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May 22-31 | June 1-7 | June 8-14 | June 15-21 | June 22-30
Check out the Calendar below for any key hashtags or social media awareness months.
Key Themes for June:
Summer waxing consistency is the biggest educational opportunity of the month
UV Safety Awareness Month makes SPF after waxing education timely and essential
Body confidence and bare skin season is at its peak, tone should always be warm and accepting
Holiday weekend prep (July 4th and Canada Day) creates strong booking urgency in the last two weeks
Brow shaping and facial waxing education performs well as summer photos and events ramp up
Ingrown prevention is the top client concern in summer and a high value educational topic all month
Father's Day (June 15) is an opportunity to normalize waxing and grooming for all genders
Global Wellness Day (June 13) ties waxing and body care into a broader self-care conversation
May Awareness Months (All month)
Mental Health Awareness Month #MentalHealthAwarenessMonth
Skin Cancer Awareness Month #SkinCancerAwarenessMonth
National Melanoma and Skin Cancer Detection and Prevention Month | Melanoma Awareness Month | Skincare Awareness Month #MelanomaAwarenessMonth
National Women's Health Month #WomensHealthMonth
National Physical Fitness and Sports Month #NationalFitnessMonth
Better Sleep Month #BetterSleepMonth
Lupus Awareness Month #LupusAwarenessMonth
National Teen Self-Esteem Month #TeenSelfEsteem
Older Americans Month #OlderAmericansMonth
National Nurses Month #NationalNursesMonth
Arthritis Awareness Month #ArthritisAwareness
Asthma and Allergy Awareness Month #AsthmaAndAllergyMonth
May Awareness Weeks
National Nurses Week (May 6 to 12) #NursesWeek2026 #ThePowerOfNurses
National Women's Health Week (May 10 to 16) #WomensHealthWeek
Mental Health Action Week (May 18 to 24) #MentalHealthAction
National Safe Boating Week (May 16 to 22) #SafeBoatingWeek
June Awareness Months (All month)
Pride Month #PrideMonth #Pride2026
Men's Health Month #MensHealthMonth
Migraine and Headache Awareness Month #MigraineAwarenessMonth
Alzheimer's and Brain Awareness Month #AlzheimersAwarenessMonth
UV Safety Awareness Month #UVSafetyMonth
National Acne Awareness Month #AcneAwarenessMonth
PTSD Awareness Month #PTSDAwarenessMonth
Independent Retailer Month #IndependentRetailerMonth
June Awareness Weeks
Men's Health Week (June 15 to 21) #MensHealthWeek
Global Wellness Week (week of June 13) #GlobalWellnessWeek
National CPR and AED Awareness Week (June 1 to 7) #CPRAwarenessWeek
Migraine Awareness Week (dates vary) #MigraineAwarenessWeek
Story Sticker Ideas for the end of May into June
May 20 | World Bee Day #WorldBeeDay
Story Text: Beeswax is one of the oldest and most skin-compatible ingredients used in hair removal. It has been used for body care for thousands of years. Not all wax is created equal and the ingredients in your wax matter for how your skin responds, especially if you have sensitive skin. Knowing what is going on your body is always worth asking about.
Sticker Idea: Poll | "Do you ask your waxer what kind of wax they use?" Yes always / I have not thought about it
CTA Script: "The wax matters. Do you know what type of wax your professional uses and why they chose it for your skin?"
May 21 | Why People Switch from Shaving and Never Go Back
Story Text: Most people who switch to waxing do it once, see the difference, and never really go back to shaving. Longer-lasting smoothness, finer regrowth, no daily upkeep, and the freedom of not thinking about stubble for four to six weeks. It is not just about aesthetics. It is about time, convenience, and consistency.
Sticker Idea: Poll | "If you wax now, could you ever go back to shaving full-time?" No way / Maybe for certain areas / I still do both
CTA Script: "Once you wax consistently you understand why people do not go back. What made you switch or what is keeping you from it?"
May 22 | National Sunscreen Day #NationalSunscreenDay
Story Text: After a wax your skin is freshly exfoliated and the follicles are open. Sun exposure on freshly waxed skin can lead to irritation, hyperpigmentation, and sensitivity. Waiting at least 24 to 48 hours before direct sun exposure and wearing SPF every day is one of the most important aftercare steps people skip.
Sticker Idea: Question Box | "Did you know you should avoid sun exposure right after a wax?" Yes always / I did not know that
CTA Script: "SPF after waxing is non-negotiable. Are you protecting your skin after every appointment?"
May 23 | Your Waxing Schedule Is Your Results
Story Text: The clients who see the best long-term results are the ones who stay on a four to six week schedule without long breaks. When you go back to shaving in between or skip multiple appointments, the hair goes back to a mixed growth cycle and your next wax feels more like a first wax. Consistency is the shortcut.
Sticker Idea: Emoji Slider | "How consistent are you with staying on your waxing schedule?" 📅
CTA Script: "Your schedule is your result. How many weeks are you going between appointments right now?"
May 24 | Summer Event Prep Urgency
Story Text: Weddings, vacations, outdoor parties, beach weekends. They are coming faster than it feels like right now. If you have an event in June and you want smooth, settled skin by then, booking this week gives you time for the appointment and for your skin to fully settle before the day.
Sticker Idea: Link | "Book your pre-event wax appointment"
CTA Script: "June events need May bookings. What is coming up for you this summer that you want to feel your best for?"
May 25 | Body Confidence and the Long Game
Story Text: The clients who feel the most confident in their skin over summer are not the ones who did everything perfectly in May. They are the ones who built a consistent routine over months and let the results accumulate. Confidence does not come from one appointment. It comes from showing up for yourself over and over.
Sticker Idea: Question Box | "What does feeling confident in your body look like for you going into summer?"
CTA Script: "Confidence is built over time. What is the one thing that makes you feel most like yourself when you are keeping up with your routine?"
May 26 | National Senior Health and Fitness Day #SeniorFitnessDay
Story Text: Skin changes as we age and so do waxing needs. Mature skin tends to be thinner and more delicate which means technique, wax type, and aftercare all need to be adjusted. A skilled waxer knows how to adapt. Professional waxing is not just for one age or stage of life. It is a service that evolves with you.
Sticker Idea: Poll | "Do you think waxing works for all ages?" Yes for sure / I was not sure about this
CTA Script: "Waxing is not a young person's service. It adapts to you. How long have you been getting waxed?"
May 27 | Post-Wax Skin Care in Summer
Story Text: Summer changes how your post-wax skin behaves. More heat, more sweat, more friction from fabrics. Wearing loose breathable clothing for 24 to 48 hours after a wax, skipping the beach and the gym on wax day, and using a gentle aftercare product are the three habits that make the biggest difference in how your skin responds.
Sticker Idea: Quiz | "How long should you wait before swimming after a wax? A: A few hours / B: 24 to 48 hours"
CTA Script: "Post-wax summer care is different from the rest of the year. Are you adjusting your aftercare for the season?"
May 28 | The Confidence of Being Prepared
Story Text: There is a particular kind of confidence that comes from knowing your body is maintained and ready. No last-minute shaving before a trip. No thinking twice about shorts or a swimsuit. No scrambling the night before an event. Consistent waxing gives you that. It is not about perfection. It is about feeling prepared.
Sticker Idea: Emoji Slider | "How much does being freshly waxed affect how confident you feel?" ✨
CTA Script: "Prepared feels good. How does your waxing routine affect how you feel going into summer plans?"
May 29 | Summer Is One Week Away
Story Text: June starts next week. If you are on a consistent waxing schedule you are already set. If you have been meaning to book and have not yet, this is the week. One appointment before summer starts gets you in the routine and gives your skin time to settle before beach days and events actually arrive.
Sticker Idea: Link | "Book your final pre-summer appointment"
CTA Script: "Summer is literally next week. Is your skin ready or do we need to get you in before June hits?"
May 30 | National Creativity Day #NationalCreativityDay
Story Text: Building the right waxing and body care routine for your life takes a little creativity. What works for your schedule, your skin type, your budget, and your goals is going to look different from anyone else's. That is why a conversation with your waxer matters more than following a generic guide you found online.
Sticker Idea: Question Box | "What does your ideal body care routine look like? Walk me through it."
CTA Script: "Your routine should be built around your life, not a template. What does yours actually look like right now?"
May 31 | Memorial Day / May Wrap-Up #MemorialDay
Story Text: May is done. Did you book the appointment you meant to book? Did you stay on your schedule? Did you do your between-appointment care? No judgment, just an honest check-in. Whatever you did this month builds into what June looks like for your skin. Keep the momentum going.
Sticker Idea: Emoji Slider | "How well did you show up for your body care routine in May?" 💪
CTA Script: "May is behind us. What is the one thing you are committing to for your skin and your routine in June?"
June 1 | Say Something Nice Day + Go Barefoot Day #SaySomethingNiceDay #GoBarefootDay
Story Text: It is Go Barefoot Day and we are celebrating smooth skin in all its forms. Your legs, your feet, your whole vibe deserves to feel confident and comfortable today. Go ahead, kick off your shoes.
Sticker Idea: Emoji Slider | "How smooth is your skin feeling today?"
CTA Script: "Slide to rate your skin honestly and tell us what you are working on this month."
June 1 | Say Something Nice Day + Go Barefoot Day #SaySomethingNiceDay #GoBarefootDay
Story Text: It is Go Barefoot Day and we are celebrating smooth skin in all its forms. Your legs, your feet, your whole vibe deserves to feel confident and comfortable today. Go ahead, kick off your shoes.
Sticker Idea: Emoji Slider | "How smooth is your skin feeling today?"
CTA Script: "Slide to rate your skin honestly and tell us what you are working on this month."
June 2 | Seasonal: Waxing Schedule Check-In
Story Text: June is here and waxing season is fully underway. If you have fallen off your schedule over spring, now is the perfect time to get back on track. Consistency is literally the whole secret to smoother skin over time.
Sticker Idea: Poll | "Are you on a regular waxing schedule right now?" Option A: Yes and loving it Option B: Nope, need to get back on track
CTA Script: "Vote below and if you picked B, let this be your nudge to get booked."
June 3 | Seasonal: Waxing vs Shaving
Story Text: Shaving gives you one to three days. Waxing gives you three to six weeks. And consistent waxing over time gives you finer, sparser regrowth that is easier to manage every single appointment. The math really does speak for itself.
Sticker Idea: Question Box | "Have a question about making the switch from shaving to waxing? Ask me anything."
CTA Script: "Drop your question below and I will answer every single one."
June 4 | National Clean Beauty Day #CleanBeautyDay
Story Text: Clean beauty matters in your waxing aftercare products too. Fragrance, alcohol, and harsh ingredients in your post-wax routine can cause irritation and set the stage for ingrowns. Today is a good reminder to check what you are using between appointments.
Sticker Idea: Quiz or Poll | "What ingredient should you always avoid in post-wax products?"
Answer: Fragrance and alcohol are the top two culprits for post-wax irritation.
CTA Script: "Did you get it right? Check your post-wax products today and swap anything with these in it."
June 5 | World Environment Day #WorldEnvironmentDay
Story Text: Waxing is actually one of the more environmentally conscious hair removal methods when done professionally. No disposable razors, no harsh chemicals, and when you use the right products between appointments the environmental footprint is minimal.
Sticker Idea: Add Yours | "Share your favourite eco-conscious beauty habit."
CTA Script: "Use the sticker below and let us know what small swap has made the biggest difference for you."
June 6 | Seasonal: Between Appointment Care
Story Text: What you do between wax appointments determines as much as the wax itself. Exfoliating two to three times a week, moisturizing daily, and using a consistent ingrown treatment is what keeps your skin smooth all the way until your next visit.
Sticker Idea: Emoji Slider | "How consistent are you with your between-appointment aftercare?"
CTA Script: "Slide to be honest and drop your biggest between-appointment struggle in the comments."
June 7 | Seasonal: Booking Reminder
Story Text: Summer is filling up fast and so are waxing schedules. If you want smooth skin for everything June has in store, now is the time to get on the books before availability gets limited.
Sticker Idea: Link | "Book your June wax appointment right here."
CTA Script: "Tap the link and get yourself booked before spots fill up."
June 8 | National Best Friends Day #BestFriendsDay
Story Text: Best Friends Day is the perfect excuse to book a double appointment and bring your favourite person along. Smooth skin is always better with company and moral support is always welcome in the treatment room.
Sticker Idea: Add Yours | "Tag the friend you would bring to your next wax appointment."
CTA Script: "Use the sticker below and send this to your person. You both deserve it."
June 9 | Seasonal: Ingrown Prevention Education
Story Text: Ingrowns are not inevitable. They are almost always preventable with the right aftercare routine. Consistent exfoliation, daily moisturizing, and an ingrown treatment used between every appointment changes everything for most people.
Sticker Idea: Question Box | "Do you struggle with ingrowns? Ask me your most pressing question and I will give you a real answer."
CTA Script: "Drop your question below. Nothing is too basic or too embarrassing."
June 10 | Seasonal: Body Confidence Check-In
Story Text: Body confidence is not about looking a certain way. It is about feeling comfortable and at ease in your own skin every single day. Smooth, well-maintained skin is just one part of that and it is one of the parts we can actually help with.
Sticker Idea: Emoji Slider | "How comfortable do you feel in your skin right now?"
CTA Script: "Slide to let us know and tell us what would make you feel more at ease this summer."
June 11 | National Making Life Beautiful Day #MakingLifeBeautiful
Story Text: Making life beautiful looks different for everyone. For a lot of our clients it looks like smooth skin, clean brows, and the quiet confidence that comes from showing up for yourself consistently. What does it look like for you?
Sticker Idea: Add Yours | "Share one thing that makes your life feel more beautiful."
CTA Script: "Use the sticker below. We love seeing what lights you up."
June 12 | Seasonal: First Time Waxing Education
Story Text: If you have been thinking about getting waxed for the first time, summer is genuinely a great time to start. The sooner you start a consistent waxing routine, the sooner your results start to compound and get better with every appointment.
Sticker Idea: Poll | "Have you ever had a professional wax before?" Option A: Yes, I am a regular Option B: Never but I am curious
CTA Script: "Vote below and if you picked B, DM me and let's talk about what to expect."
June 13 | Global Wellness Day #GlobalWellnessDay
Story Text: Wellness is not just what you eat or how you move. It is also how you feel in your body every single day. Taking care of your skin, your brows, and your body confidence is a real and valid part of your overall wellness practice.
Sticker Idea: Question Box | "What is your favourite wellness habit right now?"
CTA Script: "Tell us below. We love building community around the small things that make a big difference."
June 14 | Seasonal: Brow Education
Story Text: The right brow shape lifts your eyes and opens up your whole face without a single product involved. Professionally shaped brows are one of the fastest and most impactful things you can do for your overall look. When did you last get yours done?
Sticker Idea: Quiz or Poll | "True or false: brow shape should follow current trends."
Answer: False. The best brow shape is always the one designed for your specific face shape.
CTA Script: "Did you get it right? Book your brow wax and let us design the perfect shape for your face."
June 15 | Father's Day #FathersDay
Story Text: Happy Father's Day to all the dads out there. A gentle reminder that waxing, brow maintenance, and clean confident skin are for everyone. If the dad in your life has never had a professional brow wax, today might be the day to change that.
Sticker Idea: Emoji Slider | "How open do you think the dad in your life would be to a brow wax?"
CTA Script: "Slide to rate it and tag him if you think he is secretly curious."
June 16 | Seasonal: SPF After Waxing
Story Text: Freshly waxed skin is significantly more sensitive to UV damage than skin that has not been recently waxed. SPF on waxed areas is not optional in June. It protects your results, prevents hyperpigmentation, and keeps your skin healthy all season.
Sticker Idea: Poll | "Do you apply SPF to freshly waxed areas after your appointment?" Option A: Yes always Option B: Honestly no
CTA Script: "Vote below. If you picked B, this is your reminder to start today."
June 17 | Seasonal: Booking Urgency
Story Text: Your summer plans are already filling up and your waxing schedule should be too. The clients who feel most comfortable and confident all season are the ones who stay on their regular schedule no matter how busy things get.
Sticker Idea: Link | "Book your next appointment now and get it locked in."
CTA Script: "Tap the link and get yourself on the books before summer takes over."
June 18 | National Splurge Day #NationalSplurgeDay
Story Text: If there was ever a day to book that service you have been thinking about, today is literally it. A professional wax is not a splurge. It is an investment in how you feel in your own skin every single day.
Sticker Idea: Quiz or Poll | "Which waxing service have you been thinking about trying?"
Answer: Every service is worth trying when it is done by a professional who takes the time to understand your skin.
CTA Script: "Answer below and I will tell you everything you need to know before you book."
June 19 | Juneteenth #Juneteenth
Story Text: Today we honor Juneteenth, a deeply significant day marking freedom and resilience in American history. We pause to recognize its importance and stand with the communities who continue to celebrate and build on this legacy.
Sticker Idea: Add Yours | "Share how you are honoring this day."
CTA Script: "Use the sticker below."
June 20 | Seasonal: Clothing Choices After Waxing
Story Text: What you wear after a wax matters more than most people realize. Tight synthetic fabrics trap heat against freshly waxed skin and are one of the leading causes of post-wax bumps and irritation. Loose, breathable fabrics are your best friend for the first 24 hours.
Sticker Idea: Question Box | "What post-wax question have you always been too embarrassed to ask? Nothing is off limits."
CTA Script: "Drop it below and I will answer every single one honestly."
June 21 | First Day of Summer + National Selfie Day #FirstDayofSummer #NationalSelfieDay
Story Text: It is officially summer and it is National Selfie Day. The best version of you shows up when you feel genuinely comfortable in your own skin. Smooth, confident, and completely yourself. Post that selfie today.
Sticker Idea: Add Yours | "Post your summer selfie. We are here for all of it."
CTA Script: "Use the sticker below and show up for yourself today."
June 22 | Seasonal: Waxing Myths
Story Text: Myth: waxing makes your hair grow back thicker. Reality: consistent waxing actually does the opposite. Over time the hair follicle weakens and regrowth comes back finer and sparser with every appointment. The results really do compound.
Sticker Idea: Poll | "Did you believe the myth that waxing makes hair grow back thicker?" Option A: Yes I did Option B: No I knew this
CTA Script: "Vote below and share this with someone who still believes it."
June 23 | National Hydration Day #NationalHydrationDay
Story Text: Hydrated skin waxes better, heals faster, and stays smoother longer between appointments. Daily moisturizing is one of the most underrated between-appointment habits and today is your reminder to make it non-negotiable.
Sticker Idea: Emoji Slider | "How consistently do you moisturize between wax appointments?"
CTA Script: "Slide to rate yourself honestly and commit to one small change this week."
June 24 | Seasonal: Professional vs DIY Waxing
Story Text: DIY waxing kits exist and we understand the appeal. But professional waxing uses the right temperature, the right technique, and the right aftercare to protect your skin in ways that at-home kits simply cannot replicate. Your skin notices the difference every time.
Sticker Idea: Quiz or Poll | "What is the biggest risk of DIY waxing at home?"
Answer: Burns, lifting skin, and missed hair due to incorrect technique are the most common issues.
CTA Script: "Did you get it right? Book with a professional and let us take care of it properly."
June 25 | Seasonal: Booking Reminder
Story Text: June is almost over and summer is in full swing. If your last wax appointment was more than five or six weeks ago, your skin is probably already telling you it is time. Do not wait until you really need it. Get ahead of it now.
Sticker Idea: Link | "Book your appointment right here. Your skin will thank you."
CTA Script: "Tap the link and get back on your schedule before July arrives."
June 26 | Seasonal: Smooth Skin Confidence
Story Text: There is something really quietly powerful about feeling smooth and well-maintained in your own skin. It is not about looking a certain way for anyone else. It is about feeling at ease in your body every single day. That is what consistent waxing gives you.
Sticker Idea: Emoji Slider | "How much does smooth skin impact your overall confidence?"
CTA Script: "Slide to let us know and tell us what feeling smooth means to you personally."
June 27 | National Sunglasses Day #NationalSunglassesDay
Story Text: National Sunglasses Day is a great reminder that protecting your skin from the sun after waxing is genuinely important. Freshly waxed areas are more vulnerable to UV damage. SPF is not optional this time of year, it is the step that protects everything.
Sticker Idea: Add Yours | "Show us your summer sunnies."
CTA Script: "Use the sticker below. We love a good summer accessory moment."
June 28 | Seasonal: Body Acceptance and Confidence
Story Text: We want to be really clear about something. We are not here to tell you that you need to wax or change anything about your body. We are here for the people who want professional support and feel better when they are maintained. Your body, your choice, always.
Sticker Idea: Question Box | "What does feeling good in your skin mean to you? Tell us below."
CTA Script: "Drop your answer below. We genuinely want to know."
June 29 | Seasonal: Self-Care Reminder
Story Text: Taking care of yourself does not have to be a big production. Sometimes it is just booking the appointment you have been putting off, using the ingrown treatment consistently, and showing up for your skin the way you would show up for anything else that matters to you.
Sticker Idea: Poll | "Is self-care something you prioritize or always the first thing that gets pushed back?" Option A: I prioritize it Option B: It always gets pushed back
CTA Script: "Vote below and if you picked B, let this be the month that changes."
June 30 | Social Media Day #SMDay
Story Text: Happy Social Media Day! We are so grateful for this community, for every question asked, every appointment booked, and every person who trusts us with their skin and their confidence. You are why we love this work so much.
Sticker Idea: Add Yours | "Share your favourite thing about being part of this community."
CTA Script: "Use the sticker below. Today is all about you."