7-Day Instagram Story Challenge for Estheticians
Last week, I spearheaded a 7-day Instagram Story Challenge on my account as part of my ongoing esthetician marketing efforts! It was simultaneously fun and challenging, but I relished the opportunity to step outside my comfort zone alongside you all!
If you happened to miss the challenge, bookmark this post and conduct your own 7-day challenge for enhancing your esthetician social media post ideas!
Monday: Kickstart with a brief introductory video about yourself. Share three key details: your passion for helping others, your core services, and a glimpse of your personality. Wrap up the story with a Call To Action (CTA) like, "Let me know what skincare concerns you have" or "Are you battling maskne? Share your primary skin issues with me!"
Tuesday: Today's task is to address one of the questions you received from your story prompt yesterday! If no questions came up (which is totally fine, I only received one!), focus on addressing a common skincare question that's relevant. The goal today is to familiarize yourself with 1) answering questions with a camera capturing your response and 2) promptly addressing questions that arise from Instagram stories while the topic is still fresh in the questioner's mind!
Wednesday: Add a fun Instagram engagement tool to your story today. If you need guidance, check out my top three suggestions in my Instagram story!
Thursday: Consistent communication with your followers and clients is crucial. Amid these times, it's important to be present, as many beauty professionals have gone silent, leaving their clients feeling lost and uncertain about their favorite beauty guru's stance. Questions like "Are they open?" "Are they accepting new clients?" "What are their safety protocols?" need to be regularly addressed in your content.
Friday: Today's focus is on selling via your Instagram story! While you strive to provide valuable skincare advice to your clients, remember that you also have a business to run!
Saturday: Leverage the increased screen time of your followers today and post an eye-catching transformation post! Enhance this by sharing a few details from that client's case in your subsequent story slides!
Sunday: After showcasing your skills with a before-and-after transformation and brief explanation yesterday, today is about sharing a bit about yourself. Whether you're discussing a recent movie you watched or a new book you've begun reading, Instagram stories provide a fantastic platform for fostering relationships. They aren't meant to be excessively professional, but rather personable and conversational!
Participation in this challenge will help you overcome camera shyness and learn to converse naturally with your followers, thus improving your esthetician marketing. Engagement with your following will not only foster connections but also generate more ideas for future esthetician social media posts.