Creating Your Content Strategy

Since you’re in The Esti Content Club, you already have one of the biggest time-savers in your marketing toolkit, all your ready-to-use content drops 7 days before the end of each month. The trick now is knowing how to plan, batch, and schedule so posting feels easy (and consistent).

I teach something I call the PECs Content Strategy, which means your content should rotate between:

• Personality – show who you are, your vibe, and your unique point of view

• Education – teach your audience something that positions you as the expert

• Client-Focused – speak to your client’s needs, struggles, and desired results

• Social Proof – testimonials, before/afters, rebooking wins, and happy client moments

Here’s how to make it all flow with minimal stress.

Step 1 – Pick Your Posting Frequency

There’s no one-size-fits-all here. Decide what feels realistic for you right now: 3x a week, 5x a week, or 7 days a week.
Your posting frequency will determine how much content you need to batch each month. With all of the content available to you it will be easy for you to post more frequently.

Step 2 – Assign One Content Type to Each Day (and Calculate Your Monthly Post Count)

When you give each day of the week a “content theme,” you instantly remove the decision fatigue of “What should I post?”

If You’re Posting 3x a Week:

• Tuesday – Education (ECC reel ideas or carousels)

• Thursday – Client-Focused (skin struggles, service spotlights)

• Saturday – Social Proof (before/after, testimonial, rebooking story)

📆 Monthly Breakdown (Approx. 12 Posts):

• 4 Education

• 4 Client-Focused

• 4 Social Proof

💡 Mix in Personality once or twice a month by swapping it in for Education or Client-Focused.

If You’re Posting 5x a Week:

• Monday – Personality

• Tuesday – Education

• Wednesday – Client-Focused

• Friday – Education (or trending reel)

• Saturday – Social Proof

📆 Monthly Breakdown (Approx. 20–22 Posts):

• 4 Personality

• 8 Education

• 4 Client-Focused

• 4–6 Social Proof

💡 Use Stories to fill in Personality content on non-Personality days.

If You’re Posting 7x a Week:

• Monday – Personality

• Tuesday – Education

• Wednesday – Client-Focused

• Thursday – Social Proof

• Friday – Education

• Saturday – Personality

• Sunday – Client-Focused

📆 Monthly Breakdown (Approx. 28–30 Posts):

• 8 Personality

• 8 Education

• 6–8 Client-Focused

• 6–8 Social Proof

💡 Keep Sunday’s post light, quick skin tip, seasonal reminder, or easy booking prompt.

Step 3 – Set Dedicated Content Days

Batching your content is a game-changer, and the easiest way to do it is to assign one content task to each day of your workflow week.

Here’s a schedule you can try:

• Planning Day – Look at your analytics, decide your content themes, and select your ECC templates. Be sure to mark at least 4 “reply to comment” reels for the month to boost engagement.

• Filming Day – Record any videos or B-roll you need for the month.

• Graphics Day – Customize ECC graphics and carousels.

• Scheduling Day – Upload and schedule everything in your content planner so it’s ready to go.

Step 4 – Make It Easy to Stay Consistent

Remember, your goal isn’t perfection, it’s consistency. With The Esti Content Club, you already have done-for-you ideas, graphics, and captions ready to plug into your plan. When you combine that with a clear posting frequency and batching schedule, content creation stops feeling like a daily chore and starts feeling like a system.

So, before your next month starts:

1. Choose your posting frequency

2. Assign each day a content type

3. Count how many posts of each type you need

4. Use your ECC content drop to batch and schedule them ahead of time

Step 5 – The 2 Types of Content I Want You Sharing

There are two powerful types of content I want you to start using regularly.

1. The Client Journey (Point A → Point B) Reel
Showcase a real client transformation by sharing a before-and-after. Here’s how:

• Upload the before-and-after to a Canva page sized for Stories.

• Download it as a PNG to your phone.

• Upload it to Reels using the Green Screen effect.
  While recording, walk viewers through how you helped your client get from their “before” to their “after.” Use your client’s first name (with permission), this adds a personal, human touch to the results you’re showing.

2. The “Reply to Comment” Reel
When you reply to a comment on any of your posts, click the camera icon and record your reply as a Reel instead of just typing it out. Aim to post this type of Reel at least once a week. It’s a great way to show your audience that you’re building a real community, not just posting sales content.

These two formats together will help you build trust, encourage engagement, and keep your audience coming back for more.

You got this! Remember, I’m here to support you, so reach out if you have any questions! 👇