✨ Welcome to This Week’s Relevancy Report

Your weekly scroll of Reel inspo, TikTok trends, and what’s buzzing in the industry.

Page Menu

This Week’s: Trending Search Topics & Articles | Trending Reel Ideas | Trending TikTok Ideas

Back To Top

  • If you find a TikTok sound you love and want to use it on Instagram, here’s how to do it:

    Open the TikTok video and tap the sound circle in the bottom corner to view all videos using that sound.

    From there, scroll through and find a video using the sound that you can download.

    Click on any video using the sound. Then tap the share arrow (the same button you’d use to copy the link) and check if there’s a “download” option, then download it to your camera roll.

    Next, head into Edits, tap the + to start a new video.

    Click “Music,” then “Import,” and choose “Import from video.”

    Select the TikTok you saved, and it will pull the audio in for you.

    Now you can use that sound on your Reel! It will upload as an original sound, but if it matches a sound already uploaded to Instagram, it may auto-adjust to that audio link after you’ve posted.

Trending Search Topics & Relevant Articles for the week of May 25

  • 🔍 Trending Search Topics

    Here are the skincare and beauty topics seeing a noticeable rise in search volume this week. These trends highlight what’s gaining traction and clicks across the industry, great for shaping your social posts, blog content, or newsletter angles.

    How to Prevent Ingrown Hairs After Waxing (+300%)

    Facial Post Idea: “Why Ingrown Hairs Happen and How to Reduce Them”
    • Explain that ingrown hairs happen when hair gets trapped beneath the surface due to buildup, friction, inflammation, or improper hair removal habits.
    • Teach the importance of gentle exfoliation, hydration, and avoiding tight friction-heavy clothing when possible.
    • Clarify that consistent professional treatments and barrier-supportive homecare often create better long-term results than aggressive scrubbing or DIY picking.
    💬 CTA: “Struggling with ingrowns or texture concerns? Book a consultation and I’ll help you create a skin-supportive routine.”

    Waxer Post Idea: “The Biggest Mistakes That Trigger Ingrown Hairs After Waxing”
    • Explain why shaving between appointments often disrupts the hair cycle and increases the chance of ingrowns.
    • Share the importance of proper aftercare including lightweight hydration, gentle exfoliation, and reducing heat/friction immediately post wax.
    • Teach that smoother long-term results usually come from consistency and proper technique, not harsher products.
    💬 CTA: “Prone to bumps or ingrowns? Let’s build a waxing and aftercare routine that keeps your skin calmer and smoother.”

    Korean Skincare for Oily Skin (+50%)

    Facial Post Idea: “Why Korean Skincare Is Trending for Oily Skin”
    • Explain that many Korean skincare routines focus on hydration and barrier support instead of aggressively stripping oil.
    • Highlight lightweight textures such as gel moisturizers, hydrating toners, and calming serums that support oily or acne-prone skin.
    • Clarify that oily skin often performs better when hydrated properly instead of constantly over-mattified.
    💬 CTA: “Not sure which products actually suit your oily skin? Bring your current routine and I’ll help simplify it.”

    Waxer Post Idea: “Why Lightweight Hydration Matters for Oily Skin and Waxing”
    • Explain that oily skin still needs hydration to support the barrier and reduce irritation.
    • Share why lightweight products often work better pre and post wax than heavy occlusive formulas.
    • Teach how balanced skin can improve overall comfort, adhesion, and post-wax recovery.
    💬 CTA: “Oily but still sensitive? I’ll help you build a bodycare routine that supports both your skin and your waxing results.”

    Red Light Therapy – Breakout

    Facial Post Idea: “Why Everyone Is Talking About Red Light Therapy”
    • Explain that red light therapy is trending because clients are looking for supportive, non-invasive treatments that target inflammation and skin recovery.
    • Highlight how red light therapy may support concerns such as redness, post-breakout healing, and overall skin rejuvenation depending on the protocol used.
    • Clarify that consistency and pairing treatments with the right skincare routine usually creates the best long-term outcomes.
    💬 CTA: “Curious whether red light therapy fits your skin goals? Book a consultation and we’ll create a plan tailored to your skin.”

    Waxer Post Idea: “Can Red Light Therapy Support Post-Wax Recovery?”
    • Explain that calming technologies such as red light therapy are becoming more popular for reducing visible redness and supporting skin recovery.
    • Share how inflammation management matters for clients prone to sensitivity or irritation after hair removal.
    • Highlight that healthy barrier support often improves overall waxing comfort and skin appearance long term.
    💬 CTA: “Sensitive after waxing? Let’s talk about calming treatments and aftercare that better support your skin.”

    Best Anti Aging Night Cream for 40’s (+250%)

    Facial Post Idea: “What Actually Matters in a Night Cream for Your 40’s”
    • Explain that skin in your 40’s often benefits from hydration, barrier support, peptides, antioxidants, and gentle cell turnover support.
    • Clarify that richer does not always mean better and formulas should still match skin type and sensitivity levels.
    • Teach that consistency, lifestyle, SPF, and professional treatments all work together alongside homecare.
    💬 CTA: “Looking for a night routine that supports your skin goals? I’ll help you choose products that actually make sense for your skin.”

    Waxer Post Idea: “Body Skin Ages Too and It Deserves Care”
    • Explain that body skin often experiences dryness, thinning, and texture changes over time just like facial skin.
    • Share why consistent hydration and barrier-supportive body products become more important with age.
    • Highlight that smoother skin after waxing often depends on long-term skin health, not just hair removal alone.
    💬 CTA: “Want smoother-looking skin between appointments? Ask me about bodycare products that support mature skin.”

    How to Get Rid of Arm Acne (+500%)

    Facial Post Idea: “Arm Acne Is More Common Than People Think”
    • Explain that arm acne and bumps can be linked to sweat, friction, buildup, keratin accumulation, or body breakouts.
    • Highlight supportive ingredients such as salicylic acid, gentle exfoliants, barrier-supportive hydration, and consistent cleansing habits.
    • Clarify that aggressive scrubbing often worsens irritation and that consistency usually matters more than intensity.
    💬 CTA: “Struggling with body breakouts or rough texture? Book a consultation and let’s create a bodycare routine that supports your skin.”

    Waxer Post Idea: “What Waxing Clients Should Know About Arm Breakouts”
    • Explain that body breakouts can sometimes become more noticeable when the barrier is irritated or unsupported.
    • Share the importance of breathable clothing, gentle exfoliation, and non-comedogenic hydration products.
    • Teach that smoother skin usually comes from combining proper homecare with consistent professional services.
    💬 CTA: “Concerned about bumps or texture on your arms? I’ll help you choose products and services that better support your skin.”

  • These are great for greenscreen Reels/TikTok. 

    Or for a story idea. Your story slide sequence could look like:

    1. Share a screenshot of the article.

    2. Share a few slides of your opinion on it, either you filming yourself talking to the camera or an image with text pop-ups. 

    3. If your goal is to increase engagement. -> Add a story sticker to get their opinion on it. Make sure to reply to those who engage with your sticker via dm.

    📰 Relevant Articles: 

    Skipping Sunscreen Can Affect Your Social Life. Here’s How. 📖 Women’s Health Use For: SPF education, confidence-based messaging, daily routine conversations, lifestyle-focused skincare education.

    Facial Post Idea: “The Conversation Around SPF Is Becoming Bigger Than Beauty” • Break down how consistent SPF use impacts not only visible aging but also confidence around skin tone, texture, and pigmentation over time. • Explain that many people are starting to connect skin health with how they feel socially and emotionally in everyday life. • Share how daily SPF becomes easier when clients find formulas they genuinely enjoy wearing. 💬 CTA: “Hate the feeling of sunscreen? Bring your current SPF and I’ll help you find one that fits your skin and lifestyle better.”

    Waxer Post Idea: “Why SPF Matters Even More After Waxing” • Explain that freshly waxed skin can be more vulnerable to visible irritation and pigment changes from UV exposure. • Share why lightweight SPF options matter for exposed areas such as the face, arms, bikini line, and chest. • Highlight that protecting the skin barrier supports smoother-looking long-term waxing results. 💬 CTA: “Need an SPF that works well with waxing and sensitive skin? I’ll help you choose one you’ll actually want to wear.”

    New Research Suggests The Microbiome Plays A Role In Helping The Skin Deal With The Sun 📖 MindBodyGreen Use For: Barrier education, microbiome conversations, holistic skin health, sun support education.

    Facial Post Idea: “Your Skin Barrier and Microbiome Matter More Than You Think” • Explain that new research continues to show how the skin microbiome may influence how skin responds to environmental stressors including UV exposure. • Highlight that over-exfoliation and harsh routines can disrupt the barrier and microbiome balance. • Teach that healthy skin often comes from supporting the skin consistently instead of constantly trying to “fix” it. 💬 CTA: “Feeling overwhelmed by skincare trends? Book a skin consultation and I’ll help you simplify your routine around your actual skin needs.”

    Waxer Post Idea: “Healthy Skin Starts With Barrier Support” • Explain that waxing clients often benefit from routines that protect the barrier and avoid unnecessary irritation. • Share how overusing harsh exfoliants or stripping products may leave skin feeling more reactive over time. • Highlight that smoother waxing results are often connected to healthier, more balanced skin overall. 💬 CTA: “Not sure if your current bodycare routine is helping or hurting your skin? Let’s build one that supports long-term results.”

    The Cutesy-fication of Personal Care 📖 Byrdie Use For: Beauty trend commentary, emotional marketing, retail conversations, lifestyle branding.

    Facial Post Idea: “Why Beauty Products Are Becoming More Playful and Emotional” • Explain that skincare and beauty brands are leaning into cute packaging, playful branding, and comforting routines because people are craving feel-good experiences. • Highlight that skincare is emotional for many clients and routines often become moments of calm, comfort, and identity. • Clarify that while aesthetics can make routines more enjoyable, ingredient quality and skin compatibility still matter most. 💬 CTA: “Love beautiful skincare but not sure what actually works for your skin? I’ll help you find products that are both enjoyable and effective.”

    Waxer Post Idea: “Why Clients Are Treating Personal Care More Like Self-Care” • Explain that beauty routines are becoming less about perfection and more about feeling comfortable, confident, and cared for. • Share how waxing appointments often become part of a client’s larger self-care routine and confidence rituals. • Highlight that creating an enjoyable experience helps clients stay more consistent with their routines long term. 💬 CTA: “Want a waxing experience that feels supportive, calming, and customized to you? Let’s build a routine that fits your lifestyle.”

Trending Reel Ideas for the Week of May 25

Before you dive in, just 2 quick tips:

  • In the examples below, when I say "title text pop-up," I’m referring to the text that stays on screen for the entire duration of your Reel or TikTok. It should be placed near the upper center of the screen.

  • When filming, it’s important to leave adequate negative (empty) space for text pop-ups. That usually means you’ll need to stand further away from the camera than you think. Trust me, I get it, I struggle with this too! But by creating that extra space, your pop-up text won’t cut off anyone’s face, and the overall video will look much cleaner.

If you are on mobile and are having trouble playing the examples, click the Instagram icon beside "add a comment” to watch on Instagram.

You May Call It Luck, I Call It Consistency 👆

This trend works well for transformation clips, treatment-room B-roll, before-and-after progress, or a client result moment. Use the idea of “luck” as the hook, then flip it into a message about consistency, professional support, and trusting the process.

Esthetician title text pop-up:
You may call it luck.
I call it consistent facials, professional skincare, and trusting the process.

Esthetician Caption:
Clearer, calmer, healthier-looking skin is not usually luck. It is consistency, the right homecare, professional guidance, and giving your skin enough time to respond.

Progress happens when you stop jumping from trend to trend and start following a plan that actually supports your skin. Book your next facial and let’s build your skin goals with intention.

Waxer title text pop-up:
You may call it luck.
I call it consistent waxes, proper aftercare, and not shaving between appointments.

Waxer Caption:
Smooth skin is not just luck. It is consistent appointments, proper prep, good aftercare, and letting your hair growth cycle work with you instead of against you.

The clients who get the best waxing results are usually the ones who stay on schedule and care for their skin between visits. Book your next wax and let’s keep your results going.

Consultation Reel Example 👆

This is not a trend, but it is a strong content example for estheticians. Film a short consultation snippet where you are talking with a client, reviewing their skin concerns, asking questions, looking at their skin, or walking through your treatment plan.

This type of Reel helps future clients understand what it feels like to work with you before they ever book. It builds trust, shows your process, and reminds viewers that a facial is not just a treatment. It is a personalized experience guided by a professional. Such a great example and angle set up for camera!

Turning Insecurities Into Your Career 👆

Love this lip-syncing trend. With Drakes new album I can see it really popping off.

Esthetician title text pop-up:
To the people who made me feel dramatic for caring so much about skincare…
Jokes on you.
Now I get paid to sip my iced coffee, talk skincare and help people feel confident in their skin for a living.

Esthetician Caption:
Funny how the thing people used to tease you for can end up becoming the thing that changes your life and other people’s lives too.

Being passionate about skin, confidence, and helping people feel good in themselves is never “too much.” Your future clients are looking for someone who genuinely cares. ✨

Waxer title text pop-up:
To the people who thought my obsession with smooth skin was excessive…
Jokes on you.
Now I get paid to sip my iced coffee, talk skincare and help my clients get their smoothest skin for a living.

Waxer Caption:
The little things people laugh about sometimes become the foundation of your career.

Confidence services are never just about hair removal. They are about comfort, routine, feeling put together, and helping clients feel more like themselves again.

Give Me a Beat The Client Vibe Shift 👆

This is such a funny trend.😂

Esthetician title text pop-up:
POV: You’re going from a client who wants a full ingredient breakdown of every product…
to a client who says, “Just make me glow.”

Esthetician Caption:
Every client has a completely different energy, concern, and relationship with their skin, and honestly that is part of what makes this industry so fun.

One appointment is barrier repair and ingredient education. The next is wedding prep, relaxation, and “I just want to look alive again.” 😂

Waxer title text pop-up:
POV: You’re going from a first-time wax client who is terrified…
to your regular client who walks in and says, “Rip it off, I trust you.”

Waxer Caption:
The emotional range of a waxing day is honestly unmatched.

One client needs reassurance, aftercare education, and breathing exercises. The next is lying there catching you up on their entire life while barely reacting to the wax anymore. 😂

Little Lifestyle Moments That Make You Love Your Career 👆

Such an easy trend you can use any b-roll clip of yourself working. If using an older clip, you can increase the speed to 2x in Edits. If filming a new clip, film it directly in 0.5x mode on your phone so it plays back sped up and smoother like this creator’s video. Use clips of yourself journaling, drinking coffee, masking, organizing products, replying to clients, or prepping for your day.

Esthetician title text pop-up:
I will never take for granted that this is my real life now.
Morning coffee, skincare, helping people feel confident, and building a business I genuinely love.

Esthetician Caption:
There is something really special about building a career around helping people feel better in their skin.

The older I get, the more I appreciate the slower moments too. The quiet mornings, the client connections, the treatment room conversations, and creating a space people feel safe walking into. ✨

Waxer title text pop-up:
I used to dream about working for myself.
Now my days are coffee, smooth skin conversations, and helping clients feel confident year-round.

Waxer Caption:
Sometimes the “boring” little routines end up becoming the life you once hoped for.

Building a beauty business is not always easy, but getting to help people feel comfortable, confident, and taken care of every day is something I never want to stop being grateful for.

“So What’s Your Vision For This Room?” 👆

This trend starts with an empty bag, drawer, treatment cart, or space with the text “So what’s your vision for this room?” Then it cuts to the same bag filled with products, tools, or items that represent your brand, treatments, or client experience.

Esthetician title text pop-up:
So what’s your vision for this space?

Esthetician Caption:
A space filled with calming facials, barrier-supportive skincare, client confidence boosts, glowing skin moments, and conversations that make people feel safe, seen, and understood. ✨

Show your favorite treatment products, LED devices, towels, tools, retail shelves, or the little details that make your client experience feel elevated.

Waxer title text pop-up:
So what’s your vision for this space?

Waxer Caption:
A space filled with smooth skin routines, post-wax confidence, calming energy, clients who feel comfortable in their bodies, and appointments people actually look forward to. 🤍

Show off your wax setup, aftercare products, gloves, treatment bed, calming touches, or your favorite products that make the experience feel more luxurious and supportive.

Treatment Room Vibes 👆

Love this trend for a cute treatment room reel!

Esthetician title text pop-up:
Come reset your skin and your nervous system for a bit.

Esthetician Caption:
I wanted my treatment room to feel calming, welcoming, and like a little pause from the outside world.

Skincare is never just about products or treatments. Sometimes people just need a quiet space where they can relax, feel taken care of, and leave feeling a little more like themselves again. ✨

Waxer title text pop-up:
Proof that waxing appointments do not have to feel scary.

Waxer Caption:
I wanted my waxing room to feel comfortable, calming, and way less intimidating than people expect.

The little details matter. The energy of the room, the conversations, the aftercare guidance, and creating an experience where clients feel relaxed enough to actually enjoy coming back. 🤍

“I Hope She’s Not Into Designer Bags…” 👆

Lol love this trend!

Esthetician title text pop-up:
“I hope she’s not into designer bags.”

Esthetician title text pop-up:
Worse.
She’s unapologetic about investing in her skin, confidence, and feeling like her best self.

Esthetician Caption:
There is nothing wrong with wanting to feel good when you look in the mirror.

Facials, skincare, and self-care routines are not “extra” to a lot of people. They are part of feeling confident, regulated, and put together in everyday life. ✨

Waxer title text pop-up:
“I hope she’s not high maintenance.”

Waxer title text pop-up:
Worse.
She stays consistent with her waxes because she loves feeling confident, smooth, and prepared year-round.

Waxer Caption:
The girls who prioritize their routines are usually just prioritizing themselves.

There is nothing “too much” about liking the feeling of being smooth, confident, and ready for whatever plans come up next. 🤍

Trending TikTok Ideas for the Week of May 25

@conner.leavitt

… “you’re talking to my wife…then talk respectfully” -Zak Affleck. Maybe take some of your own advice 🤷‍♀️

♬ original sound - TiesherTank

“Silence From You.” 👆

This TikTok sound is dramatic and funny. It’s an easy lip-sync idea.

Esthetician title text pop-up:
Me to people giving my clients random TikTok skincare advice between appointments.

Esthetician Caption:
Nothing humbles an esthetician faster than hearing, “I saw someone online say I should put lemon juice on it.” 😂

Your skin deserves consistency, barrier support, and advice tailored to your actual skin concerns, not random internet experiments.

Waxer title text pop-up:
Me to the people telling my wax clients to shave between appointments.

Waxer Caption:
The way I instantly know when someone has been getting advice from the wrong people. 😂

Consistency matters with waxing. The smoother results, softer regrowth, and easier appointments come from staying on schedule and trusting the process.

@thefocusedfeminine

the best version of you is calling…

♬ original sound - akshayiyerdrums

There Is Nothing Wrong With Wanting To Feel Your Best 👆

This TikTok sound isn’t attached to a trend. But I liked the vibe of it and thought it would work well for a motivational b-roll video. Pair it with a longer title text pop-up that reframes beauty and self-care in a positive way.

Esthetician title text pop-up:
There is nothing wrong with caring about your appearance.
Wanting clear skin, confidence, and to feel good when you look in the mirror does not make you shallow. Welcome to X Spa, where we celebrate unapologetically taking care of yourself.

Esthetician Caption:
People love to shame women for caring about beauty while simultaneously treating confident people differently.

Wanting healthy skin, investing in self-care, and liking the feeling of being put together is not something you need to apologize for. ✨

Waxer title text pop-up:
There is nothing wrong with liking smooth skin, beauty routines, or wanting to feel confident in your body. Welcome to X Spa, where we celebrate unapologetically taking care of yourself.

Waxer Caption:
Confidence routines are personal. For some people it is facials, for others it is waxing, gym classes, skincare, or simply taking time for themselves.

You are allowed to enjoy the things that make you feel confident, comfortable, and more like yourself. 🤍

@spacerout

♬ original sound - dj cara

The Mindset Shift That Happens When You Finally Understand Your Skin 👆

This TikTok-style B-roll works well with confident walking clips, getting-ready moments or treatment footage. Pair the video with a longer mindset-focused title text pop-up that reflects the emotional shift that happens when someone stops panicking about their skin and starts understanding it properly.

Esthetician title text pop-up:
It is not that your skin suddenly becomes perfect overnight.
It is that proper education teaches you to stop fearing every breakout, every flare-up, and every “bad skin day.”
You start understanding your skin instead of fighting it.That’s the importance of working with a professional.

Esthetician Caption:
One of the biggest mindset shifts in skincare happens when clients stop chasing perfection and start understanding what their skin is actually communicating.

Education creates confidence. Suddenly every breakout does not feel like a crisis, every product launch does not feel tempting, and skincare becomes a lot less emotionally exhausting. ✨

Waxer title text pop-up:
It is not that waxing suddenly becomes painless.
It is that consistency teaches you what your skin needs, what routines work best for you, and how much better you feel when you stay on schedule. That’s the importance of working with a professional. .

Waxer Caption:
Confidence routines become easier when they stop feeling unfamiliar.

Once clients understand prep, aftercare, hair cycles, and consistency, waxing usually becomes far less intimidating and much more empowering. 🤍

@lillysnotsosecretdiary Im team conrad for everyone accusing me I love 70% dark chocolate #weddingcake #darkchocolte ♬ original sound - ali

“How Are You Still Getting Results?” 👆

This TikTok sound is just a dramatic laugh, which makes it perfect for relatable treatment room humor. Lip-sync the laugh while filming yourself working, reacting, or setting up for a client. Pair it with a title text pop-up about funny client conversations, gossip, oversharing, or chaotic appointment energy while still getting amazing results.

Esthetician title text pop-up:
When 99% of our facial appointments sound like this but my client still leaves glowing every time.

Esthetician Caption:
Somewhere between the skin analysis, life updates, emotional support, and barrier repair advice… the skin still ends up thriving. 😂

Honestly, half the facial experience is the treatment and the other half is finally getting to sit down and exhale for an hour.

Waxer title text pop-up:
When my client spends the entire wax appointment gossiping, laughing, and telling me life updates… and still leaves smoother than ever.

Waxer Caption:
Wax appointments are somehow equal parts beauty service, emotional support session, and comedy podcast. 😂

But honestly, creating an experience clients feel comfortable coming back to is part of the magic too.

Trending Search Topics & Relevant Articles for the week of May 18

  • 🔍 Trending Search Topics

    Here are the skincare and beauty topics seeing a noticeable rise in search volume this week. These trends highlight what’s gaining traction and clicks across the industry, great for shaping your social posts, blog content, or newsletter angles.

    2026 Top Skincare Products (+400%)
    Facial Post Idea: “The Top Skincare Products of 2026 Are More About Skin Function Than Hype”
    • Explain that many trending products in 2026 focus on barrier health, hydration, peptides and long term skin resilience instead of harsh quick fixes.
    • Break down why clients are gravitating toward multitasking products that simplify routines while still targeting aging, acne and sensitivity.
    • Share that what works for one person’s skin may not work for another, which is why personalized product selection still matters.
    💬 CTA: “Feeling overwhelmed by skincare trends? Bring your current routine to your next appointment and I’ll help you figure out what’s actually worth investing in.”

    Waxer Post Idea: “The 2026 Skincare Trends Waxing Clients Should Pay Attention To”
    • Highlight that more trending products now focus on calming inflammation and supporting the skin barrier.
    • Explain why waxing clients should be cautious with strong acids, retinoids and exfoliants before appointments.
    • Share that smoother waxing results often come from consistency with simple homecare, not constantly trying viral products.
    💬 CTA: “Not sure if your products are wax-safe? Message me before your next appointment and I’ll help you prep properly.”

    Top K-Beauty Skincare Ingredients (Breakout)
    Facial Post Idea: “Why K-Beauty Ingredients Keep Taking Over Skincare Trends”
    • Explain that K-beauty continues to trend because many formulas prioritize hydration, barrier repair and layering lightweight ingredients.
    • Highlight trending ingredients like centella asiatica, rice extract, fermented ingredients and heartleaf and what they actually do for the skin.
    • Clarify that trendy ingredients still need to match the client’s skin condition, goals and sensitivity level.
    💬 CTA: “Curious if K-beauty ingredients would work for your skin? Let’s build a routine that fits your goals instead of following trends blindly.”

    Waxer Post Idea: “K-Beauty Ingredients That Pair Well With Waxing Care”
    • Share why calming ingredients like centella and heartleaf are becoming popular for post-wax redness support.
    • Explain that lightweight hydration is often better tolerated on freshly waxed skin than heavy occlusive products.
    • Teach that barrier-focused skincare can help support smoother regrowth and less irritation over time.
    💬 CTA: “Want help finding calming products for post-wax care? I’ll help you choose options that support your skin barrier.”

    Skincare Recommendations (+50%)
    Facial Post Idea: “Why Personalized Skincare Recommendations Matter More Than Ever”
    • Explain that skincare recommendations online often miss important details like skin sensitivity, lifestyle, medications and climate.
    • Share why seeing someone else’s results online does not guarantee the same outcome for every skin type.
    • Highlight how professional guidance helps prevent wasted money, irritation and overcomplicated routines.
    💬 CTA: “Want skincare recommendations based on your actual skin instead of social media trends? Book a consultation and we’ll create a plan together.”

    Waxer Post Idea: “The Best Skincare Recommendations for Consistent Waxing Results”
    • Teach that waxing results improve when homecare supports hydration and gentle exfoliation.
    • Explain why aggressive scrubs and over-exfoliation often create more irritation and ingrowns.
    • Share that a consistent routine usually works better than constantly changing products.
    💬 CTA: “Need help building a simple waxing aftercare routine? I’ll help you choose products that fit your skin and lifestyle.”

    Lips (Breakout)
    Facial Post Idea: “Why Lip Care Is     Becoming a Bigger Part of Skincare”
    • Explain that clients are becoming more aware of lip dehydration, sun damage and barrier damage from environmental stressors.
    • Highlight the importance of SPF lip products, hydration and gentle exfoliation instead of harsh scrubs.
    • Share that chronic dryness can sometimes reflect irritation from habits, ingredients or environmental exposure.
    💬 CTA: “Struggling with dry or irritated lips? Bring your products to your next appointment and I’ll help you build a lip care routine that supports healing.”

    Waxer Post Idea: “Lip Waxing and Lip Care Go Hand in Hand”
    • Explain why the lip area is one of the most sensitive facial waxing zones.
    • Share how hydration and barrier support help the skin recover after lip waxing.
    • Recommend avoiding irritating active ingredients immediately before and after facial waxing services.
    💬 CTA: “Sensitive around the lip area after waxing? I’ll help you prep and care for your skin properly between appointments.”

    Anti Aging Facial (Breakout)
    Facial Post Idea: “Anti Aging Facials Are Evolving Beyond Just ‘Looking Younger’”
    • Explain that many clients now want treatments focused on skin health, collagen support and long term skin quality instead of dramatic changes.
    • Highlight how anti aging facials often combine hydration, exfoliation, massage and targeted technologies to support healthy aging.
    • Share that consistency with treatments and homecare typically creates more sustainable results than chasing quick fixes.
    💬 CTA: “Want to create an anti aging plan that supports your skin long term? Let’s customize treatments and skincare around your goals.”

    Waxer Post Idea: “Why Healthy Skin Habits Matter for Aging Skin and Waxing”
    • Explain that mature skin can sometimes become thinner, drier and more reactive over time.
    • Share why gentle waxing techniques and proper prep become even more important with aging skin.
    • Recommend barrier-supportive products and hydration to help maintain smoother, calmer skin after waxing.
    💬 CTA: “Concerned about sensitivity or dryness during waxing? I’ll help you adjust your routine for healthier aging skin.”

  • These are great for greenscreen Reels/TikTok. 

    Or for a story idea. Your story slide sequence could look like:

    1. Share a screenshot of the article.

    2. Share a few slides of your opinion on it, either you filming yourself talking to the camera or an image with text pop-ups. 

    3. If your goal is to increase engagement. -> Add a story sticker to get their opinion on it. Make sure to reply to those who engage with your sticker via dm.

    📰 Relevant Articles

    Sensitive Skin Formulations May Need a New Strategy Following New Research
    📖 GCI Magazine
    Use For: Sensitive skin education, barrier repair, formulation awareness, retail guidance.

    Facial Post Idea: “New Research Suggests Sensitive Skin Care May Need a Different Approach”
    • Break down how emerging research is changing the way brands think about sensitive skin formulations.
    • Explain that sensitive skin is not always just dryness. It can involve inflammation, nerve responses and barrier dysfunction.
    • Share why calming, supportive routines often work better than constantly switching products.
    💬 CTA: “Not sure whether your skin is truly sensitive or just irritated? Book a consultation and I’ll help you understand what your skin is asking for.”

    Waxer Post Idea: “Sensitive Skin and Waxing: Why Barrier Support Matters”
    • Explain why compromised skin barriers can increase redness and post-wax sensitivity.
    • Share how proper prep and aftercare help reduce unnecessary irritation.
    • Recommend gentle, fragrance mindful products that support recovery after waxing.
    💬 CTA: “If your skin feels extra reactive lately, let’s build a waxing plan that supports your barrier instead of stressing it.”

    How Longevity Beauty Is Redefining Skincare In 2026
    📖 Forbes
    Use For: Healthy aging education, premium treatment positioning, preventative skincare.

    Facial Post Idea: “Longevity Beauty Is Changing the Way We Think About Skincare”
    • Explain that longevity beauty focuses on supporting skin health for the long term instead of chasing perfection.
    • Highlight trends like collagen support, preventative care, recovery focused skincare and lifestyle integration.
    • Share that healthy aging routines are often built through consistency, personalization and realistic expectations.
    💬 CTA: “Want a skincare routine designed for long term skin health? Let’s create a plan that supports your future skin too.”

    Waxer Post Idea: “What Longevity Beauty Means for Waxing Clients”
    • Explain that long term skin health includes body care, barrier protection and reducing chronic irritation.
    • Share how consistent waxing and proper homecare can support smoother, healthier looking skin over time.
    • Highlight the importance of hydration and gentle exfoliation as part of aging skin support.
    💬 CTA: “Want smoother skin long term, not just after one appointment? I’ll help you build sustainable habits that support your results.”

    Social Media Mythbusters: The Mediterranean Diet
    📖 Dermatology Times
    Use For: Nutrition education, myth busting, holistic skin conversations.

    Facial Post Idea: “Can the Mediterranean Diet Really Help Your Skin?”
    • Break down how nutrient rich foods may support inflammation balance and overall skin health.
    • Clarify that no single diet guarantees clear or perfect skin because skin concerns are multifactorial.
    • Share how lifestyle, stress, hormones and skincare routines still play major roles alongside nutrition.
    💬 CTA: “Want a more personalized approach to your skin concerns? Let’s combine professional skincare guidance with realistic lifestyle support.”

    Waxer Post Idea: “Nutrition and Skin Health Matter for Waxing Too”
    • Explain that hydration and overall skin health can influence post-wax recovery and irritation levels.
    • Share why healthy skin barriers are supported by both topical care and internal habits.
    • Clarify that there is no perfect ‘waxing diet,’ but consistency in self-care can support smoother skin.
    💬 CTA: “Want smoother, calmer skin between waxes? I’ll help you build habits that support your results from both sides.”

    Can Gut Microbes Repair Damage from Microplastics?
    📖 Psychology Today
    Use For: Wellness conversations, holistic beauty trends, educational content.

    Facial Post Idea: “Why Gut Health Keeps Showing Up in Skin Conversations”
    • Explain that researchers are continuing to study how gut health may influence inflammation and skin function.
    • Highlight that stress, sleep, nutrition and overall wellness can sometimes show up visibly through the skin.
    • Clarify that gut health is only one piece of the puzzle and should be approached realistically, not fearfully.
    💬 CTA: “Feeling like your skin is reacting to everything lately? Let’s look at your routine and lifestyle together to support your skin more holistically.”

    Waxer Post Idea: “What Wellness Trends Mean for Skin and Waxing”
    • Share that inflammation and barrier stress can sometimes affect skin sensitivity during waxing.
    • Explain why calming routines, hydration and gentle aftercare support overall skin resilience.
    • Encourage clients to focus on realistic daily habits instead of extreme wellness trends.
    💬 CTA: “Want smoother skin with less irritation? I’ll help you simplify your body care routine in a realistic way

    The FDA May Reverse a Ban on 14 Injectable Peptides—What That Means For the Beauty Industry

    📖 Allure
    Use For: Trend education, peptide awareness, safety conversations.

    Facial Post Idea: “Why Peptides Are Becoming an Even Bigger Beauty Conversation”
    • Explain that peptides are gaining attention for their role in skin support, repair and healthy aging conversations.
    • Clarify the difference between topical peptides in skincare and injectable peptide trends being discussed online.
    • Emphasize that professional guidance matters when navigating fast moving beauty trends and online claims.
    💬 CTA: “Curious whether peptide skincare fits your goals? I’ll help you understand which options make sense for your skin.”

    Waxer Post Idea: “Peptides and Waxing: What Clients Should Know”
    • Explain that some peptide based skincare products focus on hydration and barrier support.
    • Share why maintaining healthy skin barriers can improve comfort during waxing services.
    • Clarify that trendy ingredients should still be introduced thoughtfully around waxing appointments.
    💬 CTA: “Using new skincare products before waxing? Message me first and I’ll help you avoid unnecessary irritation.”

    Dermatologists Expose the Truth About Skin Cancer
    📖 Skin Cancer Foundation
    Use For: SPF education, prevention, skin health awareness.

    Facial Post Idea: “Dermatologists Are Speaking Out About Common Skin Cancer Myths”
    • Break down misconceptions such as only needing SPF on sunny days or darker skin not needing sun protection.
    • Explain that cumulative UV exposure impacts both visible aging and long term skin health.
    • Share practical ways clients can support daily protection without feeling overwhelmed.
    💬 CTA: “Not sure which SPF works best for your skin type? Bring your current sunscreen to your next appointment and we’ll talk through it.”

    Waxer Post Idea: “Why SPF Matters Even More After Waxing”
    • Explain that freshly waxed skin can be more vulnerable to UV sensitivity.
    • Recommend avoiding direct sun exposure immediately after waxing appointments when possible.
    • Share how lightweight SPF and barrier support help protect freshly waxed skin.
    💬 CTA: “Need help choosing a body SPF that feels comfortable daily? I’ll help you find one that fits your skin and routine.”

Trending Reel Ideas for the Week of May 18

Before you dive in, just 2 quick tips:

  • In the examples below, when I say "title text pop-up," I’m referring to the text that stays on screen for the entire duration of your Reel or TikTok. It should be placed near the upper center of the screen.

  • When filming, it’s important to leave adequate negative (empty) space for text pop-ups. That usually means you’ll need to stand further away from the camera than you think. Trust me, I get it, I struggle with this too! But by creating that extra space, your pop-up text won’t cut off anyone’s face, and the overall video will look much cleaner.

If you are on mobile and are having trouble playing the examples, click the Instagram icon beside "add a comment” to watch on Instagram.

The Random Clip Always Wins 😅 👆

This trend is perfect for poking fun at how unpredictable social media can feel. Film yourself doing something simple in the treatment room like putting on gloves, prepping a treatment bed, grabbing waxing sticks, mixing a mask, or organizing products.

Esthetician title text pop-up:

Seeing if the algorithm prefers the educational reel that took me so much time to script, film and edit or the random clip of me putting on gloves before a facial. 😂

 

Esthetician Caption:

Nothing humbles me faster than spending hours making an educational skincare Reel… just for the casual treatment-room clip to outperform it overnight. Sometimes the content that feels the most casual ends up being the most relatable. Social media truly has a mind of its own. 😂

 

Waxer title text pop-up:

Seeing if the algorithm prefers the educational reel that took me so much time to script, film and edit or the random clip of me putting on gloves before a facial. 😂

 

Waxer Caption:

The internet will really ignore the waxing tutorial you spent hours editing… and then push the random clip of you prepping strips and gloves instead. Sometimes the content that feels the most casual ends up being the most relatable. Social media truly has a mind of its own. 😂

Your Skincare Celeb Era ✨ 👆

This trend works well for educational authority content while still feeling aspirational and lifestyle-focused. Film yourself in soft lighting applying skincare. Add text labels around the screen sharing the treatments, products, or habits that support your skin goals. The title text pop-up stays on screen the entire video.

Esthetician title text pop-up:

Everything helping me maintain my glow ✨

SPF
professional facials
retinoids
LED light therapy
hydration
consistent skincare
stress management
skin barrier support

Esthetician Caption:

Professional treatments, daily SPF, hydration, barrier support, and realistic routines tend to create the healthiest long-term glow. Healthy skin is less about perfection and more about consistency, maintenance, and supporting your skin through every season of life.

Waxer title text pop-up:

Everything helping me stay smooth ✨

consistent waxing
exfoliation
hydrating body care
SPF on exposed skin
ingrown care
breathable clothing
proper aftercare
sticking to a schedule

Waxer Caption:

Regular waxing appointments, supportive aftercare, hydration, and gentle exfoliation all work together to help the skin stay calmer and smoother long term. Body care is self-care, and the little habits you stay consistent with often make the biggest difference over time.

Skincare Treat Yourself Logic 👆

This trend works well with skincare shopping clips, unboxings, retail shelves, treatment room product displays, or carrying product bags like the original trend. Keep the energy playful and a little delusional in the best way.

Esthetician title text pop-up:

“I always tell myself:

“Claire, you do not need to treat yourself to more skincare today.”

Thank goodness my names not Claire. 😂

Esthetician Caption:

Me pretending I’m not about to leave with another skincare product I absolutely convinced myself I “needed” 😂

Waxer title text pop-up:

“I always tell myself:

“Claire, you do not need to treat yourself to more aftercare today.”

Thank goodness my names not Claire. 😂

Waxer Caption:

At this point my shower shelf is basically a body care collection 😂 But honestly… smooth skin maintenance is self-care.

Unboxing Video Example + Silver Sign as a Marketing Tool ✨👆

This is a really strong example of an unboxing Reel because it creates curiosity and suspense before revealing the final setup. The reaction moment helps keep people watching because viewers want to see what’s inside the box and how it turns out. This style works especially well for treatment room upgrades, custom signage, retail displays, selfie mirrors, neon signs, or branded decor pieces.

Another smart marketing detail here is the sign itself. A local matcha studio near me does something similar where they encourage clients to take selfies with their branded sign, and clients end up creating user-generated content for them naturally. Estheticians and waxers could easily adapt this idea inside their studios with signs or mirrors that say things like:

“Now is the perfect time for a selfie… your skin is glowing ✨”

or

“Fresh wax. Fresh confidence. Go take your selfie 💅”

These little branded moments help clients interact with the space, create shareable content, and subtly market the business for you.

Transformation Lip-Sync Reel ✨👆

This trend is perfect for transformation content because the audio naturally builds suspense before the reveal moment. Film yourself lip-syncing the beginning portion while showing products, treatment clips, tools, or steps that helped contribute to the final result. Then at the key moment in the sound, reveal the transformation photo or video. You can either have the image pop onto the screen like the original example or use the green screen effect so the result appears behind you.

Esthetician title text pop-up:

POV: When consistency, treatments, and homecare finally start working together ✨

Esthetician Caption:

The best transformations usually come from consistency, not one single treatment. Seeing everything start coming together for my clients is honestly my favorite part 🥹

Waxer title text pop-up:

When the consistent waxing appointments and aftercare finally pay off ✨

Waxer Caption:

Nothing is more satisfying than seeing the difference consistency can make over time. 😭Smooth skin, less irritation, and healthier regrowth always hits different.

May-Themed Treatment Reel 🌸👆

This trend works really well with relaxing treatment clips, glowing skin close-ups, extractions, masks, microneedling, dermaplaning, brow services, waxing clips, or calming spa moments. The text style feels soft, seasonal, and aspirational while still being simple to recreate.

Esthetician title text pop-up:

In honour of May.
May your skin barrier stay strong all month. ✨

Esthetician title text pop-up:

It’s officially May.
May your skin start glowing like you’ve been drinking water and minding your business. ✨

Esthetician title text pop-up:

It’s officially May.
May we all remember SPF this month. ☀️

Waxer title text pop-up:

It’s officially May.
May your bikini line stay bump-free all month. ✨

Waxer title text pop-up:

It’s officially May.
May your wax appointments stay consistent this summer. ☀️

Waxer title text pop-up:

It’s officially May.
May your smooth skin last extra long this month. ✨

Generic Caption:

Soft skin, glowing results, and entering a new month feeling a little more refreshed ✨

Getting a Facial as an Esthetician 😂👆

This trend works well as a playful lip-sync Reel about being in the client chair while also working in the industry yourself. Film yourself reacting during a treatment, laying on the treatment bed, getting comfortable, or doing subtle facial expressions during different steps of the facial.

Esthetician title text pop-up:

POV: I’m getting a facial by another esthetician trying to remember we all have different techniques. 😂

Esthetician Caption:

Me internally reminding myself there are 500 different ways to perform a facial while quietly analyzing every step anyway. 😂

Waxer title text pop-up:

POV: I’m getting waxed by another waxer trying not to compare techniques the whole appointment.😂

Waxer Caption:

Being on the other side of the treatment bed while also working in the industry is truly an experience. 😂

Strike a Pose Work Fit Reel ✨👠👆

This trend works really well for “get ready for work” clips, treatment room outfit reveals, scrubs styling, jewelry details, coffee walks into the spa, or showing off your personal style before clients arrive. The Devil Wears Prada audio gives it that confident, put-together energy that feels very “hot girl at work.”

Esthetician title text pop-up:

An esthetician that likes looking cute at work. ✨

Esthetician title text pop-up:

An esthetician who always makes scrubs look like an outfit. ✨

Esthetician Caption:

Half the fun of working in aesthetics is putting together the work fit honestly. 😂

Waxer title text pop-up:

a waxer that likes serving smooth skin and a cute outfit ✨

Waxer title text pop-up:

a waxer whose scrubs are part of the aesthetic at this point ✨

Waxer Caption:

Me arriving to my wax studio like it’s fashion week every single morning 😂

Trending TikTok Ideas for the Week of May 18

@edwin_pouldar THIS IS ME WHEN I HAVE TO ADJUST THE CROWN FOR MORE THAN 1 MINUTE #fy #dentist #fyp #fypage ♬ Originalton - 🩵Tara&Mahdi🩵

“Why Do Sexy People…” Sound 😂👆

This sound works really well for relatable client moments, especially when you want to make skincare struggles feel lighter and more human. Lip-sync the sound in the treatment room, during a facial setup, while holding products, or while reacting dramatically to a breakout conversation.

Esthetician title text pop-up:

Me to my client when we’re both breaking out at the same time. 😭

Esthetician Caption:

Like why are we both going through it right now 😂

Waxer title text pop-up:

Me and my client both talking about our ingrown hairs like it’s group therapy. 😭

Waxer Caption:

Sometimes the wax appointment turns into a full emotional support session 😂

@_haiines Thank uuuuu!!! xx x #london #boogie #dance #slayyyter ♬ original sound - ☆

“Can I See Your ID?” Sound 😂✨👆

This sound works really well for skincare confidence content. The trend is simple: act like someone is asking for your ID, then dramatically “pose” or mog for the camera after the compliment.

Esthetician title text pop-up:

When the cashier asks for my ID and I haven’t skipped SPF since 2007. 💅

Esthetician Caption:

Me acting surprised like my skincare routine hasn’t been my full-time personality for years 😂

Waxer title text pop-up:

When my client says their skin feels smoother after finally sticking to their waxing schedule.💅

Waxer Caption:

Me trying to stay professional after hearing the words “my ingrowns are finally gone” 😂

@starberryflow #longdistance #friend #onlinefriend ♬ original sound - lilpea444

“Don’t Worry Girl I Got Your Back…” Sound 😂🫶👆

This sound works really well for client relationship humor and those moments where clients reach out between appointments needing advice, reassurance, or emotional support. Lip-sync the sound while reacting dramatically, answering texts, holding products, or sitting in your treatment room.

Esthetician title text pop-up:

When my client texts me for skincare help, but she isn’t booked in for another 2 weeks. 😭

Esthetician title text pop-up:

When my client sends me a breakout photo at 11pm and I immediately go into detective mode. 😭

Esthetician Caption:

Me trying to emotionally support my clients through text messages until I can see their skin in person again 😂

Waxer title text pop-up:

When my client texts me asking if her ingrown hair is normal, but her wax appointment isn’t until next week. 😭

Waxer title text pop-up:

When my client needs aftercare reassurance and I become her emotional support waxer. 😂

Waxer Caption:

Honestly, half my job is waxing and the other half is reassuring clients through text messages 😂

@leomoon777 im on my waaaaay dear #coffee #pastries #capcut ♬ son original - theblackdevil

“Coffee and a Pastry” CapCut Template ✨👆

This CapCut template works really well for transformation content because the first clip sets up the statement or opinion, and then the following clips quickly cut to proof, results, or transformations. It’s especially strong for progress journeys, before-and-afters, client results, and consistency-based treatment content.

Esthetician title text pop-up:

When someone says acne can’t improve in 6 months. ✨

Esthetician title text pop-up:

When someone says skincare treatments “don’t really do anything.” ✨

Esthetician Caption:

Consistency, patience, homecare, and professional treatments can make such a difference over time 🥹

Waxer title text pop-up:

When someone says waxing consistency doesn’t matter. ✨

Waxer title text pop-up:

When someone says ingrowns are “just something you have to live with.” ✨

Waxer Caption:

Nothing is more satisfying than seeing healthy skin progress over time .😭

Capcut Template Link