Page Menu
Check out the Calendar below for any key hashtags or social media awareness months.
Key Themes for July:
UV Safety Awareness Month and Skin Awareness Month together make July the most relevant month of the year for SPF after waxing education and general skin health content
Mid-summer consistency is the biggest opportunity of the month as clients who have fallen off their schedule need a warm and judgment-free nudge back
Body confidence and acceptance messaging is at its peak relevance during the height of summer
National Clean Beauty Day (July 15) is a strong aftercare product education and retail moment
Ingrown prevention in summer heat is the top client education topic and should be woven throughout the month
First time waxer content performs particularly well in July as people think about the rest of their summer
International Day of Friendship (July 30) is a natural double booking and referral moment
Brow shaping education ties beautifully into the increased visibility and photo opportunities that come with summer
July Awareness Months (All month)
UV Safety Awareness Month #UVSafetyMonth
Skin Awareness Month #SkinAwarenessMonth
Plastic Free July #PlasticFreeJuly
Disability Pride Month #DisabilityPrideMonth
Minority Mental Health Awareness Month #MinorityMentalHealth
Independent Retailer Month #IndependentRetailerMonth
National Parks and Recreation Month #NationalParksMonth
Story Sticker Ideas for June & July
You'll notice a new CTA Script section has been added. This optional text blurb can be included directly on the story slide as another little nudge to encourage responses, or, if you want to add the story text on one slide, have the sticker idea and CTA Script on another slide that works as well.
You'll also see that some story ideas are marked "MULTIPLE SLIDES" or “TWO SLIDES”. These concepts are intentionally designed to be shared across multiple story slides rather than condensed into a single slide, helping create a more engaging and interactive story sequence.
June 24 | Seasonal: Professional vs DIY Waxing
Story Text: DIY waxing kits exist and we understand the appeal. But professional waxing uses the right temperature, the right technique, and the right aftercare to protect your skin in ways that at-home kits simply cannot replicate. Your skin notices the difference every time.
Sticker Idea: Quiz or Poll | "What is the biggest risk of DIY waxing at home?"
Answer: Burns, lifting skin, and missed hair due to incorrect technique are the most common issues.
CTA Script: "Did you get it right? Book with a professional and let us take care of it properly."
June 25 | Seasonal: Booking Reminder
Story Text: June is almost over and summer is in full swing. If your last wax appointment was more than five or six weeks ago, your skin is probably already telling you it is time. Do not wait until you really need it. Get ahead of it now.
Sticker Idea: Link | "Book your appointment right here. Your skin will thank you."
CTA Script: "Tap the link and get back on your schedule before July arrives."
June 26 | Seasonal: Smooth Skin Confidence
Story Text: There is something really quietly powerful about feeling smooth and well-maintained in your own skin. It is not about looking a certain way for anyone else. It is about feeling at ease in your body every single day. That is what consistent waxing gives you.
Sticker Idea: Emoji Slider | "How much does smooth skin impact your overall confidence?"
CTA Script: "Slide to let us know and tell us what feeling smooth means to you personally."
June 27 | National Sunglasses Day #NationalSunglassesDay
Story Text: National Sunglasses Day is a great reminder that protecting your skin from the sun after waxing is genuinely important. Freshly waxed areas are more vulnerable to UV damage. SPF is not optional this time of year, it is the step that protects everything.
Sticker Idea: Add Yours | "Show us your summer sunnies."
CTA Script: "Use the sticker below. We love a good summer accessory moment."
June 28 | Seasonal: Body Acceptance and Confidence
Story Text: We want to be really clear about something. We are not here to tell you that you need to wax or change anything about your body. We are here for the people who want professional support and feel better when they are maintained. Your body, your choice, always.
Sticker Idea: Question Box | "What does feeling good in your skin mean to you? Tell us below."
CTA Script: "Drop your answer below. We genuinely want to know."
June 29 | Seasonal: Self-Care Reminder
Story Text: Taking care of yourself does not have to be a big production. Sometimes it is just booking the appointment you have been putting off, using the ingrown treatment consistently, and showing up for your skin the way you would show up for anything else that matters to you.
Sticker Idea: Poll | "Is self-care something you prioritize or always the first thing that gets pushed back?" Option A: I prioritize it Option B: It always gets pushed back
CTA Script: "Vote below and if you picked B, let this be the month that changes."
June 30 | Social Media Day #SMDay
Story Text: Happy Social Media Day! We are so grateful for this community, for every question asked, every appointment booked, and every person who trusts us with their skin and their confidence. You are why we love this work so much.
Sticker Idea: Add Yours | "Share your favourite thing about being part of this community."
CTA Script: "Use the sticker below. Today is all about you."
July 1 | Canada Day #CanadaDay
Story Text: Happy Canada Day to all our Canadian clients and followers! If you are heading outside for the celebrations today, do not forget SPF on freshly waxed or sensitive areas. Sun exposure on recently waxed skin is one of the fastest ways to cause irritation and hyperpigmentation that takes months to fade.
Sticker Idea: Add Yours | "Show us how you are celebrating Canada Day today."
CTA Script: "Use the sticker below and share your plans with us."
July 2 | Seasonal: Mid-Summer Waxing Schedule Check-In
TWO SLIDES
Slide 1
Story Text: We are deep into summer and if your waxing schedule has slipped, your skin is probably already letting you know. Regrowth that has grown past the optimal length is more uncomfortable to wax and disrupts the hair growth cycle you have been building all season. Now is the time to get back on track.
Sticker Idea: Poll | "Are you on track with your waxing schedule this summer?"
Option A: Yes staying consistent
Option B: Fallen behind and need to rebook
CTA Script: "Vote below and then swipe because if you picked B we want to make rebooking as easy as possible."
Slide 2
Story Text: Getting back on your regular waxing schedule is the single most effective thing you can do for your results right now. Consistent appointments keep the hair growth cycle working in your favour and make every future appointment more comfortable than the last.
Sticker Idea: Link | "Book your next wax appointment right here."
CTA Script: "Tap the link and get back on track before July is over."
July 2 | Seasonal: Mid-Summer Waxing Schedule Check-In
TWO SLIDES
Slide 1
Story Text: We are deep into summer and if your waxing schedule has slipped, your skin is probably already letting you know. Regrowth that has grown past the optimal length is more uncomfortable to wax and disrupts the hair growth cycle you have been building all season. Now is the time to get back on track.
Sticker Idea: Poll | "Are you on track with your waxing schedule this summer?"
Option A: Yes staying consistent
Option B: Fallen behind and need to rebook
CTA Script: "Vote below and then swipe because if you picked B we want to make rebooking as easy as possible."
Slide 2
Story Text: Getting back on your regular waxing schedule is the single most effective thing you can do for your results right now. Consistent appointments keep the hair growth cycle working in your favour and make every future appointment more comfortable than the last.
Sticker Idea: Link | "Book your next wax appointment right here."
CTA Script: "Tap the link and get back on track before July is over."
July 3 | Compliment Your Mirror Day #ComplimentYourMirrorDay
Story Text: Today is Compliment Your Mirror Day and we want to ask you something honestly. When you look at your body, what is the first thing you notice? We talk a lot about smooth skin here but we want to be really clear: feeling at ease in your body is always the goal, not performing for anyone else.
Sticker Idea: Emoji Slider | "How comfortable do you feel in your own body right now?"
CTA Script: "Slide to share honestly. We read every single response and we genuinely care."
July 4 | Independence Day USA
TWO SLIDES #IndependenceDay
Slide 1
Story Text: Happy Fourth of July to everyone celebrating today! A quick reminder before all the outdoor fun: SPF on freshly waxed areas is especially important on high sun exposure days like today. Waxed skin is significantly more vulnerable to UV damage and hyperpigmentation than skin that has not been recently waxed.
Sticker Idea: Quiz | "How long after waxing should you wait before extended sun exposure?"
Answer: At least 24 to 48 hours is ideal. Always apply SPF to waxed areas before going outside regardless of timing.
CTA Script: "Did you know that? Swipe to shop the SPF we recommend specifically for post-wax skin protection."
Slide 2
Story Text: Protecting freshly waxed skin from the sun is one of the most important aftercare steps and one of the most commonly skipped. The right SPF keeps your skin healthy, prevents hyperpigmentation, and protects the results we worked hard to achieve together.
Sticker Idea: Link | "Shop our post-wax SPF recommendations right here."
CTA Script: "Tap the link and add the right SPF to your aftercare routine today."
July 5 | Seasonal: Post-Holiday Skin Recovery
Story Text: Long weekends are great for your soul and occasionally a little rough on your skin. Sun, heat, sweat, and friction from summer activities can all irritate freshly waxed skin or trigger ingrowns. If your skin is feeling a little unhappy after the holiday weekend, here is what to do first.
Sticker Idea: Question Box | "How is your skin feeling after the long weekend? Ask me anything below."
CTA Script: "Drop your question and I will give you a real answer on exactly what to do right now."
July 6 | Seasonal: Facial Waxing Education TWO SLIDES
Slide 1
Story Text: Facial waxing in summer gets a bad reputation but it is completely safe when done correctly by a professional. The key is protecting freshly waxed skin from sun exposure and avoiding retinol or other active ingredients in the days before and after your appointment. Are you getting your facial waxing done regularly?
Sticker Idea: Poll | "Do you get facial waxing done regularly?"
Option A: Yes it is part of my regular routine
Option B: No I have been nervous to try it
CTA Script: "Vote below and then swipe because if you picked B we want to walk you through exactly what to expect."
Slide 2
Story Text: Facial waxing is one of the fastest and most impactful services we offer. Clean brows, smooth upper lip, defined chin. Each service takes less than fifteen minutes and makes a significant difference to how polished and confident your face looks every single day.
Sticker Idea: Link | "Book your facial waxing appointment right here."
CTA Script: "Tap the link and let us show you what a real difference it makes."
July 7 | Seasonal: Between Appointment Care Reminder
Story Text: Consistent between-appointment care is what makes your waxing results last and what prevents ingrowns from becoming a recurring issue. Exfoliating two to three times a week and moisturizing daily is the minimum. An ingrown treatment used consistently between every single appointment is the real game changer.
Sticker Idea: Emoji Slider | "How consistent are you with your between-appointment aftercare right now?"
CTA Script: "Slide to rate yourself honestly and tell us what step you always forget."
July 8 | Seasonal: Waxing Myth Busting
TWO SLIDES
Slide 1
Story Text: Myth: you should let your hair grow out for weeks before waxing. Reality: the ideal length for waxing is about a quarter of an inch, roughly the length of a grain of rice. Longer than that actually makes the process less comfortable and less effective for everyone involved.
Sticker Idea: Add Yours | "Share the waxing myth you believed before you started getting professional waxes."
CTA Script: "Use the sticker below and then swipe to see how easy booking your next appointment actually is."
Slide 2
Story Text: Coming in at the right hair length makes your appointment more comfortable, your results better, and your overall experience so much more enjoyable. Not sure if your timing is right? We are happy to help you figure out the perfect schedule for your hair growth cycle.
Sticker Idea: Link | "Book your next wax appointment right here."
CTA Script: "Tap the link and let us get your timing exactly right."
July 9 | Seasonal: Body Confidence Check-In
Story Text: How are you actually feeling in your body this summer? Not how you think you should feel, not what anyone else thinks. Just you, in your skin, right now. We ask because body confidence is something we genuinely care about here and it matters to us that you feel at ease in your own body every single day.
Sticker Idea: Question Box | "What does feeling confident in your body mean to you? Tell us below."
CTA Script: "Drop your answer below. We love hearing what this actually means to our community."
July 10 | Seasonal: SPF After Waxing Education TWO SLIDES
Slide 1
Story Text: Waxing removes a protective layer of dead skin cells along with the hair. This means freshly waxed skin is significantly more vulnerable to UV damage, hyperpigmentation, and irritation from sun exposure. SPF is not optional after waxing in summer. It is the step that protects everything we just worked on together.
Sticker Idea: Emoji Slider | "How consistently do you apply SPF to waxed areas before going outside?"
CTA Script: "Slide to rate yourself and then swipe to find the SPF we actually recommend for post-wax skin."
Slide 2
Story Text: The right SPF for post-wax skin is gentle, non-irritating, and broad spectrum. We have found the ones that work beautifully on freshly waxed skin without causing congestion or sensitivity. Here is where to find them.
Sticker Idea: Link | "Shop our post-wax SPF recommendations right here."
CTA Script: "Tap the link and protect your skin and your results all summer long."
July 11 | Cheer Up the Lonely Day #CheerUpTheLonelyDay
Story Text: Today is about reaching out to someone who might need it. If you have a friend who has been feeling self-conscious about their skin or their body this summer, check in on them. Sometimes the most powerful thing you can do for someone is simply remind them they are not alone in how they feel.
Sticker Idea: Add Yours | "Tag a friend who deserves a little extra love today."
CTA Script: "Use the sticker below and let someone know you are thinking about them today."
July 12 | Seasonal: Booking Reminder
TWO SLIDES
Slide 1
Story Text: July is halfway done and summer is moving fast. If your last wax appointment was more than five or six weeks ago, your hair cycle has likely already shifted and your next appointment will be less comfortable than it needs to be. Getting back on schedule now makes everything so much easier going forward.
Sticker Idea: Poll | "How long has it been since your last wax appointment?"
Option A: Less than 6 weeks, I am on schedule
Option B: Longer than that and I need to rebook
CTA Script: "Vote below and then swipe and let us get you sorted before the month is over."
Slide 2
Story Text: Staying on your regular waxing schedule through summer is what keeps your results compounding and your skin smooth and comfortable between every appointment. One booking now gets you back on track for the rest of the season and beyond.
Sticker Idea: Link | "Book your wax appointment right here."
CTA Script: "Tap the link and get back on your schedule before July slips away."
July 13 | Get to Know Your Customers Day #GetToKnowYourCustomersDay
Story Text: Today we genuinely want to get to know you better. Not just your waxing preferences but you as a person. How did you find us? What made you first book? What keeps you coming back? We love this community so much and today we are all ears and genuinely want to hear from you.
Sticker Idea: Add Yours | "Tell us one thing about yourself we might not know."
CTA Script: "Use the sticker below. We read every single response and we love this day every time."
July 14 | Seasonal: Professional vs DIY Waxing Education TWO SLIDES
Slide 1
Story Text: DIY waxing looks straightforward until it is not. Incorrect temperature, wrong technique, and improper aftercare are the three most common causes of burns, skin lifting, and stubborn ingrowns that we see in the treatment room. Professional waxing protects your skin in ways that at-home kits genuinely cannot replicate.
Sticker Idea: Quiz | "What is the most common injury from DIY waxing at home?"
Answer: Burns from wax that is too hot are the most common, followed by skin lifting and tearing from incorrect technique.
CTA Script: "Did you know that? Swipe and let us take care of it properly for you instead."
Slide 2
Story Text: Professional waxing uses the right temperature, the right technique, and the right aftercare guidance to protect your skin every single time. Your skin deserves that level of care and expertise, not a kit from the drugstore and crossed fingers.
Sticker Idea: Link | "Book your professional wax appointment right here."
CTA Script: "Tap the link and let us do this the right way for your skin."
July 15 | National Clean Beauty Day #NationalCleanBeautyDay
Story Text: Today is National Clean Beauty Day and it applies to your waxing aftercare products too. Fragrance, alcohol, and harsh preservatives in post-wax products are some of the most common causes of irritation and ingrowns. Today is a great reminder to check what you are actually using between your appointments.
Sticker Idea: Emoji Slider | "How informed do you feel about the ingredients in your post-wax aftercare products?"
CTA Script: "Slide to rate it and DM us if you want a clean aftercare product recommendation from us directly."
July 16 | Seasonal: First Time Waxer Education TWO SLIDES
Slide 1
Story Text: If you have been thinking about getting your first wax, the most common concern we hear is fear of pain. Here is the honest answer. The first appointment is the most uncomfortable and it gets significantly easier and more comfortable with every consistent appointment after that. The results are absolutely worth it.
Sticker Idea: Poll | "Have you been putting off booking your first wax?"
Option A: Yes that is exactly me
Option B: No I am already a regular
CTA Script: "Vote below and then swipe because if you picked A we want to tell you exactly what to expect."
Slide 2
Story Text: First time clients are always welcome here and we make sure you know exactly what is happening at every step. No surprises, no judgment, just professional care and a really great result. Your first wax does not have to be scary and with us it genuinely will not be.
Sticker Idea: Link | "Book your first wax appointment right here."
CTA Script: "Tap the link and let us take the fear out of it completely."
July 17 | World Emoji Day #WorldEmojiDay
Story Text: Happy World Emoji Day! We want to know how your skin is feeling this week but we are keeping it fun and simple today. Drop the emoji that best describes your between-appointment skin situation right now and we will respond to every single one with something actually useful.
Sticker Idea: Add Yours | "Drop the emoji that describes your skin between wax appointments right now."
CTA Script: "Use the sticker below. We respond to every single one and we mean it."
July 18 | Nelson Mandela International Day TWO SLIDES #MandelaDay
Slide 1
Story Text: Today is Nelson Mandela International Day, a reminder to show up for others and for yourself with real intention. Showing up for yourself looks different for everyone. For some of our clients it means staying on their waxing schedule even when life gets busy. For others it means finally booking that first appointment they have been putting off for months.
Sticker Idea: Emoji Slider | "How well are you showing up for yourself and your self-care routine right now this summer?"
CTA Script: "Slide to reflect honestly and then swipe because today is a genuinely great day to do something just for yourself."
Slide 2
Story Text: Booking your next appointment is one of the most straightforward ways to show up for yourself today. No big production and no perfect timing needed. Just one click and you are on the books taking care of yourself the way you have always deserved.
Sticker Idea: Link | "Book your appointment right here. Today is the day."
CTA Script: "Tap the link and show up for yourself today."
July 19 | National Ice Cream Day #NationalIceCreamDay
Story Text: Happy National Ice Cream Day! We are not here to tell you not to enjoy today. But we will mention that sugar and dairy can be triggers for skin inflammation and breakouts for some people and that can affect how your skin heals after waxing too. Enjoy today and just pay attention to how your skin responds.
Sticker Idea: Poll | "Have you ever noticed food affecting your skin or how it heals after waxing?"
Option A: Yes I have made that connection
Option B: Never really thought about it honestly
CTA Script: "Vote below and share this with someone who always blames their wax when it might actually be something else."
July 20 | Seasonal: Ingrown Prevention Deep Dive TWO SLIDES
Slide 1
Story Text: Ingrowns in summer are more common for a real reason. Heat causes sweat, sweat creates friction, and friction traps hair under the skin. The solution is consistent exfoliation, daily hydration, and an ingrown treatment used between every single appointment without exception. Are you doing all three right now?
Sticker Idea: Question Box | "What ingrown prevention question have you been too embarrassed to ask? Nothing is off limits below."
CTA Script: "Drop your question below and then swipe to find the products that actually prevent ingrowns consistently."
Slide 2
Story Text: The right between-appointment products make ingrowns almost completely preventable for most people. We have found the ones that work consistently and we recommend them to every single client. Here is where to find them.
Sticker Idea: Link | "Shop our ingrown prevention product recommendations right here."
CTA Script: "Tap the link and get your between-appointment routine sorted once and for all."
July 21 | Seasonal: Smooth Skin Confidence
Story Text: Mid-July and the question we want to ask is simple. Are you feeling comfortable and at ease in your skin right now? Not performing for anyone, not comparing yourself to anyone else. Just genuinely comfortable in your own body this summer. That quiet ease is what consistent professional care actually builds over time.
Sticker Idea: Emoji Slider | "How comfortable and at ease do you feel in your skin right now this summer?"
CTA Script: "Slide to share honestly. We love knowing where our community is at and we read every single response."
July 22 | Seasonal: Waxing and Heat Education TWO SLIDES
Slide 1
Story Text: Summer heat makes skin more sensitive and reactive than it is at other times of year. This is why it is especially important to avoid hot showers, saunas, intense exercise, and tight clothing immediately after waxing in summer. Your skin genuinely needs more recovery time in the heat than it does in cooler months.
Sticker Idea: Quiz | "How long should you wait before a hot shower or sauna after a summer wax?"
Answer: At least 24 to 48 hours. Heat significantly increases inflammation on freshly waxed skin and can worsen irritation.
CTA Script: "Did you know that? Swipe to book your next appointment and we will walk you through everything you need to know."
Slide 2
Story Text: When you book with us we make sure you leave knowing exactly what to do and what to avoid after your appointment. No guessing, no googling, no wondering if you are doing it right. Just clear guidance and a result you are genuinely happy with.
Sticker Idea: Link | "Book your next wax appointment right here."
CTA Script: "Tap the link and let us take care of everything from start to finish."
July 23 | Seasonal: Booking Reminder
Story Text: July is almost over and summer is winding down faster than it feels. If your waxing schedule has slipped this month, now is the time to get back on track before August arrives. Consistency now is what keeps your results building instead of feeling like you are starting over every single time.
Sticker Idea: Emoji Slider | "How overdue are you for your next wax appointment right now?"
CTA Script: "Slide to rate it and if the answer is very overdue, tap through and let us get you booked today."
July 24 | International Self Care Day
TWO SLIDES #SelfCareDay
Slide 1
Story Text: Today is International Self Care Day and we want to talk about what self care actually looks like in practice. Not the Instagram version with the candles and the face mask. The real version. Showing up for your appointments even when you are busy. Doing your aftercare consistently even when you are tired. That is real self care.
Sticker Idea: Add Yours | "Share one real self care habit you have built that actually makes a consistent difference."
CTA Script: "Use the sticker below and then swipe because we want to be part of your real self care routine."
Slide 2
Story Text: Staying on your regular waxing schedule is one of the most consistent and low effort self care habits you can build. One appointment every four to six weeks and your skin stays smooth, your results keep building, and you have one less thing to think about all season long.
Sticker Idea: Link | "Book your next self care appointment right here."
CTA Script: "Tap the link and make self care something that actually happens consistently every single month."
July 25 | Seasonal: Waxing and Clothing Education
Story Text: What you wear to your wax appointment and immediately after matters more than most people realize. Tight jeans, synthetic fabrics, and anything that creates friction against freshly waxed skin are the fastest way to cause irritation and post-wax bumps. Loose, breathable, natural fabrics are always the right move for at least 24 hours after.
Sticker Idea: Poll | "Did you know that clothing choices after waxing directly affect your results?"
Option A: Yes I always wear loose clothing after
Option B: This is genuinely new information for me
CTA Script: "Vote below and share this with someone who always shows up to their next thing in tight jeans after their appointment."
July 26 | Disability Pride Month Highlight
TWO SLIDES #DisabilityPride
Slide 1
Story Text: This month we recognize Disability Pride Month. In our treatment room, accessibility and comfort are things we take genuinely seriously for every single client. Everyone deserves a waxing experience that is welcoming, accommodating, and designed around their individual needs without hesitation.
Sticker Idea: Question Box | "Is there anything we can do to make your appointment experience more comfortable or accessible? Tell us below."
CTA Script: "Drop your thoughts below and then swipe because we want to make booking as easy as possible for everyone."
Slide 2
Story Text: We are committed to creating a space that is genuinely welcoming for every client regardless of their needs. If you have specific requirements, concerns, or questions before booking, please reach out. We want to make sure your experience with us is comfortable from your very first interaction with us.
Sticker Idea: Link | "Book your appointment or reach out to us right here."
CTA Script: "Tap the link and let us know how we can best support you."
July 27 | Seasonal: End of Month Skin Audit
Story Text: July is almost done. Before August starts, take a quick honest look at how consistent you have been with your waxing schedule and your between-appointment care this month. Did you stay on schedule, exfoliate regularly, and use SPF on waxed areas? Whatever the answers are, August is a fresh start and we are here for all of it.
Sticker Idea: Emoji Slider | "How well did you show up for your skin and your waxing routine in July?"
CTA Script: "Slide to rate your month and tell us one thing you are committing to differently in August."
July 28 | Seasonal: Brow Education
TWO SLIDES
Slide 1
Story Text: Summer is one of the best times to get your brows professionally shaped because you are in more photos, spending more time outdoors, and generally more visible in your daily life. A clean, well-shaped brow lifts your whole face without any makeup involved at all. When did you last get yours done professionally?
Sticker Idea: Question Box | "What is your biggest question about brow waxing? Ask me anything below."
CTA Script: "Drop your question below and then swipe to book your brow appointment right now."
Slide 2
Story Text: A proper brow wax takes less than fifteen minutes and the difference it makes to your whole face is genuinely remarkable. Whether you have been maintaining them at home or have not touched them in months, come in and let us design the right shape for your specific face.
Sticker Idea: Link | "Book your brow wax appointment right here."
CTA Script: "Tap the link and see what the right brow shape actually does for your face."
July 29 | National Lipstick Day #NationalLipstickDay
Story Text: Happy National Lipstick Day! While we are celebrating lips today, let us talk about lip waxing. Upper lip waxing is one of our most popular quick services and it takes less than five minutes. If you have been curious about it but nervous to try, today is a great day to ask us anything you want to know about it.
Sticker Idea: Add Yours | "Show us your favourite lip product using the sticker below."
CTA Script: "Use the sticker and share your summer lip essential. And DM us if you want to know more about lip waxing."
July 30 | International Day of Friendship
TWO SLIDES #DayOfFriendship
Slide 1
Story Text: Happy International Day of Friendship! The best thing you can do for a friend who has been curious about waxing but nervous to try is to go with them. A familiar face in a new treatment room makes everything less intimidating and double bookings are always welcome here with open arms.
Sticker Idea: Add Yours | "Tag the friend you would bring to your next wax appointment."
CTA Script: "Use the sticker below and then swipe to share something with them directly."
Slide 2
Story Text: Bringing a friend to their first wax appointment is one of the kindest things you can do for someone who has been nervous about trying. Book a double appointment today and come together. We love having new clients and we make sure every first timer feels completely comfortable from start to finish.
Sticker Idea: Link | "Book a double appointment right here for you and your friend."
CTA Script: "Tap the link and make it a friends appointment this week."
July 31 | Seasonal: July Wrap-Up
Story Text: July is done. Did you stay on your schedule? Did you do your between-appointment care consistently? Did you protect freshly waxed skin from the sun? No judgment on any of the answers. Whatever July looked like, August is a fresh start and we are genuinely here for all of it with you.
Sticker Idea: Emoji Slider | "How well did you show up for your skin and your waxing routine in July?"
CTA Script: "Slide to rate your month and tell us one thing you are committing to for your skin in August."