Content support created for the way aesthetic professionals actually work.

Led by an industry expert, you’ll get access to an ever-growing library of hundreds of ready-to-edit aesthetic templates, as well as ongoing support to help you achieve growth.

Let’s grow your business with content & strategy that actually works (and feels good too).

Choose the Content Club that fits your focus 👇

For esthetic and medical aesthetic professionals

Collection of skincare and facial treatment informational slides featuring facial procedures, skincare routines, and beauty tips, with images of people receiving treatments and skincare products.
Collection of skincare and facial treatment informational slides featuring facial procedures, skincare routines, and beauty tips, with images of people receiving treatments and skincare products.

For estheticians, medical aestheticians, laser professionals, nurse injectors and multidisciplinary aesthetic practices.

The Esti Content Club

For solo waxers

Collection of digital images and text overlays related to skincare, wellness, and beauty treatments, including facial treatments, skincare products, and spa services.
Collection of digital images and text overlays related to skincare, wellness, and beauty treatments, including facial treatments, skincare products, and spa services.

Waxing-specific content created for independent waxers building a recognizable local brand and loyal client community.

The Waxers Content Club

COMMONLY ASKED QUESTIONS

Not sure which Content Club is right for you?

  • The Esti Content Club is for estheticians and medical aesthetic professionals, including skincare professionals, laser technicians, electrologists and nurse injectors. The library includes content for foundational esthetic services, advanced treatments, energy-based treatments, injectables, consultations, retail education and more.

  • The Waxers Content Club is designed specifically for solo waxers. Its content focuses on waxing education, client relationships, appointment preparation, aftercare, relatable treatment-room moments and promoting an independent waxing business.

  • The Esti Content Club includes waxing content alongside content for skincare, advanced aesthetics, energy-based treatments, injectables and other services. If waxing is one part of a broader treatment menu, the Esti Content Club will likely be the best fit. If you’re a solo waxer whose business focuses primarily on waxing, choose the Waxers Content Club.

  • Yes. The designs and copy are ready to edit, so you can update the colours, fonts, photos, treatment details and calls to action to match your business.

  • Yes. If your services or business focus changes, contact me and I can help you determine the most appropriate membership option.

  • Yes! I host 2–3 live group support sessions each month for members. You can bring your questions about content creation, marketing strategy, Canva, the membership library or anything you’re currently working through in your business. We can also audit your current content and discuss practical ways to strengthen it. Upcoming dates and session topics are shared inside the member portal each month.

Created for Aesthetic Professionals Who Want Their Content to Do More

Hi, I’m Meghan O’Brien, the creator of The Esti Content Club and Waxers Content Club. I’m also an industry-recognized educator and marketing and sales strategist who has dedicated her career to helping Aesthetic professionals make more money and achieve more opportunities through marketing online.

I didn’t just create these Content Clubs to hand you cute posts; I created them because I know how powerful strategic content can be when it’s designed to sell.

With over 11 years of marketing experience, a B.A. in Communications specializing in Images & Persuasion, and by helping thousands of estheticians and waxers grow online communities that consistently book and buy, I’ve seen first-hand what works (and what burns you out).

Along the way, my approach to esthetician marketing has earned recognition across the industry. I’ve been nominated for the Aestheticians’ Choice Awards by Dermascope, featured in Skin Inc. and Nouvelle Esthétique, and invited as a guest teacher to educate esthetic students, podcast guest and guest panelist at The Skin Games roundtable to speak about how estheticians can confidently spotlight their accomplishments on social media.

You can explore more of my achievements by visiting my press page. Click here to visit.

These clubs were built to help you attract dream clients, boost rebookings, increase retail sales, and show up as the expert you are.

Ready to Simplify Your Content Strategy?

Choose the club that fits your business best:

👉 Join the Esti Content Club


👉 Join the Waxers Content Club

Why I Created the Esti Content Club & Waxers Content Club

Running a beauty business means you’re the service provider, content creator, customer service rep, and marketing department, all at once. After working with thousands of estheticians and waxers over the years, I kept hearing the same thing:

“I know I need to show up online consistently… I just don’t have the time or brainpower to figure out what to post.”

That’s where the Esti Content Club and Waxers Content Club come in. Since 2021, The Esti Content Club and Waxers Content Club have been the content and marketing programs for busy Estheticians and Waxers who are over feeling burnt out by content.

✨ What Makes the Content Clubs Different

Your marketing shouldn’t feel generic. That’s why each Content Club is built exclusively for estheticians and waxers, with an ever-growing library of tools to help you market smarter and stay consistent.

Inside each club, you’ll find:

• Hundreds of plug-and-play templates tailored to your services and products
• Pre-written, editable captions that convert
• A growing library of trending reel ideas, email scripts, and story prompts
• Seasonal promos that keep you relevant and ready to sell
• Ongoing support inside a member-only community portal to ask questions and get feedback
• Monthly live strategy coaching and content creation calls with Meg, an industry-recognized marketing pro here to help you grow

The Esti Content Club & Waxers Content Club Reviews

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Screenshot of a thank you note or message to Meghan esthetician marketing pro about her content, expressing appreciation and surprise about not signing up sooner.
Screenshot of a social media post with comments celebrating the author's excitement for upcoming content creation in April, including emojis of a woman dancing and raising hands.
A screenshot of a mobile messaging app with a message saying, 'Of course! Thank you for always finding new ways to make my life 1000x easier!' accompanied by heart and smiling emojis, and a photo of a person with short hair and colorful makeup.
Screenshot of a text message expressing gratitude and holiday wishes.
Screenshot of an email message with the subject 'Re: Welcome to the Esti Content Club!' and a celebratory emoji. The email thanks Meghan O'Brien and mentions an upcoming date, November 11, 2024.
Screenshot of a social media comment expressing gratitude for a service, with emojis of a crying face, orange heart, and red heart.
Screenshot of a feedback request message from The Esti Content Club, thanking for content templates and mentioning analytics review.
Screenshot of an email conversation discussing skincare ideas and a solo esthetician's experience.
Screenshot of a social media comment from a woman with glasses and a purple shirt.
Screenshot of an email feedback message from Meg to Meghan Esthetician Marketing.
Screenshot of a text message expressing gratitude for help with signing up for something, mentioning it has saved time and improved engagement, with emojis of a crying face, orange heart, and red heart.
Screenshot of a social media comment showing appreciation for content creation and business growth.
Screenshot of a text message expressing gratitude and relief from stress.
Screenshot of a text conversation where one person says, 'I love the hand drawn pictures' with a red heart emoji, and the other responds, 'Same they are so cute!'
Facebook comment thread with a profile picture of a woman and a man, the comment says 'Highly recommend!', and it is from a page named 'Esthetician Marketing - Marketing With'.
Screenshot of an Instagram comment by radianceaesthetics_portsmouth praising content for saving time on content creation.
Screenshot of a text message discussing the success of social media reels and weekly content strategies, with emojis of hearts, smiling faces, and a person with short hair.
Screenshot of an email with the subject 'Re: Your feedback means the world to me' from Patrice Roberts to Meghan Esthetician Marketing.
A screenshot of a text message conversation where a person has received a message saying, "I'm so happy to have your content back!" with a pink heart emoji.
Screenshot of a social media comment section showing a user praising graphics for their quality.
Screenshot of a social media comment section with a comment praising a signed item for social media use, including heart and blushing face emojis.
Screenshot of a text message discussing email and text marketing templates with emoji icons
Screenshot of a text message conversation expressing appreciation for a business subscription, mentioning working with a florist for Valentine's Day, and interest in becoming an affiliate.
Text message conversation on a phone screen with an image of a woman with blonde hair in profile and a small red heart emoji

📅 Created for Consistency (Without the Burnout)

If you’ve ever felt like you’re constantly playing catch-up with your content, the content clubs are your shortcut to staying visible, without starting from scratch each week.

  • Stay consistent with your marketing

  • Plan your posts in advance with access to our library of hundreds of esthetician AND waxing templates ready for you to edit and post

  • Build trust and grow your community

  • Increase facial bookings and retail sales

  • Build your local presence, too, because offline marketing is still one of the most powerful tools for beauty pros.

Recently on Instagram!

@marketingwmeg