Welcome to the Relevancy Report, updated every Monday morning, so you can start your week informed and inspired. ✨
Relevancy Report for Week of Aug 4
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The below search terms have seen a noticeable uptick in searches this past week, the % beside each search term = the increase in searches for that term on google over the past week.
I'm now including 3x talking posts per video idea. The last talking point focuses on enticing action from the viewer.1. Solawave 4-in-1 Skincare Wand Kit (+1400%)
Facial Reel Idea: “The Truth About Solawave—Is It Worth the Hype?”
This trending device claims to do everything: red light, microcurrent, massage, and heat.
While these tools can support results, they don’t replace professional treatments.
Book a facial where I customize every step—no guesswork required.
Facial Post Idea: “Devices Like Solawave Can Help—But Only If You Know What You’re Doing”
Using it on active acne, melasma, or rosacea without guidance can worsen symptoms.
I can help you decide what tools (if any) work for your skin.
Ask about pro vs. at-home device support during your next facial.
Waxing Post Idea: “Solawave & Waxing? Let’s Talk Timing”
Microcurrent and heat can sensitize skin—be mindful around waxing appointments.
I’ll help you build a safe routine that supports both smoothness and skin health.
DM me for the best way to space your facial tool use + wax sessions.
2. Best Drugstore Skincare Products (+250%)
Facial Reel Idea: “What I Actually Recommend From the Drugstore”
Not all affordable skincare is bad—in fact, some are hidden gems.
But mixing and matching without understanding ingredients can backfire.
Book a consult and bring your products—I’ll help you use them right.
Facial Post Idea: “Budget-Friendly Skincare That Works (And What to Skip)”
Cleansers, moisturizers, and certain actives can be amazing at drugstore prices.
But fragrance-heavy or alcohol-based formulas can trigger flare-ups.
Ask me about {INSERT Drugstore Cleanser or SPF} I trust for sensitive skin.
Waxing Post Idea: “Can Drugstore Products Support Waxed Skin?”
Some post-wax care like aloe gels or body lotions might clog pores or sting.
I’ve tested what works best after waxing—especially for sensitive zones.
DM me to grab my favorite {INSERT Soothing Body Balm or Hydrating Gel} for post-wax comfort.
3. Costco Skincare (+90%)
Facial Reel Idea: “Skincare From Costco?! Let’s Talk Pros + Cons”
Value packs are tempting, but your skin doesn’t care about bulk deals.
Ingredients matter more than quantity or price.
Book a product consult so we can build a routine that works for you (Costco or not).
Facial Post Idea: “Should You Buy Skincare in Bulk?”
Some Costco brands are actually great—but be wary of harsh actives or poor packaging.
I’ll help you decode the label before you commit to a year’s supply.
Bring your current lineup to your facial consult and we’ll sort through it together.
Waxing Post Idea: “Watch Out for Costco Body Scrubs”
Many value scrubs = chunky sugar, fragrance bombs, or over-exfoliation.
Your post-wax skin needs gentle care, not bargain-bin burns.
Ask what exfoliants I recommend instead for waxed skin.
4. Derma Roller for Acne Scars (+70%)
Facial Reel Idea: “The Truth About Derma Rolling Your Acne Scars at Home”
Derma rolling can help—but not if you’re doing it wrong.
Unsafe depths or poor sanitation = long-term damage.
Book a pro microneedling or skin-rebuilding treatment instead.
Facial Post Idea: “Why I Don’t Recommend DIY Derma Rolling”
Most home rollers don’t penetrate deep enough—or go too deep.
You need a safe, tailored plan for real scar repair.
DM me to learn about my favorite pro-level options for acne scarring.
Waxing Post Idea: “Microneedling + Waxing: Timing is Everything”
Derma rolling and waxing too close together can irritate your barrier.
Let me help you build a treatment plan that respects your skin’s healing.
Ask about scheduling support to make the most of both.
5. Plucking Hair Removal (+90%)
Facial Reel Idea: “Still Plucking? Here’s What It’s Doing to Your Skin”
Repetitive plucking can damage follicles, create pigmentation, or even scar.
There are better, less damaging ways to stay smooth.
Book your next facial wax for precision + protection.
Facial Post Idea: “Why I Recommend Saying Goodbye to Your Tweezers”
Plucking isn’t precise, and it can cause inflammation and hair distortion.
Let’s talk about gentle, long-term hair removal options that love your skin.
DM me to book a facial wax or brow shape-up that respects your skin’s future.
Waxing Post Idea: “Plucking Between Waxes? Here’s Why You Shouldn’t”
You’re interrupting the growth cycle and risking ingrowns.
Consistent waxing = smoother skin and better results.
Let’s stay on schedule—book your next wax now.
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📰 Relevant Articles
These are great for greenscreen Reels/TikTok.
Or for a story idea. Your story slide sequence could look like:
1. Share a screenshot of the article.
2. Share a few slides of your opinion on it, either you filming yourself talking to the camera or an image with text pop-ups.
3. If your goal is to increase bookings/ product sales. -> Tie it to something you sell, either a product or a service and then use the link sticker with the correct link to book or buy.
3. If your goal is to increase engagement. -> Add a story sticker to get their opinion on it. Make sure to reply to those who engage with your sticker.
---------------------🧬 Article: Setting Your Spa Business as a Healthy Aging Go-To Source
Facial Post:
“Let’s Talk Healthy Aging (Not Anti-Aging)”
→ Clients want long-term skin health, not just wrinkle reduction.
→ Think collagen support, hydration, and barrier care.
→ Book a healthy-aging focused facial with ingredients that support your future skin.Waxing Post:
“Waxing Is Part of Your Healthy Aging Routine Too”
→ Removing dead skin + boosting confidence is ageless self-care.
→ Ask how waxing fits into a skin maintenance routine for every age.🧊 Article: Face Mists, Cryo Masks Lead Top-Growing Skincare Trends for Summer 2025
Facial Post:
“Cryo + Face Mists Are In But Are They Actually Worth It?”
→ Cooling treatments reduce inflammation + boost glow.
→ But results are best when paired with targeted facials.
→ Ask me how I use cryo tools in-studio or what post-facial mists I love.Waxing Post:
“Cool It: Why Cold Is Your Post-Wax Secret Weapon”
→ Cryo tools or mists can calm irritation fast.
→ DM me for the chill-safe products I keep in stock for summer wax clients.🌟 Article: Meet 'Skin Glazing’—The K-Beauty-Inspired Skincare Trend For Oily Skin
Facial Post:
“Glazed Skin Isn’t Just for TikTok - Here’s How to Get It Safely”
→ Layering hydration can give glow without breaking you out.
→ Think essences, light oils, barrier mists.
→ Book a glow-up facial customized for oily, acne-prone skin.Waxing Post:
“Want Glazed Skin on Your Body Too?”
→ Exfoliation + hydration after waxing gives that silky sheen.
→ Ask about adding a body glow treatment to your next wax.📱 Article: Researchers warn of dangers of TikTok skincare trends on kids
Facial Post:
“Your Barrier > TikTok Trends”
→ Not every hack is safe, especially for younger skin.
→ I create routines that support long-term skin health, not likes.
→ DM me for a no-BS consult if you’re feeling overwhelmed by skincare noise.Waxing Post:
“TikTok Doesn’t Know Your Skin, But I Do”
→ I’ve seen the skin damage caused by viral trends.
→ Book a safe, licensed waxing experience that puts your comfort first. -
In the examples below, when I say "title text pop-up," I’m referring to the text that stays on screen for the entire duration of your Reel or TikTok. It should be placed near the upper center of the screen.
When filming, it’s important to leave adequate negative space for this text. That usually means you’ll need to stand further away from the camera than you think. Trust me, I get it, I struggle with this too! But by creating that extra space, your pop-up text won’t cut off anyone’s face, and the overall video will look much cleaner.
Most of these Reel/TikTok examples will be 7–10 seconds max, they are shorter, punchy ideas where the value is either on screen via text pop-ups or in the caption.
https://www.instagram.com/reels/audio/1986509235012602?igsh=OTA3ZXk3b2FoYWgw
Esthetician-focused Title Text Pop-up: The truth about your skincare expectations, I’d tell you if I wasn’t afraid to hurt your feelings
Additional Text Pop-ups:Let’s be real, one facial won’t undo years of skin stress, damage, or skipping your routine.
💬 Talking Points (spoken or text pop-ups):
I know you want instant results… but your skin doesn’t work like a magic eraser.
Skincare is a process, not a one-time fix. The real glow comes with consistency.
If you want long-term results, we need to build a treatment plan and pair it with the right home care.
Waxer-focused Title Text Pop-up: The truth about waxing results I’d tell you if I wasn’t afraid to hurt your feelings
Additional Text Pop-ups: If you’re waxing once every 4 months and expecting smooth skin forever… we need to talk.
💬 Talking Points (spoken or text pop-ups):
Your hair grows in cycles, skipping appointments resets your progress.
Coming back every few months = more pain, less smoothness.
The real benefits? They come with consistency, just like anything worth having.
https://www.instagram.com/reels/audio/394919871276047?igsh=MXFhemd3Nmp0dHV2Zw==
Rock That Body song by the Black Eyed Peas. Use a treatment clip and let's share some of the best compliments your clients have told you about your services via text pop-ups. If you’d like a more chill audio, use this one -> https://www.instagram.com/reels/audio/472257293187116?igsh=dG11YzllbTduaWg3
https://www.instagram.com/reels/audio/633609036989658?igsh=anZueHozeTI4OGcy
Signs you overdid it with the sun this summer, use the audio part where she goes “ohhhh I’m thinking what the hell”
Title Text pop-up: Did you overdo it in the sun this summer?
New dark spots or uneven tone
Lost your glow, even with moisturizer
Breakouts in weird places (chest + shoulders?)
Skin feels rough no matter how much you exfoliate
CTA text pop-up or note to include in your caption: It’s recovery season, book your facial 💆♀️
https://www.instagram.com/reels/audio/3367716143528612?igsh=ZzNuN3N1cTIxeThr
Use a b-roll clip and add a title text pop-up that says, “This skincare formula feels so wrong…but most of my clients swear by it.”
Esthetician Title Text pop-up: No, it’s not always about fancy peels or viral products. Most of my clients get their best results by following this formula:
Additional text pop-ups:
Showing up every 4–6 weeks
Wearing SPF daily
Committing to a simple home routine
CTA text pop-up: It works because it’s consistent, and consistency = results.
Ready to start your plan? Book your facial today.Waxer Title Text pop-up: You want smoother skin, fewer ingrowns, and longer-lasting results?
Additional text pop-ups: Stick to this formula:
✅ Book your wax every 4–6 weeks
✅ Exfoliate + moisturize between visits
✅ Don’t skip SPF (yes, even on cloudy days)
CTA text pop-up: It’s not fancy, but it works. Book your wax + let me build your routine.
https://www.instagram.com/reels/audio/2099642686948097?igsh=MWJ0dTE5cG1zcGk1cA==
“There’s always darkness before the light” -> The 5 signs your skincare is working, you just haven’t noticed it yet. Use with a b-roll video of you with a client! 🙂
Esthetician-Focused Title Pop-Up Options:
Breakouts in new areas = skin purging, not failing
Dryness or flaking = exfoliation phase kicking in
Skin looks dull? It’s shedding and rebuilding underneath
Breakouts healing faster than before = improvement
Sticking to a treatment plan = glow is coming
Waxer-Focused Title Pop-Up Options:
1. Hair is growing back slower = progress!
2. Some irritation? Your skin is adjusting
3. Hairs feel softer + finer = follicle weakening
4. Less breakage during wax = better pre/post-care
5. Sticking to 4-6 week visits = long-term smoothness ahead
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In the examples below, when I say "title text pop-up," I’m referring to the text that stays on screen for the entire duration of your Reel or TikTok. It should be placed near the upper center of the screen.
When filming, it’s important to leave adequate negative space for this text. That usually means you’ll need to stand further away from the camera than you think. Trust me, I get it, I struggle with this too! But by creating that extra space, your pop-up text won’t cut off anyone’s fa.ce, and the overall video will look much cleaner.
Most of these Reel/TikTok examples will be 7–10 seconds max, they are shorter, punchy ideas where the value is either on screen via text pop-ups or in the caption.
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TikTok
https://vt.tiktok.com/ZSSDEYPgM/
Signs your skin is in survival mode. Let’s use a b-roll clip for this one.
Esthetician Version Title Text Pop-Up: Signs your skin is in survival mode
💬 Text Pop-Ups: • Sudden texture or rough patches out of nowhere • Skin looks dull even after exfoliating • Flare-ups in areas that are usually calm • Burning or tingling when applying your usual products • Makeup won’t sit right no matter what you do
CTA Text Pop-Up or Text to Include in Caption: Stress, weather, and skipping your routine can send your skin into SOS mode. Book your facial or skin consultation and let’s reset your skin barrier 🧴💆♀️
Waxer Version Title Text Pop-Up:
Title Text Pop-Up: Signs your skin is in survival mode (waxing edition)
💬 Text Pop-Ups: • Constant irritation or itching between appointments • Razor burn even though you’re waxing • Bumps + ingrowns popping up more than usual • Skin feels dry or flaky no matter how much you moisturize • Your usual pre/post-care suddenly stops working
CTA Text Pop-Up or Text to Include in Caption: If your skin’s acting up between waxes, it might be crying for help. Book your wax and let’s get your skin the TLC it deserves ✨
https://vt.tiktok.com/ZSSDEAT4w/
Let’s use a b-roll clip for this one. Let’s show off some things that are preoccupying your mind as a service provider!
Esthetician Version Title Text Pop-up:
Title Text Pop-Up: I just can’t get it off my mind…
💬 Text Pop-Ups: • How many of you are still waiting for “perfect” skin before booking a facial • How often I hear “I wish I came to you sooner” after their first visit • How much easier skin gets once you stop DIY-ing everything • How much your confidence grows when you stick to a routine • How proud I am when clients finally see the results they’ve been dreaming of
CTA Text Pop-Up or Text to Include in Caption: If this sounds like you, don’t wait for another “perfect time.” Book your skin consultation and let’s start where you are 💫
Waxer Version Title Text Pop-up: I just can’t get it off my mind…
💬 Text Pop-Ups: • How many people still think waxing is “just for summer” • How often I hear “I didn’t know it could feel this smooth” after one wax • How much time you’d save if waxing was part of your routine • How your skin actually gets better the more consistent you are • How confident my clients feel walking out of their appointments
CTA Text Pop-Up or Text to Include in Caption: If smooth skin’s been on your mind too… this is your sign. Book your wax today and let’s make it part of your lifestyle ✨
https://vt.tiktok.com/ZSSDEfSGe/
Let’s use a b-roll clip for this one. Let’s share what no one tells you about spf and anti-aging.
Use a b-roll clip, and your title text pop-up will say: What nobody tells you about SPF and Anti-Aging
Additional text pop-ups: (just sharing a list so you can pick and choose, I’d say pick 5 and have them all come in on the same text pop-up)
🧴 SPF isn’t just for sunny days
→ UV rays come through windows and clouds too
🕰️ Skipping SPF = speeding up aging
→ Yes, even if you’re using retinol
📉 No SPF = collagen breakdown city
→ Fine lines? Wrinkles? Sagging? Starts here
🌞 Higher SPF doesn’t mean all-day protection
→ You still need to reapply every 2 hours
💡 Most people don’t apply enough
→ Half a teaspoon for your face alone
🙅♀️ Makeup with SPF isn’t enough
→ Unless you’re applying 7 layers…
🕶️ Your eye area ages the fastest
→ And most skip SPF around the eyes
😳 You can undo your anti-aging efforts
→ If you’re not pairing SPF with your actives
📅 The best anti-aging plan starts now
→ Not when you “see” the damage
https://vt.tiktok.com/ZSSDExb2k/
Use with treatment video. Sound goes: “No no no this right here is 10/10”
Esthetician Version Title Text Pop-up:
Title Text Pop-Up: No no no… THIS right here is 10/10 ✨
💬 Text Pop-Ups: • The moment your client fully relaxes mid-treatment 😌 • The post-facial glow that hits different • The custom plan that finally clears your skin, not confuse it • The product pairing that’s actually worth every penny • The skin confidence you walk out with
CTA Text Pop-Up or Text to Include in Caption: Want to experience your own 10/10 moment? Book your facial or skin consultation today 💆♀️
Waxer Version Title Text Pop-up:
Title Text Pop-Up: No no no… THIS right here is 10/10 🔥
💬 Text Pop-Ups: • The instant smoothness after a fresh wax • The flawless finish that lasts for weeks • The “you did that” feeling in the mirror • The skincare combo that prevents ingrowns + soothes the skin • The confidence boost you didn’t know you needed
CTA Text Pop-Up or Text to Include in Caption: Your 10/10 skin is waiting, book your wax today and see for yourself ✨
https://vt.tiktok.com/ZSSDE7ePH/
Let’s use a treatment clip in this TikTok. Goal of this video: “You look stunning what’s your secret?” …let’s show off one service or product!
Esthetician Version Title Text Pop-up:
Title Text Pop-Up: “You look stunning, what’s your secret?” 😍
💬 Text Pop-Up (for this one just pick one): • Just one facial? Nope. It’s the {INSERT NAME OF FACIAL SERVICE} + a simple routine ✨ • It’s not a filter, it’s progress + professional care • When clients commit to monthly treatments, this is the result • Skin this good? It’s planned, not accidental • We built a routine that works with your skin, not against it
CTA Text Pop-Up or Text to Include in Caption: Want that kind of glow-up? Book your {INSERT NAME OF FACIAL SERVICE} today 💆♀️
Waxer Version Title Text Pop-up:
Title Text Pop-Up: “You look stunning, what’s your secret?” 💁♀️
💬Text Pop-Up (for this one just pick one): • It’s not just the outfit, it’s the {INSERT AREA} wax 💥 • Smooth skin = instant confidence boost • Consistent waxing = less irritation, longer-lasting results • Feeling good in your skin changes everything • This is your reminder that self-care can look this good
CTA Text Pop-Up or Text to Include in Caption: The secret’s out, book your wax and see the difference for yourself 💫