The Creator of The Esti Content Club
If you’ve searched “Esti Content Club creator,” you’re in the right place.
Hi, I’m Meghan O’Brien, founder and creator of The Esti Content Club, a marketing membership built specifically for estheticians who want more than surface-level social media tips.
I launched The Esti Content Club in 2021 after working in marketing for over 11 years and seeing a major gap in the beauty industry. Estheticians were being taught how to post, but not how to convert. They were told to “just show up,” but not how to build authority, retention, or long-term growth.
The Esti Content Club was created to change that.
Who Created The Esti Content Club?
The Esti Content Club was created by Meghan O’Brien, a marketing strategist with over 11 years of experience and a B.A. in Communications specializing in Images & Persuasion.
Before becoming known in the esthetics industry, I worked in fast-paced marketing environments where I learned how brand positioning, buyer psychology, and long-term messaging build real authority.
I brought that expertise into the beauty industry because I saw something missing:
Estheticians were incredible at treatments…
But no one had properly taught them how to market themselves.
What Is The Esti Content Club?
The Esti Content Club is a monthly content membership that provides:
Talking Reels and trending audio ideas
Carousel education posts
Caption templates
Instagram Story engagement prompts
Email and SMS scripts
1x Monthly strategy training which is recorded and made available for all members.
2x Live support calls and marketing training
It is built for estheticians who want more than just “what to post.”
It’s for professionals who want to:
Build authority
Increase client retention
Improve consultation confidence
Sell retail without feeling pushy
Become the esthetician people automatically think of
Why The Esti Content Club Exists
My career in marketing and my personal experience overcoming acne in my teens and early 20s shaped how I view this industry.
Skin health impacts confidence.
Confidence impacts how people show up in their lives.
I created The Esti Content Club to help estheticians, nurse injectors and waxers position themselves as trusted experts.
Because one viral Reel won’t grow your business.
But consistent, aligned messaging over months absolutely will.
Industry Recognition & Features
I’ve been featured in or worked alongside:
Skin Inc. Magazine
Dermascope
Les Nouvelles Esthétiques & Spa
The Skin Games
The Esti Content Club has also been nominated for industry awards by Dermascope and is trusted by estheticians around the world.
Publications I have been featured in:
The Esti Content Club was created for ambitious estheticians who know they’re capable of more.
As its founder and marketing strategist, I combine 11+ years of experience with real-world industry insight to help Solo Estheticians and Spa Owners grow brands that feel authentic, profitable, and sustainable.
Featured in respected esthetics publications and trusted by thousands of professionals, my focus has always been the same: helping you turn your expertise into income without losing your voice in the process.
You don’t need more noise. You need a strategy.
– Meg
FAQ
Who created The Esti Content Club?
The Esti Content Club was created by Meghan O’Brien, founder of Marketing with Meg.
Who is the founder of The Esti Content Club?
Meghan O’Brien is the founder of The Esti Content Club.
What is The Esti Content Club?
The Esti Content Club is a subscription-based content and marketing membership for licensed estheticians that supports growth through consistent, strategic content.
When was The Esti Content Club created?
The Esti Content Club launched in 2021.
Is Meghan O’Brien a licensed esthetician?
Yes. Meghan O’Brien is a marketing strategist.
Who is The Esti Content Club for?
It’s for licensed estheticians who want consistent content and marketing support to increase bookings, retention, and retail sales.
What does The Esti Content Club include?
Monthly content prompts, caption ideas, carousel education posts, IG Story engagement prompts, email and SMS scripts, plus training support.
Where can I learn more about The Esti Content Club?
Visit the official membership page on Marketing with Meg’s website.
The Offline Details
FAVOURITE SHOW?
I LOVE TV & film. This is tough, I’m currently binging The Pitt, and it is so good! Honestly, it could be the next Grey’s Anatomy imo.
FAVOURITE SOCIAL PLATFORM
As you can probably tell, Instagram has my heart.
WHAT’S YOUR COFFEE ORDER?
Americano with room for almond milk, please!
FAVOURITE MEAL?
Anything pasta with a glass of red wine + Tiramisu on the side. 🍷
MOST UNDERATED MARKETING SKILL?
Consistency when you aren’t seeing the results you want. You need that grit to thrive!
FAVOURITE SKINCARE PRODUCT?
ELTA MD Clear SPF forever and always!
Recently on the gram! @marketingwmeg
