Spa and Skincare Trend-Hyperpigmentation

Skincare TrendsContent CreationSpa Skincare Trends

Jan 20

Half of a womans face showcasing before hyperpigmentation and the after clear skin

Always a popular topic in my weekly trend search is Hyperpigmentation. Here are a few ideas for featuring Hyperpigmentation into an educational Reel.

Here are 3 Education Reel Ideas?

✨ Before and After: Showcase the results of treatments or products for hyperpigmentation. Start with a “before” pic and then transition to the “after” to showcase the progress

✨ Myth Busters: Debunk common myths about hyperpigmentation. Use visual cues like a buzzer for myths and a green check mark for a fact

✨ Product recommendations: Showcase your favorite products for treatment of hyperpigmentation. Highlight their ingredients and benefits

Here are some cover image test ideas:

Check out this hyperpigmentation glow up!
Myth or Fact? The hyperpigmentation edition
My product recs for hyperpigmentation!

Do you want a set of 6 trends just like this every week? Complete with video ideas and text cover ideas just like this one! Then click here to join the Esti Video Club. I have specifically designed this program for estheticians and spa owners looking to tap into the power of Reels and TikTok to grow their authority online. More authority=more spa bookings! Your spa marketing doesn’t have to be stressful!

Meghan O'Brien