The Latest Skincare & Waxing Trends (And What They Mean for Estheticians!)

Summer is here, and so are fresh skincare and waxing trends. From facial rejuvenation to the role of healthy bacteria in aging skin, your clients are searching for real answers, and they’re turning to you for help.

Here’s a breakdown of what’s trending this week in the world of esthetics, waxing, and skin care. Use these insights to better serve your clients — and to create content that’s as smart as it is shareable!

🌟 Recent Skincare & Waxing Trends for easy Esthetician content ideas:

✅ Facial Rejuvenation: It’s About Consistency
Searches for “facial rejuvenation” are up, and clients want to know how to boost glow and reduce texture. This isn’t about aggressive treatments — it’s about sustainable skincare that respects the skin barrier and creates long-term results.

💡 Tip: Promote your gentle exfoliating facials, LED therapy add-ons, and custom rejuvenation plans.

✅ Hydrocolloid Patches for Acne
With searches up +250%, pimple patches are on everyone’s mind. While they’re helpful for superficial breakouts, remind your followers: they’re no substitute for a pro facial!

💡 Content Idea: Educate on when to use patches and why deeper congestion needs extractions and pro-grade treatments.

✅ Best Sunscreens for Acne-Prone Skin
SPF searches for acne-prone skin are up +40% — and for good reason! Acne-prone skin still needs sun protection. Share your favorite mineral SPF recs and explain why avoiding fragrance and heavy oils is a must.

💡 Waxing Tip: Post-wax, skin is more sensitive to sun exposure. Recommend mineral-based SPF for the safest protection.

✅ Pore Strips: Worth the Hype?
Searches for “pore strips” (+120%) prove that these quick fixes are still in demand — but they’re no replacement for real, lasting results. Talk about the difference between sebaceous filaments and actual blackheads, and why pro extractions and enzyme exfoliation are better.

💡 Waxing Angle: Highlight how waxing can gently remove peach fuzz and surface buildup for smoother, clearer skin.

✅ Healthy Skin Habits: The Real Secret
Searches for “habit” (+400%) are trending because healthy skin is built on consistent care, not one-off treatments. Encourage your clients to see skin care and waxing as a routine, not just a luxury.

💡 Message: Smooth skin starts with consistent habits — whether that’s SPF, monthly facials, or rebooking their wax before they leave.

📰 Expert-Approved Articles to Dive Deeper

Sharing your thoughts on trending articles builds authority and trust. Here are four that caught my eye:

“Having An Eczema Flare? Lean Into These Workouts” (Women’s Health)
🔗 Read the full article here.
– Takeaway: Movement matters for skin health. Talk about pairing gentle workouts with soothing skincare routines.

“Acne Patients Trust Clinicians Over Influencers” (Dermatology Times)
🔗 Read the article here.
– Takeaway: Position yourself as the skin expert your clients can trust, not just another trendy voice.

“Toughness is More Than Skin-Deep: Who Cries and Who Doesn’t in a Dermatology Clinic” (Dermatology Times)
🔗 Read the article here.
– Takeaway: Skincare is emotional. Address shame and vulnerability in your content to create a supportive treatment environment.

“Face Value: When Your Appearance Becomes a Vital Sign” (Psychology Today)
🔗 Read the article here.
– Takeaway: Skin is a window into your health — stress, sleep, diet, and more.

“Targeted Treatments for Periorbital Skin: A Guide to Youthful Eyes” (Skin Inc.)
🔗 Read the article here.
– Takeaway: Delicate eye skin needs special care. Share how your facials and retail eye treatments protect this sensitive area.

🌟 Featured Industry Insight: Skin Inc.

Skin Inc. recently explored how estheticians can better serve clients by focusing on real solutions, not gimmicks — a perspective I shared in my Skin Inc. feature here.

💡 Pro Tip: Use this as a talking point in your own content! Share why professional guidance matters more than ever, especially as these trends evolve.

💥 How to Use These Trends in Your Marketing

Whether you’re an esthetician or a waxer, staying on top of search trends isn’t just smart, it’s essential for attracting new clients and rebooking the ones you already have.

That’s why I created the Esti Content Club (ECC) and Waxers Content Club (WCC) my monthly content and marketing memberships for busy Estheticians and Waxers that give you ready-to-post content.. No more guessing what to say or share, just impactful content that brings in bookings.

🔗 Want to see how easy it can be? Join the ECC or WCC today!