100 Reels Ideas for Waxers

Jun 3

If you're a waxer trying to grow your business on Instagram, you already know: Reels are where the attention is. They're the fastest way to reach new people, show off your skills, and build trust with potential clients.

But thinking of new content all the time? It’s exhausting, especially when you’re busy running a business.

That’s why I created this list of 100 Reels ideas specifically for waxers. Whether you specialize in Brazilian waxing, brows, body waxing, or all of the above, these ideas will help you educate, entertain, and convert viewers into loyal clients.

What to expect at your first wax appointment
How long your hair should be before waxing
Why shaving between appointments is a no-no
How to prep your skin before a wax
What to do after your waxing appointment
How often you should get waxed
Common waxing myths—busted!
Why waxing hurts less over time
Why waxing is better than shaving
What areas of the body can be waxed?
Setting up for a wax client
Sanitizing between appointments
Tour of your waxing room
Wax station organization
A day in the life of a waxer
Making a client goodie bag
Favorite products/tools in your wax cart
Before/after a full day of clients
Your waxing outfit of the day
Prepping wax strips or materials
How to reduce ingrown hairs
Best skincare after waxing
Waxing vs. sugaring: What’s the difference?
Why consistency is key with waxing
How waxing improves over time
Types of wax and when to use them
Common mistakes people make after waxing
Ingredients to avoid on waxed skin
How long results typically last
What makes a good waxer?
“When your client forgets their aftercare instructions”
Client: “Does it hurt?” Me: (insert dramatic audio)
POV: When you wax someone who’s never been waxed
“What clients think happens vs. what really happens”
When a client says “I shaved last night”
Waxing in the summer be like…
“Waxer thoughts during a full Brazilian”
When a regular client comes back after 8 weeks
Trying to explain why they can’t wax sunburned skin
“This is your sign to stop shaving and start waxing”
Client walks in ➝ leaves glowing and smooth
Time-lapse of a Brazilian wax setup
First-timer reaction (with permission)
Client reaction after their first wax
“Why I love what I do”
Relaxing wax room vibes
Post-wax confidence boost
Client testimonials (video or screenshot format)
The transformation from “I’m nervous” to “That wasn’t bad!”
Creating a calming experience for nervous clients
Use trending audio + text overlay “Things not to do after waxing”
Lip-sync to funny audio as “client during a wax”
“This audio = my reaction when someone shows up freshly shaved”
“If I had a dollar for every time someone did this before waxing…”
Use a glow-up transition to show a smooth skin reveal
Reaction Reel to viral bad waxing advice
“When a client asks if I offer threading…” (cue confused audio)
Match waxing steps to beats in trending audio
Show wax removal in slow motion to dramatic music
Use a funny sound to show “client walking after a Brazilian”
3 things to avoid after waxing
Best exfoliator for post-wax skin
How to prevent bumps after waxing
What to wear to your wax appointment
Tip: Why you shouldn’t work out right after a wax
Best time of month to wax (yes, it matters!)
One product I always recommend
Can you wax while pregnant? (Answer it!)
How long you should wait to wax after shaving
Why hydration matters for waxing
Brazilian wax vs. bikini wax
Brow waxing transformation
Underarm wax results
Speed waxing in action
Soft wax vs. hard wax—what I use and why
Lash & wax combo day
Service spotlight: Brow shaping
Summer waxing packages
“If you’re planning a vacation—book this service”
New client special offer
Where I’m located + how to book
“This week’s openings!”
Client shoutout (tag with permission!)
What’s included in a Brazilian wax
What to do if you’ve never waxed before
My top 3 booked services
“Here’s how to book with me”
Loyalty program explanation
My favorite part about serving [City Name]
Local collab or business feature
My journey to becoming a waxer
What I wish I knew when I started
What I love most about being in this industry
Meet the waxer (introduce yourself!)
Your skincare philosophy in 3 sentences
Your favorite service to perform
Why you chose waxing over esthetics or hair
What makes your wax studio unique
5 facts about you
“What I’d tell my younger self starting this business…”

With these 100 Instagram Hooks at your fingertips, you’ll never run out of ways to connect with your audience, showcase your expertise, and grow your waxing business online. Whether you’re educating, inspiring, or simply sharing your journey, consistent and thoughtful content can set you apart and build lasting client relationships.

Need more help with creating content? I’ve got you! Since 2021, I’ve been running the most-trusted content and marketing membership for Estheticians and Waxers! To learn more, click the links. 👇