Empire State Skincare Graphic Trend (Free Canva Template)
If you've been scrolling Instagram lately, you've probably seen the viral black flag trend.
Inspired by the now-viral image of two climbers holding a large black flag atop the Empire State Building, creators quickly realized the flag made the perfect blank canvas for bold, attention-grabbing messages.
Since then, the trend has spread across Instagram, with businesses using it to share relatable moments, unpopular opinions, client pain points, reminders, and marketing messages that immediately stop the scroll.
As soon as I saw it, I knew estheticians would have so much fun putting their own spin on it.
So... I recreated it in Canva.
Your Free Canva Template
I've made the template completely customizable so you can simply swap out the text and make it fit your own business.
Whether you want to share:
A client pain point
A skincare myth
A funny treatment room moment
A booking reminder
An unpopular opinion
A seasonal promotion
...all you have to do is edit the text.