Instagram Reel Ideas for Estheticians
Time to discuss Instagram Reels for your esthetician and spa marketing! If you've updated your app recently, you've likely noticed the new Reels feature and hopefully, you've had some time to explore it. Instagram Reels, Instagram's response to the viral app TikTok, is centered around short-form videos complete with music and text overlays. This feature blends seamlessly into your familiar Instagram platform and provides an excellent opportunity to experiment with short-form video content as part of your esthetician marketing strategy.
For the upcoming weeks, Instagram will prioritize its Reels content in the algorithm, presenting a great chance to expand your reach to a larger audience.
Curious about how Instagram plans to boost Reels content? When I looked up the hashtag #estheticianlife, I noticed something interesting in the main feed (refer to the attached picture). The Instagram Reel video using this hashtag (located in the top left corner) occupied a square space equivalent to two regular squares, giving it a prominent place on the screen.
This is one method Instagram is using to emphasize and boost Reels content. Your Reel video could gain similar attention! Of course, make sure the hashtags used in your Instagram Reel caption are ones that your ideal client would likely search. Use popular hashtags within your community or hashtags related to local beauty trends.
Need some quick and simple ideas for your Reels?
Repurpose an old timelapse video of a treatment and add some music through Instagram Reels.
Share three straightforward skincare tips.
Post a light-hearted video of your morning walk or a trip to the beach with friends. Remember, showing your personality is integral to effective esthetician marketing, and Instagram Reels is a fantastic platform for an esthetician to let their personality shine!
Struggling With Your Reels?
Join our community of over 200 estheticians who are transforming their social media presence and increasing their sales! Click the link below and become part of our esteemed membership.
Here's what you'll gain each month, starting from the first day:
I'll provide you with esthetician-centric Reels video examples that you can replicate, complete with a list of trending sounds and ready-to-use caption templates for your esthetician social media marketing.
You'll receive 20 brand-new, editable skincare graphics, each paired with a caption template you can adapt and use for your posts.
Exclusive skincare illustrations will be yours each month! These unique designs aren't available on Canva and are crafted to give your social media graphics that extra edge over your competitors in the esthetician industry.
A comprehensive content calendar will be provided, complete with trending post ideas and the dates of upcoming hashtag days for the entire month. This will streamline your esthetician social media post-planning process.
Stay in the loop with our Trending Topic report, covering what's hot on both social media and Google Search. These insights will be extremely beneficial for creating blog articles, social media posts, and Pinterest pins as part of your esthetician marketing strategy.
Take the leap and join us to elevate your esthetician marketing and boost your business!