✨ Welcome to This Week’s Relevancy Report

Your weekly scroll of Reel inspo, TikTok trends, and what’s buzzing in the industry.

Trending Search Topics & Relevant Articles for week of Dec 15

  • 🔍 Trending Search Topics

    Here are the skincare and beauty topics seeing a noticeable rise in search volume this week. These trends highlight what’s gaining traction and clicks across the industry, great for shaping your social posts, blog content, or newsletter angles.

    Aesthetics Medical Skincare (+300 percent)

    Facial Post Idea: “Why Medical Skincare Is Trending and What Clients Should Know”

    • Explain that medical skincare is trending because clients want results driven, clinically backed formulas, not hype.
    • Break down what qualifies as medical grade: higher potency, stabilized ingredients, targeted formulas.
    • Clarify when pro strength skincare makes sense and when gentle foundations like hydration and barrier repair need to come first.
    💬 CTA: “Curious whether medical grade products fit your skin goals? Bring your current routine and I’ll help you decide what is worth the investment.”

    Waxer Post Idea: “Medical Skincare and Waxing: What Helps and What Doesn’t”

    • Share which medical grade ingredients such as retinoids, AHAs and BHA require caution before waxing.
    • Highlight safe pre and post wax options like peptides, hydrating gels and barrier support serums.
    • Explain that stronger is not always better when the barrier is compromised.
    💬 CTA: “Using active products? I’ll help you prep safely so every wax is smooth, effective and irritation free.”


    Skincare Tips (+200 percent)

    Facial Post Idea: “Skincare Tips Are Trending, Here Are the Ones That Actually Matter”

    • Break down simple, high impact habits such as cleansing correctly, layering based on texture and protecting the barrier.
    • Clarify that skincare tips are not one size fits all because skin type and lifestyle change everything.
    • Share how consistency beats constant product switching.
    💬 CTA: “Want tips that match your skin? Book a skin analysis and I’ll personalize your routine.”

    Waxer Post Idea: “Top Skincare Tips Every Waxing Client Needs to Know”

    • Teach the basics such as gentle exfoliation, daily hydration and avoiding friction when possible.
    • Explain why ingrowns often come from improper homecare, not sensitive skin.
    • Highlight that consistent care creates fewer bumps, smoother regrowth and better long term results.
    💬 CTA: “Need customized pre and post wax care tips? Send me a message and I’ll help you build a simple routine.”


    Best Skincare for Oily Skin (+40 percent)

    Facial Post Idea: “Oily Skin Isn’t the Enemy, It Just Needs the Right Strategy”

    • Explain that oiliness is often genetic and not a flaw to fix.
    • Spotlight lightweight hydrators, niacinamide and exfoliation routines that balance without stripping.
    • Warn against over mattifying products that trigger rebound oil production.
    💬 CTA: “Struggling with shine or breakouts? Bring your products and I’ll help you build an oily skin routine that works.”

    Waxer Post Idea: “Oily Skin and Waxing: How to Prep for the Best Adhesion”

    • Explain that excess oil can affect wax grip, especially on the face.
    • Share prepping techniques such as proper cleansing and avoiding heavy moisturizers pre wax.
    • Teach how to calm post wax shine with lightweight hydration.
    💬 CTA: “Oily in some areas and dry in others? I’ll help you prep each zone correctly for the smoothest results.”


    Minimalist Skincare (+120 percent)

    Facial Post Idea: “Minimalist Skincare Works When You Build It Intentionally”

    • Explain why skinimalism is trending because clients are tired of complicated routines.
    • Clarify that minimalist does not mean fewer results. It means smarter product selection.
    • Share a three or four step routine that still supports aging, acne or sensitivity.
    💬 CTA: “Want a simple routine that still delivers? I’ll help you narrow down the essentials.”

    Waxer Post Idea: “A Minimalist Routine for Waxing Clients That Still Prevents Ingrowns”

    • Recommend a simple trio: gentle cleanse, exfoliation one to two times weekly, daily hydration.
    • Explain why overusing products creates unnecessary irritation.
    • Share minimalist friendly products that protect the barrier and reduce bumps.
    💬 CTA: “Prefer a simple body routine? I’ll build a minimalist plan that keeps your skin smooth all month.”


    Best Anti Aging Skincare for Black Skin (+200 percent)

    Facial Post Idea: “Anti Aging Skincare for Black Skin Needs a Different Approach”

    • Explain that melanin rich skin has unique strengths and vulnerabilities.
    • Highlight gentle retinoids, peptides and antioxidants without aggressive resurfacing.
    • Share why preventing hyperpigmentation is often the core focus of anti aging care in deeper skin tones.
    💬 CTA: “Not sure which anti aging products support your melanin rich skin? I’ll guide you toward safe and effective options.”

    Waxer Post Idea: “Waxing and Anti Aging Care for Melanin Rich Skin”

    • Teach why deeper tones may experience more post inflammatory pigment with irritation or aggressive exfoliation.
    • Share safe exfoliation windows before and after waxing.
    • Recommend pigment safe hydrating and soothing products for aftercare.
    💬 CTA: “Concerned about dark spots after waxing? I’ll build a pigment safe routine that keeps your skin calm.”

  • These are great for greenscreen Reels/TikTok. 

    Or for a story idea. Your story slide sequence could look like:

    1. Share a screenshot of the article.

    2. Share a few slides of your opinion on it, either you filming yourself talking to the camera or an image with text pop-ups. 

    3. If your goal is to increase engagement. -> Add a story sticker to get their opinion on it. Make sure to reply to those who engage with your sticker via dm.

    📰 Relevant Articles

    1. Tanning Beds Triple Melanoma Risk With Broad DNA Damage

    📖 Science Advances
    Use For: UV education, skin cancer awareness, long term skin health.

    Post Idea: “New Research Confirms That Tanning Beds Damage Skin on a Cellular Level”

    • Break down the study showing a threefold increase in melanoma risk.
    • Explain how UVA and UVB exposure affects DNA repair and accelerates visible aging.
    • Share how professional skincare and daily SPF help reduce cumulative damage.
    💬 CTA: “Thinking about safer glow options? Ask me. I’ll help you choose sunless alternatives.”

    Waxer Post Idea: “Waxing and Tanning Beds Create a High Sensitivity Combination”

    • Explain how UV exposure increases inflammation and makes skin more reactive.
    • Give clear timing suggestions for avoiding tanning beds before waxing.
    • Recommend hydrating and barrier repair products post wax.
    💬 CTA: “If you tan and wax often, message me. I’ll help you keep your skin protected.”


    2. FDA Proposes First New Sunscreen Ingredient in More Than 20 Years

    📖 Healio Dermatology
    Use For: SPF education, ingredient updates, retail guidance.

    Post Idea: “A New Sunscreen Filter May Be Coming to the U.S. and Here’s Why That Matters”

    • Explain why new SPF ingredients rarely enter the U.S. market.
    • Break down how modern filters improve UVA protection and application feel.
    • Share why more SPF options help clients stay consistent.
    💬 CTA: “Need help choosing a sunscreen you will enjoy daily? Bring your routine and I’ll help you pick one.”

    Waxer Post Idea: “New Sunscreen Filters Could Improve Post Wax Protection”

    • Explain why freshly waxed skin is more vulnerable to UV.
    • Highlight how improved UVA filters support pigment protection after waxing.
    • Suggest lightweight, non comedogenic sunscreens that work well on waxed areas.
    💬 CTA: “Not sure which sunscreen works best after waxing? Send me a message and I’ll match you with the right formula.”


    3. Scientists Confirm That Rosemary Skincare May Improve Scar Free Healing

    📖 ScienceDaily
    Use For: trending ingredients, science backed education, scar care.

    Post Idea: “The Rosemary Skincare Trend Has Science Behind It and Here’s What It Actually Helps With”

    • Explain how rosemary extract supports wound healing and reduces scarring.
    • Clarify that results come from properly formulated products and not DIY oils.
    • Share which concerns benefit most such as post acne marks and irritation.
    💬 CTA: “Curious which rosemary infused products are truly effective? Bring your routine and I’ll guide you.”

    Waxer Post Idea: “Can Rosemary Help Reduce Post Wax Irritation? Here Is What We Know So Far”

    • Break down rosemary’s anti inflammatory and healing properties.
    • Clarify when rosemary is safe post wax when found in pro formulated products.
    • Share which clients may benefit, particularly those prone to redness.
    💬 CTA: “Struggle with post wax irritation? I’ll help you build a calming aftercare plan.”


    4. Transformative Dermatology Advances for 2025 and Beyond

    📖 Dermatology Times
    Use For: future facing skincare education, premium treatment positioning.

    Post Idea: “The Future of Skin Health: Key Innovations Dermatologists Are Excited About”

    • Highlight emerging themes such as regenerative aesthetics and improved peptides.
    • Explain why clients will see more personalized, tech integrated skincare in the coming years.
    • Share how estheticians translate these trends into real world routines.
    💬 CTA: “Want a forward thinking treatment plan for your goals? Let’s build one together.”

    Waxer Post Idea: “What These New Dermatology Innovations Mean for Waxing Clients”

    • Explain how improved barrier support technologies can enhance waxing outcomes.
    • Share why healthier skin leads to fewer reactions and better removal.
    • Recommend pairing tech informed skincare with consistent waxing for long term smoothness.
    💬 CTA: “Want your waxing results to keep improving? I’ll show you the habits that make the biggest difference.”

Trending Reel Ideas for the week of Dec 15

🎄 My Holiday Plate 👆

This is such a cute trend.

Here’s a caption you can use:

My holiday plate looks a little different this season. ✨
Just the tools I use every day to take care of my clients, support their skin, and help them feel their best. No trends. No shortcuts. Just real expertise, consistency, and care.

If you are booking appointments, grabbing products, or planning treatments or waxes before the end of the year, this is your reminder that professional guidance makes all the difference.

Thanks for trusting me with your skin. 💛

Come On Superman Say Your Stupid Line 👆

In this trend you lip-sync the audio and when he says “say your stupid line,” it is not a stupid line. It is something you say often at work, such as:

This can tingle for a second.
That reaction is expected.
Consistency over quick fixes.

Esthetician Caption: A common phrase in my treatment room. ✨ These are the moments where trust is built and real skin results start to happen.

Just one more strip.
And then we’re smooth!
Last little bit!

Waxers Caption: A common phrase in my waxing room. ✨ Quick moments, skilled technique, and results that keep clients coming back.

Woah Woah Woah 👆

This is a funny trend. You can film yourself at different spots around your treatment or waxing room.

I honestly would not even film this in Reels or Edits first. Film those “woahs” in your camera roll, then upload each clip when editing in Reels or Edits, and trim each clip to match each “woah.” You also do not have to run the audio for the full 10 “woahs” if you have a smaller space.

Here are some text pop-up sequences if you focus on skincare:

Example 1:
“If you get facials consistently”
“but do not support your skin at home”
“and expect long term change”

Example 2:
“If you are consistent with your appointments”
“but not consistent with your homecare”
“and wondering why results stall”

Esthetician / Skincare Caption: If you are showing up for treatments but not supporting your skin between visits, results will always feel delayed. Consistency in the treatment room partnered with consistent homecare is what turns good treatments into great skin.

Here are some text pop-up sequences if you are a waxer:

Example 1:
“If you are doing everything right…”
“but still skipping professional aftercare”
“and expecting flawless results”

Example 2:
“If you want smooth, calm skin”
“but skip your {insert brand} aftercare oil”
“every single time”

Waxers Caption: If you are staying consistent with your wax appointments but skipping proper aftercare, this is your sign. Smooth results come from what you do at home just as much as what happens in the room.

Treatment Reel Trend 👆

Use this to show off some before and afters. This can be used for waxing and facial results.

Estheticians Caption: This is what happens when treatments and homecare work together.
Progress comes from consistency, guidance, and patience.

Waxers Caption: Smooth results are built over time, not in one appointment.
Prep, technique, and aftercare make all the difference.

Why We Don’t Post All Before and Afters 👆

This is such a funny trend. Here are some text pop-ups for you to use:

Text Pop-Up Examples for Estheticians
“This was a quick lunch break appointment.”
“They told work it was a doctor visit.”
“Client asked to keep this completely private.”

Estheticians Caption:
This is why you do not see every before and after. Client privacy always comes first. If you are ready for results guided with care, booking is open!

Text Pop-Up Examples for Waxers
“This was booked as a ‘personal errand.’”
“They said they had an appointment, not a wax.”
“Client prefers full privacy here.”

Waxers Caption:
Not every result is meant for the internet. Trust and comfort matter here. If you are ready for smooth results with proper care, booking is open.

🎄 Christmas Is Only 1 Facial Away 👆

Love this used with a treatment clip. Add a title text pop-up that says,

“Gentle reminder: Christmas is only one facial or wax away!”

Estheticians Caption:
Christmas is only one facial away ✨ A few last minute appointments are still available if your skin needs a glow before the holidays.

Waxers Caption:
Christmas is only one wax away ✨ A few last minute spots are open if smooth skin is on your holiday list.

🎄 All I Want for Christmas Is 👆

This is such a funny trend. Have a willing client help you with this. If you are a waxer, show your client rushing to lay down on the waxing table and getting straight into position.

Caption (Estheticians + Waxers):
All I want for Christmas is my pink Bentley, and by that I mean taking care of my skin and feeling confident in it ✨ If self-care is on your wish list this season, booking is open for the rest of 2025 and into the New Year.

👆 Holiday Skin Stress?? 🎄

This is a great example of a treatment Reel. Use a clip of your own facial or waxing content. Add a title text pop-up that says:

“Pre-Holiday skin stress? Sorry we don’t know her.”
or
“Pre-Holiday stubble stress? Sorry we don’t know her.”

Estheticians Caption:
Pre-holiday skin stress? Sorry, we don’t know her ✨ This is what happens when your skin is on a plan, not in panic mode. Consistent treatments, supportive home care, and realistic expectations make all the difference during the busiest season of the year.

If your skin needs a little extra support before the holidays, booking is open.

Waxers Caption:
Pre-holiday stubble stress? Sorry, we don’t know her ✨ Smooth results come from routine, technique, and proper aftercare, not last-minute fixes. When waxing is part of your regular schedule, the holidays feel a lot easier.

If smooth, low-stress skin is on your list, booking is open.

Trending TikTok Ideas for the Week of Dec 15

@dalmatean Such a jolly time #fypage #funnyvideos #relatable #christams #holidayseason ♬ оригинальный звук - Євген Таллер

👆 Tap Tap Tapping Through the Holidays 🎄

Use with a treatment clip. Your title text pop-up can be:

That little “ding” adds up fast during the holidays 🎄
Instead of impulse buying random sale products, working with a professional helps you invest in what actually supports your skin long term.

Estheticians + Waxers Caption:
If you want fewer guesses and better results this season and into 2026, booking is open!

@beatrizlovesposting FINALLY #mom #jeans #relatable #fyp ♬ origineel geluid - 𝗦𝗣𝗘𝗗𝗖𝗩𝗦𝗠𝗜𝗖𝗦®

🎄 War Is Over 👆

This one is fun. Show before and afters of your clients. If you offer waxing, use this idea for a before and after photo carousel of clients who have reached reduced hair regrowth.

Estheticians Caption:
The skin struggle does not have to last forever. With the right plan, consistency, and professional care, real change is possible.

Waxers Caption:
The constant irritation and frustration can end. With proper technique and aftercare, smooth results are absolutely achievable.

@abbyjanee its made 3 pumpkin rolls, 4 pies, a cheesecake, and 7 batches of cookie dough so far ***the recipe is called gingerbread NYC cookies by jane's patisserie on Pinterest! @KitchenAid #kitchenaid #christmasbaking #christmascookies #cozyvibes #homemade ♬ original sound - 𝐵𝒶𝓃𝑒𝓁𝓁𝓎シ

🎄 I Don’t Have Time For Anything 👆

This one is funny. Film your wax warmer or your most-used device during the holidays. Add a title text pop-up that says,

“My {insert device name} during the week before Christmas.”

Estheticians Caption:
This is what the week before Christmas looks like in my treatment room 🎄 Booked, moving fast, and securing those holiday glows.

Waxers Caption:
The week before Christmas is always busy 🎄 Back-to-back appointments, lots of smooth skin, and zero room for shortcuts.

@joejonas

joe girls, we ride at dawn

♬ original sound - Namour

It’s Opinion Based 👆

This is a funny trend. Lip-sync the sound and add a title text pop-up like,

“When someone says SPF is optional in the winter.”
or
“When someone says aftercare is optional after waxing.”

Estheticians Caption:
It might sound opinion based, but SPF is year-round skin support. Daily protection is one of the biggest factors in long-term skin health.

Waxers Caption:
Aftercare is never optional after waxing. It is what keeps skin calm, smooth, and irritation-free between appointments.

Trending Search Topics & Relevant Articles for week of Dec 8

  • 🔍 Trending Search Topics

    Here are the skincare and beauty topics seeing a noticeable rise in search volume this week. These trends highlight what’s gaining traction and clicks across the industry, great for shaping your social posts, blog content, or newsletter angles.

    Hyaluronic Acid (+100%)

    Facial Post Idea: “Why Hyaluronic Acid Is Trending (Again) — And What Clients Get Wrong”
    • Explain that HA isn’t a moisturizer, it’s a humectant that pulls water into the skin.
    • Clarify why HA works best on damp skin and paired with occlusives.
    • Share when HA helps (dehydrated, tight skin) vs when it disappoints (damaged barrier).
    💬 CTA: “If HA isn’t giving you the glow you expected, bring your routine,  I’ll show you how to layer it correctly.”

    Waxer Post Idea: “Hyaluronic Acid: The Post-Wax Hydration Hero”
    • Explain how HA reduces tightness and irritation after waxing.
    • Share why hydrated skin = better hair removal and smoother regrowth.
    • Recommend pairing HA with barrier-support oils or gels.
    💬 CTA: “Want smoother post-wax results? Ask me which hydrating products work best with HA.”

    Skincare Routine for Combination Skin — Breakout

    Facial Post Idea: “Combination Skin Doesn’t Mean Complicated, IIt Means Strategic”
    • Map out oily T-zone + dry cheeks as common patterns.
    •Teach “zoning” the routine: lighter textures where oily, richer where dry.
    • Warn against over-correcting with harsh actives.
    💬 CTA: “Not sure how to balance oily + dry areas? Book a skin analysis and I’ll customize your routine.”

    Waxer Post Idea: “Combination Skin + Waxing: What You Need to Know”
    • Explain why combo skin may react differently on various parts of the face/body.
    • Share product swaps that minimize irritation on dry zones.
    • Teach prepping oily zones properly for best adhesion and clean removal.
    💬 CTA: “Sensitive in some areas and oily in others? I’ll guide your pre- and post-wax care.”

    Infrared — Topic Breakout

    Facial Post Idea: “Infrared Therapy: What It Actually Does for Your Skin”
    • Explain IR’s role in circulation, healing, and inflammation reduction.
    • Clarify the difference between infrared saunas vs infrared LED devices.
    • Share when IR supports acne, aging, and barrier repair, and when to avoid it.
    💬 CTA: “Curious if infrared should be part of your treatment plan? Ask me, I’ll tailor it to your skin goals.”

    Waxer Post Idea: “Does Infrared Help After Waxing? Here’s the Truth”
    • Explain how IR can reduce inflammation and support healing.
    • Note when to avoid IR post-wax (heat reactions, active irritation).
    • Share safe pairing options like cooling gels + light hydration.
    💬 CTA: “Not sure if infrared is right after waxing? I’ll help you decide.”

    Best Oil For Face — Breakout

    Facial Post Idea: “The Best Facial Oil Depends on Your Skin, Not TikTok”
    • Break down oils by skin type: jojoba (balanced), squalane (universal), rosehip (brightening).
    • Explain comedogenicity without shaming oils.
    • Share how oils lock in hydration but shouldn’t replace moisturizer.
    💬 CTA: “Want to find the right facial oil for your skin type? Bring your products,  I’ll match you with the best fit.”

    Waxer Post Idea: “Facial Oils + Waxing: What’s Safe and What to Skip”
    • Explain which oils clog hair follicles post-wax.
    • Recommend lightweight, non-comedogenic oils for hydration.
    • Share why heavily fragranced oils can cause sensitivity.
    💬 CTA: “Using oils after waxing? I’ll help you choose ones that won’t trigger bumps or irritation.”

    Anti-Aging Mask (+80%)

    Facial Post Idea: “The Most Searched Anti-Aging Masks, What Actually Works”
    • Explain what anti-aging masks can do (hydrate, plump, brighten).
    • Explain what they can’t do (replace retinoids or collagen-stimulating treatments).
    • Recommend pro-strength treatment masks for deeper results.
    💬 CTA: “Want a mask that aligns with your real skin goals? I’ll recommend one based on your skin type.”

    Waxer Post Idea: “Anti-Aging Masks + Waxing Results: A Surprising Pairing”
    • Explain how well-hydrated skin lifts less and reacts less during waxing.
    • Share why barrier-support masks reduce post-wax redness.
    • Recommend masking 1–2 days before facial waxing for best results.
    💬 CTA: “Want calmer, smoother post-wax skin? Ask me about pre-wax mask prep.”

    Microneedling for Acne Scars (+70%)

    Facial Post Idea: “Microneedling for Acne Scars, What Clients Get Wrong”
    • Explain that scars require multiple sessions, not one.
    • Share differences between at-home rollers vs professional devices.
    • Highlight collagen remodeling timeline (3–6 months).
    💬 CTA: “Thinking about microneedling for scarring? Let’s map out your treatment plan.”

    Waxer Post Idea: “Microneedling + Waxing: How to Plan Your Appointments Safely”
    • Share wait time guidelines (no waxing 7–10 days pre/post microneedling).
    • Explain how microneedled skin is more reactive.
    • Recommend hydrating and barrier products in between.
    💬 CTA: “Not sure how to schedule microneedling with waxing? I’ll help you plan safely.”

    Hormonal Acne Treatment (+60%)

    Facial Post Idea: “Hormonal Acne Needs Strategy—Not Harsh Products”
    • Explain triggers: stress, cycle changes, diet, sleep.
    • Share why spot-treating doesn’t work long-term.
    • Recommend barrier repair, gentle exfoliation, and consistency.
    💬 CTA: “Struggling with hormonal acne? Book a skin analysis,  we’ll create a plan that actually works.”

    Waxer Post Idea: “Waxing With Hormonal Acne: What Helps, And What Hurts”
    • Teach which areas are safe to wax during flare-ups.
    • Share ingredient recommendations to reduce inflammation.
    • Clarify when to reschedule due to active cystic spots.
    💬 CTA: “Unsure whether it’s safe to wax during a breakout? Message me, I’ll guide you.”

  • These are great for greenscreen Reels/TikTok. 

    Or for a story idea. Your story slide sequence could look like:

    1. Share a screenshot of the article.

    2. Share a few slides of your opinion on it, either you filming yourself talking to the camera or an image with text pop-ups. 

    3. If your goal is to increase engagement. -> Add a story sticker to get their opinion on it. Make sure to reply to those who engage with your sticker via dm.

    📰 Relevant Articles

    1. A New Study Hints at What the Future of Skin Cancer Prevention Might Look Like

    📖 Women’s Health Use for: sun-safety education, UV awareness, long-term skin health.

    Post Idea: “Skin Cancer Prevention Is Evolving, Here’s What the New Research Shows” • Share how UV affects DNA + cellular repair mechanisms. • Highlight the importance of daily broad-spectrum SPF. • Tie in how pro SPF guidance prevents long-term damage. 💬 CTA: “Not sure which SPF is right for your skin? Bring your routine, I’ll help you choose confidently.”

    2. E-Commerce Growth Surpasses Stores on Black Friday (+10%)

    📖 Retail Dive Use for: sales psychology, scarcity vs strategy, holiday content planning.

    Post Idea: “Clients Are Shopping Online More Than Ever, Here’s How to Stand Out” • Talk about online decision overwhelm and why pro guidance matters. • Encourage clients to shop intentionally vs reactively. • Tie in retail curation: esthi-approved > random TikTok buys. 💬 CTA: “Want help choosing products that actually fit your skin? Ask me, I’ll narrow it down for you.”

    3. What Do Men Want? We Asked Six Men's Brands

    📖 Wall Street Journal Use for: men's skincare marketing, gift guide content, retail strategy.

    Post Idea: “Men Want Skincare Simplicity, Here’s How to Sell It” • Share that men prefer efficiency + clear benefits. • Recommend 2–3 easy swaps for better results. • Tie into holiday gifting for partners, dads, or brothers. 💬 CTA: “Shopping for a guy in your life? I’ll build a simple men’s skincare system.”

    4. Why Korean Skincare Has Taken Over the Beauty World

    📖 Western Weekender Use for: trend education, ingredient breakdowns, K-beauty layering posts.

    Post Idea: “K-Beauty Isn’t a Trend, It’s a Skin Philosophy” • Explain the focus on barrier health, hydration, and gentle actives. • Share which K-beauty principles complement your services. • Recommend products clients can integrate safely. 💬 CTA: “Curious about K-beauty for your skin? I’ll show you which steps make the most sense for your routine.”

Trending Reel Ideas for the Week of Dec 8

You Do 👆

Use a treatment clip and add a title text pop-up that says, “Do I have time to sneak in a facial before the Holidays?” or “Do I have time to sneak in a wax before the Holidays?”

A Lot On My Plate Right Now 👆

Loveee this trend! Stop motion videos like this can be made with video clips or photos, just make sure to use a tripod so the frame doesn't shift between pics/clips.

Am I Doing Things for Myself? 👆

I love a good inspirational audio. Use b-roll clips of you with clients. Add the same title text pop-up that says, “Remember to do things for yourself.”

🎄All I want for Christmas Is 👆

Your pop-ups can either be treatment names, product names (or both) or desired skin outcomes such as hydrated skin, reduced fine lines, and more even texture.

🎄Last Christmas…vs This Christmas 👆

Use a b-roll clip(s). Add a title text pop-up that says:

  • “Last Christmas you were stressing over your skin… but this year, we’re doing things differently.”
  • “Last Christmas, your skin had you overwhelmed. This year, we’re choosing support, consistency, and real results.”
  • “Last Christmas you were frustrated with your skin… this year, I’m here to help you feel confident again.”

Popping Trend 👆

This audio is super punchy, which is why creators are getting such high views, it’s short, but a LOT happens in it. Every pop in the audio gives you a moment to sync a quick action. Just choose something you do often in the treatment room, flipping a lid, twisting a cap, popping something open, and match those movements to each punchy sound for a really engaging reel.

🎄No Stress Holidays 👆

Use a treatment clip and add a title text pop-up that says, “This and not having to stress over my skin this holiday season”.

Thank You, I’m Not 👆

Note: I'm not sure why the embed code isn’t working. Click here to watch the reel.

Lol, this trend is soooo funny. Lip-syncing trend, instead of “you look so natural,” it could be “you look so low maintenance” (because around here we take pride in taking care of ourselves and being “high maintenance”.

Trending TikTok Ideas for the Week of Dec 8

@mayumivstheworld if anyone has any tips pls lmk #manifesting ♬ sonido original - 𖤐⭒๋࣭ ⭑nuffys 𖤐⭒๋࣭ ⭑

Me Trying To Calculate 👆

This is such a funny trend. Here are some text pop-up options:

  • Esthetician: pov: me stressing about my skin every morning but still rotating 12 half-used products, guessing my skin type daily, and convincing myself I can DIY my way to results.
  • Waxer: pov: me wondering why my wax results don’t last while I keep shaving between appointments, exfoliating once a month, skipping hydration, and hoping my skin magically cooperates.

The caption can sound like: Does this feel familiar? It’s time to stop the DIY cycle and finally get the support your skin has been asking for. 🤍

@hotdogdramaa Call me, babe! . #dachshund #doxie #sausage #dog #puppy #wiener ♬ original sound - HotDogDrama

Calling 👆

I love a good phone sound. Film yourself dialling and then holding the phone up to your ear.

Add the title text pop-up that says:

  • “Just checking in before the new year: ready to stop the DIY cycle?”
  • “Calling the future you… she says your 2026 glow is worth it.”
  • “Hello? Yes, this is your skin. Can we please start 2026 strong?”
@tunabarismedia I know this sound does not belong 911 Turbo S. But this sound is very good and i wanted to post a video with it #. #porsche911 #porsch #porsche #gt3rs #turbos #turbo #gt2rs #sportcar ♬ orijinal ses - Tuna Barış

Skin Tech Show Off 👆

I just love this sound when it’s used to show off tech in your treatment room.

The title text pop-up could be: “I’m looking for something that hydrates, helps with anti-aging and will keep my barrier strong, does that exist?”

Then the next text pop-up will say: “Have I introduced you to {insert machine name} yet?”

Show off clips of the machine first, and then your client's skin looking all glowy after.

@carolinafreixa Oo there’s some guy taking my picture @Madison Appel ♬ original sound - Playlisted 💽

Oh, They’re Taking My Picture! 👆

This is a funny trend. Add the title text pop-up that says: “POV when my bestie comes in for a facial, and I spend forever getting her post-glow candids.”

Trending Search Topics & Relevant Articles for week of Dec 1

  • 🔍 Trending Search Topics

    Here are the skincare and beauty topics seeing a noticeable rise in search volume this week. These trends highlight what’s gaining traction and clicks across the industry, great for shaping your social posts, blog content, or newsletter angles.

    Skincare science (+300%)

    Facial Post Idea: “Clients Want the Why Behind Their Skincare — And That’s a Good Thing”

    • Explain how “skincare science” is trending because clients want to understand ingredients, not just buy products.
    • Break down how professional treatments rely on skin physiology, not hype.
    • Share an example: how peptides, AHAs, or LED actually work on a cellular level.
    💬 CTA: “Curious about the science behind your skin? Bring your routine to your next appointment — I’ll walk you through what each product actually does.”

    Waxer Post Idea: “The Science Behind Smooth Skin Isn’t Guesswork”

    • Break down how exfoliation, hydration, and follicle health prevent bumps and ingrowns.
    • Explain why professionally guided routines outperform TikTok “hacks.”
    • Tie in barrier health and how waxing + proper home care work together.
    💬 CTA: “Want smoother, bump-free results? I’ll build you a simple routine based on actual skin science.”

    Rosacea — Condition Breakout

    Facial Post Idea: “Rosacea Isn’t Just Redness — It’s a Sensitive Skin Condition That Needs Support”

    • Explain triggers: heat, stress, spicy foods, incorrect products.
    • Share what NOT to do (harsh scrubs, DIY masks, random actives).
    • Offer what helps: barrier repair, anti-inflammatory serums, LED, gentle facials.
    💬 CTA: “If you think your redness may be rosacea, book a skin analysis — let’s create a plan that keeps your skin calm and supported.”

    Waxer Post Idea: “Rosacea Clients: Yes, You Can Still Get Waxed — But With the Right Precautions”

    • Share when facial waxing is safe vs. when you should reschedule.
    • Explain pre/post-care to minimize redness and inflammation.
    • Offer alternatives like trimming or threading if needed.
    💬 CTA: “Not sure if waxing is safe with your skin flare-ups? Message me, I’ll guide you so your skin stays happy.”

    Red light for face — Breakout

    Facial Post Idea: “Red Light Isn’t Causing Breakouts — Here’s What’s Actually Happening”

    • Explain why purging or increased circulation can mimic breakouts.
    • Clarify the difference between purging and irritation.
    • Share when LED helps acne vs. when other treatments are more effective.
    💬 CTA: “If LED is making your skin act up, bring your products — I’ll help you understand what’s really going on.”

    Waxer Post Idea: “Can LED Help Waxing Results? Yes — and No.”

    • Explain LED’s role in calming inflammation post-wax.
    • Share when to avoid LED (active breakouts, heat reaction).
    • Offer product pairings for the best results.
    💬 CTA: “Want calmer skin after waxing? Ask me about LED + aftercare combos.”

    Red light therapy for acne — Breakout

    Facial Post Idea: “LED for Acne: What Clients Get Wrong”

    • Share that blue/red combination is often needed, red alone is not enough.
    • Explain consistency: LED works gradually, not overnight.
    • Tie in why pro LED differs from at-home panels.
    💬 CTA: “Want to try LED the right way? Book a treatment and I’ll customize your plan.”

    Waxer Post Idea: “LED + Body Acne: A Powerful Combo”

    • Share how LED reduces inflammation in acne-prone areas (back, chest).
    • Talk about texture bumps vs true acne and how to tell the difference.
    • Recommend exfoliation + ingrown serums between treatments.
    💬 CTA: “Struggling with body breakouts? I can recommend the right LED + home care routine.”

    DIY anti-aging face cream — Breakout

    Facial Post Idea: “DIY Anti-Aging Creams Aren’t Safer — They’re Riskier”

    • Explain why active ingredients need proper stabilization.
    • Share dangers of contamination, incorrect pH, and irritation.
    • Encourage clients to use professionally formulated products.
    💬 CTA: “If you want real anti-aging results, I’ll help you choose clinical-grade products that work.”

    Waxer Post Idea: “DIY Skincare Can Lead to Waxing Irritation — Here’s Why”

    • Explain how unstable ingredients disrupt the barrier.
    • Share that compromised skin = more sensitivity during waxing.
    • Recommend barrier-supporting products.
    💬 CTA: “Using DIY products and noticing irritation? Bring your routine, I’ll help you rebuild your skin barrier.”

    Anti-aging tips (+70%)

    Facial Post Idea: “The Most Searched Anti-Aging Tips Right Now — Simplified”

    • Hydration, SPF, exfoliation, peptides, retinol, LED.
    • Teach clients small steps > extreme routines.
    • Emphasize customized, realistic treatment plans.
    💬 CTA: “Want a no-fluff anti-aging plan? I’ll build one around your skin, your budget, and your goals.”

    Waxer Post Idea: “Yes — Waxing Has Anti-Aging Benefits Too”

    • Softer regrowth, smoother texture, less irritation vs shaving.
    • Less tugging/pulling on delicate areas.
    • Cleaner hair removal prevents chronic inflammation.
    💬 CTA: “Curious how waxing fits into aging gracefully? I can guide you.”

  • These are great for greenscreen Reels/TikTok. 

    Or for a story idea. Your story slide sequence could look like:

    1. Share a screenshot of the article.

    2. Share a few slides of your opinion on it, either you filming yourself talking to the camera or an image with text pop-ups. 

    3. If your goal is to increase engagement. -> Add a story sticker to get their opinion on it. Make sure to reply to those who engage with your sticker via dm.

    📰 Relevant Articles

    1. How to Stop Putting Yourself Last This Holiday Season

    📖 Goop Use for: emotional marketing, burnout messaging, holiday overwhelm, empathetic posts.

    Post Idea: “Your Needs Matter — Even During the Holiday Rush”

    • Talk about stress, burnout, and clients forgetting to prioritize skincare. • Encourage a moment of stillness, rest, and self-care. • Tie in how treatments support both skin + mental clarity. 💬 CTA: “If you’ve been putting yourself last, consider this your sign to book something just for you.”

    2. These Are The 5 Skincare Trends That Will Dominate 2026

    📖 Women’s Health Use for: trend forecasting, 2026 content prep, ingredient education.

    Post Idea: “The Future of Skincare Is Already Here”

    • Touch on 2026 top themes (lip peptides, skin longevity, barrier tech). • Share which trends align with your services. • Help clients stay ahead of what’s coming. 💬 CTA: “Want to stay ahead of the 2026 skincare curve? Let’s build a long-term skin plan together.”

    3. Just-Signed Law Expected to Speed New Sunscreens To Market

    📖 Medscape Use for: SPF education, ingredient safety, policy news.

    Post Idea: “The Sunscreen Industry Is About to Change — Here’s Why That Matters”

    • Explain that new FDA regulations will bring updated, safer filters to the U.S. • Share why broad-spectrum SPF remains essential daily. • Prepare clients for new sunscreen innovations. 💬 CTA: “Not sure which SPF is right for you? Ask me, I’ll match you with the perfect one for your skin.”

Trending Reel Ideas for the Week of December 1

Before you dive in, just 2 quick tips:

  • In the examples below, when I say "title text pop-up," I’m referring to the text that stays on screen for the entire duration of your Reel or TikTok. It should be placed near the upper center of the screen.

  • When filming, it’s important to leave adequate negative (empty) space for text pop-ups. That usually means you’ll need to stand further away from the camera than you think. Trust me, I get it, I struggle with this too! But by creating that extra space, your pop-up text won’t cut off anyone’s face, and the overall video will look much cleaner.

If you are on mobile and are having trouble playing the examples, click the Instagram icon beside "add a comment” to watch on Instagram.

🎄It’s time 👆

It’s the first week of December so the perfect time to post this audio! Here are some actions you can take:
1. Sitting up dramatically holding a HydroJelly bowl + spatula Text pop-up: “Me on Dec 1st getting ready for the holiday glow-up rush.”
2. Snatching the towel warmer open like it’s a treasure chest. Text pop-up: “It’s time… to warm ALL the towels.”
3. Lifting a serum bottle like it’s the North Star. Text pop-up: “It’s time… for back-to-back vitamin C facials.”

4. Sitting up with a handful of retail bags. Text pop-up: “It’s time… for everyone to buy gifts last minute.”

5. Sitting up, holding an LED panel like a glowing halo. Text pop-up: “It’s time… for that pre-holiday collagen boost.”

🎄 WAXERS
1. Sitting up with a giant handful of wax sticks like a bouquet. Text pop-up: “It’s time… for smooth legs, smooth arms, smooth EVERYTHING.”
2. Sitting up holding after-care products like holiday gifts. Text pop-up: “It’s time… to remind everyone exfoliation isn’t optional.”

3. Sitting up with a brow mapping string in hand. Text pop-up: “It’s time… for everyone to panic-book their holiday brow cleanup.”

4. Sitting up, pulling your gloves on like you’re entering your villain era. Text pop-up: “It’s time… for my peak waxer season.”
Squeak squeak tap tap 👆

This is a cool audio that's different and perfect for showing off some retail.

The text pop-up could say, “My client: I just want something that's going to make my skin glow.

Me:”
What do we have for breakfast 👆

Love this idea! Use it to show off your products for that perfect Sunday morning sleep-in. Think hydrating masks, soothing eye creams and no-fluff cleansers.
Great example of a Facial Reel!👆

So cute! This is a great example of why it’s always better to have more content than less. Yes, you can cut it down to a video like this, but you can also reuse it for months! Also, look at how short these clips are. Don’t be afraid to make your clips short and snappy when editing.
The artist vs the art trend 👆

Love this trend! You share a clip of yourself as the artist, and then for “the art” title text pop-up, you’ll show various clips of your clients looking glowy or smooth!
🎄Upcoming holiday moments 👆

Let’s put a different spin on this trend. Your text pop-ups can share little holiday moments that your clients would want to feel their best for. Feel free to copy the options below.
“I want to look good in pictures.”
“I think he’s going to propose.”
“It’s our first family holiday season as a 3.”
“I’m going to see all my family.”
“I’m so excited to glow during our family holiday card photoshoot.”

Because these text pop-ups are a bit longer, you want to make sure the action you do is not super super short, like with this clip.
🎄What do you want for Christmas?👆

Loveee these! Your title text pop-up will start with “When it comes ot Chirtsmas presents this year…”

Then pick from any of these:
- I’m a size enzyme exfoliation
- I’m a size LED light session
- I’m a size custom facial upgrade
- I’m a size deep hydration
- I’m a size brightened complexion
- I’m a size unclogged pores
- I’m a size professional SPF

- I’m a size smooth-all-December
- I’m a size fresh Brazilian
- I’m a size winter wax pass
- I’m a size soft strip-free skin
- I’m a size exfoliated bikini line
- I’m a size ingrown-free holidays
Doctors Note👆

This trend is so funny. It’s short, sweet and shows your face and treatment room. The perfect lil Reel!

Trending TikTok Ideas for the Week of Dec 1

@lilalexacopycatcunt

♬ original sound - FearlessFemmeUS
Of course I’m high maitenance 👆

Loveee this sound! Use with a treatment clip(s). You can add what she’s saying as supporting text pop-ups if you want more visual traction.
@lyss

Let me raise your frequency in 15 seconds

♬ original sound - remy
You are the event!👆

Another amazing sound you can use with a facial or waxing clip(s) to help your community realize how amazing they are.
@rebecca.eolmedispa Only the BEST for our clients 🤭 @eolmedispa #laserseason #esthiebestie #lasertech #medispa #fyp ♬ original sound - virgobaby
I think you deserve the world 👆

Love when this sound comes back around. You can lip-sync and pretend you are on the phone. Don’t have to be laying on your desk but that is something that would def stop the scroll and is a cute change of scenery!
@chantayyjayy

😍😍😍😍😍😍😍😍 if there was something less than nothing I’d do that x

♬ original sound - doms_glanza
Nothing 👆

Lol love this trend. Your title text pop-up could say, “List of things that will keep me from doing my skincare/body care.”

Trending Search Topics & Relevant Articles for week of Nov 24

  • 🔍 Trending Search Topics

    Here are the skincare and beauty topics seeing a noticeable rise in search volume this week. These trends highlight what’s gaining traction and clicks across the industry, great for shaping your social posts, blog content, or newsletter angles.

    Severe back acne (+80%)

    Facial Post Idea: “Back Acne Needs More Than a Body Wash” 👉 Talk about:
    • Why severe back acne is often tied to inflammation, sweat, friction, and hormones.
    • When clients should move from OTC body washes to targeted pro-grade actives.
    💬 CTA: “If you’re dealing with stubborn back acne, let’s build a treatment plan that goes deeper than a scrub.”

    Waxer Post Idea: “Back Waxing + Clarifying Aftercare = Smoother Skin” 👉 Talk about:
    • How waxing can reduce inflammation from shaving and decrease follicle irritation.
    • Importance of exfoliation + correct aftercare to prevent clogged follicles post-wax.
    💬 CTA: “Want clearer, smoother skin on your back? Book your wax + aftercare recommendations.”


    How to get rid of hormonal acne (+70%)

    Facial Post Idea: “Hormonal Acne Isn’t a Quick-Fix Issue” 👉 Talk about:
    • Educate on why hormonal acne cycles with stress, diet, and hormones — not product mistakes.
    • Highlight long-term treatment plans, consistency, and barrier repair.
    💬 CTA: “If your breakouts are tied to your cycle or stress, I can help you find what actually works.”

    Waxer Post Idea: “Yes, Hormones Affect Waxing Too” 👉 Talk about:
    • Why clients may feel more sensitive or break out around their cycle.
    • Pre-wax prep and post-wax products to minimize irritation.
    💬 CTA: “Struggling with sensitivity before your wax? Let’s plan your appointment around your cycle.”


    Acne treatment at home (+60%)

    Facial Post Idea: “Home Care Works — With the Right Products” 👉 Talk about:
    • Why home routines only work when paired with professional ingredient guidance.
    • Dangers of over-treating with TikTok DIY trends.
    💬 CTA: “If you’re overwhelmed by at-home acne routines, bring me your products and I’ll simplify it.”

    Waxer Post Idea: “Body Acne Needs the Right Routine Too” 👉 Talk about:
    • Highlight exfoliation routines, pH-balanced washes, and ingrown-safe products.
    💬 CTA: “Not sure which body products are safe for acne-prone skin? I can help you choose the right ones.”


    Nodulocystic acne (+70%)

    Facial Post Idea: “When Acne Turns Severe, Guided Care Matters Most” 👉 Talk about:
    • Educate on nodulocystic acne being inflammatory, often needing professional + medical care.
    • How estheticians support the skin barrier while dermatologists treat the root cause.
    💬 CTA: “If your acne feels painful or deep, let’s talk about the right next steps for your skin.”

    Waxer Post Idea: “Inflamed Skin + Waxing: What You Need to Know” 👉 Talk about:
    • When to avoid waxing due to active cystic breakouts.
    • How to soothe inflammation between waxes.
    💬 CTA: “Not sure if you can wax with breakouts? Message me and I’ll guide you safely.”


    Self-care kit for men (+170%)

    Facial Post Idea: “Men Are Searching for Self-Care — Here’s What They Need” 👉 Talk about:
    • Rising male interest in simple, effective skincare routines.
    • What belongs in a men’s starter kit: cleanser, exfoliant, moisturizer, SPF.
    💬 CTA: “Want a customized men’s self-care kit? I can help you create the perfect routine.”

    Waxer Post Idea: “Men’s Grooming Is Trending — And Waxing Fits Right In” 👉 Talk about:
    • Popular services: back, chest, brows, ears, nose.
    • Recommend simple aftercare items to avoid irritation.
    💬 CTA: “If he’s ready to feel smoother + more confident, gift him a men’s waxing session.”


    Self-care stocking stuffers (+90%)

    Facial Post Idea: “Small Gifts, Big Skin Wins” 👉 Talk about:
    • Cute, easy, budget-friendly items clients can add to stockings.
    • Lip treatments, mini serums, travel-size cleansers, eye masks.
    💬 CTA: “Shopping for stocking stuffers? I’ve got skincare picks your loved ones will actually use.”

    Waxer Post Idea: “Waxing Stocking Stuffers? Yes, Please.” 👉 Talk about:
    • Exfoliating mitts, hydrating oil, ingrown serums, travel minis.
    💬 CTA: “Need help building a waxing-friendly stocking stuffer kit? I can help you pick the perfect items.”

  • These are great for greenscreen Reels/TikTok. 

    Or for a story idea. Your story slide sequence could look like:

    1. Share a screenshot of the article.

    2. Share a few slides of your opinion on it, either you filming yourself talking to the camera or an image with text pop-ups. 

    3. If your goal is to increase engagement. -> Add a story sticker to get their opinion on it. Make sure to reply to those who engage with your sticker via dm.

    📰 Relevant Articles

    Melanoma rates are spiking fast in these 15 Pennsylvania counties

    📖 Read on ScienceDaily
    Use for: SPF education, early detection reminders, winter-sun awareness.

    Post Idea: “Skin Cancer Doesn’t Take a Holiday Break” 👉 Talk about:
    • Melanoma rising even in colder months.
    • Why daily SPF still matters.
    💬 CTA: “Not sure which SPF fits your skin? Ask me, I’ll match you with the right one.

    Believing That Aging Is Bad Could Weirdly Be Good for You

    📖 Read on Psychology Today
    Use for: Aging mindset, confidence, empowerment themes.

    Post Idea: “Your Mindset Shapes How You Age” 👉 Talk about:
    • How beliefs influence your experience with aging.
    • Encourage clients to take a positive, proactive approach.
    💬 CTA: “If you want support choosing treatments that help your skin age confidently, I’m here for you.”

    5 Skincare Trends That Will Dominate 2026

    📖 Read on Women’s Health
    Use for: Trend forecasting, ingredient education, planning 2026 content.

    Post Idea: “The Top Skincare Trends Coming in 2026” 👉 Talk about:
    • Lip peptide treatments, GLP-1-friendly routines, ingredient-forward skincare.
    • Tie into treatments or products you offer.
    💬 CTA: “Want to stay ahead of 2026 skincare trends? Let’s build a plan that grows with your skin.”

    May I Offer You Some Skintertainment?

    📖 Read on Byrdie
    Use for: Fun content, “skincare as a sensory experience,” client engagement.

    Post Idea: “Skincare Is Becoming the New Self-Care Ritual” 👉 Talk about:
    • Clients loving tactile, soothing, sensory-rich routines.
    • Your services as an elevated, professional version of that.
    💬 CTA: “If you’re craving a relaxing skincare moment, book your next treatment, your skin (and stress levels) will thank you.”

Trending Reel Ideas for the Week of November 24

Before you dive in, just 2 quick tips:

  • In the examples below, when I say "title text pop-up," I’m referring to the text that stays on screen for the entire duration of your Reel or TikTok. It should be placed near the upper center of the screen.

  • When filming, it’s important to leave adequate negative (empty) space for text pop-ups. That usually means you’ll need to stand further away from the camera than you think. Trust me, I get it, I struggle with this too! But by creating that extra space, your pop-up text won’t cut off anyone’s face, and the overall video will look much cleaner.

If you are on mobile and are having trouble playing the examples, click the Instagram icon beside "add a comment” to watch on Instagram.

Fall In Love Again and Again 👆

I love this trend. Your text pop-up could say,

“Client: I trust you with my skin. Me:
Let’s do this.”

Then it will cut to clips of your clients post-facial or waxing smiling.

🎄Dear Santa, I’m a size… 👆

Love this trend! Use any b-roll clip of you with a client. Your title text pop-up could say something like,

“Dear Santa, I’m a size hydrafacial with a chemical peel add-on.”
or
“Dear Santa, I’m a size arm and bikini wax with a hydrating mask add-on.”

When you’ve had a rough day but don’t smoke 👆

This is such a funny trend. You act like you’ve had a rough day and are going outside for a cigarette or making a cocktail, but it’s actually something else you use to cope. In this example, it’s drinking one of those little apple sauce packets.

Your action could be:
• Obsessively putting on lotion (film at 2x speed), or have someone slide the lotion or skincare product across a counter to you like a shot.
• Obsessively re-applying your SPF (film at 2x speed).
• Obsessively drinking chamomile tea, but pour it into a cocktail glass.

In Your 20’s Trend 👆

I love this trend. You write a text pop-up that starts with “In your 20s…” and then share the advice you wish more people knew.

For Estheticians:
Option 1: "In your 20s, people will try to tell you to just DIY your skincare and skip professional facials. It is very important you don't listen to those people. <3"
Option 2: "In your 20s, people will say you're too young to invest in professional skincare and that drugstore products are enough. It is very important you don't listen to those people. <3"

For Waxers:
Option 1: "In your 20s, people will try to tell you waxing is a waste of money and you should just shave at home. It is very important you don't listen to those people. <3"
Option 2: "In your 20s, people will say professional waxing is unnecessary and at-home wax kits work just fine. It is very important you don't listen to those people. <3"

Example of very good B-roll Reel 👆

I wanted to include this example because it's a great demonstration of effective B-roll Reels. I'm often asked how to boost watch time on B-roll content, and the answer is simple: cut your footage into short chunks and layer them together like this.

Get into the habit of trimming the fluff from your Reels so more happens within the critical 7-second window. You don't need to physically be doing a lot of things. By breaking your clip into multiple quick cuts, your video will feel dynamic and "full."

Sometimes these clips are only 2 seconds long, and that's perfectly fine for short-form content. Four 2-second clips create a captivating 8-second Reel that holds attention.

🎄What do you want for Christmas? 👆

Your title text pop-up will say…

“What do you want for Christmas?
Me:”

Then the clips will be of your favourite treatments.

🎄Your Stocking Stuffers 👆

Let’s do niche stocking stuffer flatlays. You can place the products on your tool tray and use text pop-ups like:

- “for the girlies who love luxury”
- “for the jet setter friend who needs TSA friendly options”
- “for the bestie who's going hard on self-care”
- “for the Rumble obsessed bestie who is always getting their sweat on”

🎄Cute Christmas Aesthetic Sound 👆

Show your treatment room looking all cute and cozy. Your title text pop-up could say:

“POV you pre-booked your pre-holiday appointment.”

Trending TikTok Ideas for the Week of Nov 24

@michellesiemienowski this will forever be my lore😂😭 #dallascowboyscheerleaders #dcchitwithfootball #dcc #dccmichelle #nflcheerleader ♬ original sound - Max - HBO Max

Most Embarrassing Thing 👆

Lip-sync the audio and use your text pop-ups to share an embarrassing skin or esthetician moment. Keep it light, relatable, and something your clients will laugh with you about.

@chaddymang

just me and my 500 opened tabs of things i want to buy

♬ original sound - Jenjen

Flow State Woah Woah 👆

This trend is so funny. You show yourself doing something simple on your phone (like scrolling) or in real life (like prepping your treatment room) and say you’ve reached a flow state.

Examples:
“When I’m sanitizing my tools and genuinely reach a flow state.”
“When I’m prepping my treatment room and genuinely reach a flow state.”

@maddisoubry This week is bad for my addiction 😅 Aritzia is 20% off on the app, Sephora sale starts Friday, Alo is 30% off sitewide @Aritzia @sephora #fashiontiktok #fallshopping #salealert #looksforless ♬ original sound - Liv Perez

The Skincare Shoppies 👆

I love this sound. Use it to show off the most purchased products your clients have been grabbing lately. This is a great way to highlight your top sellers and nudge clients toward the products everyone is obsessed with.

@modernmagnoliacreative Using the tone curve can add more depth and mood to your photos. Want a tutorial? #photographytips #beginnerphotographertips #photographertips #lightoomediting #photographer ♬ original sound - the 🐥 and the 🦆

What Do I Do? I What?? 👆

Let the sound set the context. Look calm and assuring while your title text pop-up appears saying:

“When I help my 12-step routine client work her way down to a 3-step routine.”

Trending Search Topics & Relevant Articles for the week of November 17

  • Here are the skincare and beauty topics seeing a noticeable rise in search volume this week. These trends highlight what’s gaining traction and clicks across the industry, great for shaping your social posts, blog content, or newsletter angles.

    Trader Joe’s skincare (+110%)

    Facial Post Idea: “Budget Skincare vs. Professional Results” 👉 Talk about:

    • The growing trend of grocery-store skincare lines (like Trader Joe’s) and why accessibility is rising.

    • Educate clients on the difference between fun, simple skincare and formulated-for-results professional products.

    • Position your spa as a trusted guide, not anti-affordable, but pro-informed.
      💬 CTA: “If you’ve been tempted to swap your professional cleanser for a store-bought dupe, let’s chat about what’s really worth saving on (and what isn’t).”

    Waxer Post Idea: “Does grocery-store skincare work for post-wax care?” 👉 Talk about:

    • Why professional post-wax products outperform generic soothing creams.

    • The importance of pH balance and ingredient safety after hair removal.
      💬 CTA: “Want your skin smooth and healthy between waxes? Ask me which after-care products are safe to use.”

    How to get clear skin (+100%)

    Facial Post Idea: “Clear Skin Isn’t a One-Product Fix” 👉 Talk about:

    • The ongoing obsession with “clear skin hacks”, and how long-term consistency wins.

    • Educate clients that clear skin comes from barrier repair, professional guidance, and lifestyle habits.
      💬 CTA: “If you’re tired of trying everything for clear skin, let’s build a plan that actually works for you.”

    Waxer Post Idea: “Clear skin includes your body, too” 👉 Talk about:

    • Address ingrowns, post-wax breakouts, and proper exfoliation.
      💬 CTA: “Want clearer skin from face to body? Book your wax + after-care plan today.”

    Acne-safe makeup (+90%)

    Facial Post Idea: “What Makes Makeup Acne-Safe?” 👉 Talk about:

    • Ingredients to avoid (like heavy silicones or pore-clogging oils).

    • Tips for balancing coverage and skin health.
      💬 CTA: “Not sure if your makeup is working with or against your skin? Bring your products to your next facial, I’ll review them for you.”

    Waxer Post Idea: “Makeup After a Wax, What’s Safe?” 👉 Talk about:

    • Why waiting 24–48 hours post-wax before applying foundation matters.

    • Recommending mineral or non-comedogenic formulas for freshly waxed skin.
      💬 CTA: “Book your wax before events, I’ll help you prep your skin so makeup goes on flawlessly.”

    Eye Cream (+60%)

    Facial Post Idea: “Eye Cream Isn’t Optional (Here’s Why)” 👉 Talk about:

    • The thin, delicate skin around the eyes and why it needs its own formula.

    • How you pair eye treatments in-studio with homecare for lasting brightness and firmness.
      💬 CTA: “Want smoother, brighter eyes before the holidays? Ask about my targeted eye add-on.”

    Waxer Post Idea: “Brows + Bright Eyes = Holiday Ready” 👉 Talk about:

    • Pair brow shaping with eye-care advice for a polished look.
      💬 CTA: “Book a brow + eye glow session, perfect before photos and parties.”

    Japanese anti-aging (+200%)

    Facial Post Idea: “What We Can Learn From Japanese Skincare Rituals” 👉 Talk about:

    • The rise of minimalist, prevention-first routines rooted in Japanese skincare culture.

    • Focus on hydration, gentle exfoliation, and daily SPF.
      💬 CTA: “Want to age gracefully with glowing skin? Book a facial inspired by gentle, barrier-first care.”

    Waxer Post Idea: “Minimalist Skin = Smooth Skin” 👉 Talk about:

    How over-treating skin (especially before waxing) can cause sensitivity.
    💬 CTA: “Keep it simple, keep it smooth, ask me how to prep your skin for long-term results.”

  • These are great for greenscreen Reels/TikTok. 

    Or for a story idea. Your story slide sequence could look like:

    1. Share a screenshot of the article.

    2. Share a few slides of your opinion on it, either you filming yourself talking to the camera or an image with text pop-ups. 

    3. If your goal is to increase engagement. -> Add a story sticker to get their opinion on it. Make sure to reply to those who engage with your sticker via dm.

    Derm Dispatch at SDPA Fall 2025: The Social Media Skin Care Crisis 📖 Read on Dermatology Times Use for: Content about misinformation, “skinfluencer fatigue,” or professional credibility. Post Idea: “Not all skincare trends are skin-safe.” 👉 Talk about:

    • How clients are being overwhelmed by conflicting online advice.

    • Reinforce your professional training and personalized guidance. 💬 CTA: “Feeling confused by skincare on social media? Let’s cut through the noise together.”

    5 Pillars Of Inner Excellence You Can Practice Every Day 📖 Read on MindBodyGreen Use for: Holistic wellness and self-care tie-ins. Post Idea: “Inner wellness = outer glow.” 👉 Talk about:

    • Mindfulness, stress reduction, and lifestyle as key to skin health. 💬 CTA: “Let’s build a skincare plan that supports your mind, body, and barrier.”

    The FDA Sent Warning Letters to Over a Dozen Companies Selling Botox Knockoffs 📖 Read on Allure Use for: Professional safety, anti-aging discussions, or treatment credibility. Post Idea: “Why sourcing matters in skincare + injectables.” 👉 Talk about:

    • The risks of counterfeit or unregulated products. 💬 CTA: “Trust licensed professionals for every treatment. Your skin’s safety depends on it.”

    Gen Z and the Next-Generation Consumer 📖 Read on Retail Dive Use for: Marketing trend insights and content strategy. Post Idea: “What Gen Z wants from beauty pros.” 👉 Talk about:

    • Transparency, inclusivity, and education-driven selling. 💬 CTA: “Let’s create content that connects. Education first, sales second.”

Trending Reel Ideas for the Week of November 17

Sugar Plum Facial 👆

This is so cute, your title text pop-up could say, “When my clients come to me worried about their skin for the Holiday season.”

Stop talking dirty to me 👆

Simply lip-sync the audio and then add a title text pop-up that’s something you’d love to hear your client say such as, “I was so good with my at-home routine this month, I hardly ate sugar and kept my hands away from my face! Look at my skin now!” or if you wax it could say, “I was so good with my after-care last month. I worked exfoliating into my Sunday everything shower so I don’t forget it.”

Took one for the team and became an estie 👆

I love this trend. You can use any clip for this Reel and then add a title text pop-up that says, “When I took one for the team and became an Esthetician so my family and friends can always have healthy skin.”

Eating before a flare-up 👆

Film yourself as though your client is saying all the things they ate before an acne flare-up. Your title text pop-up can say, “Noting all the things my client ate before a big cystic flare-up.”

In the caption, you can go into detail about how you work with your clients to help them understand their trigger foods.

Hearing all the tea ☕️ 👆

Film yourself as though you are prepping a treatment and your client is saying these things to you. Your title text pop-up will say, “POV I’ve reached that super comfortable stage with my client.”

It’s like Heaven 👆

Film yourself walking into work or leaving your house happy. Your title text pop-up can say, “POV me walking into work knowing all my stress is about to melt away because I get to spend the day chit-chatting with my clients and helping them achieve glowing skin.”

What did you say? 👆

Lip-sync the audio and then add a title text pop-up that’s a question you get asked often that makes you go “wait what?” Remember, there are no judgmental vibes here, so keep your facial expression from looking judgey. If you want, you can use a b-roll clip of you with a client. The goal with this Reel is to go hard with education in the caption.

2025 season wrap-up! 👆

It’s back! Get your video clips ready for your 2025 montage!

Trending TikTok Ideas for the Week of Nov 17

@healthycerys

😤😤😤

♬ West End Girl - Lily Allen

I thought that was quite strange 👆

Lip-sync the sound or use a b-roll clip. This sound can set the tone of the video without you lip-syncing. Your title text pop-up will share a situation that makes you go “oh that’s strange,” such as “When someone says facials don’t make a difference after one visit,” or “When I hear someone say exfoliation isn’t important after a wax.”

@tomtv123 the slay virus has entered my slay mind and now i slay 24/7 all slay week #fyp #slay ♬ original sound - Tom TV

Slays of the week 👆

Show off those post-treatment clips!

@lunafoxink

Sometimes the girls gotta breath 😅

Ok, I like this sound, but maybe cut it off right before she shuts the door. That will keep it light and upbeat.

refer=embed">♬ original sound - Luca John Emery

Twice a day 👆

Ok, I like this sound, but maybe cut it off right before she shuts the door. That will keep it light and upbeat.

@alicialucillecrowder Christmas came early because Season 3 release date is out!!! January 13th!!!! @Tell Me Lies Hulu @hulu @soniamenace #tellmelies #tellmelieshulu #tellmeliesdiana #tellmeliespippa #fyp ♬ оригинальный звук - honeybaby🪄

All I want for Christmas is 👆

Lip-sync the sound and add a title text pop-up that says, “All I want for Christmas is…” and then when she says “a pink Bentley,” show either one of your machines or jump to a clip of you giving a client a facial and your title text pop-up will switch to a desired outcome linked to the service you are showing a clip of such as “reduced fine lines,” “an increase in collagen,” or “reduced hair re-growth.”