupes vs. professional-grade
Mistakes people make with exfoliants
The real difference between drugstore & spa skincare
3 signs your skin barrier is damaged
What “purging” actually means
Debunking skincare myths
The truth about blackhead removers
How often you should get a facial
How to choose the right cleanser for your skin type
Retinol: Beginner’s guide
Difference between dry vs. dehydrated skin
The best facial for oily/acne-prone skin
Skincare for different Fitzpatrick types
Stop over-exfoliating!
Don’t pick at your skin—here’s why
Why you must double cleanse (and how)
Mistakes clients make before their facial
Bad skin advice I keep hearing
Why you shouldn’t use DIY masks
Common skincare mistakes & how to fix them
Why coconut oil doesn’t belong on your face
Stop wasting money on trendy products
Ingredients that cancel each other out
A day in my life as an esthetician
Spa setup in the morning
Cleaning & sanitizing routine
Unboxing new skincare products
Monthly business planning process
Prepping client goodie bags
Reels bloopers or outtakes
Making social content (meta!)
What’s in my treatment room
How I relax after a busy day in the spa
3 skincare hacks you’ll wish you knew sooner
Best way to apply eye cream
How to de-puff your face in the morning
Quick gua sha technique
DIY face massage
My favorite ice roller routine
Quick trick for glowing skin before events
Acne spot treatment tip
Sleep tips for better skin
Travel skincare essentials
“Get Ready With Me” for spa day
Lip-sync to skincare-related audio
Duet a trending video with your expert reaction
“POV: You just booked a facial with me”
Before coffee vs. after facial energy
Skincare bingo (with relatable client habits)
Facial meme voiceovers
“Skincare I thought was good in 2015 vs now”
“Client: I don’t need SPF” — reaction Reel
Your favorite viral audio + skincare tip
My esthetics journey
Why I became an esthetician
5 things I wish clients knew
Certifications I hold
Continuing education matters—here’s what I’m learning
How I stay updated in the beauty industry
Behind the business: Booking systems & tools I use
Talking about your niche/specialty
Why I’m different from other estheticians
Lessons from working with hundreds of clients
Why you should book with a local esthetician
Where I’m located (Map pin + local vibe)
Local collabs & partnerships
Meet your esthetician (introduce yourself!)
“Tag a friend who lives in [City] and needs a glow-up”
Client shoutout or thank-you (with permission)
Walking tour of your spa/studio
Local events or promos
Client loyalty perks
New to the area? Here’s how to find me!
This week’s openings + how to book
“Last-minute openings!” Reel
Booking FAQ (deposits, cancellation, etc.)
“Want clear skin? Start here ”
Pin post: Services highlight
New service alert!
How to rebook before you leave
Skincare memberships explained
Why regular facials = better skin
Call-to-action Reel: “Tap the link in bio to book with me!”

With these 100 Instagram Hooks at your fingertips, you’ll never run out of ways to connect with your audience, showcase your expertise, and grow your esthetic business online. Whether you’re educating, inspiring, or simply sharing your journey, consistent and thoughtful content can set you apart and build lasting client relationships.

Need more help with creating content? I’ve got you! Since 2021, I’ve been running the most-trusted content and marketing membership for Estheticians and Waxers! To learn more, click the links. 👇