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Check out the Calendar below for any key hashtags or social media awareness months.
Key Themes for August :
Psoriasis Awareness Month is a genuine contraindication education moment for waxers, giving you a natural reason to talk through skin assessment, patch testing, and when to refer clients to a dermatologist instead of waxing
National Wellness Month reframes waxing as a self-care ritual rather than a beauty chore, which fits your year-round self-care philosophy better than seasonal or performative framing
National Beach Day (August 30) is the single strongest booking moment of the month, body confidence and smooth skin content will land hardest right here
National Relaxation Day (August 15) is the strongest emotional connection moment for WCC, the ritual and comfort side of waxing rather than the results side
Late summer is when regrowth cycles and ingrown hairs from beach and pool season peak, making it a natural window for exfoliation education and maintenance-booking content
Back-to-School Month creates urgency as parents' free time shrinks, positioning fall as the last easy window before schedules tighten, a strong "book before September gets busy" push
Sun exposure caution still applies through August; body waxing content should continue reinforcing post-wax sun sensitivity and aftercare, especially for clients spending the month at the beach or pool
Black Business Month is a meaningful community and representation moment, worth spotlighting for WCC the same way it works for ECC
Late August is the bridge into fall body prep, giving you a second early-booking push before the month closes out
August Awareness Months (All month)
National Wellness Month #NationalWellnessMonth
Psoriasis Awareness Month #PsoriasisAwarenessMonth
Summer Sun Safety Month #SummerSunSafetyMonth
Black Business Month #BlackBusinessMonth
Back to School Month #BackToSchoolMonth
Story Sticker Ideas for July & August
You'll notice a new CTA Script section has been added. This optional text blurb can be included directly on the story slide as another little nudge to encourage responses, or, if you want to add the story text on one slide, have the sticker idea and CTA Script on another slide that works as well.
You'll also see that some story ideas are marked "MULTIPLE SLIDES". These concepts are intentionally designed to be shared across multiple story slides rather than condensed into a single slide, helping create a more engaging and interactive story sequence.
July 25 | Seasonal: Waxing and Clothing Education
Story Text: What you wear to your wax appointment and immediately after matters more than most people realize. Tight jeans, synthetic fabrics, and anything that creates friction against freshly waxed skin are the fastest way to cause irritation and post-wax bumps. Loose, breathable, natural fabrics are always the right move for at least 24 hours after.
Sticker Idea: Poll | "Did you know that clothing choices after waxing directly affect your results?"
Option A: Yes I always wear loose clothing after
Option B: This is genuinely new information for me
CTA Script: "Vote below and share this with someone who always shows up to their next thing in tight jeans after their appointment."
July 26 | Disability Pride Month Highlight
MULTIPLE SLIDES #DisabilityPride
Slide 1
Story Text: This month we recognize Disability Pride Month. In our treatment room, accessibility and comfort are things we take genuinely seriously for every single client. Everyone deserves a waxing experience that is welcoming, accommodating, and designed around their individual needs without hesitation.
Sticker Idea: Question Box | "Is there anything we can do to make your appointment experience more comfortable or accessible? Tell us below."
CTA Script: "Drop your thoughts below and then swipe because we want to make booking as easy as possible for everyone."
Slide 2
Story Text: We are committed to creating a space that is genuinely welcoming for every client regardless of their needs. If you have specific requirements, concerns, or questions before booking, please reach out. We want to make sure your experience with us is comfortable from your very first interaction with us.
Sticker Idea: Link | "Book your appointment or reach out to us right here."
CTA Script: "Tap the link and let us know how we can best support you."
July 27 | Seasonal: End of Month Skin Audit
Story Text: July is almost done. Before August starts, take a quick honest look at how consistent you have been with your waxing schedule and your between-appointment care this month. Did you stay on schedule, exfoliate regularly, and use SPF on waxed areas? Whatever the answers are, August is a fresh start and we are here for all of it.
Sticker Idea: Emoji Slider | "How well did you show up for your skin and your waxing routine in July?"
CTA Script: "Slide to rate your month and tell us one thing you are committing to differently in August."
July 28 | Seasonal: Brow Education
MULTIPLE SLIDES
Slide 1
Story Text: Summer is one of the best times to get your brows professionally shaped because you are in more photos, spending more time outdoors, and generally more visible in your daily life. A clean, well-shaped brow lifts your whole face without any makeup involved at all. When did you last get yours done professionally?
Sticker Idea: Question Box | "What is your biggest question about brow waxing? Ask me anything below."
CTA Script: "Drop your question below and then swipe to book your brow appointment right now."
Slide 2
Story Text: A proper brow wax takes less than fifteen minutes and the difference it makes to your whole face is genuinely remarkable. Whether you have been maintaining them at home or have not touched them in months, come in and let us design the right shape for your specific face.
Sticker Idea: Link | "Book your brow wax appointment right here."
CTA Script: "Tap the link and see what the right brow shape actually does for your face."
July 29 | National Lipstick Day #NationalLipstickDay
Story Text: Happy National Lipstick Day! While we are celebrating lips today, let us talk about lip waxing. Upper lip waxing is one of our most popular quick services and it takes less than five minutes. If you have been curious about it but nervous to try, today is a great day to ask us anything you want to know about it.
Sticker Idea: Add Yours | "Show us your favourite lip product using the sticker below."
CTA Script: "Use the sticker and share your summer lip essential. And DM us if you want to know more about lip waxing."
July 30 | International Day of Friendship
MULTIPLE SLIDES #DayOfFriendship
Slide 1
Story Text: Happy International Day of Friendship! The best thing you can do for a friend who has been curious about waxing but nervous to try is to go with them. A familiar face in a new treatment room makes everything less intimidating and double bookings are always welcome here with open arms.
Sticker Idea: Add Yours | "Tag the friend you would bring to your next wax appointment."
CTA Script: "Use the sticker below and then swipe to share something with them directly."
Slide 2
Story Text: Bringing a friend to their first wax appointment is one of the kindest things you can do for someone who has been nervous about trying. Book a double appointment today and come together. We love having new clients and we make sure every first timer feels completely comfortable from start to finish.
Sticker Idea: Link | "Book a double appointment right here for you and your friend."
CTA Script: "Tap the link and make it a friends appointment this week."
July 31 | Seasonal: July Wrap-Up
Story Text: July is done. Did you stay on your schedule? Did you do your between-appointment care consistently? Did you protect freshly waxed skin from the sun? No judgment on any of the answers. Whatever July looked like, August is a fresh start and we are genuinely here for all of it with you.
Sticker Idea: Emoji Slider | "How well did you show up for your skin and your waxing routine in July?"
CTA Script: "Slide to rate your month and tell us one thing you are committing to for your skin in August."
August 1 | National Girlfriends Day #NationalGirlfriendsDay
MULTIPLE SLIDES
Slide 1
Story Text: Every waxer has that one friend who convinced them to finally book their first appointment. How honest is your friend group about waxing advice.
Sticker Idea: Emoji Slider | "How honest is your friend group about waxing?"
CTA Script: "Mine tells me everything, even the stuff I don't want to hear. How honest is yours?"
Slide 2
Story Text: Bring her along next time, a shared appointment is more fun and one less thing to feel nervous about alone.
Sticker Idea: Link | "Book a duo appointment"
CTA Script: "Tap the link and bring your girlfriend in with you."
August 2 | National Sisters Day #NationalSistersDay
Story Text: If you have a sister who always talks you into booking your next wax before a big trip or event, today is her day.
Sticker Idea: Poll | "Who talks you into booking, your sister or your friends?" Option A: Sister Option B: Friends
CTA Script: "Tag her below."
August 3 | Seasonal: Mid Summer Ingrown Check
MULTIPLE SLIDES
Slide 1
Story Text: Mid summer is when regrowth and ingrowns tend to sneak up, especially with more time at the beach or pool.
Sticker Idea: Question Box | "How's your skin actually doing between appointments?"
CTA Script: "Mine's been a little bumpy honestly, tell us how yours is doing."
Slide 2
Story Text: The right at home product can keep you smoother between visits and cut down on ingrowns before they start.
Sticker Idea: Link | "Shop our between appointment essentials"
CTA Script: "Tap the link and stock up."
August 4 | National Friendship Day #NationalFriendshipDay
Story Text: Nothing like a friend who talks you into booking together so neither of you backs out. Today is for that person.
Sticker Idea: Emoji Slider | "How likely is your friend group to book appointments together?"
CTA Script: "Tag your booking buddy."
August 5 | Seasonal: Post Wax Sun Check
MULTIPLE SLIDES
Slide 1
Story Text: Sun exposure after waxing needs a little extra care, especially mid summer when you are outside more. Let's test what you actually know.
Sticker Idea: Quiz | "True or false, you should wax right before a beach day." Answer: False, give it at least 24 hours so your skin can settle first.
CTA Script: "I used to think day of was fine too, turns out a day or two ahead makes all the difference."
Slide 2
Story Text: Planning your wax a day or two before your beach trip gives your skin time to calm down and actually enjoy the sun without irritation.
Sticker Idea: Link | "Book your pre trip appointment"
CTA Script: "Tap the link and plan it out right."
August 6 | Seasonal: Between Appointment Care
Story Text: Buildup from sweat and sunscreen is one of the biggest causes of ingrowns this time of year, and most people do not realize it until it is already a problem.
Sticker Idea: Question Box | "What's your go to way to prevent ingrowns in summer?"
CTA Script: "Tell us your trick."
August 7 | Seasonal: Maintenance Schedule Check
MULTIPLE SLIDES
Slide 1
Story Text: If your maintenance schedule has slipped this summer, you are not alone. Consistency is what actually keeps skin smooth, not perfection.
Sticker Idea: Add Yours | "One thing I am doing to stay on track with my waxing schedule"
CTA Script: "Mine is setting a reminder the second I leave my appointment. What's yours?"
Slide 2
Story Text: The right aftercare product makes it a lot easier to stay consistent between visits without even thinking about it.
Sticker Idea: Link | "Shop our consistency must haves"
CTA Script: "Tap the link and make it low effort."
August 8 | Seasonal: Body Hydration Reminder
Story Text: Hydrated skin waxes better and heals faster after every appointment. If you have been slacking on lotion this summer, today is the day to fix that.
Sticker Idea: Link | "Shop our body hydration must haves"
CTA Script: "Tap the link and treat your skin right."
August 9 | Seasonal: Weekend Self Care Ritual
MULTIPLE SLIDES
Slide 1
Story Text: Self care weekends should feel effortless, not like one more thing on the list.
Sticker Idea: Emoji Slider | "How relaxed does your weekend usually feel?"
CTA Script: "Mine's usually somewhere in the middle, drag yours and let us know."
Slide 2
Story Text: A wax appointment is a built in reset, twenty minutes of quiet, smooth skin after, and one less thing to think about all week.
Sticker Idea: Link | "Book your weekend wax"
CTA Script: "Tap the link and treat yourself."
August 10 | National Lazy Day #NationalLazyDay
Story Text: Some days the most productive thing you do is nothing at all, and that is okay. Smooth skin from your last wax means you do not even have to think about it.
Sticker Idea: Add Yours | "My favorite lazy day plan"
CTA Script: "Add yours, we want to see."
August 11 | National Face Mask Day #NationalFaceMaskDay
MULTIPLE SLIDES
Slide 1
Story Text: Estheticians are not the only ones who love a good mask, a body mask or treatment can do wonders for skin between wax appointments too.
Sticker Idea: Question Box | "Have you ever tried a body mask or treatment?"
CTA Script: "I hadn't until recently and now I'm hooked, have you tried one?"
Slide 2
Story Text: A body treatment between waxes keeps skin smooth, calm, and glowing, not just hair free.
Sticker Idea: Link | "Shop our body treatments"
CTA Script: "Tap the link and try something new."
August 12 | Seasonal: Post Wax SPF Reminder
Story Text: SPF is not just for your face. Freshly waxed skin is more sun sensitive, and most people forget to protect it.
Sticker Idea: Poll | "Do you SPF the areas you wax?" Option A: Yes Option B: Never thought about it
CTA Script: "Tell us honestly."
August 13 | Seasonal: Sensitivity Check
MULTIPLE SLIDES
Slide 1
Story Text: Sensitive skin days happen, even for regular wax clients. If your skin has been reacting more than usual, it is worth mentioning at your next appointment.
Sticker Idea: Emoji Slider | "How sensitive has your skin been after waxing lately?"
CTA Script: "Mine's been a little more reactive than usual, how about yours?"
Slide 2
Story Text: A soothing aftercare product can make a big difference if your skin has been more reactive than usual lately.
Sticker Idea: Link | "Shop our soothing aftercare"
CTA Script: "Tap the link and calm things down."
August 14 | Seasonal: Event Prep Quiz
Story Text: Weekend plans usually mean shorts, swimsuits, or a date night. Let's test your wax prep knowledge before you head out.
Sticker Idea: Quiz | "True or false, you should wax the same day as an event." Answer: False, wax at least a day or two before so any redness has time to settle.
CTA Script: "Save this for your next event."
August 15 | National Relaxation Day #NationalRelaxationDay
MULTIPLE SLIDES
Slide 1
Story Text: Relaxation looks different for everyone, but there is something about a wax appointment that forces you to just lie down and be still for a few minutes.
Sticker Idea: Emoji Slider | "How relaxed do you feel right now?"
CTA Script: "Honestly mine's not where I want it to be today, tell us where yours is."
Slide 2
Story Text: Pair your next appointment with a few aftercare favorites and turn it into a full at home reset too.
Sticker Idea: Link | "Shop our relaxation aftercare picks"
CTA Script: "Tap the link and treat yourself twice."
August 16 | National Tell a Joke Day #NationalTellAJokeDay
Story Text: Every waxer has a story that still makes them laugh, whether it is their own first appointment or a client story that had everyone cracking up.
Sticker Idea: Add Yours | "My funniest waxing story or moment"
CTA Script: "Add yours, we need a laugh today."
August 17 | Seasonal: Waxing and Skin Conditions
MULTIPLE SLIDES
Slide 1
Story Text: If a client mentions psoriasis, it is not a reason to panic, it is a reason to ask questions and patch test before waxing near affected areas.
Sticker Idea: Question Box | "Have you ever had to ask about a skin condition before an appointment?"
CTA Script: "We ask every single client, it's just part of keeping you safe. Have you ever had that conversation with us?"
Slide 2
Story Text: A quick consultation before your appointment helps us make sure your wax is safe and comfortable, no matter what your skin is dealing with.
Sticker Idea: Link | "Book a consultation appointment"
CTA Script: "Tap the link, we've got you covered."
August 18 | National Couples Day #NationalCouplesDay
Story Text: National Couples Day is the perfect nudge to get your partner in the door, whether it is their first brow wax or their first back treatment.
Sticker Idea: Poll | "Has your partner ever gotten waxed?" Option A: Yes Option B: Never
CTA Script: "Tag them, we'll take it from here."
August 19 | National Photography Day #NationalPhotographyDay
MULTIPLE SLIDES
Slide 1
Story Text: There is a specific kind of confidence that comes from not worrying about a single thing in photos, smooth skin included.
Sticker Idea: Quiz | "True or false, smooth skin only matters for special occasions." Answer: False, feeling comfortable in your skin matters every single day, not just for photos.
CTA Script: "I believed this one for years, consistent care really does show up without a filter."
Slide 2
Story Text: Regular maintenance means you're always ready, no scrambling before the next photo or event.
Sticker Idea: Link | "Shop our maintenance essentials"
CTA Script: "Tap the link and stay ready year round."
August 20 | Seasonal: Nighttime Aftercare Check
Story Text: Nighttime is prime time for aftercare, especially the night of an appointment when your skin is settling and healing.
Sticker Idea: Question Box | "What is your go to nighttime aftercare step after a wax?"
CTA Script: "Tell us, we want to hear it."
August 21 | National Senior Citizens Day #NationalSeniorCitizensDay
MULTIPLE SLIDES
Slide 1
Story Text: Waxing is for every age and every stage, and National Senior Citizens Day is a good reminder that smooth, comfortable skin does not have an expiration date.
Sticker Idea: Question Box | "What stops people from trying waxing later in life?"
CTA Script: "Honestly we hear nerves about it most, what's held you back if you haven't tried it?"
Slide 2
Story Text: A gentle, professional wax appointment can be comfortable and quick no matter your age or how long it has been since your last one.
Sticker Idea: Link | "Book a gentle first time appointment"
CTA Script: "Tap the link, it's never too late."
August 22 | Seasonal: Body Product Ingredient Check
Story Text: Ingredients in your lotions and body products can actually affect how well your skin holds up between wax appointments.
Sticker Idea: Emoji Slider | "How much attention do you pay to what's in your body products?"
CTA Script: "Tell us honestly."
August 23 | Seasonal: Between Appointment Quiz
MULTIPLE SLIDES
Slide 1
Story Text: A little quiz for you, how much do you actually know about keeping skin smooth between appointments.
Sticker Idea: Quiz | "True or false, lotion alone prevents ingrown hairs." Answer: False, exfoliation is what actually prevents most ingrowns, lotion just helps with hydration.
CTA Script: "I thought lotion alone was enough for years, turns out exfoliation is the real fix."
Slide 2
Story Text: The right exfoliating product between appointments makes a bigger difference than lotion alone ever will.
Sticker Idea: Link | "Shop our exfoliating essentials"
CTA Script: "Tap the link and keep ingrowns away."
August 24 | Seasonal: Fall Maintenance Tease
Story Text: Fall means longer sleeves are coming back, but that does not mean your maintenance schedule should slow down with it.
Sticker Idea: Quiz | "True or false, you can skip waxing once it gets cooler out." Answer: False, staying consistent through the season change keeps you smoother long term.
CTA Script: "Save this before you skip a season."
August 25 | Seasonal: Fall Waxing Goals
MULTIPLE SLIDES
Slide 1
Story Text: Fall is closer than it feels. What is one waxing habit you want to stay consistent with once the season changes.
Sticker Idea: Add Yours | "One waxing habit I'm keeping up with this fall"
CTA Script: "Mine is booking my next appointment before I even leave the last one. What's yours?"
Slide 2
Story Text: Booking your fall appointments now means your schedule is already set before life gets busy again.
Sticker Idea: Link | "Book your fall appointments"
CTA Script: "Tap the link and lock it in."
August 26 | Women's Equality Day #WomensEqualityDay
Story Text: Women's Equality Day is about choice, and that includes the choice to feel comfortable and confident in your own body, on your own terms.
Sticker Idea: Link | "Book an appointment that's just for you"
CTA Script: "Tap the link, treat yourself today."
August 27 | National Just Because Day #NationalJustBecauseDay
MULTIPLE SLIDES
Slide 1
Story Text: You do not need a vacation or a big event to book a wax appointment, sometimes just because is reason enough.
Sticker Idea: Question Box | "What's your just because self care move?"
CTA Script: "Mine's usually a random Tuesday appointment for no reason at all. What's yours?"
Slide 2
Story Text: Stock up on your favorite aftercare products today, just because you deserve to feel good.
Sticker Idea: Link | "Shop our just because favorites"
CTA Script: "Tap the link and treat yourself today."
August 28 | Seasonal: Wellness Month Check In
Story Text: Wellness Month is wrapping up, but staying consistent with your body care routine does not have an end date.
Sticker Idea: Poll | "Are you keeping up with your wax schedule this month?" Option A: Yes Option B: Falling behind
CTA Script: "No judgment, let's get you back on track."
August 29 | Seasonal: Weekend Reset
MULTIPLE SLIDES
Slide 1
Story Text: Last weekend of the month, perfect timing for a maintenance appointment before everything shifts into September mode.
Sticker Idea: Question Box | "What's on your reset list this weekend?"
CTA Script: "Mine's a wax and an early night, what's on yours?"
Slide 2
Story Text: A quick maintenance appointment this weekend keeps you smooth and consistent right into fall.
Sticker Idea: Link | "Book your weekend maintenance appointment"
CTA Script: "Tap the link and get it done before the month ends."
August 30 | National Beach Day #NationalBeachDay
Story Text: National Beach Day is exactly why smooth skin maintenance matters this time of year, nothing like feeling comfortable and confident without a second thought.
Sticker Idea: Link | "Book your beach ready appointment"
CTA Script: "Tap the link and get it booked."
August 31 | Seasonal: Fall Schedule Bridge
MULTIPLE SLIDES
Slide 1
Story Text: Last day of August, and the perfect time to think about locking in your fall maintenance schedule before things get busy.
Sticker Idea: Emoji Slider | "How ready are you for your fall wax schedule?"
CTA Script: "Mine's already booked out, drag yours and let us know where you're at."
Slide 2
Story Text: Stock up on your aftercare essentials now so you're ready no matter how busy fall gets.
Sticker Idea: Link | "Shop our fall aftercare essentials"
CTA Script: "Tap the link and get stocked up."