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Your weekly scroll of Reel inspo, TikTok trends, and what’s buzzing in the industry.

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This Week’s: Trending Search Topics & Articles | Trending Reel Ideas | Trending TikTok Ideas

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  • If you find a TikTok sound you love and want to use it on Instagram, here’s how to do it:

    Open the TikTok video and tap the sound circle in the bottom corner to view all videos using that sound.

    From there, scroll through and find a video using the sound that you can download.

    Click on any video using the sound. Then tap the share arrow (the same button you’d use to copy the link) and check if there’s a “download” option, then download it to your camera roll.

    Next, head into Edits, tap the + to start a new video.

    Click “Music,” then “Import,” and choose “Import from video.”

    Select the TikTok you saved, and it will pull the audio in for you.

    Now you can use that sound on your Reel! It will upload as an original sound, but if it matches a sound already uploaded to Instagram, it may auto-adjust to that audio link after you’ve posted.

Trending Search Topics & Relevant Articles for the week of July 6

  • 🔍 Trending Search TopicsHere are the skincare and beauty topics seeing a noticeable rise in search volume this week. These trends highlight what’s gaining traction and clicks across the industry, great for shaping your social posts, blog content, or newsletter angles.

    Oily Skin +70%

    Facial Post Idea: "Oily Skin Is Not a Flaw, It Is a Skin Type That Needs the Right Strategy"

    Explain that oily skin is largely genetic and is often mismanaged by stripping products that trigger even more oil production as a rebound response. Share that the goal is balance, not elimination, and that lightweight hydration, barrier support, and targeted ingredients like niacinamide work with oily skin rather than against it. Clarify that what looks like an oil problem is often a dehydration problem in disguise.

    💬 CTA: "Dealing with shine that never lets up? Come in and let's look at what your skin actually needs versus what you think it needs."

    Waxer Post Idea: "Oily Skin and Waxing: What You Should Know Before Your Appointment"

    Share that oily skin can affect wax adhesion, particularly in areas like the upper lip or bikini line where excess sebum can create a barrier. Explain that a proper pre-wax cleanse makes a real difference and that heavy moisturizers applied before an appointment can work against the service. Remind clients to flag any active breakouts so the service can be adapted appropriately.

    💬 CTA: "Oily skin in certain areas? Let me know before we start so I can prep your skin properly and get the best possible result."

    Best Prime Day Skincare Deals +3200%

    Facial Post Idea: "Prime Day Skincare Is Trending: Here Is How to Shop It Without Wasting Money"

    Explain that a sale price on the wrong product is still a waste and that Prime Day skincare hauls often lead to bathroom shelves full of things that never get used or worse, cause reactions. Share that the best use of a sale is stocking up on products already in a working routine rather than experimenting with new ones just because they are discounted. Remind clients that a professional recommendation before a big shop can save them far more than any discount.

    💬 CTA: "Before you add to cart, come in or send me a message. I will tell you exactly what is worth buying and what to skip."

    Waxer Post Idea: "Prime Day Is a Great Time to Stock Up on Waxing Aftercare: Here Is What to Look For"

    Share that Prime Day can be a good opportunity to restock tried-and-true aftercare products like gentle exfoliants, fragrance-free body moisturizers, and ingrown treatments. Remind clients to stick to what they know works for their skin rather than experimenting with new formulas on freshly waxed skin. Caution against anything with fragrance, alcohol, or heavy oils in the immediate days after a wax.

    💬 CTA: "Not sure what aftercare products are actually worth buying? Ask me at your next appointment and I will give you a short, honest list."

    How to Start a Skincare Routine +1200%

    Facial Post Idea: "How to Start a Skincare Routine the Right Way"

    Share that the most common mistake people make when starting a routine is doing too much at once, introducing multiple new products in the same week makes it impossible to know what is working or causing a reaction. Explain that a solid starting point is cleanser, moisturizer, and SPF, and that everything else builds from there once the basics are consistent. Emphasize that a routine built around someone's specific skin type and concerns will always outperform a generic one from a list online.

    💬 CTA: "Ready to start a routine that actually makes sense for your skin? Book a skin analysis and I will build one with you from scratch."

    Waxer Post Idea: "Starting a Skincare Routine? Here Is What Waxing Clients Should Include"

    Explain that waxing clients have specific skincare needs that a general routine does not always account for, including regular exfoliation, consistent hydration, and targeted ingrown prevention in waxed areas. Share that the timing of when to exfoliate matters just as much as doing it at all, and that starting too soon after a wax can cause irritation. Encourage clients to ask for a simple, personalized body care routine at their next appointment.

    💬 CTA: "Want a body care routine that supports your waxing results? I will put one together for you at your next visit."

    Best Skincare for Oily Skin +70%

    Facial Post Idea: "The Best Skincare for Oily Skin Is Probably Not What You Think"

    Share that most products marketed for oily skin are built around stripping and mattifying, which can actually make the problem worse over time by triggering rebound oil production. Explain that lightweight hydration is non-negotiable even for oily skin, and that ingredients like niacinamide, salicylic acid used correctly, and gentle AHAs tend to work well without disrupting the barrier. Remind clients that oily skin often needs professional guidance because what works for one person can backfire completely for another.

    💬 CTA: "Struggling with products that promise to fix your oily skin but never quite do? Come in and let me look at what is actually going on."

    Waxer Post Idea: "Oily Skin Between Wax Appointments: What to Use and What to Avoid"

    Explain that oily or acne-prone skin in waxed areas needs a slightly different approach to aftercare and that heavy, occlusive products are not the right fit. Share that lightweight, non-comedogenic options work best and that regular gentle exfoliation keeps follicles clear between appointments. Remind clients that anything too stripping can also backfire by triggering more oil production and more sensitivity at the next wax.

    💬 CTA: "Not sure what to use on your skin between appointments? Send me a message and I will help you put together something simple that works."

    Korean Skincare for Oily Skin +120%

    Facial Post Idea: "Why Korean Skincare Works So Well for Oily Skin and What to Borrow From It"

    Explain that Korean skincare philosophy tends to focus on hydration and barrier health rather than stripping, which is exactly what oily skin often needs but rarely gets from mainstream Western products. Share that lightweight essences, gel moisturizers, and low-pH cleansers are staples of the K-beauty approach that translate really well to oily and combination skin types. Remind clients that layering multiple lightweight products is very different from piling on heavy ones and that a professional can help figure out which steps are worth adding.

    💬 CTA: "Curious about which K-beauty principles would actually work for your skin? Bring your current routine and let's talk through it together."

    Waxer Post Idea: "Korean Skincare Trends and Waxing: What Clients Should Know"

    Share that the K-beauty trend toward skin barrier preservation and gentle formulations is actually great news for waxing clients, since barrier health directly affects how skin responds to waxing and recovers afterward. Explain that some popular K-beauty actives like AHAs, BHAs, and retinol equivalents still require the same timing caution before a wax as their Western counterparts. Encourage clients who are building out a K-beauty routine to mention any new products before their next appointment.

    💬 CTA: "Trying new skincare and not sure how it affects your wax? Let me know before your appointment and I will make sure we approach it safely."

  • These are great for greenscreen Reels/TikTok. 

    Or for a story idea. Your story slide sequence could look like:

    1. Share a screenshot of the article.

    2. Share a few slides of your opinion on it, either you filming yourself talking to the camera or an image with text pop-ups. 

    3. If your goal is to increase engagement. -> Add a story sticker to get their opinion on it. Make sure to reply to those who engage with your sticker via dm.

    📰 Relevant Articles

    1. The Biggest Collagen Study Yet Reveals What Actually Works

    📖 ScienceDaily / Anglia Ruskin University Use For: Ingredient education, supplement guidance, retail positioning, anti-aging authority.

    Facial Post Idea: "The Largest Collagen Study Ever Just Came Out and Here Is What It Actually Found"

    A major review covering nearly 8,000 participants found that collagen supplementation can produce measurable improvements in skin hydration and elasticity, particularly when taken consistently over longer periods. Share that the same research found little evidence that collagen boosts athletic performance or speeds recovery, which challenges a lot of the marketing claims out there. Explain that collagen works best as a long-term, consistent addition rather than a quick fix, and that topical skincare supporting collagen production is a complementary piece of the picture.

    💬 CTA: "Want to know which collagen-supporting ingredients are worth adding to your routine? Come in and let's look at what your skin actually needs."

    Waxer Post Idea: "Collagen and Skin Health: What Waxing Clients Should Know"

    Research suggests collagen supplementation may support skin elasticity and hydration over time, which matters for waxing clients because skin that is well-hydrated and structurally supported tends to respond better to waxing and recover more smoothly. Share that topical hydration and barrier support between appointments contributes to this same goal. Remind clients that consistent homecare is what bridges the gap between appointments and keeps results improving over time.

    💬 CTA: "Want skin that holds up better between wax appointments? I will put together a simple routine that supports your results from the inside out."

    2. Social Media Mythbusters: Overnight Sheet Masks 📖 Dermatology Times Use For: Trend debunking, client education, authority content, barrier care.

    Facial Post Idea: "Overnight Sheet Masks Are Going Viral But Here Is What Dermatologists Actually Say"

    The article examines the trending practice of sleeping in sheet masks, which has gained significant traction on social media. Share that while the intention behind overnight masking is hydration and barrier support, leaving a mask on for hours can actually create a sealed, occlusive environment that may not suit all skin types, particularly those prone to breakouts or sensitivity. Explain that how long a product sits on the skin and what is in it matters far more than the dramatic before-and-after content making it look like a miracle.

    💬 CTA: "Tried a viral skincare trend and not sure if it is actually right for your skin? Come in and let's figure out what your skin responds to."

    Waxer Post Idea: "Viral Skincare Trends and Waxing: Why What Goes on Your Skin Matters"

    Share that clients who are experimenting with new skincare trends, including overnight masks or occlusive treatments, should let their waxer know before their appointment. Explain that anything that significantly changes the skin barrier or introduces new ingredients can affect how skin responds to waxing. Encourage open communication about any new products or routines so the service can be adapted and skin can be protected.

    💬 CTA: "Trying something new in your skincare routine? Flag it before your next wax and I will make sure your skin is prepped properly."

    3. The 7 Hottest Beauty and Wellness Trends at Be+Well Las Vegas 📖 American Spa Use For: Industry awareness, trend authority, service and retail positioning, forward-facing education.

    Facial Post Idea: "The Biggest Trends Coming Out of the Industry's Largest Beauty and Wellness Show"

    The Be+Well Beauty and Wellness Show in Las Vegas highlighted several emerging trends including peptides, exosomes, and PDRN as the buzziest skincare actives on the show floor, with peptides stimulating collagen and elastin production, exosomes supporting skin repair and regeneration, and PDRN improving elasticity and hydration. Share that these are ingredients worth understanding because they are showing up in more professional treatments and retail products, and that knowing what they do helps clients make smarter decisions. The show also spotlighted a significant growth in body skincare, with brands meeting increasing consumer interest in head-to-toe ingredient-focused routines that go beyond the face.

    💬 CTA: "Curious about what is coming next in professional skincare and how it applies to your goals? Let's talk about it at your next appointment."

    Waxer Post Idea: "What the Beauty Industry's Biggest Show Says About Where Skincare Is Heading"

    One of the clearest themes at the Be+Well show was the growing demand for body skincare, with brands launching premium ingredient-driven products specifically targeting concerns like uneven tone, aging, and changes in skin laxity. Share that this shift toward treating the body with the same care as the face is great news for waxing clients who want smooth, healthy skin from head to toe. Remind clients that consistent waxing combined with a proper body care routine creates results that just getting waxed alone cannot achieve.

    💬 CTA: "Ready to treat your body skin the way you treat your face? Ask me at your next appointment and I will help you build a simple routine that actually works."

Trending Reel Ideas for the Week of July 6

Before you dive in, just 2 quick tips:

  • In the examples below, when I say "title text pop-up," I’m referring to the text that stays on screen for the entire duration of your Reel or TikTok. It should be placed near the upper center of the screen.

  • When filming, it’s important to leave adequate negative (empty) space for text pop-ups. That usually means you’ll need to stand further away from the camera than you think. Trust me, I get it, I struggle with this too! But by creating that extra space, your pop-up text won’t cut off anyone’s face, and the overall video will look much cleaner.

If you are on mobile and are having trouble playing the examples, click the Instagram icon beside "add a comment” to watch on Instagram.

You’ve got 7 seconds for an update 😂🗣️

Film yourself sitting in your treatment room or at your station looking at the camera like someone just walked in. The audio counts down three, two, one, go and then someone starts talking at full speed. You play the role of the esthetician or waxer listening intently while your client (off camera) catches you up on two months of life. Let your facial expressions do the work.

Esthetician title text pop-up: When my client hasn't been in for two months and has to update me on everything that's happened before we can even start the facial.

Esthetician caption: The treatment room is a judgment-free zone and apparently also a confessional, a therapy session, and a news briefing all in one. I would not have it any other way. Two months of life updates, coming right up. Book in so I can catch up on yours. 🤍

Waxer title text pop-up: When my client hasn't been in for two months and has two months worth of life to fill me in on before I even get the wax warm.

Waxer caption: I am not just your wax tech. I am your most reliable, consistently available, never-too-busy-to-listen person. Two months between appointments means I need at least twenty minutes of updates before we even get started. Book in and bring the tea.

"You Should Balance Your Expenses" 😂⚖️

Here is another take on the balance your expenses trend I shared last week. It is even simpler than last week's version. Just balance a product on top of your head, plam or back and let the audio do the rest. So easy. Bonus points if it's your most-reached-for summer product.

Esthetician title text pop-up: "You should balance your expenses." Me balancing my most-used summer serum on my head instead.

Esthetician caption: Balanced. My skin is thriving, my serum collection is growing, and my expenses are absolutely none of your business. If you want to know what's actually worth the investment for your skin this summer, that's a conversation I am very happy to have. Book in and let's talk about it. 🤍

Waxer title text pop-up: "You should balance your expenses." Me balancing the one product my waxing clients actually need between appointments.

Waxer caption: Financially responsible? Still working on it. Committed to smooth skin all summer? Absolutely non-negotiable. If you want to know what's actually worth keeping in your routine between appointments, ask me at your next visit. I will keep the list short and effective.

Which Is the Real Sound? 💦😂

Film a close-up clip of yourself spritzing a facial mist, toner, or setting spray just once. Then replay that same clip three or four times, each time pairing it with the sound effect. The last replay uses the actual real sound of the spritz. Simple to film, endlessly rewatchable, and great for product content that does not feel like an ad.

Esthetician title text pop-up: Which is the real sound? Me spritzing my favourite hydrating mist like I am not absolutely drenching my skin in it.

Esthetician caption: Summer skin needs hydration and lots of it. A good facial mist is one of the easiest things you can add to your routine right now, whether it is between steps, throughout the day, or straight out of the fridge for a little extra moment. Ask me what I am currently reaching for and I will tell you exactly why it earned a spot in my routine. 🤍

Waxer title text pop-up: Which is the real sound? Me spritzing a soothing post-wax mist like it is not doing the most important job of the whole appointment.

Waxer caption: What goes on your skin after your wax matters just as much as the wax itself. A calming, skin-safe mist can be the difference between redness that lingers and skin that settles down quickly. Ask me what I recommend and I will point you in the right direction before you leave the table.

What's Your Summer Arm Workout? ☕💪😂

Film yourself doing exactly what this creator did but make it yours. Hold up a facial device, a serum bottle, a wax pot, whatever lives in your treatment room, and curl it up and down like you are mid-workout. Keep a completely straight face for maximum effect. One clip, no editing, instant relatability.

Esthetician title text pop-up: What's your summer arm workout? Mine is lifting this [device or product name] approximately forty times per client.

Esthetician caption: The treatment room is a full body experience apparently. Arms are getting a workout, skin is getting transformed, everybody wins. If you want to know what I am actually lifting and why it is worth every rep, book in and I will show you what it does for your skin in person. 🤍

Waxer title text pop-up: What's your summer arm workout? Mine is this wax pot. Every single appointment. No days off.

Waxer caption: The dedication is real on both sides of this table. I show up for every appointment ready to work and your skin shows up smoother every time because of it. If you have not booked your summer wax yet, your arm and mine are both ready for you.

Oh My God! 😱✨

Set up your phone or an iPad playing the iconic "OH MY GOD" moment from Friends Season 8, Episode 2, "The One with the Red Sweater," in the background. Film one continuous clip. When the first OH MY GOD hits, your hero product is already sitting in front of the screen. When the second OH MY GOD hits, the second product appears next to it. This is great for revealing a product and then a partnered produc that helps it work its best.

Esthetician title text pop-up: The serum that transforms your skin on its own + the moisturizer that makes it work even harder.

Esthetician caption: Good products are great. The right products working together are a whole different story. These two together are what I keep recommending to clients who want to actually see a difference in their skin this summer. Want to know if they are right for your routine? Ask me at your next appointment and I will tell you exactly what to layer and why. 🤍

Waxer title text pop-up: The ingrown treatment that changes everything on its own. OH MY GOD. The exfoliator that makes it even more effective. OH MY GOD.

Waxer caption: One product can make a real difference. Two products working together can completely change your between-appointment results. These are the two I recommend most to clients who are serious about smooth skin that actually stays that way. Ask me at your next visit and I will walk you through exactly how to use them together.

How to Format Client Results on a B-Roll Reel 🎓📱

This one is not a trend, it is a great example of visual content I want you to keep in your back pocket for future ads. Film a simple b-roll clip of yourself in your treatment room or talking to camera about your clients experience, then overlay your client before and after photos directly onto the clip the way you see here. You can add a quote from your client such as, "I never thought my skin would look like this." The results become part of the reel without it being a static before and after post.

Why this matters right now: this format works as an organic post and it is also exactly the kind of content that translates directly into a paid ad. As we head into Aesthetics Ads Summer School this summer (see live call invite page in member menu), start looking at every piece of organic content you create and ask yourself: could this also be an ad? This format is a great place to start.

Lead With the Problem, Not the Solution 💡✨

This is a great example of problem lead content. The creator films herself doing completely unrelated everyday things, standing with poor foot stability, unable to get comfy in a chair, clenching while doing dishes, leaning on the counter, and labels each clip with a quirky symptom on screen. The final frame reveals the diagnosis. The genius of this format is that the viewer does not know where it is going until the very end, which means they watch the whole thing.

This is problem-lead content done really well and it translates perfectly to esthetics and waxing. Instead of opening with "book a facial for glowing skin" you open with the symptoms your ideal client is already living with and does not yet have a name for. You are not selling a treatment. You are holding up a mirror and saying I see exactly what you are dealing with and I know what is causing it.

The formula is simple. Film a series of short unrelated looking clips, each labelled with a relatable symptom your ideal client experiences. Save the reveal for the end. That reveal is your treatment, your expertise, or your booking link.

Esthetician Example

Clip 1: You pouring a glass of water ✨ drinks a litre of water a day and your skin still feels dehydrated

Clip 2: You applying moisturizer ✨ has tried every moisturizer and your skin is still tight

Clip 3: You looking at your phone ✨ bought every product the algorithm recommended

Clip 4: You looking unbothered at the camera "How did you know my skin barrier was damaged?"

Waxer Example

Clip 1: You shaving your legs ✨ shaves between wax appointments because you cannot wait

Clip 2: You scratching your arm ✨ always gets bumps no matter what you do after

Clip 3: You applying lotion ✨ moisturizes every day and still gets ingrowns

Clip 4: You looking unbothered at the camera "How did you know I was not on a proper wax schedule?"

Film the Feeling, Not Just the Service 🤍✨

This one is not a trend, it is a great example of the emotion filled content that I tell you to film. Some of the best performing conten is a genuine moment of joy caught on camera. If you work alongside other estheticians or waxers, film the laughing, the chatting over the treatment table, the moment someone shows you a product they are obsessed with. If you work solo, this is your reminder to capture those real moments with your clients too, the reaction when they see their results, the laugh mid-appointment, the genuine connection that happens in your space. You do not need a ring light or a script for this one and dont stress over capturing convos. You can mute the video and add music when editing so no secrets will be spilled.

Trending TikTok Ideas for the Week of Jul 6

@whomesteph and i overthink it each time #vancouver #buslife #translink #bus #fyppp ♬ original sound - H8bud ✌️

Thank You, Thank You, Thank You 🙏✨

This sound is as simple as it gets and that is exactly why it works. Use a b-roll clip of your client during a treatment, a serum being applied, a massage moment, a mask going on, anything that looks and feels luxurious. Let the audio play underneath and keep the title text pop-up on screen the whole time. No talking required.

Esthetician title text pop-up: How your skin sounds after I layer on the [insert add-on serum or hydration booster].

Esthetician caption: Your skin has been waiting for this. The moment the right product hits a dehydrated, stressed, or barrier-compromised complexion you can almost feel it exhale. This is what I love about add-ons. They are not just extras. They are the thing that takes a great facial and makes it something your skin genuinely remembers. Ask me which one is right for you at your next appointment. 🤍

Waxer title text pop-up: How your skin sounds after I apply the [insert post-wax soothing serum or calming treatment].

Waxer caption: Freshly waxed skin is doing a lot. The right product applied right after is what helps it settle, calm, and stay smooth for longer. This is not just a finishing step. It is the step that actually protects your results. Ask me what I am using on your skin and why it earned a permanent spot in your appointment.

@tatumsacljourney but it’s only on the right side like..?? #aclsurgery ♬ original sound - RapidReposts

When You Realize SPF Is the Cheapest Anti-Aging Hack There Is 😱☀️

This sound is someone absolutely screaming and honestly it does all the work for you. Film any b-roll clip you have, a product flat lay, a treatment room shot, you applying SPF, whatever feels natural. The audio sets the context and the title text pop-up delivers the message. The scream says everything your audience is feeling the moment this fact lands.

Esthetician title text pop-up: When you realize that 90% of visible signs of aging come from the sun and re-applying your SPF is the cheapest anti-aging hack there is.

Esthetician caption: Retinol, peptides, serums, treatments. All of it works better when you are not undoing it every time you step outside without SPF. The research is clear that most of what we see on the skin as aging, fine lines, dark spots, loss of firmness and texture changes, is not just time. It is sun exposure that has been accumulating for years. Re-applying your SPF throughout the day is not optional. It is the foundation everything else is built on. Want help finding one you will actually wear? Ask me at your next appointment. 🤍

Waxer title text pop-up: When you realize that protecting your skin from the sun after waxing is one of the most important things you can do for long term skin health.

Waxer caption: Freshly waxed skin is more sensitive to sun exposure and skipping SPF after your appointment is one of the fastest ways to end up with post-wax pigmentation that takes months to fade. But beyond your appointment, daily SPF is genuinely one of the simplest and most affordable things you can do for your skin long term. It does not have to be complicated. It just has to happen.

@miaahazelwood #fyp #haul ♬ son original - .

The B in My Name Stands for Budgeting 😂✨

Post a confident, unbothered photo or clip of yourself in your treatment room, at your station, or just looking like you own the place. The text goes directly on the image just like the example. Swap budgeting for skincare budgeting and let the joke land on its own. Simple, relatable, and very shareable.

Esthetician title text pop-up: The B in my name stands for skincare budgeting. That is exactly why there is no B in my name.

Esthetician caption: My skincare shelf is thriving and my spreadsheet has absolutely no idea. In all seriousness though, good skin is one of the best investments you can make and knowing where to actually spend versus where you can save is something I can genuinely help with. Come in and let's build a routine that works hard without costing you everything. 🤍

Waxer title text pop-up: The B in my name stands for budgeting on wax appointments. That is exactly why there is no B in my name.

Waxer caption: Some things are just non-negotiable and smooth skin is absolutely one of them. If you have been thinking about where to cut back this summer, your wax appointment is not the answer. Book in and let's keep your skin exactly where it needs to be.

@ian.audler It’s not all full glam #mensmakeup #opinion #men #naturallook #perfectskin ♬ WHO WROTE THAT - 𝒽𝒾𝓃𝒶𝒶𝒶ᥫ᭡

Who Wrote That? I Wrote That. 😏✨

Film yourself standing or sitting in front of the camera looking calm and unbothered while your controversial but completely judgment-free opinion sits as the title text pop-up on screen. The audio does the drama. You just have to show up and own it.

Esthetician title text pop-up: More people would achieve their skin goals if they stopped using so many products and started using the right ones.

Esthetician caption: A ten step routine is not automatically better than three steps. In fact most of the skin concerns I see in my treatment room are caused or complicated by doing too much, not too little. Stripping, over-exfoliating, layering actives that fight each other, using products that were never right for that skin type to begin with. Sometimes the most transformative thing I can recommend is taking half of it away. Controversial? Maybe. True? Every single time. Come in and let me show you what your skin actually needs. 🤍

Waxer title text pop-up: More people would have smoother skin between appointments if they stopped shaving and just committed to a proper wax schedule and getting through the first few months.

Waxer caption: Every time you shave between waxes you are starting the whole process over again. The hair gets stronger, the regrowth gets pricklier, and the results from your next wax take longer to show up. I know waiting is uncomfortable but the clients who commit to the schedule are the ones who see their hair grow back finer, softer, and further apart over time. That is not an accident. That is consistency. Book your next one before you leave the table.

Trending Search Topics & Relevant Articles for the week of June 29

  • 🔍 Trending Search TopicsHere are the skincare and beauty topics seeing a noticeable rise in search volume this week. These trends highlight what’s gaining traction and clicks across the industry, great for shaping your social posts, blog content, or newsletter angles.

    Farrow Skincare +1100%

    Facial Post Idea: "Farrow Skincare Is Trending: Here Is What to Know Before You Try It"

    When a brand spikes this dramatically in search, it is usually driven by social media buzz rather than clinical evidence, and popularity does not equal suitability for every skin type. Share how to evaluate any new brand by looking at ingredient quality, formulation integrity, and whether it supports the barrier or disrupts it. Remind clients that a trending product may work beautifully for one person and cause a reaction in another, which is why personalized guidance matters.

    💬 CTA: "Curious whether Farrow is a good fit for your skin? Bring it to your next appointment and I will take a look at the formulation with you."

    Waxer Post Idea: "What Trending Skincare Brands Mean for Your Waxing Clients"

    Many trending skincare products contain actives like exfoliating acids or retinoids that can make the skin more sensitive before a wax. Remind clients that new products should always be introduced carefully and that starting something new right before an appointment is not ideal. Encourage open communication so that product changes can be factored into how the service is performed.

    💬 CTA: "Changed up your skincare recently? Let me know before your next wax so I can adjust my approach and keep your skin protected."

    DIY Skincare +160%

    Facial Post Idea: "DIY Skincare Is Having a Moment: Here Is What Is Worth Doing at Home and What Is Not"

    Acknowledge the appeal of DIY skincare and that some simple approaches like a gentle cleanse or a basic hydration routine are perfectly reasonable at home. Explain where DIY crosses into risky territory, particularly with kitchen ingredients like lemon juice, baking soda, or raw honey on compromised skin, which can disrupt pH and damage the barrier. Share that the best home routines are simple, consistent, and ideally guided by a professional who knows the skin.

    💬 CTA: "Want a simple at-home routine that actually works with your skin? Book a consultation and I will build one with you."

    Waxer Post Idea: "DIY Waxing Is Trending Too: What Clients Need to Know Before They Try It at Home"

    DIY waxing kits have improved but still carry real risks including burns, broken hair, ingrown spikes, and skin lifting, especially when clients are using actives or have skin sensitivities they may not be aware of. Explain that professional waxing is not just about removing hair but about doing it in a way that protects the skin barrier and minimizes trauma. Highlight the value of technique, temperature control, and product knowledge that comes with professional training.

    💬 CTA: "Thinking about trying DIY waxing at home? Come in first so I can show you what your skin actually needs and what to avoid."

    Dollar Tree Skincare +150%

    Facial Post Idea: "Dollar Tree Skincare Is Going Viral: Here Is an Honest Take"

    Affordable skincare is not automatically bad and some budget-friendly products contain solid ingredients that work well for basic needs like gentle cleansing or light hydration. Explain that price does not always reflect quality but that formulation stability, ingredient concentration, and preservation do matter, and those details are harder to assess in very low-cost products. Encourage clients to think about where they invest in their routine versus where they can save, and to get professional guidance on which steps are most worth the spend.

    💬 CTA: "Not sure which parts of your routine are worth investing in? Come in and I will help you prioritize what will actually move the needle for your skin."

    Waxer Post Idea: "Budget Skincare and Waxing: What to Use, What to Skip, and What to Ask Your Waxer"

    The pre and post wax care routine does not have to be expensive but it does need to be appropriate for recently waxed skin. Some budget products contain fragrances, alcohols, or comedogenic ingredients that can cause irritation or congestion on freshly waxed areas. Share simple and affordable options that are genuinely skin-safe after a wax, and remind clients that getting this part right makes a real difference in their results.

    💬 CTA: "Not sure what to use on your skin after your wax? I will put together a simple routine that works with any budget."

    Skincare for Men +140%

    Facial Post Idea: "Skincare for Men Is Trending and the Skin Does Not Actually Care What Gender You Are"

    Men's skin has some unique characteristics including increased sebum production, larger pore size on average, and the effects of regular shaving, but the fundamentals of skin health are the same across the board. Share that many men are coming to skincare late and starting with too many products at once, when a simple and consistent approach actually delivers the best results. Highlight that professional guidance helps cut through the noise and create a routine that fits into a real lifestyle.

    💬 CTA: "Know a man who is finally ready to take care of his skin? Send him my way. Facials are for everyone and I will keep it straightforward."

    Waxer Post Idea: "Male Waxing Is Growing and So Are the Questions Around It"

    Male waxing has grown significantly and with it comes a new wave of first-time clients who are not sure what to expect or how to prepare. Share the basics around preparation, what to expect during the service, and why aftercare is especially important for men who may not have an existing skincare routine. Normalize the conversation and position yourself as a knowledgeable and welcoming provider.

    💬 CTA: "Thinking about booking your first wax? Message me and I will walk you through exactly what to expect before you come in."

    Best Skincare Products +140%

    Facial Post Idea: "Everyone Is Searching for the Best Skincare Products: Here Is Why That Question Needs a Different Answer"

    The best skincare products are not a universal list because they depend entirely on skin type, concern, lifestyle, and what else is already in the routine. Share that the most common mistake clients make is building a routine around what worked for someone else, a celebrity, an influencer, or a friend, rather than what their own skin actually needs. Explain that a professional skin analysis is the most efficient way to cut through the overwhelm and invest in the right things.

    💬 CTA: "Ready to stop guessing and start using products that are actually right for your skin? Book a skin analysis and let's figure it out together."

    Waxer Post Idea: "The Best Skincare Products for Waxing Clients Are Not Always What You Think"

    When clients ask about the best skincare products, they are often thinking about their face, but the skin on the body needs just as much attention especially in the areas that get waxed regularly. Share the product categories that matter most for waxing clients including a gentle exfoliant, a hydrating body moisturizer, and a targeted ingrown treatment, and explain what to look for in each. Remind clients that consistency with these basics makes every appointment better.

    💬 CTA: "Want to know exactly what your waxed skin needs between appointments? I will put together a simple product list tailored to you."

  • These are great for greenscreen Reels/TikTok. 

    Or for a story idea. Your story slide sequence could look like:

    1. Share a screenshot of the article.

    2. Share a few slides of your opinion on it, either you filming yourself talking to the camera or an image with text pop-ups. 

    3. If your goal is to increase engagement. -> Add a story sticker to get their opinion on it. Make sure to reply to those who engage with your sticker via dm.

    📰 Relevant Articles

    1. Preservatives: The Villain in the Bottle 📖 Dermatology Times Use For: Ingredient education, formulation awareness, retail guidance, client trust.

    Facial Post Idea: "Why Preservatives in Skincare Are Not the Enemy"

    Preservatives exist in skincare for an important reason: to prevent the growth of bacteria, mold, and yeast in water-based formulas that could genuinely harm the skin. Share that the push toward preservative-free products sounds appealing but can actually create safety risks, particularly in products that sit in warm bathrooms for weeks or months. Explain that newer preservation systems have improved significantly and that the goal in formulation is finding the right preservative at the right concentration, not eliminating them entirely.

    💬 CTA: "Have questions about the ingredients in your current products? Bring them in and I will help you understand what is actually in your routine."

    Waxer Post Idea: "Preservatives in Pre and Post Wax Products: What Waxing Clients Should Know"

    Explain that the products used before and after a wax, including pre-wax sprays, soothing serums, and aftercare lotions, all require proper preservation to remain safe and effective. Share that some clients with reactive skin may respond to certain preservatives, which is worth flagging before a service, but that avoiding preservatives altogether is not the solution. Encourage clients to choose professionally formulated products rather than unpreserved DIY alternatives for post-wax care.

    💬 CTA: "Not sure if your aftercare products are safe and effective? Ask me at your next appointment and I will point you in the right direction."

    2. Clinique's Daily Calm Merges Clinical Efficacy with Color Cosmetics for Sensitive Skin 📖 Dermatology Times Use For: Sensitive skin education, barrier support, retail positioning, makeup and skincare crossover.

    Facial Post Idea: "When Skincare and Makeup Work Together: What the Sensitive Skin Client Needs to Know"

    The conversation around skincare and makeup has shifted, with more brands now developing products that serve both a cosmetic and a skin health function, particularly for reactive and sensitive skin types. Share that barrier-supporting ingredients like soothing peptides, ceramides, and anti-inflammatory actives can be formulated into color products without compromising skin health, and that this matters for clients who wear makeup daily. Remind clients that if their foundation or concealer is causing irritation or congestion, it is worth looking at not just what they are putting on their skin but what is in it.

    💬 CTA: "Dealing with redness, reactivity, or makeup that seems to make your skin worse? Come in and let's look at the full picture together."

    Waxer Post Idea: "Sensitive Skin and Makeup: What Waxing Clients Should Know About Wearing Product on Freshly Waxed Skin"

    After a wax the skin barrier is temporarily more vulnerable, which means that makeup applied to freshly waxed areas can introduce irritants, bacteria, or pore-clogging ingredients at exactly the wrong time. Share the general guideline of waiting at least 24 hours before applying makeup to waxed skin, particularly on the face. Highlight that choosing skin-supportive formulas with barrier-friendly ingredients makes a real difference for clients who cannot avoid wearing makeup after their appointment.

    💬 CTA: "Not sure what is safe to put on your skin after a wax? I will walk you through your post-appointment routine at your next visit."

    3. Can Diabetes and Obesity Drugs Also Help the Skin? The Potential of GLP-1 Agonists in Dermatology 📖 Wroclaw Medical University / Pharmaceutics Journal Use For: Client education, GLP-1 awareness, inflammation and skin health, holistic skin approach.

    Facial Post Idea: "GLP-1 Medications and Your Skin: What the Latest Research Is Starting to Show"

    GLP-1 receptor agonists, the class of medications that includes drugs like semaglutide, were developed to manage type 2 diabetes and obesity, but emerging research suggests they may also influence inflammatory skin conditions including psoriasis and atopic dermatitis. Share that researchers believe this is linked to the discovery that GLP-1 receptors are found on immune cells, meaning these drugs may directly reduce the kind of chronic inflammation that drives many skin diseases. This research is still early and these medications are not a replacement for established dermatological treatments, but it highlights the increasingly recognized connection between metabolic health and skin health.

    💬 CTA: "Taking a GLP-1 medication or curious how your overall health affects your skin? Come in and let's talk about what your skin might need right now."

    Waxer Post Idea: "GLP-1 Medications Are Becoming More Common: Here Is What Waxing Clients on These Drugs Should Know"

    An increasing number of clients are taking GLP-1 medications for weight management or metabolic health, and some early research suggests these drugs may affect skin inflammation and tissue healing. Share that clients on these medications may notice changes in their skin, including shifts in texture, sensitivity, or how their skin responds after a wax. Encourage open communication about any medications clients are taking so that the service can be adapted accordingly.

    💬 CTA: "On a new medication or noticing changes in your skin? Let me know before your appointment so I can take the best possible care of you."

Trending Reel Ideas for the Week of June 29

Before you dive in, just 2 quick tips:

  • In the examples below, when I say "title text pop-up," I’m referring to the text that stays on screen for the entire duration of your Reel or TikTok. It should be placed near the upper center of the screen.

  • When filming, it’s important to leave adequate negative (empty) space for text pop-ups. That usually means you’ll need to stand further away from the camera than you think. Trust me, I get it, I struggle with this too! But by creating that extra space, your pop-up text won’t cut off anyone’s face, and the overall video will look much cleaner.

If you are on mobile and are having trouble playing the examples, click the Instagram icon beside "add a comment” to watch on Instagram.

So What's Your Vision For This Room? 🛁✨

This trend uses a clean, aesthetic shot of an empty tray or shelf with the audio playing underneath. Someone asks what the vision is for the space, and the answer is simply: to fill it. Film a straight-on shot of your marble tray, wax station, or treatment cart/tray, empty first, then cut to it fully stocked with product as you add it, tools, or a client's take-home lineup. The before-and-after reveal sets the context.

Esthetician title text pop-up: So what's your vision for this treatment room? To fill it. • Barrier repair serum ✓ • Brightening moisturizer ✓ • SPF ✓ • Retinol (when they're ready) ✓ • A routine they'll actually stick to ✓

Esthetician caption: We don't just send you home with products. We send you home with a plan. Every recommendation is chosen based on your skin, your lifestyle, and your goals because a shelf full of the right things changes everything. This is what a custom skincare routine looks like for my client {insert client name}. Click the link in bio to find out yours.

Waxer title text pop-up: So what's your vision for this wax tray? To fill it. • Hard wax ✓ • Pre-wax oil ✓ • Soothing post-wax serum ✓ • Ingrown treatment ✓ • Everything your skin needs ✓

Waxer caption: A fully prepped wax station isn't just aesthetics. It's a signal that your appointment was thought about before you even walked in. Every product on this tray has a purpose, and so does every step of your service. This is what intentional waxing looks like.

So What's the Name of Your Therapist? 🫶✨

This trend plays on the idea that your esthetician or waxer is more than just a service provider. They are part of your self-care routine and a little bit of your support system too. Start with the text pop-up on screen asking the question, then cut to clips of you in your treatment room, working with clients, or showing those quiet in-between moments that make your space feel like a sanctuary. Let the clips change on the beat of the music and swap the title text pop-up to “{insert your name}”.

Esthetician title text pop-up: So what's the name of your therapist? [Your Name]

Esthetician caption: I am not a licensed therapist, but this room holds a lot. People come in carrying stress, skin concerns they have been embarrassed about for years, and sometimes just the weight of a really long week. I show up for all of it. Skincare is the service. The way you feel walking out is the goal. 🤍

Waxer title text pop-up: So what's the name of your therapist? [Your Name]

Waxer caption: Not a therapist, but this wax room has heard things. My clients come in every four to six weeks, and somehow this little room becomes the place they exhale. I take the hair and apparently some of the week's stress too. See you at your next appointment.

The Reason You Were Born With Two Hands 🙌😂

This one is so funny, I feel like you could make so many variations. You can feature two products you love or perhaps two treatments that work well together.

Esthetician title text pop-up: The reason you were born with two hands. • [Product One] in this hand • [Product Two] in this hand • You're welcome.

Esthetician caption: Some duos just make sense. These two together are the reason I look forward to treatment days. One preps the skin, one transforms it, and the results speak for themselves. Ask me about booking yours. 🤍

Waxer title text pop-up: The reason you were born with two hands. • Pre-wax oil in this hand • Post-wax serum in this hand • Your skin will thank you.

Waxer caption: Before and after. That's it. That's the whole secret to a wax that actually feels good on your skin. The right prep and the right finish make all the difference and yes, both hands are absolutely necessary.

This Summer Is Giving ☀️✨

This trend is made for showing off your results. Use treatment clips, post-facial glow moments, or before and after shots set to the audio. Let the visuals do the talking and keep the energy light, confident, and summer-ready.

Esthetician title text pop-up: This summer is giving… glowing skin and increased confidence.

Esthetician caption: Glowing skin is not an accident. It is the result of consistent treatments, the right homecare, and a professional who actually knows your skin. This summer we are not hiding behind filters. We are walking out of this treatment room looking like that. Book in before the season fills up. 🤍

Waxer title text pop-up: This summer is giving smooth skin...and increased confidence

Waxer caption: Smooth, soft, confident skin all summer long. That is what we are doing in here. No last-minute panic, no razor rash, no regrets. Just results you can actually feel good in. Your summer body is already booked. 🤍

Imagine the Stories You Could Tell If You Had Your Own Netflix Documentary 👀🎬

Film yourself sitting down like you are about to be interviewed for a Netflix documentary. The title text pop-up sets the scene and your caption delivers the episode lineup.

Esthetician title text pop-up: Imagine the stories you could tell if you had your own Netflix documentary. 👀

Esthetician caption: Episode 1: The client who told me their skin was fine and then I looked at it under the lamp. Episode 2: Every person who said they only use water on their face. Episode 3: The skincare routine they found on TikTok that we do not talk about. Episode 4: The glow up that happened after three consistent appointments. Coming to a treatment room near you. 🤍

Waxer title text pop-up: Imagine the stories you could tell if you had your own Netflix documentary. 👀

Waxer caption: Episode 1: The client who shaved two days before their appointment and did not tell me. Episode 2: First time waxers who thought they were ready and then were absolutely not. Episode 3: The ingrown that had been there since 2019. Episode 4: The client who finally committed to a schedule and never looked back. This series would have everything.

"You Should Balance Your Expenses" 😂⚖️

This one is so fun!!

Esthetician title text pop-up: "You should balance your expenses." Me balancing my entire skincare shelf instead.

Esthetician caption: Financially responsible? Working on it. Skincare obsessed? Absolutely not stopping. In all seriousness though, good skin is an investment and the products in this room are ones I stand behind completely. Ask me what your skin actually needs so you are not spending money on things that are not working. 🤍

Waxer title text pop-up: "You should balance your expenses." Me balancing every wax product I cannot live without.

Waxer caption: Budget who? Look, some things are non-negotiable and smooth skin is one of them. If you are going to spend money on anything this season, let it be a proper wax with proper aftercare. Your skin will thank you and honestly so will your confidence.

10 Things You Should Do Before Your Facial 😌✨

One clip is all you need.

Esthetician text pop-ups: 10 things you should do before your facial. 1. Book in. 2. I'll take care of the other 9.

Esthetician caption: Clients always ask if they need to prep, what to avoid, what to wear, what to tell me. Here is the honest answer. You just need to show up. I will handle your skin, your concerns, your questions, and your whole vibe when you walk through that door. The only thing on your to do list is booking the appointment. Everything else is mine to worry about. 🤍

Waxer text pop-ups: 10 things you should do before your wax appointment. 1. Book in. 2. I'll take care of the other 9.

Waxer caption: First time clients especially, I hear you. You have questions, you are nervous, you are not sure if you are doing it right. You do not need to have it all figured out before you come in. Just book the appointment and let me walk you through everything else. That is what I am here for.

The Correct Amount to Apply Skincare 🤍✨

This one is a classic that has made its way back as a video format, and it performs well because it is genuinely useful. If you have been marketing your biz on insta for the last 4 years, you will recognize this reel. Film your hand up close and dispense each product one at a time, labelling the amount as you go. Keep it slow and satisfying so people can actually take it in. This is a great save and share piece of content, which means it will keep working for you long after you post it.

Esthetician title text pop-up: The correct amount to apply skincare. • Cleanser: dime-sized amount • Toner: 3 to 5 drops • Serum: 2 to 4 drops • Moisturizer: nickel-sized amount • Retinol: pea-sized amount • SPF: two finger lengths • More is not always more. Your skin will thank you.

Esthetician caption: Using too much or too little of a product can seriously affect how well it works. More does not mean better results and less does not mean you are being careful. These amounts are what your skin actually needs to absorb the product properly and get the benefits you are paying for. Save this one. Your routine will hit different when the application is right. 🤍

Trending TikTok Ideas for the Week of June 29

@graysonstiktok #fyp ♬ original sound - Sonicallygifted

When I Get the Best Idea for a Client's Treatment Plan😅🎙️

This one is a lip sync sound.

Esthetician title text pop-up: When I get the best idea for a client's treatment plan but I have no pen or paper and have to open the voice note.

Esthetician caption: The amount of voice notes on my phone that start with "okay so hear me out" is actually embarrassing. Treatment planning is a whole creative process and inspiration does not wait for you to find a pen. If you have ever been my client, just know I have probably sent myself a frantic voice memo about your skin at some point.

Waxer title text pop-up: When I get the best idea for a client's treatment plan but I have no pen or paper and have to open the voice note.

Waxer caption: The voice notes app on my phone is basically a second client file at this point. Sometimes the best aftercare plan or ingrown solution comes to me mid-drive and I am not letting that thought go. Your skin is always on my mind, even when I am off the clock.

@kbsddown

saw it’s leg twitch

♬ original sound - sal

Yes... That... That. 😌👏

This is a lip sync sound.The statement does the talking and your expression seals it.

Esthetician title text pop-up: Your skin is not too sensitive. It is just being treated with the wrong products.

Esthetician caption: I hear "I have really sensitive skin" almost every single day and most of the time what I actually see is a damaged skin barrier, the wrong actives, or a routine that is doing more harm than good. Sensitive is a symptom, not a skin type. Come see me and let's figure out what is actually going on. 🤍

Waxer title text pop-up: Waxing does not have to hurt that much. You might just be going to the wrong person.

Waxer caption: I said what I said. Technique, temperature, product choice, and timing all affect how a wax feels on your skin. If every appointment has you dreading the table, that is worth paying attention to. A good wax should be quick, controlled, and way more manageable than you think.

@e150512 #fyp ♬ original sound - user7653246788

Ok Wow, Transcending the Game 😭✨

Film yourself looking down at your phone like you just opened a progress photo from a client. Let the reaction build naturally, eyes widening, maybe a little jaw drop, then lip sync the audio with full pride energy. This one is so good for showing the emotional side of what you do without having to say a single word about results.

Esthetician title text pop-up: When a client sends you their skin progress photo and you have to compose yourself.

Esthetician caption: There is nothing better than a progress photo landing in my inbox. Watching someone's skin transform over weeks and months of consistent treatment is genuinely the reason I do this job. You put in the trust and I put in the work and then moments like this happen. So proud of my clients every single day. 🤍

Waxer title text pop-up: When a client sends you a photo of their skin between appointments and the aftercare is actually working.

Waxer caption: When a client actually follows the aftercare advice and then sends you the proof? Unmatched feeling. No ingrowns, no irritation, just smooth happy skin doing exactly what it is supposed to do. This is why I go on about aftercare as much as I do. It works. Your skin is proof.

@ellzlyrics Material Lover - Sienna Spiro🎧 #lyrics_songs #aesthetics #siennaspiro #fyp ♬ original sound - ellzlyrics★

I Like These Things That You Can Buy With Money 💸😂

This one works two ways. Either film yourself holding up your favourite products one by one, or use clips of your clients looking relaxed, glowy, and completely at peace after their treatment to show off the feeling they just paid for.

Esthetician title text pop-up (product version): I like these things that you can buy with money. • A proper double cleanse • A barrier repair serum that actually works • SPF you will genuinely wear every day • A facial with someone who knows your skin • Results that make you stop and stare in the mirror.

Esthetician title text pop-up (feeling version): I like these things that you can buy with money. • Leaving your facial feeling like a brand new person • Skin so soft you keep touching your own face • That post-treatment glow that lasts for days • Someone finally explaining what your skin actually needs • Feeling genuinely taken care of.

Esthetician caption: Not all purchases are created equal and a facial that leaves you glowing, relaxed, and actually educated about your skin is one of the best ones you can make. Treat yourself to something that lasts longer than a candle. 🤍

Waxer title text pop-up (product version): I like these things that you can buy with money. • Pre-wax oil that protects the skin • Hard wax that actually grips without wrecking you • A post-wax serum that calms everything down • An ingrown treatment that does what it promises • A wax appointment that does not make you dread the table.

Waxer title text pop-up (feeling version): I like these things that you can buy with money. • Walking out of your wax feeling completely smooth • Never having to think about shaving again • Skin that stays soft between appointments • Aftercare that actually makes a difference • An appointment that feels worth every single cent.

Waxer caption: Some things in life are just worth spending money on and smooth, professionally waxed skin with zero irritation is absolutely one of them. Book in and find out what you have been missing.

Trending Reel Ideas for the Week of June 22

Before you dive in, just 2 quick tips:

  • In the examples below, when I say "title text pop-up," I’m referring to the text that stays on screen for the entire duration of your Reel or TikTok. It should be placed near the upper center of the screen.

  • When filming, it’s important to leave adequate negative (empty) space for text pop-ups. That usually means you’ll need to stand further away from the camera than you think. Trust me, I get it, I struggle with this too! But by creating that extra space, your pop-up text won’t cut off anyone’s face, and the overall video will look much cleaner.

If you are on mobile and are having trouble playing the examples, click the Instagram icon beside "add a comment” to watch on Instagram.

She Looks Just Like a Dream ✨

This audio is perfect for a before-and-after or end-of-treatment reveal. Film a close-up of your client's skin post-facial or post-service. Let the audio play over the reveal moment and set the context. You can do a slow zoom in, a gentle pan across the skin, or a simple cut from start to finish. The music does the emotional heavy lifting, keep the visual clean and let the results speak!!

Esthetician title text pop-up: She walked in with congestion, dullness, and stressed skin. She's leaving with a glow she forgot she had. That's what a facial actually does.

Esthetician caption: This is what happens when you stop masking the skin and start actually treating it. One session won't fix everything, but it will remind your skin what it's capable of. Post-facial glow hits different when the work behind it is real. Book your next appointment and let's get you there. ✨

Waxer title text pop-up: She came in for a wax. She's leaving smooth, confident, and already rebooked. Results you can actually see, and feel.

Waxer caption: There's something about post-wax skin that just hits different. Smooth, clean, and glowing, because yes, waxing done right leaves the skin looking this good. Proper technique, quality products, and a little consistency go a long way. Come see what your skin looks like when it's taken care of properly. 🙌

When You Fall But Save What Matters Most 😂🙌

This one is fun and easy to film. Set your camera up and drop yourself to the floor like you just took a tumble, but keep one arm raised high holding your hero product or treatment tool completely unscathed. Think a serum, your wax pot, a jade roller, a gua sha, your HydraFacial tip — whatever you would absolutely not let hit the ground. Add the text on screen and let the humor do the work. One take, low effort, high engagement.

Esthetician title text pop-up: Fell down the stairs. Spilled my coffee. Tripped over my own feet. The vitamin C serum is fine though. Priorities.

Esthetician caption: You can replace a lot of things but a good vitamin C serum in its prime? Absolutely not. Some things in your routine are non-negotiable and protecting your investment in your skin is one of them. Come see us and we'll make sure every product you're using is actually worth catching. 😂✨

Waxer title text pop-up: Everything else can wait. The hard wax is safe and that's what counts.

Waxer caption: Priorities are priorities. A good hard wax at the right temperature is a sacred thing and we will protect it at all costs. If you've never experienced a wax that actually works with your skin instead of against it, that's what we're here for. Book in and find out what the fuss is about. 😂🙌

When It's Been a Long Day But You Don't Smoke 😮‍💨✨

I love how this trend is coming back around again. Film yourself stepping outside your treatment room or front door in your uniform or apron, leaning against the wall like you are absolutely done. Then instead of lighting up, you pull out a face mist, a gua sha, a serum, or even just close your eyes and take a deep breath then apply eye patches slowly. Keep it deadpan and let the title text do the talking.

Esthetician title text pop-up: When it's been a long day as an esthetician but you don't smoke. So you mist your face, do a quick lymphatic massage, and go back in.

Esthetician caption: Nobody talks about the emotional labor of this job. You hold space for your clients, stay on your feet for hours, and somehow still give your best every single room. So no, we don't smoke. We mist, we breathe, we go back in. If you have an esthetician you love, tip them, rebook them, and tell them their work matters. We see you too. 😮‍💨💛

Waxer title text pop-up: When it's been a long day as a waxer but you don't smoke. So you step outside, shake it off, and go right back in for the next Brazilian.

Waxer caption: Waxing is a physical job, an emotional job, and honestly sometimes a comedy show all in one. We don't smoke. We take our 90 seconds of fresh air, reset, and go straight back in with a smile. If your waxer makes you feel comfortable and taken care of, they are working hard for that. Book with someone who actually loves what they do. 🙌😂

Draw It, Then Reveal It 🎨✨

Love this trend it’s so cute! I actually found a video explaining how to do the trend I will link it below! It involves Capcut..

Esthetician title text pop-up: Your skin care routine but make it art. These are the products we actually use, recommend, and believe in. No filler, no fluff.

Esthetician caption: Every product on this tray earns its spot. We only recommend what we would genuinely use on our own skin, and that means nothing gets added just because it looks pretty. If you have ever wondered what to actually use at home between appointments, this is where we start. Come in and let's build your routine together. 🎨✨

Waxer title text pop-up: The products that make smooth skin last longer. Everything here has a purpose and a reason it's in our treatment room.

Waxer caption: Aftercare is not optional, it's the thing that makes your results actually last. The products in this tray are what we trust to keep your skin calm, smooth, and ingrown-free between appointments. Ask us at your next visit what your skin actually needs at home. We love talking about this stuff. 🙌✨

how to video

What I Actually Tell My Clients When Summer Hits ☀️

Film yourself in your treatment room, at your desk, or doing something calm and professional like reviewing a client file or setting up your space. Keep it simple B-Roll. For the sake of space, I'm not going to put a gap between each listed point.

Esthetician title text pop-up: Honest things I wish more of my clients knew before summer halts their skin progress.

Esthetician caption: Summer is the season where six months of skin progress can quietly unravel if nobody tells you what to change. So consider this your reminder. 1. SPF in the morning is not the same as SPF all day. If you are outside, you need to reapply every two hours. 2. Your nighttime actives need to be dialed back when your skin is taking on more UV stress. Retinol and strong exfoliants on sun-exposed skin causes more sensitivity than results. 3. Vitamin C in the morning is not optional in summer. It is your defense layer before sunscreen even goes on. 4. A wide brim hat will do more for your long-term skin than almost any product I could sell you. 5. Book your facial before a holiday, not after. Post-sun skin needs a gentler approach and more time to recover. 6. Your skin is making decisions in summer that will show up on your face in your forties. Let's stay ahead of it. 🧴✨

Waxer title text pop-up: Real things I tell clients so summer does not completely undo their skin between appointments.

Waxer caption: Nobody warns you about what summer actually does to freshly waxed skin, so here it is straight. 1. Wax day and sun exposure do not mix. Your skin has no protective barrier right after a wax and it will burn faster and react harder than usual. 2. Sweat is not your friend post-wax. Heat, friction, and moisture sitting on open follicles is how irritation and ingrowns start. 3. Exfoliation matters more in summer, not less. Sunscreen residue and sweat build up on the skin and block the follicle. Gentle exfoliation two to three times a week keeps things clear. 4. Fragrance in your aftercare lotion plus heat equals inflammation. Switch to something simple and fragrance-free in the warmer months. 5. If you are shaving between appointments because you are in a swimsuit every weekend, your waxing results will keep getting harder to maintain. Consistency is everything. 6. Your waxer cannot fix in one appointment what inconsistency creates all season. Book regularly and your skin will thank you. 🙌☀️

AI Is Going to Take Your Job. Me: When? 👀😂

Film yourself in your treatment room going about your normal work. Prepping your wax, setting up your facial bed, steaming, mixing a mask, doing extractions. Every few seconds glance up at the camera with completely unbothered energy, like you are checking to see if AI is about to walk through the door. Deadpan is everything here…again. Just you doing deeply human, hands-on work while the text sits on screen and does the comedy for you.

Esthetician title text pop-up: AI is going to take your job. Me: I am currently steaming a client's face, reading their skin with my hands, and adjusting every single thing I do based on how their skin responds in real time. I'll wait.

Esthetician caption: No algorithm can feel congestion under the skin. No app can tell you the exact pressure needed for lymphatic drainage on that specific client on that specific day. No chatbot can hold space for someone who just started crying during their facial because they finally feel taken care of. This job is human to its core and that is exactly why it is not going anywhere. Come see us. We promise we are still here. 😂✨

Waxer title text pop-up: AI is going to take your job. Me: currently warming wax to the exact right temperature, reading a client's skin sensitivity in real time, and about to do something no robot is legally allowed to attempt. I'll wait.

Waxer caption: Waxing is one of the most hands-on, intuitive, and frankly personal services that exists. The technique, the timing, the pressure, the angle, the way you read someone's skin and adjust mid-service. That is not something you can automate. That is skill, training, and a whole lot of experience. Book with a human who actually knows what they are doing. We are not going anywhere. 😂🙌

My Makeup Routine vs. My Skincare Routine 🤍

Film two simple flat lays side by side or back to back. The first is your makeup products, just a few minimal, quality pieces laid out. The second is your skincare lineup, again just a handful of intentional products. No clutter, no excess. The whole point is that both trays are small because both are curated. Let the visual do the talking and keep the text on screen simple and confident.

Esthetician title text pop-up: My makeup routine. Just a few things. My skincare routine. Also just a few things. The difference is every single one was chosen for my skin specifically.

Esthetician caption: The goal was never a ten step routine. It was the right routine. When your skincare is actually working, you stop needing layers of makeup to create the look of good skin. You just have it. That is what we build together in the treatment room. Not a longer routine. A smarter one. Custom to your skin, your lifestyle, and your goals. If your current routine is full of products but your skin still is not where you want it, that is the sign. Book a consultation and let's figure out what your skin actually needs. 🤍✨

Waxer title text pop-up: My body care routine. A few products, all intentional. My waxing routine. Consistent, professional, and tailored to my skin every single time.

Waxer caption: More products does not mean better results. A drawer full of ingrown serums, razors, and after-shave lotions is not a routine. It is a reaction. When you wax consistently with someone who actually knows your skin, you stop needing all of it. The routine gets smaller because the results get better. That is the difference between guessing at home and having a professional who knows exactly what your skin needs every time you come in. Book in and let's simplify things for you. 🙌🤍

POV: Your Client Tells You She's Pregnant 🤰✨

Film a close-up selfie of yourself in your treatment room, holding your device or tool, wearing your protective eyewear or gloves. Give the camera a knowing, warm, slightly dramatic look when the audio hits. The humor comes from the reaction and the relatability. Let the audio do the emotional work and keep the text on screen punchy and clear.

Esthetician title text pop-up: POV: your client tells you she's pregnant right before her appointment. We love you. We love that baby. And we have some news about today's service.

Esthetician caption: Pregnancy changes everything including what we can safely offer in the treatment room. Here is a quick reminder of what to pause while you are expecting. Retinol and high-dose vitamin A treatments are off the table for the full pregnancy. Chemical peels, especially anything with salicylic acid, are not recommended. Laser and IPL treatments need to wait until after you deliver and finish breastfeeding. High-frequency, microcurrent, and certain advanced modalities are also on the pause list. Microneedling and most injectables are not considered safe during pregnancy either. The good news is there is still so much we can do. Hydrating facials, gentle extractions, lymphatic massage, and supportive skin care recommendations are all on the table. Your skin is going through a lot right now and we are still here for it. Book in and let's talk about what works for you at this stage. 🤍✨

Waxer title text pop-up: POV: your client tells you she's pregnant. Congratulations. And also, yes, you can absolutely still come in for your wax.

Waxer caption: Pregnancy is not a reason to cancel your wax appointment. We just want you to know a few things so we can take the best care of you. Your skin may be more sensitive than usual thanks to hormonal changes, so we will always do a patch check and adjust as needed. Hard wax is always the preferred choice during pregnancy, especially for bikini and Brazilian services. It is gentler on the skin and does not adhere to the skin itself. Your belly will change the positioning a little as you progress but we have seen it all and we will make it work comfortably. The second trimester is generally the most comfortable time to come in, but we welcome you at any stage. Just let us know when you book so we can prepare your room and make sure you are as comfortable as possible. Growing a human is hard enough. You deserve to still feel taken care of. We've got you. 🤍🙌