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Your weekly scroll of Reel inspo, TikTok trends, and what’s buzzing in the industry.

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This Week’s: Trending Search Topics & Articles | Trending Reel Ideas | Trending TikTok Ideas

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  • If you find a TikTok sound you love and want to use it on Instagram, here’s how to do it:

    Open the TikTok video and tap the sound circle in the bottom corner to view all videos using that sound.

    From there, scroll through and find a video using the sound that you can download.

    Click on any video using the sound. Then tap the share arrow (the same button you’d use to copy the link) and check if there’s a “download” option, then download it to your camera roll.

    Next, head into Edits, tap the + to start a new video.

    Click “Music,” then “Import,” and choose “Import from video.”

    Select the TikTok you saved, and it will pull the audio in for you.

    Now you can use that sound on your Reel! It will upload as an original sound, but if it matches a sound already uploaded to Instagram, it may auto-adjust to that audio link after you’ve posted.

Trending Search Topics & Relevant Articles for the week of Oct 5

  • 🔍 Trending Search Topics
    Here are the skincare and beauty topics seeing a noticeable rise in search volume this week. These trends highlight what’s gaining traction and clicks across the industry, great for shaping your social posts, blog content, or newsletter angles.

    ⭐ SEARCH TRENDS (This week)

    Natural skincare (+4,000%)

    Facial Post Idea: “Natural skincare still needs to make sense for your skin.”

    • Explain that “natural” describes how a product is marketed, rather than whether it will suit an individual’s skin.

    • Encourage clients to consider the complete formula, their preferences and how their skin responds instead of choosing by the label alone.

    • Show how a professional routine review can help clients make thoughtful purchases without replacing everything they already own.

    💬 CTA: “Want help making sense of your natural skincare products? Book a consultation and bring your current routine.”

    Waxer Post Idea: “Your natural body care products belong in our pre-wax conversation, too.”

    • Encourage clients to mention all products used on the area being waxed, including botanical oils, scrubs and homemade mixtures.

    • Explain that knowing their routine helps you personalize preparation and aftercare.

    • Show clients how to bring product names or photos to their appointment so you can discuss what fits their waxing routine.

    💬 CTA: “Not sure what to use around your wax appointments? Bring your products to your next visit and we’ll talk through them together.”

    Skincare routine steps (+300%)

    Facial Post Idea: “Your skincare routine doesn’t need twelve steps to feel complete.”

    • Begin with a clear purpose for each step instead of treating a longer routine as the goal.

    • Explain that product directions matter, particularly when introducing targeted treatments.

    • Show how you help clients organize their existing products into a manageable morning and evening routine.

    💬 CTA: “Confused about what goes where? Book a consultation and I’ll help you organize your routine.”

    Waxer Post Idea: “Your waxing aftercare routine, without the guesswork.”

    • Separate immediate aftercare from the routine clients follow between appointments.

    • Explain why clients should follow their personalized aftercare instructions rather than immediately restarting every body care product.

    • Walk through the guidance you provide at an appointment, including when to resume particular products.

    💬 CTA: “Want a clearer plan between waxes? At your next appointment, we’ll go through your aftercare step by step.”

    Facial mask (Breakout)

    Facial Post Idea: “How I choose the mask for your facial.”

    • Explain that masks have different purposes and that the most dramatic-looking option is not automatically the most appropriate.

    • Describe how you consider the client’s concerns, current routine and skin condition when selecting a product.

    • Use treatment footage to show how a mask fits into a personalized facial rather than acting as the entire treatment plan.

    💬 CTA: “Curious about what I’d choose for your skin? Book a consultation so we can discuss your next facial.”

    Waxer Post Idea: “Does your post-wax routine really need a mask?”

    • Explain that an additional product is optional rather than a requirement for every waxing client.

    • Encourage clients to ask before trying a facial or body mask on a recently waxed area.

    • Show how you help clients choose manageable aftercare instead of adding products simply because they are trending.

    💬 CTA: “Before adding a mask to your post-wax routine, ask me at your appointment. We can discuss whether it belongs in your aftercare.”

    Skin whitening (Breakout)

    Facial Post Idea: “You can address dark spots without making lighter skin the goal.”

    • Distinguish treating unwanted uneven pigmentation from changing someone’s natural skin color.

    • Explain that irritation can contribute to dark marks, so an aggressive approach may work against the client’s goals.

    • Discuss realistic timelines and when a pigmentation concern needs evaluation by a dermatologist. aad.org

    💬 CTA: “Concerned about uneven pigmentation? Book a consultation so we can discuss appropriate skincare support and whether medical guidance is needed.”

    Waxer Post Idea: “Your natural skin tone isn’t something your waxing routine needs to fix.”

    • Normalize variation in skin tone across different body areas without dismissing concerns.

    • Keep the conversation focused on comfort and the client’s specific concerns rather than promising lighter skin.

    • Explain the limits of waxing services and why unfamiliar skin changes should be discussed with a healthcare professional.

    💬 CTA: “Have questions about dark marks around a waxed area? We can discuss your routine at your next appointment and identify when medical advice would be helpful.”

    Sensitive skin (Breakout)

    Facial Post Idea: “Tell me what ‘sensitive skin’ feels like for you.”

    • Invite clients to describe their experience, such as stinging, itching or discomfort, rather than relying on the label alone.

    • Ask what they use, what has changed recently and what they have previously tolerated.

    • Explain that this conversation helps guide service decisions, including whether to postpone treatment or suggest medical evaluation.

    💬 CTA: “Feel unsure about booking because your skin reacts easily? Start with a consultation so we can discuss your concerns.”

    Waxer Post Idea: “The pre-wax conversation matters when your skin reacts easily.”

    • Encourage clients to share previous waxing reactions, current skincare and medications before treatment.

    • Explain that waxing should be avoided on sunburned or very sensitive skin, and that some medications and retinoid use require particular caution.

    • Show how a thorough pre-service conversation helps you decide whether to proceed, adjust or postpone the appointment. aad.org

    💬 CTA: “Have a history of reactions? Contact me before your appointment so we can discuss whether waxing is appropriate.”

    Hyperpigmentation (Breakout)

    Facial Post Idea: “Before choosing a dark-spot serum, let’s talk about the dark spots.”

    • Explain that pigmentation can have different causes, so similar-looking concerns may need different approaches.

    • Discuss why addressing the source of irritation and using appropriate sun protection can matter alongside targeted skincare.

    • Set expectations that improvement can take time and that some concerns need dermatologist-led treatment. aad.org

    💬 CTA: “Tired of guessing which products to try? Book a consultation and we’ll discuss your concerns and next steps.”

    Waxer Post Idea: “Dark marks between waxes deserve a conversation, not another scrub.”

    • Ask clients about picking, rubbing and products used on the area rather than assuming every mark has the same cause.

    • Explain that irritation can leave lingering pigmentation, making gentler care an important consideration.

    • Discuss aftercare within your scope and recommend medical evaluation for persistent or unexplained changes. aad.org

    💬 CTA: “Noticing marks between appointments? Bring it up at your next wax so we can review your routine and discuss appropriate support.”

  • These are great for greenscreen Reels/TikTok. 

    Or for a story idea. Your story slide sequence could look like:

    1. Share a screenshot of the article.

    2. Share a few slides of your opinion on it, either you filming yourself talking to the camera or an image with text pop-ups. 

    3. If your goal is to increase engagement. -> Add a story sticker to get their opinion on it. Make sure to reply to those who engage with your sticker via dm.

    📰 Relevant Articles

    1. Breakthrough drug reverses skin aging and dramatically speeds healing

    📖 Publication: ScienceDaily
    Published: September 23, 2026
    Use For: Research literacy, realistic expectations, treatment safety.

    Read the article

    Research context: The underlying research involved older mice and an experimental topical drug. It does not establish an available treatment that reverses human skin aging. The original paper was published in December 2024, although this coverage is recent. Aging

    Facial Post Idea: “What that ‘skin aging breakthrough’ headline actually means.”

    • Explain that researchers studied whether an experimental drug targeting senescent cells could improve subsequent wound healing in older mice.

    • Clarify that findings in animals do not establish safety or effectiveness in people, or prove that retail skincare offers the same benefits. Aging

    • Use the story to explain how you separate emerging research from services and products you can appropriately recommend today.

    💬 CTA: “Seen a skincare headline you’re unsure about? Bring it to your consultation and we can discuss what it means for your routine.”

    Waxer Post Idea: “A healing breakthrough headline isn’t a reason to wax irritated skin.”

    • Briefly explain that the article concerns experimental wound-healing research rather than waxing aftercare.

    • Clarify that it does not demonstrate that skin will recover faster from a wax or make unsuitable skin ready for treatment. Aging

    • Explain why you check the skin before waxing and may postpone a service instead of relying on a product’s healing claims.

    💬 CTA: “If the area you want waxed is irritated or still healing, contact me before your appointment so we can discuss the next step.”

    2. Achieving global ‘skin equity’ requires individualized approaches in lower- and higher-income countries

    📖 Publication: Medscape
    Date supplied: September 28, 2026
    Use For: Inclusive care, accessibility, client trust, professional boundaries.

    Read the article

    Research context: The Medscape page could not be accessed, so these ideas draw on the cited JAMA Dermatology study, Global disparities in access to dermatological care. It identifies differences in access associated with geography, resources and healthcare infrastructure. The practice ideas below are applications of that theme rather than findings about facial or waxing services. JAMA Network

    Facial Post Idea: “A realistic skincare plan starts with your real life.”

    • Explain that access to professional skin care and medical dermatology is not equal everywhere. JAMA Network

    • Discuss how you consider budget, available time and product preferences when helping a client build a routine.

    • Clarify how cosmetic skincare support differs from medical care, including when a concern needs a healthcare professional.

    💬 CTA: “Book a consultation and tell me what feels manageable for you. We can build your skincare next steps around your needs and circumstances.”

    Waxer Post Idea: “You deserve waxing guidance that fits your life.”

    • Invite clients to share practical needs, such as positioning preferences, accessibility requirements or limited time for aftercare.

    • Explain how clear instructions and room for questions help clients understand their choices.

    • Describe how you personalize the appointment within your scope and recognize concerns that need medical support.

    💬 CTA: “Have a question or accommodation request before booking? Contact me so we can discuss how to make your visit more comfortable.”

Trending Reel Ideas for the Week of Oct 5

Before you dive in, just 2 quick tips:

  • In the examples below, when I say "title text pop-up," I’m referring to the text that stays on screen for the entire duration of your Reel or TikTok. It should be placed near the upper center of the screen.

  • When filming, it’s important to leave adequate negative (empty) space for text pop-ups. That usually means you’ll need to stand further away from the camera than you think. Trust me, I get it, I struggle with this too! But by creating that extra space, your pop-up text won’t cut off anyone’s face, and the overall video will look much cleaner.

If you are on mobile and are having trouble playing the examples, click the Instagram icon beside "add a comment” to watch on Instagram.

Instagram comment prompt with 'Add a comment...' and the Instagram logo

Three tiers of recommendations 👆

Create a three-tier layout with a different product or treatment option appearing in each tier. Start with a title text pop-up asking what you would recommend, then reveal each tier with its corresponding label. Estheticians can show retinol recommendations by age group, waxers can share winter aftercare products, and injectors can introduce three options they may discuss during a consultation.

Esthetician title text pop-up:
“What would you recommend for someone who wants to try retinol?”
In your 20s.
In your 30s and 40s.
In your 50s and beyond.

Esthetician caption:
Your age can give us a starting point, but I’ll also want to know what you’re noticing about your skin, what you already use and whether you’ve tried retinol before. These are a few options I may discuss with clients at different stages. Book a consultation with me, and we can find a formula and introduction plan that fit your skin. ✨

Waxer title text pop-up:
“What are your top recommendations for winter post-wax skincare?”
A gentle cleanser.
A moisturizer that suits your skin.
An exfoliant to introduce when your skin is ready.

Waxer caption:
If your skin feels drier during winter, your post-wax routine may need a little attention. I can help you choose products for the areas you wax and explain when to use them, including when to resume exfoliation. Ask me about winter aftercare at your next appointment so we can keep your routine simple and comfortable.

Injector title text pop-up:
“Which injectable treatment would you recommend for me?”
Neuromodulator?
Dermal filler?
Biostimulatory treatment?
Let’s start with a consultation.

Injector caption:
You don’t need to choose from these options before meeting with me. They serve different purposes, and during your consultation, I’ll assess your concerns, listen to your preferences and explain which options, if any, may be appropriate. We may discuss one approach or a combination, but the recommendation starts with understanding you.

The beautifully “boring” restock 👆

Redo this funny restocking video with just a few core skincare products. The point is the relief of knowing what to use instead of constantly shopping for something new.

Esthetician title text pop-up:
Restocking your skincare when you work with an esthetician, so it’s the same products you already know work for your skin.

Esthetician caption:
There’s something freeing about running out of a product and knowing exactly what to replace it with. No late-night research, no wondering whether you need five more steps and no starting over every time something goes viral. I can help you build a routine where each product has a purpose, with room to adjust when your skin needs change. Book a consultation with me if you’re ready for skincare to take up a little less space in your head. ✨

Waxer title text pop-up:
Restocking your post-wax skincare when your waxer helped you build a routine, so there are only a few things to put away.

Waxer caption:
Your bathroom doesn’t need an entire shelf dedicated to ingrown-hair experiments. Once you understand what to use, when to use it and what suits your skin, restocking can be refreshingly uneventful. At your next wax, ask me to help you simplify your aftercare so you can spend less time second-guessing it.

Injector title text pop-up:
Restocking your skincare when you’ve found an injectable treatment plan that works alongside your routine, so you’re not reinventing everything every month.

Injector caption:
There’s something reassuring about knowing how your skincare and injectable treatment plan fit together. You understand what each part is there for, what to expect and when we’ll check in. During your consultation with me, we can discuss your current routine and which treatment options, if any, may complement your goals. A thoughtful plan can leave you with less to second-guess.

A client’s appointment, one product at a time 👆

Start with an empty tray or a clear surface and build your flatlay by adding one product to each new clip. You can film a short clip after each addition or simply take a photo, then upload each picture as the next clip in your video. Keep your phone in the same position by using a tripod so the products appear to pop into place. Show the products selected for a client’s facial, waxing aftercare or skincare plan.

Esthetician title text pop-up:
{Insert client’s name}’s facial pulls.

Esthetician caption:
Here’s a little look at what I pulled for this appointment. Each product has a purpose, chosen around how my client’s skin feels today and what we’re working toward together. I love this part of preparing for a facial, because the details are where a personalized experience begins. ✨

Waxer title text pop-up:
{Insert client’s name}’s post-wax skincare picks.

Waxer caption:
These are the products I selected to help this client care for their skin between waxes. We talked about what they already use, what they’ve been noticing and what they can realistically keep up with. At your next appointment, I can help you choose aftercare and explain when and how to use it.

Injector title text pop-up:
{Insert patient’s name}’s skincare picks to complement their treatment plan.

Injector caption:
A thoughtful plan includes the routine you follow at home. During your consultation with me, we can review your skincare alongside your concerns and any injectable treatment options that may be appropriate. My recommendations should have a clear purpose and fit into your life, so you understand how each part of the plan works together.

When your work is also your favorite subject 👆

Film a flatlay of an empty tabletop, then add a different item for each clip or photo. Think skincare products, waxing essentials or anatomy books and study notes. You can also take a before-and-after image you’ve made in canva and add it as a sticky in Edits. Keep the camera in the same position so the transition lines up.

Esthetician title text pop-up:
“What do you do outside of work?”
Apparently, think about skincare in a different location.

Esthetician caption:
Some people collect souvenirs. I collect cleansers and have very strong feelings about moisturizer textures. 😂 Skincare is a subject I never get tired of, but that doesn’t mean your routine needs everything in my collection. Helping you find a few products that make sense for your skin is one of my favorite parts of the job.

Waxer title text pop-up:
“Do you ever switch off from work?”
Yes. Right after I finish comparing these aftercare products.

Waxer caption:
My version of browsing for fun somehow always ends up in the body care aisle. 😂 I love the details that help make your waxing experience feel more thoughtful, from the appointment itself to having clear aftercare guidance when you get home. You shouldn’t have to stand in front of a shelf wondering what to use next.

Injector title text pop-up:
“What have you been reading lately?”
My growing stack of facial anatomy books would like to answer.

Injector caption:
A little light reading. And by light, I mean a book that could double as a doorstop. 😂 I enjoy learning about the details behind my work, and that curiosity carries into our consultations. I want to understand your concerns, explain your options clearly and give you room to ask questions before we decide whether treatment may be appropriate.

Taking “listen to your body” very seriously 👆

Use a few B-roll clips of clients settling into the treatment bed, enjoying their appointment or admiring their skin afterward.

Esthetician title text pop-up:
Trying to listen to my body, but it keeps asking for a facial with dermaplaning.

Esthetician caption:
Apparently, my body has a preferred facial and would like me to stop ignoring the calendar. 😂 If you’ve been craving time to switch off while someone takes care of your skin, I get it. We can discuss whether dermaplaning would suit your skin and make your next facial feel personal to you.

Waxer title text pop-up:
Trying to listen to my body, but it keeps asking me to book a wax before I reach for the razor again.

Waxer caption:
The razor is right there, but so is the memory of leaving my wax appointment with one less thing to think about. 😂 If waxing is your preference, make a little room for it in your schedule. Visit the link in bio to book your next wax, and I’ll take care of you from prep to aftercare.

Injector title text pop-up:
Trying to listen to myself, but I keep coming back to the questions I wanted to ask at an injectable consultation.

Injector caption:
When “I’m just curious” has been living in your head for a few months. 😂 You’re welcome to book a consultation with me simply to ask questions. We’ll discuss what you’ve been noticing, your preferences and whether any options may be appropriate. You can be curious without being ready to make a

A little movement makes great B-roll 👆

This isn’t a trend, just a great example of a good B-roll clip. You don’t always need to stand still or be in your treatment room. Moving around your space and passing the camera can make everyday clips feel more natural and give you footage to use in future Reels.

The friend group’s unofficial beauty consultant 👆

Lip-sync to the audio with a slightly exhausted, knowing expression, as though the group chat has sent you another question. Hold your phone or glance down at it before looking back at the camera to sell the joke.

Esthetician title text pop-up:
When every skincare purchase in the group chat needs your approval first.

Esthetician caption:
My friends send me ingredient lists the way other people send memes. 😂 I love being the person they trust to make skincare feel less confusing. Sometimes my answer is a recommendation, and sometimes it’s, “Let’s finish what you already have before adding anything else.”

Waxer title text pop-up:
Being the friend everyone texts before their first Brazilian wax.

Waxer caption:
The group chat has questions, and “Will it be awkward?” is usually the first one. 😂 I’m happy to talk through what to expect because feeling comfortable starts before the appointment. You can ask me the questions you’ve been saving in your notes app, too. I’ve probably heard them before.

Injector title text pop-up:
When your friends find an injectable trend and the group chat immediately tags you.

Injector caption:
My unofficial group chat role is explaining why a ten-second video doesn’t give us the whole picture. 😂 I love that my friends feel comfortable asking me questions, but a personal recommendation starts with a consultation. If something has caught your attention, we can discuss it together, including whether it may be appropriate for you and what expectations are realistic.

From empty battery to a little recharge 👆

Use the Canva template I’ve created with the empty and full battery graphics. Start with a clip of your client arriving or settling in, paired with the empty battery. As the audio changes, cut to a clip after their appointment with the full battery. Think of this before and after as a change in mood and experience, with a relaxed smile or a final mirror check.

Esthetician title text pop-up:
Before: Running on empty.
After: Finally made time for that facial.

Esthetician caption:
Sometimes the part you’ve been looking forward to most is putting your phone down and letting someone take care of you for a little while. ✨ I love making space for that pause, alongside thoughtful care for your skin. Your facial is time you’re allowed to enjoy without catching up on anything else.

Waxer title text pop-up:
Before: Putting my wax off for another week.
After: Fresh wax. One less thing on my list.

Waxer caption:
That feeling when the appointment you kept meaning to book is finally done. ✨ I want your visit to feel comfortable, familiar and easy to fit into your life, with clear aftercare so you leave knowing what comes next. Visit the link in bio to book your next wax.

Injector title text pop-up:
Before: A head full of treatment questions.
After: Had a consultation and talked them through.

Injector caption:
There’s something reassuring about having room to ask your questions without needing to make an immediate decision. During your consultation with me, we’ll discuss your concerns, preferences and which options, if any, may be appropriate. My goal is for you to leave with a clearer understanding of your choices and time to consider what feels right for you.

Canva Template

Trending TikTok Ideas for the Week of Oct 5

Watch this example on TikTok

Video not loading? Watch this example on TikTok.

Obviously, I already thought of that 👆

Film this with a client/friend or lip-sync both parts yourself. Start with a question about a thoughtful detail you include in appointments. Follow the TikTok sound’s back-and-forth, then reveal the item you already have ready at the punchline. Keep your expression playful so the joke feels like an enthusiastic “Obviously!”

Esthetician title text pop-up:
“Are you getting the warm towels ready for my facial?”

Esthetician caption:
Already warming. 😂 The little details are part of what makes your facial feel like time set aside for you. From getting the bed ready to preparing those warm towels, I love creating an appointment you can settle into.

Waxer title text pop-up:
“Will you explain how to care for my skin after my first wax?”

Waxer caption:
The aftercare card is already waiting for you. 😂 I want you to leave your first wax feeling clear about what comes next, with guidance we’ve talked through together. And despite the sound’s punchline, your questions are always welcome here.

Injector title text pop-up:
“Can I bring a list of questions to my consultation?”

Injector caption:
Please do. I’ve already got my notebook ready. 😂 Your questions belong in our conversation, whether they’re about your options, risks, recovery or what to realistically expect. Despite the sound’s punchline, there’s no question you need to feel silly asking me. A thoughtful consultation makes room for all of them.

Watch this example on TikTok

Video not loading? Watch this example on TikTok.

The friend who brings skincare knowledge to the party 👆

Use a B-roll clip of yourself with a client, whether you’re chatting, carrying out their treatment or sharing a laugh. Pair it with the TikTok sound and a playful title text pop-up about your professional knowledge.

Esthetician title text pop-up:
If you want a party friend who can also help you make sense of your skincare routine, I’m your girl.

Esthetician caption:
I’ll hype up your outfit and gently ask whether you really needed that third exfoliant. 😂 I love being someone you feel comfortable coming to with skincare questions. During your appointment, we can talk through what you’re using and make your routine feel a little less confusing.

Waxer title text pop-up:
If you want a party friend who can also talk you through your first Brazilian wax, I’m your girl.

Waxer caption:
Good conversation, a little laughter and absolutely no judgment about body hair. 😂 I want you to feel comfortable being yourself here, including asking the questions you were worried might be awkward. Getting to know you is one of my favorite parts of your appointments.

Injector title text pop-up:
If you want a party friend who can also explain the injectable trends in your feed, I’m your girl.

Injector caption:
I love a good conversation, especially when it helps something confusing finally make sense. 😂 During your consultation with me, you can ask about what you’ve seen online without feeling expected to try it. We’ll discuss your concerns, realistic expectations and whether any options may be appropriate for you.

Watch this example on TikTok

Video not loading? Watch this example on TikTok.

The people who bring this room to life 👆

Start with a few clips of your empty treatment room and details of your space while the TikTok sound asks about your goal for the room. When the sound answers, cut to clips of clients laughing, chatting and enjoying their appointments. Let the transition show how the space comes to life when people are in it.

Esthetician title text pop-up:
I pictured a beautiful treatment room. Then my clients made it feel like so much more.

Esthetician caption:
I chose the lighting, arranged the products and made the bed comfortable. But you bring the conversations, the laughter and the little updates I look forward to hearing. ✨ I wanted to create a space where caring for your skin could feel personal and supportive. Seeing you settle in and feel comfortable here is such a meaningful part of my work.

Waxer title text pop-up:
A room where “I’m nervous” turns into “See you next month.”

Waxer caption:
Some appointments begin with nervous laughter and end with us picking up a conversation we could easily keep having. 😂 I love watching this space become familiar to you. Whether it’s your first wax or your usual visit, I want you to feel welcome, respected and comfortable asking for what you need.

Injector title text pop-up:
I wanted a space where you could ask the questions you’d been keeping to yourself.

Injector caption:
The room matters, but so does how you feel when you’re in it. I want you to feel comfortable sharing your concerns, asking another question or telling me you need more time to decide. From our first consultation to any follow-up visits, honest conversations and a thoughtful, personal approach are what I want this space to be known for.

Watch this example on TikTok

Video not loading? Watch this example on TikTok.

The clues of a great appointment 👆

Use two clips that show little signs of a great client experience. Pair the first with the TikTok sound’s “First clue,” then cut to the second when he says “Clue!” Think a client getting comfortable, sharing a laugh or having a question thoughtfully answered. Add a title text pop-up to each clip that explains the clue.

Esthetician title text pop-up:
First clip: The shoulders relax as soon as the facial begins.
Second clip: “Can I stay here a little longer?”

Esthetician caption:
The relaxed shoulders. The sleepy smile. The reluctance to leave the treatment bed. ✨ Those little moments are some of my favorite parts of a facial. Alongside caring for your skin, I love creating an experience where you feel comfortable enough to switch off for a while.

Waxer title text pop-up:
First clip: We’re laughing halfway through your appointment.
Second clip: You ask to schedule your next wax before you leave.

Waxer caption:
When the nerves make room for conversation and your next appointment feels a little less intimidating. 😂 That’s the experience I love helping create. You can tell me when you need a pause, ask questions and trust that your comfort matters throughout your wax.

Injector title text pop-up:
First clip: You feel comfortable telling me what you don’t want.
Second clip: You ask the question you almost kept to yourself.

Injector caption:
A great appointment includes honest conversations. I want you to feel comfortable sharing your preferences, questioning a recommendation or saying you need more time. During your consultation with me, we’ll discuss what may be appropriate, including risks and realistic expectations, so any next step is an informed decision you feel comfortable making.

Trending Reel Ideas for the Week of Sept 28

Before you dive in, just 2 quick tips:

  • In the examples below, when I say "title text pop-up," I’m referring to the text that stays on screen for the entire duration of your Reel or TikTok. It should be placed near the upper center of the screen.

  • When filming, it’s important to leave adequate negative (empty) space for text pop-ups. That usually means you’ll need to stand further away from the camera than you think. Trust me, I get it, I struggle with this too! But by creating that extra space, your pop-up text won’t cut off anyone’s face, and the overall video will look much cleaner.

If you are on mobile and are having trouble playing the examples, click the Instagram icon beside "add a comment” to watch on Instagram.

Instagram comment prompt with 'Add a comment...' and the Instagram logo

When a client DMs you at the worst possible time 👆

Film yourself walking with a bag on your shoulder while reading a pretend client DM. Have a friend reach for the bag. Without looking up from your phone, casually slip it off your shoulder and hand it over while you keep typing. Make the moment clearly staged and playful, then add your profession’s title text pop-up.

Esthetician title text pop-up:
Me answering a client’s skincare question while someone walks off with my bag.

Esthetician caption:
The bag can wait. I need to know which cleanser you started using and when the irritation began. 😂 I love that my clients feel comfortable asking questions between appointments. A little context helps me give you guidance that fits your skin.

Waxer title text pop-up:
Me when a client DMs, “Can I still get my facial wax if I started a new skincare product?”

Waxer caption:
You can have the bag. I need to find out what product they used and where they used it. 😂 Some skincare ingredients can affect whether facial waxing is appropriate, so I’d always rather you ask before your appointment.

Injector title text pop-up:
Me when a patient finally tells me what they’re hoping to feel different about their appearance.

Injector caption:
The bag is apparently yours now. I’m listening. 😂 You don’t need to know the name of an injectable treatment before talking with me. During your consultation, we can discuss what has been bothering you, what you hope will feel different and which options, if any, may be appropriate.

From the client to the results 👆

Film four short clips and use a hand moving across the camera to transition between them. Start with a client arriving or settling into the treatment room, then show the service, the products you use or recommend, and a final clip that captures the outcome. Add one title text pop-up to each clip. I found a great Reel showing how to film these transitions. I’ll add via a button below.

Esthetician title text pop-up:
The client.
The treatment.
The skincare.
The results.

Esthetician caption:
What you see at the end is only part of the story. I start by listening to what you’ve noticed about your skin, then choose a treatment and skincare recommendations that make sense for you. The best part is helping you understand your skin and feel more confident caring for it between visits. ✨

Waxer title text pop-up:
The client.
The wax.
The aftercare.
The results.

Waxer caption:
There’s more to your wax than the few minutes we spend removing hair. I want you to feel comfortable asking questions, understand how to care for your skin afterward and know when to come back. That whole experience matters just as much as the finished wax.

Injector title text pop-up:
The consultation.
The plan.
The treatment.
The follow-up.

Injector caption:
A photo can only show one moment. During your consultation with me, we’ll discuss your concerns, preferences and what you hope to achieve. I’ll assess which options, if any, may be appropriate, explain what to expect and make space for follow-up questions. Thoughtful care involves more than the treatment itself.

How-to for this reel trend

What brought you here? This. 👆

This is a lovely way to use treatment clips you already have. Start with a shot of your space and the title text pop-up, “What brought you here?” Then cut through several short clips of the experience, adding “This.” to each one. You could show a client being welcomed, your hands at work, a quiet treatment-room moment and the finishing touches.

Esthetician title text pop-up:
What brought you here?
This.

Esthetician caption:
Maybe you came in with a skin concern. Maybe you just needed an hour where someone else took care of you. I’m glad you found your way here. I’ll listen to what’s going on with your skin and make space for both good care and a moment to exhale. ✨

Waxer title text pop-up:
What brought you here?
This.

Waxer caption:
It might have started with wanting a wax, but I hope you come back because you feel comfortable here. You can ask the questions you were nervous to ask, relax without worrying about how your body looks and leave knowing how to care for your skin between visits.

Injector title text pop-up:
What brought you here?
This.

Injector caption:
You may have found my page while looking into injectable treatments, but you don’t need to arrive knowing what to ask for. During your consultation with me, I’ll listen to what’s been on your mind, assess your concerns and help you understand which options, if any, may be appropriate. You deserve time to think and ask questions before making a decision.

I wasn’t sad, I just needed a little bit of this and that 👆

Start with a clip of yourself looking a little disappointed that summer is over. Add an opening title text pop-up, then cut to two or three clips of treatments or care you recommend for fall. Time the clips to “a little bit of this” and “a little bit of that.” Keep the recommendations broad enough to fit the clients and services you actually see.You could also go the cup holder route and add in some of your fav fall products.

Esthetician title text pop-up:
Sad that summer is over? Here’s what I might recommend to keep caring for your skin through fall.
A little bit of this: A customized facial.
A little bit of that: A skincare routine that works with the cooler weather.

Esthetician caption:
I’m going to miss the long evenings, but fall is a lovely time to check in with your skin. If it feels different after summer, we can talk about what you’re noticing and adjust your treatments or home routine accordingly. Your skin doesn’t need an entirely new personality every season. It might just need a little more support. 🍂

Waxer title text pop-up:
Sad that summer is over? Here’s what I recommend for feeling good in your skin through fall.
A little bit of this: Your next wax on the calendar.
A little bit of that: Aftercare you can actually keep up with.

Waxer caption:
The swimsuits may be put away, but your waxing routine doesn’t have to disappear with them. Keeping up with appointments and caring for your skin between visits can make the change of season feel a little easier. Plus, future you might be very glad you kept the routine going. 🍂

Injector title text pop-up:
Sad that summer is over? Here’s what I recommend for fall treatment planning.
A little bit of this: A conversation about your goals.
A little bit of that: A plan made with your features and timeline in mind.

Injector caption:
A new season can bring the urge to change something about your appearance, but you don’t need to choose an injectable treatment based on a trend. During your consultation with me, we can discuss what’s on your mind, what you hope to achieve and whether any treatment may be appropriate. Sometimes the most useful first step is simply having that conversation.

Working on the weekend 👆

Use a short B-roll clip of yourself with a client, preparing your space or working in the treatment room. It’s a simple, friendly way to remind people that you offer weekend appointments.

Esthetician title text pop-up:
A little reminder that your skincare appointment can happen on the weekend, too.

Esthetician caption:
If your weekdays are full by the time you think about booking a facial, this is your reminder that I also see clients on weekends. Come in with your skin questions, settle into the treatment bed and let me take care of you for a little while. ✨

Waxer title text pop-up:
A little reminder that you can get your wax done on the weekend, too.

Waxer caption:
For everyone who remembers they need a wax halfway through a busy workweek: I have weekend appointments, too. 😂 Visit the link in my bio to book your next wax at a time that works for you.

Injector title text pop-up:
A little reminder that you can meet with me for a consultation on the weekend, too.

Injector caption:
If it’s hard to make time for an appointment during the workweek, I offer weekend consultations. We can talk through your concerns, preferences and questions without rushing your decision. If you’ve been meaning to explore your options, you’re welcome to book a consultation with me.

We’re on DND 👆

Use a relaxed clip from your treatment room and add a title text pop-up that starts with “We’re on DND.” On the next line, reveal what DND means in your space. Keep the clip simple so the wordplay gets its moment.

Esthetician title text pop-up:
We’re on DND.
(Deep cleanse ’n’ dermaplane.)

Esthetician caption:
Phone on silent, treatment room ready. A deep cleanse, some time to unwind and dermaplaning when it’s a good fit for your skin. Sometimes an appointment is the pause you’ve been looking forward to all week. ✨

Waxer title text pop-up:
We’re on DND.
(De-fuzz ’n’ decompress.)

Waxer caption:
Come in, settle down and let me take care of your wax. You can chat the whole time or enjoy a quiet appointment. Either way, you’re welcome exactly as you are. 🤍

Injector title text pop-up:
We’re on DND.
(Discuss, no decisions.)

Injector caption:
Curious about injectable treatments but not ready to decide? That’s okay. During your consultation with me, we can discuss your concerns, preferences and questions. I’ll explain which options, if any, may be appropriate, and you can take the time you need to think about them.

A simple way to film cleansing content 👆

This isn’t a trend, but it’s a good filming example to save. Next time you do your own skincare, set up your phone and capture a few close-up clips of yourself cleansing: applying the product, working it over your skin and rinsing it off. You can use the footage later as the background for a Reel about cleansing, your evening routine or a skincare question clients often ask.

No, I want two 👆

Lip-sync to the audio while a title text pop-up names a treatment or service your clients love. When the audio reaches “No, I want two,” hold up two fingers or cut to clips of two services that pair well together. You can also use this format to share a buy-one-get-one offer.

Esthetician title text pop-up:
When I ask if you’d like a facial.
No, I want a facial and LED therapy.

Esthetician caption:
A customized facial and a little time under the LED light? I understand the appeal. ✨ If LED therapy is a good fit for your skin and goals, I can include it in your treatment plan so the whole appointment feels thoughtfully put together.

Waxer title text pop-up:
When I ask if you’d like a brow wax.
No, I want my brows and upper lip done.

Waxer caption:
When you’re already here for one wax, you might as well ask about the other area you’ve been meaning to book. 😂 Choose both services when you book so I can set aside enough time for your appointment.

Injector title text pop-up:
When I ask what you’d like to discuss at your consultation.
No, I have two concerns I want to talk about.

Injector caption:
You don’t have to narrow your questions down to just one. During your consultation with me, we can discuss both concerns, what you hope to achieve and which options, if any, may be appropriate. There’s room to talk it all through before making a decision.