Slow seasons happen to every business, and it’s tough to rely on social posts alone to turn things around quickly. That’s why planning ahead for these times is key. Take note of your annual slow slumps and think about what types of promos you can launch right before those slower periods to keep purchases up also, consider packages and memberships. These types of products can help you stretch revenue out.

When you are in a slump, your best move is to focus on the people who already know you: your email list, current clients, and past buyers. These are the warmest leads and the most likely to rebook or purchase when you need it most.

Instead of discounting your services, try offers that boost retail sales while still filling your calendar, such as:

• Gift-with-purchase promos: A mini {INSERT PRODUCT} sample when they spend $50+ on retail.

• Retail bundles: Pair your best-selling cleanser + moisturizer into a seasonal kit.

• Treatment add-ons: A complimentary lip or eye mask when they rebook their facial this week.

• Exclusive product drops: Share a “members only” email about a limited retail item.

Think of your posts as steady visibility, but lean heavily into direct outreach and nurturing your existing community, that’s where you’ll see the fastest results.