How Analytics Can Transform Your Esthetician Content Strategy
In my 11 years working in marketing, I’ve seen a lot. But the biggest lessons didn’t come from textbooks, theory, or even my Communications degree. They came from the fast-paced world of agency life, where deadlines are tight, clients are demanding, and results matter more than opinions.
What Agency Life Actually Looks Like
At one point, I was managing 10 clients at once. I was responsible for creating their social media content, running monthly promotions, reviewing performance, and reporting every single result back to leadership.
It was… a lot.
There’s a reason many marketing pros either love agency life or loathe it. But that environment forces you to learn real-world marketing skills quickly .
I always knew I eventually wanted to work for myself, but my degree in Communications was heavily theory-based. It didn’t cover:
How to navigate Facebook Ads Manager
How to pull strategic insights from data
How to get content from a client who hasn’t responded
How to write converting captions, not just “pretty” ones
The agencies became my training ground. And the greatest teacher? Analytics.
Analytics Don’t Lie: They Tell the Story
A massive part of my job was analyzing:
Which types of content performed well organically
What paid ads actually converted (and which ones wasted budget)
Which posts drove clicks vs. which ones were just nice to look at
What promotions booked appointments, not just gained attention
Every week, we’d sit down with senior leadership to walk through those numbers. If you couldn’t explain the data, you didn’t have a case. And one thing became crystal clear:
Analytics are gold.
They tell you exactly what your audience wants from you right now. When you understand them, creating content becomes easier — and more effective.
This is why I’m so pro-analytics in my own business today.
If You’re Feeling These Emotions… It’s Time to Check Your Analytics
If any of these resonate, pause your content creation and pull your data:
Stressed about missing trends
→ Trends don’t convert as consistently as strategy.
Posting constantly but not seeing likes
→ Likes are surface-level vanity metrics.
Scrolling your competitors’ socials more than your own
→ That’s a sign you’re losing clarity on your strategy.
Your analytics give you direction. They show you what’s working, what’s falling flat, and where your energy is best spent.
What Works — Consistently
After reviewing hundreds of posts and promotions across industries, patterns emerged. There are specific elements that consistently:
✅ build trust
✅ drive clicks
✅ increase engagement
✅ convert to bookings and product sales
These elements are the backbone of the content I create for both The Esti Content Club and The Waxers Content Club — and I love when members message me showing that this approach works for them, too.
Because when you stop guessing and start looking, everything changes.
It Might Not Be Your Effort — It Might Be Your Strategy
If you’ve been posting consistently but not seeing results, don’t beat yourself up. It doesn’t necessarily mean you’re “bad at marketing.”
It simply means you’re creating without feedback.
And analytics are the feedback.
When you pair real-world data with strategic content ideas, your content becomes something your audience doesn’t just see… they feel. And when your audience feels something?
They book.
Ready to Create Proven, Data-Backed Content?
If you’re tired of guessing:
➡️ Join the content membership built on real analytics, strategy, and conversion psychology created specifically for estheticians and waxers.