Why Going Live Is One of the Best Things You Can Do for Your Business 🎥

Going live isn't just another content task to check off your list, it's one of the most powerful ways to build trust, showcase your expertise, and connect with potential clients in real time.

Here's why live content works so well:

It builds trust faster than any other content format. People get to see the real you, your personality, your expertise, your treatment room. It humanizes your business and makes booking feel less intimidating.

It positions you as the expert. When you go live and confidently talk about skincare, treatments, or products, you're showing your audience that you know your stuff. This is how you stand out from competitors.

It's low-pressure content that performs well. Lives don't need to be perfectly polished. In fact, the casual, unscripted vibe is part of what makes them so engaging. Instagram and TikTok also prioritize live content in the algorithm, so you'll reach more people.

It creates urgency and FOMO. When people see you're live, they stop scrolling. And if they miss it, they'll catch the replay. Either way, you're getting more eyes on your content.

It's easier than you think. You don't need fancy equipment, a script, or hours of prep. Just you, your phone, and a few talking points. (I've done all the heavy lifting for you with the scripts below!)

What You'll Find Below ⬇️

Each month, I provide you with 4 complete live ideas including:

  • Talking points so you know exactly what to cover

  • Engagement prompts to keep your audience involved

  • CTAs to guide viewers toward booking or DMing you

Plus, inside each month's LIVE PDF, you'll find:

  • Tips for staying calm and confident on camera

  • Activities to do with your hands while going live (so it feels less awkward!)

  • How to handle comments, questions, and lulls in the conversation

Going live doesn't have to be scary, and once you do it a few times, you'll see how much it pays off. Your audience wants to see you. Let's make it happen.

My #1 tip for going live is to understand that you are in charge of this 1:1 with your community. It’s a chance to answer their questions and chit chat on a more human level, so don’t feel pressure to be perfect.

Ready to go live? Pick a month below and let's get started! 🚀

The March 2026 IG/TIKTOK LIVE ideas are here 🍀

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The February 2026 IG/TIKTOK LIVE ideas are here

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The January 2026 IG/TIKTOK LIVE ideas are here

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The December 2025 IG/TIKTOK LIVE ideas are here 🎁

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The November 2025 IG/TIKTOK LIVE ideas are here 🍂

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The October 2025 IG/TIKTOK LIVE ideas are here 🎃

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