✨ Welcome to This Week’s Relevancy Report

Your weekly scroll of Reel inspo, TikTok trends, and what’s buzzing in the industry.

Trending Search Topics & Relevant Articles for the week of Apr 6

  • 🔍 Trending Search Topics: Here are the skincare and beauty topics seeing a noticeable rise in search volume this week. These trends highlight what’s gaining traction and clicks across the industry, great for shaping your social posts, blog content, or newsletter angles.

    ⭐ SEARCH TRENDS

    Glymed Oxygen Mask (+4100%)
    Facial Post Idea: “Why the Oxygen Mask Is Going Viral and What It Actually Does”
    • Explain that oxygen masks are trending because of their instant glow effect and visible post-treatment results.
    • Break down how oxygen-based treatments support circulation, brightening, and overall skin vitality.
    • Clarify that while the glow is immediate, consistent treatments are what maintain long-term skin improvements.
    💬 CTA: “Want to experience the oxygen glow for yourself? Book in and I’ll show you how it fits into your treatment plan.”

    Waxer Post Idea: “Why Skin Health Treatments Still Matter Even If You Only Wax”
    • Explain that healthy skin improves waxing results by supporting smoother removal and better healing.
    • Highlight how treatments that boost circulation and hydration can improve overall skin texture.
    • Share that combining skin treatments with waxing routines creates better long-term skin quality.
    💬 CTA: “Want smoother, calmer skin between appointments? Ask me how to support your skin beyond waxing.”

    Facial (+100%)
    Facial Post Idea: “Why Facials Are Always Trending (And Always Work)”
    • Explain that facials trend consistently because they address multiple concerns at once, from hydration to breakouts.
    • Break down how customization is what makes professional treatments more effective than one-size routines.
    • Highlight that regular facials support long-term skin health, not just short-term glow.
    💬 CTA: “Not sure which facial is right for your skin? Book in and I’ll customize one for your goals.”

    Waxer Post Idea: “Why Waxing Clients Should Still Be Getting Facials”
    • Explain that facial skin requires different care than body skin and needs targeted treatments.
    • Highlight how congestion, dryness, or sensitivity can’t always be solved with homecare alone.
    • Share that combining services supports overall skin confidence, not just one area.
    💬 CTA: “Want support for both your face and body skin? I’ll help you build a routine that covers both.”

    Oxygen Face Mask Skincare (+950%) / Oxygen Mask (+900%) / Oxygen Mask Skincare (+900%)
    Facial Post Idea: “Oxygen Skincare Is Trending, Here’s What It Actually Means”
    • Explain that oxygen skincare is trending due to its association with glow, detox, and revitalization.
    • Clarify that true oxygen treatments work through stimulation and delivery systems, not just product claims.
    • Share that professional treatments provide more controlled and effective results than at-home versions.
    💬 CTA: “Curious if oxygen treatments are right for your skin? Book a session and I’ll walk you through it.”

    Waxer Post Idea: “Why Hydrated, Oxygenated Skin Makes Waxing Easier”
    • Explain that well-hydrated skin is more flexible and responsive during waxing services.
    • Highlight how skin that is supported and healthy recovers faster post-wax.
    • Share that investing in skin health leads to smoother results and less irritation over time.
    💬 CTA: “Want better waxing results with less irritation? I’ll help you prep your skin the right way.”

    Costco Korean Skincare (+350%)
    Facial Post Idea: “Why Korean Skincare Is Trending and What to Be Careful With”
    • Explain that Korean skincare is popular for its layering approach and focus on hydration and barrier support.
    • Highlight that buying trending products in bulk can lead to overuse or mixing incompatible ingredients.
    • Clarify that even high-quality products need to match your skin type and goals to work effectively.
    💬 CTA: “Thinking about trying Korean skincare? Bring your products in and I’ll help you build a routine that makes sense.”

    Waxer Post Idea: “Trending Skincare and Waxing Don’t Always Mix”
    • Explain that certain ingredients common in Korean skincare like exfoliating acids may affect waxing safety.
    • Highlight the importance of knowing what to pause before appointments.
    • Share that skin barrier health matters more than following trends.
    💬 CTA: “Using new skincare products? Let me know before your appointment so I can adjust your service safely.”

    Best Skincare for Acne (+100%)
    Facial Post Idea: “There Is No ‘Best’ Acne Routine Without Personalization”
    • Explain that acne has multiple causes including hormones, barrier damage, and inflammation.
    • Break down why copying routines online often leads to more irritation instead of improvement.
    • Highlight that consistent treatments and guided routines create more predictable results.
    💬 CTA: “Struggling with acne? Book a consultation and I’ll help you create a routine that actually works for your skin.”

    Waxer Post Idea: “Acne Prone Skin and Waxing: What You Need to Know”
    • Explain that active acne and inflamed skin require careful service selection and timing.
    • Highlight how certain acne treatments can make skin more sensitive during waxing.
    • Share that proper prep and aftercare reduce irritation and support healing.
    💬 CTA: “Have acne prone skin? Let me know before your appointment so I can tailor your service safely.”

  • These are great for greenscreen Reels/TikTok. 

    Or for a story idea. Your story slide sequence could look like:

    1. Share a screenshot of the article.

    2. Share a few slides of your opinion on it, either you filming yourself talking to the camera or an image with text pop-ups. 

    3. If your goal is to increase engagement. -> Add a story sticker to get their opinion on it. Make sure to reply to those who engage with your sticker via dm.

    📰 Relevant Articles

    Late-Breaking Data: Tape Strip Profiling Reveals Divergent Molecular Pathways in Skin Aging
    📖 Dermatology Times
    Use For: advanced skin education, anti-aging authority, treatment positioning

    Facial Post Idea: “Skin Aging Is More Complex Than We Thought”
    • Explain that new research shows different molecular pathways contribute to aging, not just one process.
    • Highlight that this supports the need for customized treatments rather than one single anti-aging solution.
    • Share that professional treatments can target multiple pathways more effectively over time.
    💬 CTA: “Want an anti-aging plan tailored to your skin? Book in and I’ll build one that supports your long-term goals.”

    Waxer Post Idea: “Why Skin Health Still Matters Even Outside the Face”
    • Explain that aging affects the skin barrier and healing across the entire body.
    • Highlight how stronger, healthier skin responds better to waxing services.
    • Share that supporting skin health improves comfort and long-term results.
    💬 CTA: “Want your skin to feel stronger and smoother over time? I’ll help you build a routine that supports it.”

    A Surprising Effect of Worrying About Aging
    📖 Psychology Today
    Use For: mindset, emotional selling, client reassurance

    Facial Post Idea: “How Stress About Aging Can Actually Impact Your Skin”
    • Explain that chronic stress and worry can influence inflammation and overall skin health.
    • Highlight that focusing only on aging can lead to over-treating or overusing products.
    • Share that balanced routines and professional guidance create more sustainable results.
    💬 CTA: “Feeling overwhelmed about aging? Book in and I’ll help you simplify your routine and focus on what actually matters.”

    Waxer Post Idea: “Skin Confidence Isn’t Just About Appearance”
    • Explain that confidence in your skin reduces stress around maintenance and appearance.
    • Highlight how consistent routines make skin feel predictable and easier to manage.
    • Share that professional services help remove the guesswork and pressure.
    💬 CTA: “Want a routine that feels simple and stress-free? I’ll help you build one that fits your lifestyle.”

    Alix Earle Wants to Make Acne “Sexy and Hot”
    📖 Allure
    Use For: acne normalization, relatability, Gen Z marketing

    Facial Post Idea: “Acne Conversations Are Changing and That Matters”
    • Explain that acne is becoming more normalized and less stigmatized in beauty conversations.
    • Highlight that visibility helps clients feel less alone but does not replace proper treatment.
    • Share that treating acne still requires personalized care and consistency.
    💬 CTA: “Ready to move from covering acne to actually treating it? Book in and we’ll build a plan together.”

    Waxer Post Idea: “Body Acne Is More Common Than You Think”
    • Explain that body breakouts are normal and can be influenced by friction, sweat, and hair removal habits.
    • Highlight how proper exfoliation and aftercare reduce breakouts over time.
    • Share that professional guidance helps manage body acne safely.
    💬 CTA: “Struggling with body breakouts? I’ll help you build a routine that supports clearer, calmer skin.”

Trending Reel Ideas for the Week of Apr 6

Before you dive in, just 2 quick tips:

  • In the examples below, when I say "title text pop-up," I’m referring to the text that stays on screen for the entire duration of your Reel or TikTok. It should be placed near the upper center of the screen.

  • When filming, it’s important to leave adequate negative (empty) space for text pop-ups. That usually means you’ll need to stand further away from the camera than you think. Trust me, I get it, I struggle with this too! But by creating that extra space, your pop-up text won’t cut off anyone’s face, and the overall video will look much cleaner.

If you are on mobile and are having trouble playing the examples, click the Instagram icon beside "add a comment” to watch on Instagram.

If His Initial Is On Here… He Owes You 👆

This trend is playful and super easy to recreate in the treatment room. Film a simple clip holding a fan brush, spatula, or waxing stick with a sticky note attached. Write the alphabet on the note and keep your title text pop-up on screen the entire time to guide the joke. Keep the background aesthetic and let the visual do the work.

Esthetician title text pop-up:
If his initial is on here…
he owes you a facial appointment 🤭

Esthetician caption:
If we’re being honest… glowing skin is a non-negotiable at this point. Whether it’s stress, breakouts, or just needing a reset, your skin always tells the truth. A professional facial is not just a treat, it’s how you stay consistent and actually see changes over time. So if his initial is on here… I’ll see you soon.

Waxer title text pop-up:
If his initial is on here…
he owes you a wax appointment 😌

Waxer caption:
Smooth skin doesn’t just happen, it’s maintained. Skipping appointments, shaving in between, and guessing your aftercare will always slow your results down. Consistent waxing is what actually keeps your skin calm, clear, and ingrown-free. So if his initial is on here… consider this your sign to book.

“Girl” x4 = Client Must-Haves 👆

This trend is perfect for showing off a product. Each time the audio says “girl,” switch to a different product or treatment. Keep your title text pop-up on screen the entire time so viewers understand the concept instantly.

Esthetician title text pop-up:
The treatments my clients keep coming back for…
(and the products they refuse to run out of)

Esthetician caption:
There are always a few things my clients stay consistent with, and it shows in their skin. When something actually works, they do not want to be without it. These are the treatments and products that support long-term results, not just quick fixes. It’s less about doing everything and more about doing the right things consistently.

Waxer title text pop-up:
The services my clients stay booked for…
(and the products they swear by after)

Waxer caption:
My regular clients know that smooth skin comes from consistency, not last-minute appointments. The right services paired with the right aftercare make all the difference in how your skin looks and feels. These are the go-to treatments and products my clients actually stick with. Once they see the difference, they’re locked in.

“Do You Want to Try That DIY?”… Absolutely Not 👆

This trend is super simple and funny. You just need b-roll clips of your clients during their treatment./p>

Esthetician title text pop-up:
“Do you want to try that DIY skincare trend?”
absolutely tf not

Esthetician caption:
I know it can be tempting to try what you see online, especially when it looks easy and accessible. But your skin deserves more than guessing and hoping for the best. Professional treatments are designed with intention, customization, and long-term results in mind. This is your reminder that not everything trending is actually worth trying.

Waxer title text pop-up:
“Do you want to try waxing at home?”
absolutely tf not

Waxer caption:
At-home attempts always seem like a good idea… until your skin is irritated, uneven, or dealing with ingrowns. Professional waxing is about technique, precision, and protecting your skin through the entire process. It’s not just hair removal, it’s skin care. Save yourself the stress and let a professional handle it.

Serving Results, Not Guesswork 👆

Film a flat lay of your treatment products, tools, or retail lineup styled like a “serving tray.” Use a fork or utensil to play into the “serving” concept. LOOVEE this one.

Esthetician title text pop-up:
serving clear, consistent skin
not trial and error

Esthetician caption:
There’s a difference between trying products and following a plan. When your skincare is guided by intention instead of guessing, your results start to make sense. My clients aren’t constantly switching routines, they’re building on what actually works. That’s how you go from frustrated to confident in your skin.

Waxer title text pop-up:
serving smooth, low-maintenance skin
not last-minute fixes

Waxer caption:
Smooth skin isn’t something you scramble for, it’s something you maintain. When waxing is part of your routine, everything becomes easier, from regrowth to skin texture. My clients aren’t guessing what to do next, they have a system that keeps their skin calm and consistent. That’s the difference proper care makes.

When Our Client Is Seeing Their Ex This Weekend 👆

This trend is soooo funny. Film yourself walking toward the camera holding products, tools, or prepping your treatment space like you already know what needs to be done.

Esthetician title text pop-up:
when our client is seeing their ex this weekend

Esthetician caption:
Say less. We’re focusing on skin that looks clear, smooth, and taken care of without overdoing it. The goal isn’t just a quick glow, it’s skin that holds up in real lighting all weekend. When something matters, we don’t guess, we plan for it properly. That’s how you walk in feeling confident, not questioning your skin.

Waxer title text pop-up:
when our client is seeing their ex this weekend

Waxer caption:
We already know the assignment. Smooth, even skin that feels effortless and low-maintenance. The right timing and aftercare make sure everything stays calm and clean with no last-minute stress. When my clients have plans, they’re not scrambling, they’re prepared.

The Process Behind the Before & After 👆

Ouuuu love this! This trend focuses on transformation with calming, almost ASMR-style clips. Film close-up shots of your process like cleansing, extractions, mask application, waxing pulls, or finishing touches. Lovee a good before and after audio!

Esthetician title text pop-up:
how we got from this to this
(because results don’t happen by accident)

Esthetician caption:
Before and afters are powerful, but the real value is in the process behind them. Every step is intentional, from prep to treatment selection to how the skin is supported after. This is what allows results to actually last, not just look good for a moment. Healthy skin is built through consistency and the right approach, not shortcuts.

Waxer title text pop-up:
how we got from this to this
(it’s all in the technique + aftercare)

Waxer caption:
Smooth skin isn’t just about the end result, it’s about how you get there. Proper prep, technique, and aftercare all play a role in how the skin heals and how the hair grows back. When everything is done with intention, results feel better and last longer. That’s what keeps clients coming back consistently.

“Wait… That’s YOU?” 👆

This is such a funny trend and one that's easy to re-create with a client or fake client!

Esthetician title text pop-up:
“your esthetician does so good”

“but… you’re my esthetician?”

perfect.

Esthetician caption:
The results speak before I even have to. When your skin is consistent, clear, and taken care of, people notice. What they don’t see is the plan behind it, the treatments, the routine, and the intention. That quiet confidence is what good skin gives you.

Waxer title text pop-up:
“your waxer is amazing”

“but… you’re my waxer?”

perfect.

Waxer caption:
When your results are smooth, consistent, and low-maintenance, it shows without you saying anything. People assume it’s effortless, but it’s actually proper timing, technique, and aftercare. That’s what keeps your skin calm and predictable. And once you have that, you don’t go back.

“Can you cook?” 👆

Loveeee this trend! So easy to re-create. Just use clips of you prepping for your clients' treatment.

Esthetician title text pop-up:
Him: “Can you cook?”
Me: …

Esthetician caption:
Not in the way you’re thinking… but I can prep a treatment that actually gets your skin where it needs to be. Every step is intentional, from how the skin is prepped to how it’s treated and supported after. It’s not random, it’s a process that builds results over time. And when it’s done right, you can see and feel the difference.

Waxer title text pop-up:
Him: “Can you cook?”
Me: …

Waxer caption:
Maybe not meals… but I can prep a service that leaves your skin smooth, calm, and taken care of. From setup to technique to aftercare, everything is done with intention. That’s what keeps your results consistent and your skin happy. It’s a routine that works, not something you have to second guess.

Trending TikTok Ideas for the Week of Apr 6

@imjuhm Skincareholic @anua_global @Good Molecules @Innisfree US @Paula’s Choice @The Ordinary @rhode skin @LaRochePosayUS @Kiehl's Since 1851 ♬ original sound - 📼

Skincareholic 👆

This sound is super super simple and very scroll-stopping. All you need are clips of your client during a treatment, like extractions, masking, massage, or finishing steps.

Esthetician title text pop-up:
Skincareholic

Esthetician caption:
When you actually start seeing results, taking care of your skin stops feeling like a chore. It becomes something you look forward to. The consistency, the routine, the treatments all start to make sense. That’s when skincare shifts from guessing to something that actually works.

Waxer title text pop-up:
Smoothskinholic

Waxer caption:
Once you experience consistently smooth, low-maintenance skin, there’s no going back. It’s not just about how it looks, it’s how easy everything feels after. When your routine is dialed in, your skin stays calm and predictable. That’s when it becomes part of your lifestyle, not something you think about.

@moniqueidk

Would ya look at that

♬ original sound - Pops (James Marriotts version)

You Don’t Have to Figure It Out Alone 👆

This sound is relatable and mindset-shifting!! Film yourself in the mirror like you’re having a realization moment and lip-sync the sound. I’d argue you could also use a b-roll clip and the sound is enough to set the context!

Esthetician title text pop-up:
when you realize you can just book in with me and never have to stress over what products to use again

Esthetician caption:
You don’t have to keep guessing what your skin needs or switching products every few weeks. When you have a plan and someone guiding you, everything becomes simpler. Your routine makes sense, your results feel consistent, and the stress goes away. That’s what professional support is there for.

Waxer title text pop-up:
when you realize you can just stay on a waxing schedule and never stress about hair removal again

Waxer caption:
You don’t have to keep thinking about when to shave or deal with the irritation that comes after. When you’re on a consistent waxing schedule, everything becomes predictable and easier to maintain. Your skin stays smoother, calmer, and low-maintenance. That’s when it stops feeling like a chore.

@its_a_secret214

Broke.

♬ original sound - JoeVirus

“In Terms of Money… We Have No Money” 👆

This sound is perfect for calling out wasted spending in a relatable way. Film yourself lip-syncing the sound in your treatment room or holding random products/razors to visually tell the story.

Esthetician title text pop-up:
when you realize how much money you’ve spent on random skincare that didn’t work

Esthetician caption:
It adds up fast. Trying product after product, hoping something finally works, only to end up right where you started. When your routine isn’t guided, it’s easy to overspend without actually seeing results. A plan saves you time, money, and the frustration of starting over again.

Waxer title text pop-up:
when you realize how much money you’ve spent on razors just to still shave every other day

Waxer caption:
Razors, shaving cream, irritation products… it all adds up quickly without giving you lasting results. When hair grows back the next day, you’re stuck in the same cycle over and over again. Consistent waxing changes that completely by slowing regrowth and keeping your skin smoother for longer. It’s less maintenance and less waste in the long run.

@mmyhalaa

my family

♬ original sound - user99446925931

Let’s Take a Minute for This Skin 👆

Film yourself lip-syncing along to the sound like you’re hyping your client up, then cut to clips of their skin during or after the treatment. Think glow shots, smooth texture, or satisfying treatment moments.

Esthetician title text pop-up:
let’s take a minute for my clients skin please

Esthetician caption:
No because this is what happens when you stay consistent. The glow, the smoothness, the overall look of the skin starts to shift in a way that’s hard to ignore. This is why I always say it’s not about doing everything, it’s about doing the right things over time. And when it clicks, it really shows.

Waxer title text pop-up:
let’s take a minute for my clients skin please

Waxer caption:
This is what consistent waxing and proper aftercare actually looks like. Smooth, even skin that doesn’t feel irritated or unpredictable. When the routine is dialed in, everything becomes easier to maintain. And honestly, the results speak for themselves.

Trending Search Topics & Relevant Articles for the week of Mar 30

  • 🔍 Trending Search Topics: Here are the skincare and beauty topics seeing a noticeable rise in search volume this week. These trends highlight what’s gaining traction and clicks across the industry, great for shaping your social posts, blog content, or newsletter angles.

    ⭐ SEARCH TRENDS

    Clinique Great Skin Everywhere Skin Set (+4050%)
    Facial Post Idea: “Why Skincare Sets Are Trending Right Now”
    • Explain that skincare sets are trending because clients want simple, curated routines instead of guessing what to buy.
    • Break down the pros and cons of sets such as convenience versus lack of personalization.
    • Share that even “good” sets may not fully address specific skin concerns without customization.
    💬 CTA: “Thinking about buying a skincare set? Bring it to your next appointment and I’ll help you make sure it actually works for your skin.”

    Waxer Post Idea: “Are Skincare Sets Helping or Hurting Your Waxing Results?”
    • Explain how random product combinations can sometimes lead to irritation or ingrowns.
    • Highlight the importance of knowing which products affect the skin before waxing such as exfoliants and actives.
    • Share that a simple, targeted routine usually supports better waxing results than overly complicated sets.
    💬 CTA: “Using a new skincare set? Let me know before your appointment so we can make sure your skin is prepped safely.”

    Skincare for Black Men (+90%)
    Facial Post Idea: “Skincare for Black Men Needs a Targeted Approach”
    • Explain that melanin rich skin may be more prone to post inflammatory hyperpigmentation.
    • Highlight common concerns such as razor bumps, ingrowns, and uneven tone.
    • Share that gentle exfoliation, hydration, and barrier support are key for long term results.
    💬 CTA: “Struggling with razor bumps or dark spots? Book a consultation and I’ll build a routine tailored to your skin.”

    Waxer Post Idea: “Waxing Tips for Black Male Clients Prone to Ingrowns”
    • Explain why curly hair patterns can increase ingrown risk.
    • Share proper exfoliation timing and hydration tips to reduce bumps.
    • Highlight that consistent waxing can improve regrowth patterns over time.
    💬 CTA: “Dealing with ingrowns or irritation? I’ll help you build a routine that keeps your skin smooth between appointments.”

    Best Skincare Products for Acne (+70%)
    Facial Post Idea: “The Truth About ‘Best’ Acne Products”
    • Explain that acne is not one size fits all and product trends rarely address root causes.
    • Break down common ingredients like salicylic acid, benzoyl peroxide, and retinoids and when they make sense.
    • Share that overusing actives can damage the barrier and worsen breakouts.
    💬 CTA: “Not sure what your acne actually needs? Book a treatment and we’ll create a plan that supports your skin long term.”

    Waxer Post Idea: “Acne-Prone Skin and Waxing: What Clients Need to Know”
    • Explain when active acne is not safe to wax and why.
    • Share which ingredients require caution before facial waxing.
    • Highlight calming, non pore clogging aftercare options.
    💬 CTA: “Breakouts but still want waxing? Message me and I’ll guide you on the safest timing and prep.”

    Sunscreen (+70%)
    Facial Post Idea: “Sunscreen Is Trending Again and Here’s Why It Matters”
    • Explain that increased awareness around aging and skin cancer is driving SPF interest.
    • Break down UVA versus UVB protection in a simple, client friendly way.
    • Share that consistency matters more than finding a “perfect” sunscreen.
    💬 CTA: “Not loving your current SPF? Bring it in and I’ll help you find one you’ll actually use every day.”

    Waxer Post Idea: “Why Sunscreen Is Non-Negotiable After Waxing”
    • Explain that freshly waxed skin is more vulnerable to UV damage and pigmentation.
    • Share timing tips for SPF application after appointments.
    • Recommend lightweight, non irritating formulas for post wax skin.
    💬 CTA: “Not sure which SPF works best after waxing? I’ll match you with one that protects without irritation.”

    Dr. Barbara Sturm Anti-Aging Body Cream (Breakout)
    Facial Post Idea: “Why Anti-Aging Body Care Is Trending”
    • Explain that clients are starting to treat the body like the face when it comes to aging.
    • Highlight concerns such as crepey skin, dryness, and loss of firmness.
    • Share that ingredients like peptides, antioxidants, and hydration play a key role.
    💬 CTA: “Want your body care routine to actually support your skin? Ask me what to use during your next visit.”

    Waxer Post Idea: “Body Care Between Wax Appointments Is Finally Getting Attention”
    • Explain how proper hydration improves skin elasticity and waxing results.
    • Highlight that anti-aging body products can also support smoother regrowth.
    • Share that consistent body care reduces dryness, irritation, and uneven texture.
    💬 CTA: “Want smoother skin between appointments? I’ll help you build a body routine that supports your waxing results.”

  • These are great for greenscreen Reels/TikTok. 

    Or for a story idea. Your story slide sequence could look like:

    1. Share a screenshot of the article.

    2. Share a few slides of your opinion on it, either you filming yourself talking to the camera or an image with text pop-ups. 

    3. If your goal is to increase engagement. -> Add a story sticker to get their opinion on it. Make sure to reply to those who engage with your sticker via dm.

    📰 Relevant Articles

    Beauty Holds the Line as Resilient U.S. Consumers Keep Spending 📖 GCI Magazine Use For: Consumer behavior, retail strategy, pricing confidence

    Facial Post Idea: “Clients Are Still Investing in Skincare and Here’s Why” • Explain that even during economic shifts, clients continue to prioritize beauty and self-care. • Highlight that results driven services and trusted recommendations matter more than ever. • Share that clients are choosing fewer but more intentional purchases. 💬 CTA: “Want to invest smarter in your skin? Book a consultation and I’ll help you focus on what actually works.”

    Waxer Post Idea: “Why Clients Are Staying Consistent With Waxing” • Explain that maintenance services like waxing remain a priority for many clients. • Highlight that consistency often saves money long term versus starting over each time. • Share that results improve over time with routine appointments. 💬 CTA: “Ready to stay consistent with your waxing routine? Let’s get you on a schedule that works for you.”

    “Backyard Botox” Emerges as Latest Harmful Social Media Trend 📖 Dermatology Times Use For: Safety education, authority, misinformation awareness

    Facial Post Idea: “Why DIY Injectable Trends Are Not Worth the Risk” • Explain what “backyard Botox” refers to and why it is unsafe. • Highlight risks such as infection, incorrect placement, and long term damage. • Reinforce the importance of licensed professionals and regulated treatments. 💬 CTA: “Have questions about safe treatment options? Book a consultation and I’ll guide you through what is appropriate for you.”

    Waxer Post Idea: “Social Media Trends Are Not Always Skin Safe” • Explain how viral trends can normalize unsafe practices. • Highlight the importance of choosing licensed professionals for any service. • Connect this back to waxing by emphasizing proper technique and hygiene. 💬 CTA: “Want safe, professional care you can trust? I’ll make sure your skin is treated properly every time.”

    Women’s History Month 2026: A Tribute to Female Mentors in Dermatology 📖 Dermatology Times Use For: Authority, storytelling, community, empowerment

    Facial Post Idea: “The Women Behind Modern Skin Education” • Highlight how female leaders have shaped dermatology and skincare practices. • Connect their impact to today’s treatments and client education. • Reinforce the value of learning from trusted, science backed sources. 💬 CTA: “Want guidance rooted in real education? Book a treatment and I’ll walk you through what your skin actually needs.”

    Waxer Post Idea: “The Women Who Shaped the Beauty Industry We Work In” • Highlight the role of female mentorship in building today’s beauty standards and practices. • Connect this to the care, technique, and professionalism clients expect today. • Reinforce that waxing is both a skill and a client experience. 💬 CTA: “Looking for a waxer who prioritizes care and consistency? Book your next appointment and experience the difference.”

Trending Reel Ideas for the Week of Mar 23

Before you dive in, just 2 quick tips:

  • In the examples below, when I say "title text pop-up," I’m referring to the text that stays on screen for the entire duration of your Reel or TikTok. It should be placed near the upper center of the screen.

  • When filming, it’s important to leave adequate negative (empty) space for text pop-ups. That usually means you’ll need to stand further away from the camera than you think. Trust me, I get it, I struggle with this too! But by creating that extra space, your pop-up text won’t cut off anyone’s face, and the overall video will look much cleaner.

If you are on mobile and are having trouble playing the examples, click the Instagram icon beside "add a comment” to watch on Instagram.

Products We Thought Were “So Good” Back Then 👆

This trend leans into nostalgia while still educating your audience. Start with a simple b-roll clip of you in your treatment room or holding a product, then cut to clips of throwback-style skincare or products that represent what people used in the 90s and early 2000s. The title text pop-up stays on screen the entire time while the clips change.

Esthetician title text pop-up:
Products I used to love for my skin
• Super stripping cleansers
• Alcohol-heavy toners
• Harsh exfoliating scrubs
• Random spot treatments that burned
• Anything that promised instant results

Esthetician Caption:
Looking back, a lot of the products we thought were helping were actually keeping our skin stuck in the same cycle. Over-stripping, over-exfoliating, and chasing quick fixes often made things worse long term. Real skin progress comes from supporting the skin, not constantly trying to “fix” it. That shift is where everything starts to change.

Waxer title text pop-up:
Body care I used to rely on
• Super rough exfoliating gloves
• Heavily fragranced lotions
• Shaving between appointments
• Random ingrown “fixes”
• Skipping proper aftercare

Waxer Caption:
A lot of old routines were more about habit than actually supporting the skin. Harsh exfoliation, fragrance-heavy products, and inconsistent care can make sensitivity and ingrowns harder to manage. Smooth, calm skin comes from consistency and using products that actually support the skin barrier, not fight against it.

Me Without vs With My “Happiness” 👆

This trend is super simple and very relatable. Start with a neutral face and your hand reaching out toward the camera. Then cut to the second clip where you’re holding your “happiness” item like a skincare product, waxing stick, or treatment device. SO EASY

Esthetician title text pop-up:
me without happiness
me with ✨ consistent skincare + treatments ✨

Esthetician Caption:
It’s funny how much of a difference the right routine can make, not just for your skin but for your confidence too. When your skin feels supported, everything else feels a little easier. That’s the power of consistency and having a plan that actually works for you.

Waxer title text pop-up:
me without happiness
me with ✨ my wax routine ✨

Waxer Caption:
There’s something about feeling smooth, fresh, and taken care of that just hits differently. A consistent wax routine isn’t just about hair removal, it’s about feeling confident in your skin. Once you’re on a proper schedule, you really notice the difference.

“And I’m Feeling Good” Treatment Results 👆

This trend is all about capturing that post-appointment glow. Film short clips of your clients right after their treatment, glowing skin, relaxed expressions, or little mirror moments.

Esthetician title text pop-up:
taking care of your skin
looks good on you

Esthetician Caption:
That post-treatment feeling is more than just a glow, it is confidence, relief, and finally feeling good in your skin again. Taking time to care for your skin is not extra, it is part of taking care of yourself. And when you stay consistent with it, that feeling becomes your normal.

Waxer title text pop-up:
feeling good in your skin
starts here

Waxer Caption:
Smooth skin is one thing, but the confidence that comes with it is everything. There is something about leaving your appointment feeling fresh, clean, and taken care of that just hits differently. It is not just about the service, it is about how you feel after.

One Treatment, Four Different Skin Concerns 👆

This trend is all about repetition with variation. Film yourself performing the exact same treatment step on four different clients, keeping the angle and motion as similar as possible each time. The consistency of the clip makes the difference in skin concerns stand out clearly.

Esthetician title text pop-up:
one treatment
four different skin concerns

Esthetician Caption:
The treatment might be the same, but the intention behind it is always different. Every client’s skin is approached with a plan that considers what their skin needs, not just what the service is called. That is how you get results that actually feel personalized and effective.

Waxer title text pop-up:
one wax service
four different skin needs

Waxer Caption:
Even when the service is the same, the way it is performed is always adjusted to the client. Skin sensitivity, hair growth, and history all play a role in how the appointment is done. That level of care is what creates smoother results and a better overall experience.

Use Camera Angles + Zoom for More Watch Time GREAT Treatment Reel Example 👆

This is a great example of how filming style alone can elevate your treatment content. Film your treatment as usual, but incorporate a few intentional variations like zooming in on key moments, adding a close-up still of the skin, and using a unique angle such as this one! These small changes add visual interest and keep people watching longer.

I’ve Got the Magic in Me 👆Last Week's Trend Has Made It To Reels!

This trend is simple and funny with a strong educational twist. Film yourself looking down at your hands in disbelief as the sound plays, like you’ve just realized something life-changing.

Esthetician title text pop-up:
When I realize I can prevent most visible signs of aging
just by reapplying my SPF

Esthetician Caption:
Sometimes the most powerful skincare habits are also the simplest. Daily SPF is important, but reapplying throughout the day is what really supports your skin long term. It’s one of the easiest ways to protect your results and keep your skin looking its best.

Waxer title text pop-up:
When I realize one simple habit can keep my skin smooth and calm
just by staying consistent with aftercare

Waxer Caption:
The little things you do between appointments make the biggest difference. Consistent aftercare helps reduce irritation, prevent ingrowns, and keep your skin feeling its best. It’s simple, but it works.

“I Can’t Stay Over, I Have My Routine” 👆

I love this trend, it's been around for a while, and it’s always fun to make a quick video around. All you need ot do if film yourself doing your skincare.

Esthetician title text pop-up:
when someone asks me to stay over but I need to:
double cleanse, apply my actives, layer hydration, protect my barrier, finish my routine properly

Alternative Esthetician title text pop-up options:
when plans sound fun but my skin routine comes first:
cleanse, treat, hydrate, repeat

when i finally found a routine that works so i’m not risking it:
actives, hydration, barrier support, consistency

when i say i’ll come but my skin says no:
remove makeup, treat breakouts, repair barrier, lock everything in

Esthetician Caption:
Your night routine is where so much of the progress actually happens. It is not about being dramatic; it is about being consistent with what your skin needs. When you have a routine that works, you protect it.

Waxer title text pop-up:
when someone asks me to stay over but i need to:
exfoliate properly, apply my ingrown serum, hydrate my skin, stick to my routine, keep everything smooth

Alternative Waxer title text pop-up options:
when i could go out but my skin needs me to:
exfoliate, treat ingrowns, hydrate, stay consistent

when smooth skin is the priority tonight:
proper exfoliation, targeted treatment, hydration, routine

when i’m not messing up my results for one night:
ingrown care, skin support, hydration, consistency

Waxer Caption:
The results you see from waxing are not just from the appointment, they come from what you do in between. A consistent routine makes all the difference when it comes to smooth, healthy skin. That is why skipping it never feels worth it.

“Like It’s an Insult” Skincare Version 👆

This trend is super simple. Film a b-roll clip of you in your treatment room, walking, setting up, or holding products.

Esthetician title text pop-up:
when they say “all she does is talk about skincare and skin health” like it’s an insult

Esthetician Caption:
Talking about skin is not just a job, it is how you help people understand what their skin actually needs. Education builds trust, and trust is what leads to real results. When you care about your clients’ skin long term, it shows in everything you do.

Waxer title text pop-up:
when they say “all she does is talk about waxing and aftercare” like it’s an insult

Waxer Caption:
Proper waxing is not just about the service, it is about everything that supports the skin before and after. Talking about aftercare, routines, and consistency is how you help clients get better results. When you care about the outcome, you naturally talk about what actually matters.

Trending TikTok Ideas for the Week of Mar 30

@beforreaal Us for any win big or small 😂 #seafoodboil #mukbang #crablegs #foodtok ♬ To us - siya_mdeuka

“To Us” Cheers Trend 👆

This trend is all about quick, aesthetic “cheers” clips from a POV angle. You can film this in the treatment room clinking skincare bottles or tools with a client, or recreate it socially by cheersing bags, drinks, and food with other industry friends. Keep each clip short and satisfying as it cuts between moments.

Esthetician title text pop-up:
cheers to consistency
good skin and smooth results

Esthetician Caption:
It is never just about one appointment, it is about what happens consistently over time. Healthy skin and smooth results come from showing up, following a plan, and taking care of your skin in between. That is what actually makes the difference.

Esthetician title text pop-up:
when i meet up with other esties
and we all just talk about skin, treatments and our clients

Esthetician Caption:
There is something so refreshing about being around people who understand what you do and why you care so much about it. The conversations always come back to skin, treatments, and what is actually working for clients. It is equal parts catching up and learning at the same time.

Waxer title text pop-up:
cheers to consistency
smooth skin and better results

Waxer Caption:
The best results always come from consistency, not one-off appointments. When you stay on a routine and support your skin properly in between, everything improves over time. That is what creates long-lasting smoothness.

Waxer title text pop-up:
when i meet up with other waxers
and we all just talk about clients and skin

Waxer Caption:
Being around people in the same industry just hits different. You can talk about client experiences, techniques, and what actually works without having to explain everything. It always turns into a mix of venting, learning, and laughing about the same things.

@jessakae I got you boo #dresses #fashion #springdresses #easterdresses ♬ original sound - jessakae

“Can I Interest You In Me?” POV Client Moment 👆

Film yourself in the treatment room looking at the camera, then lip-sync the audio.

Esthetician title text pop-up:
“i just want something that clears my skin fast but also doesn’t irritate me and works for everything”

Esthetician Caption:
Most clients are not looking for more products, they are looking for something that actually works for their skin. The right treatment plan simplifies everything and gives your skin what it actually needs. That is where real progress starts.

Waxer title text pop-up:
“i want to be completely smooth but i shave between appointments and don’t follow aftercare”

Waxer Caption:
A lot of results come down to what happens between appointments. When you follow a proper routine and stay consistent, everything becomes easier to manage. That is when you start to see smoother, longer-lasting results.

@mias.dailyreminders #healing #closure #youareenough #growthtiktok #smallcontetcreator ♬ original sound - ALTÉGO

“If You Wanna Get With Me…” Niche Intro 👆

This trend is perfect for positioning and attracting the right clients. Film yourself sitting or standing in your treatment room, smiling or subtly reacting while lip-syncing the audio. Use the title text pop-up to clearly describe who you help, what you focus on, and the type of client you want to attract.

Esthetician title text pop-up:
if you want clear, healthy skin
and you’re ready to stop guessing
you’re in the right place

Esthetician Caption:
The best results come when you stop trying everything and start following a plan that actually makes sense for your skin. This is for the clients who are ready to understand their skin, stay consistent, and invest in results that last. If that sounds like you, you are exactly where you need to be.

Waxer title text pop-up:
if you want smooth skin
without irritation or ingrowns
you’re in the right place

Waxer Caption:
Waxing results are not just about removing hair, they are about supporting your skin properly before and after. This is for clients who want long-lasting smoothness, less irritation, and a routine that actually works. When you stay consistent, everything gets easier.

@paigeejenna hannah montana 20th anniversary ready 💖 #hannahmontana #bestofbothworlds #transition #grwm ♬ The Best of Both Worlds - Hannah Montana

“Best of Both Worlds” Treatment Benefits 👆

This trend is perfect for highlighting dual benefits of a treatment. Film treatment clips, before and after moments, or simply use a b-roll in your treatment room. Use the title text pop-up to show how one service gives clients two major results at once.

Esthetician title text pop-up:
when you book a {insert treatment name}
and get reduced acne AND collagen support to slow signs of aging
the best of both worlds

Esthetician Caption:
The right treatment does more than just give you a temporary glow. It works on what you see right now and supports your skin long term. When your treatments are chosen with intention, you are not just maintaining your skin, you are improving it.

Waxer title text pop-up:
when you book a wax
and get smooth skin AND slower regrowth
the best of both worlds

Waxer Caption:
Waxing is not just about removing hair in the moment. Over time, it helps reduce regrowth and improves how your skin feels between appointments. That is what makes staying consistent so worth it.