🔍 Trending Search Topics

The below search terms have seen a noticeable uptick in searches this past week, the % beside each search term = the increase in searches for that term on google over the past week.

🔍 Search Term: Best Skincare Products for Oily Skin (+180%)

Facial Reel Idea:
“What Products Actually Work for Oily Skin?”
👉 Talk about:
• Oily doesn’t mean dirty, let’s break that myth.
• Ingredients that help balance, not strip (niacinamide, salicylic acid, lightweight hydrators).
• Book a consult for a product plan that works with, not against, your skin.

Facial Post Idea:
“Oily Skin ≠ Overwashing”
👉 Talk about:
• Stripping your skin makes it produce more oil.
• Balanced products = balanced skin.
• Ask about the oily-skin-safe products I retail.

Waxing Reel Idea:
“Can You Wax Oily Skin?”
👉 Talk about:
• Yes, but prep and post-care matter even more.
• Why oily skin may benefit from specific wax types and cleansers.
• Book an oily-skin-safe wax service with barrier care built in.

Waxing Post Idea:
“Waxing Oily Skin: Here’s What I Do Differently”
👉 Talk about:
• Oily skin may need more prep and mattifying post-care.
• I adjust technique to prevent bumps + breakouts.
• Ask me about my wax prep recs for oily skin.

🔍 Search Term: Collagen Induction Therapy (Topic Breakout)

Facial Reel Idea:
“Is Collagen Induction Therapy Worth It?”
👉 Talk about:
• What it is: microneedling + why it stimulates collagen.
• Who it’s for: texture, scarring, laxity, not active breakouts.
• Book a consult to see if you're a candidate.

Facial Post Idea:
“Microneedling Isn’t for Everyone”
👉 Talk about:
• Collagen Induction is powerful, but skin needs to be calm first.
• Barrier health comes first, always.
• Ask me if it’s the right treatment for your skin timeline.

Waxing Reel Idea:
“Can You Get Waxed After Microneedling?”
👉 Talk about:
• Absolutely not right after, let’s protect that fresh skin.
• How long you should wait and why.
• Book your wax with skin barrier care in mind.

Waxing Post Idea:
“Planning Skin + Wax Services Together”
👉 Talk about:
• Some advanced treatments (like microneedling) require wax spacing.
• I help you build a treatment schedule that works.
• DM me for help planning your skin + wax services.

🔍 Search Term: Anti-Aging Secrets (+70%)

Facial Reel Idea:
“Let’s Talk Anti-Aging That Actually Works”
👉 Talk about:
• It’s not about secrets, it’s about consistency.
• SPF, pro treatments, barrier care = visible change.
• Book a facial plan that supports your skin long-term.

Facial Post Idea:
“The Real Anti-Aging Secret?”
👉 Talk about:
• Consistency > quick fixes.
• Homecare + facials make the biggest difference.
• DM me to get started with your customized glow plan.

Waxing Reel Idea:
“Can Waxing Help with Anti-Aging?”
👉 Talk about:
• Indirectly: smoother skin, exfoliation, confidence boost.
• Fewer cuts, less irritation than shaving.
• Book a wax and glow-up your skin routine.

Waxing Post Idea:
“Waxing: Your Anti-Aging Support Team”
👉 Talk about:
• Regular waxing = gentle exfoliation + less inflammation.
• Combine with skin-brightening homecare.
• Ask me about post-wax skin support.

🔍 Search Term: What Are Peptides in Skincare (+70%)

Facial Reel Idea:
“Peptides: The Skincare Ingredient You’re Overlooking”
👉 Talk about:
• What peptides are and what they do.
• How they signal your skin to rebuild and repair.
• Book a facial that includes pro-grade peptide formulas.

Facial Post Idea:
“Should You Be Using Peptides?”
👉 Talk about:
• Great for firmness, fine lines, and overall skin repair.
• Not all peptides are created equal, ask me which work best.
• Check out {INSERT Peptide Serum} next time you're in!

Waxing Reel Idea:
“Why I Recommend Peptides Post-Wax”
👉 Talk about:
• They help soothe + rebuild the skin.
• Ideal for clients prone to irritation or dark marks.
• Ask about peptide-rich post-wax serums at your next visit.

Waxing Post Idea:
“Peptides for Skin Recovery”
👉 Talk about:
• Especially helpful post-wax in delicate areas.
• I carry barrier-supportive, peptide-rich products.
• DM for my post-wax care must-haves.

🔍 Search Term: Periorbital Dark Circles (Topic Breakout)

Facial Reel Idea:
“Dark Circles: Here’s What Actually Works”
👉 Talk about:
• Puffiness vs. pigment, what are we treating?
• Caffeine, peptides, gentle exfoliation, and lymphatic work.
• Book an eye-rejuvenating facial treatment.

Facial Post Idea:
“Why Eye Cream Alone Won’t Fix Dark Circles”
👉 Talk about:
• Skin under the eyes is complex: pigment, vessels, structure.
• Pro treatments + consistent homecare = best results.
• Ask me about targeted eye care options.

Waxing Reel Idea:
“Can Waxing Make Dark Circles Worse?”
👉 Talk about:
• Not if done correctly, eye area wax needs expert technique.
• Gentle waxes, slow pulls, and proper aftercare matter.
• Book your brow wax with a pro who knows eye-area care.

Waxing Post Idea:
“Dark Circles & Waxing: What You Should Know”
👉 Talk about:
• I adjust pressure + product for eye-area concerns.
• Combine your wax with brightening post-care.
• DM me if you're dealing with darkness under the eyes.

These are great for greenscreen Reels/TikTok. 

Or for a story idea. Your story slide sequence could look like:

1. Share a screenshot of the article.

2. Share a few slides of your opinion on it, either you filming yourself talking to the camera or an image with text pop-ups. 

3. If your goal is to increase bookings/ product sales. -> Tie it to something you sell, either a product or a service and then use the link sticker with the correct link to book or buy.

3. If your goal is to increase engagement. -> Add a story sticker to get their opinion on it. Make sure to reply to those who engage with your sticker.

1️⃣ “Mastering Melanin-Rich Skin: A Professional Guide to Treating Skin of Color with Confidence and Care”

📍Skin Inc — Read article 
👉 Talk about:
• This article highlights how much skin of color has been underrepresented in training.
• Talk about how you choose treatments/products with melanin-rich skin in mind.
• Add a link sticker to book a customized consult or ask you skincare questions.

2️⃣ “From Treatment Room to ‘For You’ Page: Why Estheticians Should Be Leveraging TikTok for Real Business Growth”

📍Skin Inc — Read article 
👉 Talk about:
• This article shows how real estheticians are building trust + clients online.
• Share how you use TikTok to educate and connect—not just go viral.
• Add a story sticker asking: “Do you follow any skin pros on TikTok?”

3️⃣ “Aging Skin Rejuvenated by Young Blood and Bone Marrow”

📍Reddit / r/science — Read article 

🧠 Post Idea: “Would You Try This?”
👉 Talk about:
• This wild article shares research on young blood rejuvenating aged skin.
• Use as a hook to talk about more realistic ways to boost skin (LED, enzymes, pro peels).
• Add a poll sticker: “Would you try this?” and share your more grounded pro tips after.

4️⃣ “Monkey See, Monkey Scroll”

📍Psychology Today — Read article 
👉 Talk about:
• Primate research shows we mirror what we see, scrolling included.
• Make this a relatable post: does your skin get worse when your habits fall off?
• Add a poll or slider: “Does your skin reflect your routine?”

In the examples below, when I say "title text pop-up," I’m referring to the text that stays on screen for the entire duration of your Reel or TikTok. It should be placed near the upper center of the screen.

When filming, it’s important to leave adequate negative space for this text. That usually means you’ll need to stand further away from the camera than you think. Trust me, I get it, I struggle with this too! But by creating that extra space, your pop-up text won’t cut off anyone’s face, and the overall video will look much cleaner.

Most of these Reel/TikTok examples will be 7–10 seconds max, they are shorter, punchy ideas where the value is either on screen via text pop-ups or in the caption. 

In the examples below, when I say "title text pop-up," I’m referring to the text that stays on screen for the entire duration of your Reel or TikTok. It should be placed near the upper center of the screen.

When filming, it’s important to leave adequate negative space for this text. That usually means you’ll need to stand further away from the camera than you think. Trust me, I get it, I struggle with this too! But by creating that extra space, your pop-up text won’t cut off anyone’s face, and the overall video will look much cleaner.

Most of these Reel/TikTok examples will be 7–10 seconds max; they are shorter, punchy ideas where the value is either on screen via text pop-ups or in the caption. 

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https://www.instagram.com/reels/audio/544677041099903?igsh=MXVwZHNkaGh2dG5kZw==

Let's use a treatment clip and then add the title text pop-up that says, “POV you’re here for your facial, iced latte in hand and have lunch plans after…the perfect day.”

https://www.instagram.com/reels/audio/1092116762783256?igsh=MW9ia3R0ODZidGNoNw==

The Summer I Turned Pretty theme song. Use a treatment clip or even a clip of you doing a consult or chatting with your client. 

Add a title text pop-up that says, “The summer you said no to the skincare guessing game and yes to professional help.” 

Or if you are a waxer it could say, “The summer you said no to stubble and ingrowns and yes to a professional wax.”

I included the same video idea for TikTok so you can re-use your content.

https://www.instagram.com/reels/audio/846961686485312?igsh=MTQxMGY3ZWFsYWJ4OA==

Let’s use a treatment clip and then add a title text pop-up that says…

💆‍♀️ Facial Version (Fall Skin Reset)

Title Text Pop-Up:
 Your skin’s been feeling dry, dull, and a little off.
 It’s not just the weather, it’s your barrier.
 Let’s reset things before it gets worse.
 Book your facial.

✨ Waxing Version (Confidence Reboot)

Title Text Pop-Up:
 Feeling uncomfortable in your skin lately?
 Ingrowns, irritation, or that “not-so-smooth” feeling?
 A wax can help you feel fresh and like yourself again.
 Book your appointment.

https://www.instagram.com/reels/audio/1417649249505794?igsh=eGw2YjJhYjhmMWc1

Let’s use a clip that has you in the frame, maybe you are prepping your room for a client or sitting at your computer typing out client notes. Then add the below title text pop-up.

💆‍♀️ Facial Version (Skin Goals Blockers)

Title Text Pop-Up:
 Things that are keeping you from your skin goals:
 • Inconsistent treatments
 • Using 7 products, but not the right ones
 • Waiting for your skin to be “bad” to book
 Let’s fix that, book your facial.

✨ Waxing Version (Smooth Skin Blockers)

Title Text Pop-Up:
 Things that are keeping you from your waxing goals:
 • Shaving between waxes
 • Skipping exfoliation
 • Thinking one wax will “fix” everything
 Let’s stay on track, book your wax.

https://www.instagram.com/reels/audio/1338634723860995?igsh=MXN3N3QxM2Ftb3lieQ==

This is a great idea to show off a product. It's the old Microsoft sound with the big error sound at the end.  The video could be of you applying the product to your client's face, or if it's related to the product you have been loving, you could be putting it on your face. 

Add the title text pop-up that says, “What’s the one product you can’t live without?” or “What’s the one product my clients have been obsessed with?”

Then, at the end, when the music makes that big error sound, it would cut to a clip of that product.

In the examples below, when I say "title text pop-up," I’m referring to the text that stays on screen for the entire duration of your Reel or TikTok. It should be placed near the upper center of the screen.

When filming, it’s important to leave adequate negative space for this text. That usually means you’ll need to stand further away from the camera than you think. Trust me, I get it, I struggle with this too! But by creating that extra space, your pop-up text won’t cut off anyone’s face, and the overall video will look much cleaner.

Most of these Reel/TikTok examples will be 7–10 seconds max, they are shorter, punchy ideas where the value is either on screen via text pop-ups or in the caption. 

-----

https://www.tiktok.com/music/original-sound-7493351586549386030

One by one song by Beyonce! Great for a photo carousel showing the amount of time you have been in business or if you haven't been in business, you could focus it around how long you’ve been passionate about skincare and show pics of you going way back if you have any at school or as a teen using skincare.

Title text pop-up if focusing the video on your business: “How long have you been a Licensed Esthetician in {insert town}?” “A few years?”

Title text pop-up if focusing the video on your personal passion of skincare: “When did you first get into skincare? Like a few years ago?” Then have another that says, “A few years?” 

https://vt.tiktok.com/ZSScRm9Fk/

The Summer I Turned Pretty theme song. Use a treatment clip or even a clip of you doing a consult or chatting with your client. 

Add a title text pop-up that says, “The summer you said no to the skincare guessing game and yes to professional help.” 

Or if you are a waxer, it could say, “The summer you said no to stubble and ingrowns and yes to a professional wax.”

I included the same video idea for Reels so you can reuse your content.

https://vt.tiktok.com/ZSSoA3AKT/

Kim Kardashian sound saying “I really just want to have fun, I want peace, I want calmness, I want good vibes.” Lip-sync the sound and have a title text pop-up that says:

Esthetician: “Me to my client after I educate her and she realizes she’s spent way too many years stressing over viral skincare trends that did nothing for her skin.”

Waxer: “Me to my client after I educate her on the importance of exfoliation and how it can lead to happier and calmer skin in the long run”

https://vt.tiktok.com/ZSSKHsdpc/

I’m a girl who loves coffee, Starbucks … this is a fun sound, let's do a picture carousel where you use the same pic of yourself and switch up the text pop-ups per slide. The title text pop-up can be “Get to know your Licensed Esthetician” next line: “Hey, I’m {insert name} and I love…” 

Then on the next pages you can have tidbits of info about you, such as the things you like, how you spend your time outside of work, your fav music, etc.

https://www.tiktok.com/music/This-Is-The-Life-Demo-Hannah-Montana-7267313613491850017

This is the life, this is the dream, Hannah Montana. Use an after clip of your client looking glowy post facial or post wax. “When you work with a professional, your skincare/waxing goals become reality and not just a dream.”