Creating Your Content Strategy

Since you’re in The Esti Content Club, you already have one of the biggest time-savers in your marketing toolkit, all your ready-to-use content drops 7 days before the end of each month. The trick now is knowing how to plan, batch, and schedule so posting feels easy (and consistent).

I teach something I call the PECs Content Strategy, which means your content should rotate between:

• Personality – show who you are, your vibe, and your unique point of view

• Education – teach your audience something that positions you as the expert

• Client-Focused – speak to your client’s needs, struggles, and desired results

• Social Proof – testimonials, before/afters, rebooking wins, and happy client moments

Here’s how to make it all flow with minimal stress.

Step 1 – Pick Your Posting Frequency

There’s no one-size-fits-all here. Decide what feels realistic for you right now: 3x a week, 5x a week, or 7 days a week.
Your posting frequency will determine how much content you need to batch each month.

Step 2 – Assign One Content Type to Each Day (and Calculate Your Monthly Post Count)

When you give each day of the week a “content theme,” you instantly remove the decision fatigue of “What should I post?”

If You’re Posting 3x a Week:

• Tuesday – Education (ECC reel ideas or carousels)

• Thursday – Client-Focused (skin struggles, service spotlights)

• Saturday – Social Proof (before/after, testimonial, rebooking story)

📆 Monthly Breakdown (Approx. 12 Posts):

• 4 Education

• 4 Client-Focused

• 4 Social Proof

💡 Mix in Personality once or twice a month by swapping it in for Education or Client-Focused.

If You’re Posting 5x a Week:

• Monday – Personality

• Tuesday – Education

• Wednesday – Client-Focused

• Friday – Education (or trending reel)

• Saturday – Social Proof

📆 Monthly Breakdown (Approx. 20–22 Posts):

• 4 Personality

• 8 Education

• 4 Client-Focused

• 4–6 Social Proof

💡 Use Stories to fill in Personality content on non-Personality days.

If You’re Posting 7x a Week:

• Monday – Personality

• Tuesday – Education

• Wednesday – Client-Focused

• Thursday – Social Proof

• Friday – Education

• Saturday – Personality

• Sunday – Client-Focused

📆 Monthly Breakdown (Approx. 28–30 Posts):

• 8 Personality

• 8 Education

• 6–8 Client-Focused

• 6–8 Social Proof

💡 Keep Sunday’s post light, quick skin tip, seasonal reminder, or easy booking prompt.

Step 3 – Set Dedicated Content Days

Batching your content is a game-changer, and the easiest way to do it is to assign one content task to each day of your workflow week.

Here’s a schedule you can try:

• Planning Day – Look at your analytics, decide your content themes, and select your ECC templates. Be sure to mark at least 4 “reply to comment” reels for the month to boost engagement.

• Filming Day – Record any videos or B-roll you need for the month.

• Graphics Day – Customize ECC graphics and carousels.

• Scheduling Day – Upload and schedule everything in your content planner so it’s ready to go.

Step 4 – Make It Easy to Stay Consistent

Remember, your goal isn’t perfection, it’s consistency. With The Esti Content Club, you already have done-for-you ideas, graphics, and captions ready to plug into your plan. When you combine that with a clear posting frequency and batching schedule, content creation stops feeling like a daily chore and starts feeling like a system.

So, before your next month starts:

1. Choose your posting frequency

2. Assign each day a content type

3. Count how many posts of each type you need

4. Use your ECC content drop to batch and schedule them ahead of time