100 Instagram Hooks for Waxers

May 29

You have the skills, the services, and the wax pot ready to go. But when it comes to showing up on Instagram, the hardest part is often knowing what to say first.

In today’s fast-paced feed, your content only has 1–2 seconds to hook someone. Whether you're posting a Reel, a carousel, or a caption, your hook (aka the first line) is what gets people to stop scrolling and pay attention.

That’s why I put together this list of 100 Instagram hooks just for waxers—so you can spark curiosity, build trust, and turn casual scrollers into booked clients.

Let’s dive in. These are organized by type to make it easy for you to plug into your content.

Educational & Expert Hooks

"Stop doing this right after your wax—your skin will thank you."
"Here’s why you’re still getting ingrowns."
"Most people are waxing wrong. Here’s how to fix it."
"How long should your hair be before a wax? Let me explain…"
"This is the biggest mistake I see before bikini waxes."
"Think shaving is cheaper? Let’s break that down."
"Wondering if waxing hurts? Here’s the truth."
"This tip will make your next wax way more comfortable."
"How to prevent irritation after waxing—every time."
"Waxing vs. Sugaring: What’s really the difference?"

“Stop Doing This” Hooks

11. "Stop exfoliating the day of your wax."

12. "Stop wearing tight clothes right after your appointment."

13."Stop using scented lotions post-wax!"

14. "Please stop shaving between wax appointments "

15. "Don’t do this 24 hours before your wax…"

16. "STOP waxing over sunburned skin."

17. "This one habit is ruining your results."

18. "Don’t wax at home without knowing this!"

19. "Stop thinking waxing = one-time fix. It’s a process."

20."Stop booking right before vacation—here’s why."

Curiosity-Driven Hooks

21. "You’ll never guess what a client told me last week…"

22. "I’ve been waxing for years—and even I didn’t know this at first."

23."This is what happens when you finally stop shaving."

24. "Here’s what I see in almost every first-time wax client…"

25. "The one thing I wish all new clients knew."

26. "This question gets asked every single week in my DMs."

27. "Most people skip this step—and then complain about irritation."

28. "The secret to smooth skin isn’t what you think…"

29. "What I really think when someone says 'I’m embarrassed'"

30. "Let me show you what no one talks about in waxing school…"

Results-Focused Hooks

31. "Here’s what 3 consistent wax sessions can do "

32. "Client came in nervous… left glowing and smooth."

33. "No more razor burn, bumps, or ingrowns. Just results."

34. "Want smoother skin and fewer appointments? Start here."

35. "How to get the best wax of your life."

36. "This is what happens when you commit to consistent waxing."

37. "One appointment = days of smooth. Regular waxing = weeks."

38. "How I helped this client go from red + irritated to soft + confident."

39. "The most satisfying transformation I’ve seen this week…"

40. "Proof that good aftercare = next-level results."

Speaking to the Viewer

41. "Nervous about your first wax? This is for you."

42. "If you’ve ever said 'I’m scared to wax'—read this."

43. "Tired of razor bumps and ingrowns? Let’s fix it."

44. "If you’ve been thinking about switching to waxing… this is your sign."

45. "You don’t have to feel embarrassed. I’ve seen it all."

46. "PSA for all first-timers: I got you."

47. "Here’s what I want every client to know before walking in."

48. "Just booked your first Brazilian? Start here."

49. "Been putting off your wax? Let’s rip off that band-aid (and hair )"

50. "Thinking about canceling your wax because you’re nervous? Don’t."

Perfect for Reels or Short Captions

51. "Watch this before your next wax "

52. "Save this post for your next appointment "

53. "3 tips for a smooth wax—literally."

54. "Yes, it hurts less over time. Here’s why."

55. "First time? Here’s how to prep like a pro."

56. "Client POV: From anxious ➝ confident in 30 minutes."

57. "No filter. Just freshly waxed glow "

58. "Before & after: You’ve got to see this."

59. "Let’s talk about aftercare—the underrated MVP."

60. "What you do after your wax matters just as much."

Funny & Relatable Hooks

61. "When a client tells me they shaved yesterday…"

62. "POV: You realize waxing lasts way longer than shaving."

63. "Clients be like: 'This won’t hurt, right?'"

64. "When they say ‘I’m so sorry for all the hair’… Girl, please "

65. "Me pretending to be chill while applying wax in awkward areas "

66. "Waxing in summer be like: 'Smooth or nothing!'"

67. "When your playlist hits just right mid-Brazilian"

68. "That moment when they say 'That’s it?!'"

69. "Client: 'I thought this would be worse!' Me: "

70. "When the wax pulls perfect on the first try "

Value-Packed Hooks for Tips or Lists

71. "3 things you should always do before your wax"

72. "Top 5 mistakes I see post-wax"

73. "4 ways to make your wax less painful"

74. "How to get smoother results with fewer ingrowns"

75. "What I include in every aftercare routine"

76. "Waxing prep checklist—save this!"

77. "The exact exfoliation routine I recommend"

78. "3 products I always recommend post-wax"

79. "How to build a waxing routine that works"

80. "If your wax results don’t last, try this."

Hooks You Can Repeat Monthly

81. "Here’s what’s new at the studio this month!"

82. "Weekly tip: [insert skincare/waxing advice]"

83. "Got questions? Drop them below "

84. "This week’s openings!"

85. "Reminder: Don’t forget to exfoliate before your appointment!"

86. "PSA for new clients: [insert tip]"

87. "What’s in my wax cart this week "

88. "Let’s talk about post-wax care real quick…"

89. "This product has changed the game for my clients."

90. "New to waxing? Here’s what you need to know."

Trust-Building & Personal Hooks

91. "Here’s why I became a waxer…"

92. "What I wish more clients knew about body hair."

93. "It’s not about being hairless. It’s about confidence."

94. "I’ve seen all skin types and all body types. No shame here."

95. "You’re not 'too hairy.' You’re human."

96. "Yes, it’s okay to be nervous. I’ll walk you through it."

97. "This job is about more than waxing. It’s about trust."

98. "My goal? You leave feeling confident and cared for."

99. "Been thinking about waxing for a while? Let’s do it together."

100. "You don’t need perfect skin. You just need support."

With these 100 Instagram Hooks at your fingertips, you’ll never run out of ways to connect with your audience, showcase your expertise, and grow your esthetic business online. Whether you’re educating, inspiring, or simply sharing your journey, consistent and thoughtful content can set you apart and build lasting client relationships.

Need more help with creating content? I’ve got you! Since 2021, I’ve been running the most-trusted content and marketing membership for Estheticians and Waxers! To learn more, click the links. 👇