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July 1-7 | July 8-14 | July 15-21 | July 22-31
Check out the Calendar below for any key hashtags or social media awareness months.
Key Themes for July:
UV Safety Awareness Month and Skin Awareness Month together make July the single most relevant month of the year for skin education content
Mid-summer is when routines start slipping and consistency and self-care messaging becomes the emotional core of the month
Compliment Your Mirror Day (July 3) and International Self Care Day (July 24) are the strongest confidence and emotional connection moments of the month
National Clean Beauty Day (July 15) is a high value product education and retail moment
Holiday weekend recovery content (post July 4th and Canada Day) creates natural treatment booking opportunities in the first week
Disability Pride Month is a meaningful moment to highlight accessibility and inclusivity in your practice
International Day of Friendship (July 30) is a strong referral and community building opportunity
Late July is the natural bridge into fall skin planning creating early booking urgency for the next season
July Awareness Months (All month)
UV Safety Awareness Month #UVSafetyMonth
Skin Awareness Month #SkinAwarenessMonth
Plastic Free July #PlasticFreeJuly
Disability Pride Month #DisabilityPrideMonth
Minority Mental Health Awareness Month #MinorityMentalHealth
Independent Retailer Month #IndependentRetailerMonth
National Parks and Recreation Month #NationalParksMonth
Story Sticker Ideas for June & July
You'll notice a new CTA Script section has been added. This optional text blurb can be included directly on the story slide as another little nudge to encourage responses, or, if you want to add the story text on one slide, have the sticker idea and CTA Script on another slide that works as well.
You'll also see that some story ideas are marked "MULTIPLE SLIDES" or “TWO SLIDES”. These concepts are intentionally designed to be shared across multiple story slides rather than condensed into a single slide, helping create a more engaging and interactive story sequence.
June 24 | Seasonal: Consistency Education
MULTIPLE SLIDES
Slide 1
Story Text: The clients who see the most dramatic skin transformations are almost never the ones who did one intense treatment. They are the ones who showed up consistently, month after month, with the right plan and the right professional in their corner. Consistency is everything.
Sticker Idea: Emoji Slider | "How consistent have you been with your skincare and professional treatments this year?"
CTA Script: "Slide to rate yourself honestly and then swipe to get back on track."
Slide 2
Story Text: The easiest way to stay consistent with professional treatments is to pre-book before you leave your appointment. But if you have let a few months slip by, there is no better time than right now to get back on your regular schedule.
Sticker Idea: Link | "Book your next appointment right here and get back on track."
CTA Script: "Tap the link and let this be the month you commit to showing up for your skin consistently."
June 25 | Seasonal: Booking Reminder
Story Text: The end of June is approaching and summer is in full swing. If you have been meaning to come in, there is still time to make a meaningful difference in how your skin feels and looks for the rest of the season. Do not let July arrive without a plan.
Sticker Idea: Poll | "Do you have a skin appointment booked for the rest of summer?" Option A: Yes I am sorted Option B: No and I need to fix that
CTA Script: "Vote below and if you picked B, keep reading because we have availability right now."
June 26 | Seasonal: Actives in Summer
Story Text: If you are using retinol, acids, or other active ingredients in your routine, summer requires some extra care. Some actives increase sun sensitivity which means your SPF game needs to be completely airtight. Not sure if your routine is summer safe? Let us help.
Sticker Idea: Question Box | "What active ingredients are you currently using? Ask me if they are safe for summer."
CTA Script: "Drop your routine below and I will tell you exactly what to adjust for the season."
June 27 | National Sunglasses Day #NationalSunglassesDay
MULTIPLE SLIDES
Slide 1
Story Text: National Sunglasses Day is a great reminder that UV protection is not just for your skin. The delicate skin around your eyes is some of the most sun-vulnerable skin on your face. SPF plus sunglasses is the combination your future self will genuinely thank you for.
Sticker Idea: Emoji Slider | "How well protected is the skin around your eyes from UV damage right now?"
CTA Script: "Slide to rate it honestly and then swipe to see the SPF eye protection we actually recommend."
Slide 2
Story Text: The skin around your eyes is thinner and more delicate than anywhere else on your face. The right SPF applied consistently to that area every single day is one of the most powerful anti-aging habits you can build. Here is where to start.
Sticker Idea: Link | "Shop our eye area SPF recommendations right here."
CTA Script: "Tap the link and protect the skin that shows your age first."
June 28 | Seasonal: Confidence Chit Chat
Story Text: You deserve to feel good in your skin every single ordinary day. Not just on the days when everything lines up perfectly. Consistent professional care is what creates that quiet everyday confidence that does not depend on the lighting or the angle or how much sleep you got.
Sticker Idea: Add Yours | "Share one thing that makes you feel most confident in your skin."
CTA Script: "Use the sticker below. We love celebrating the wins big and small."
June 29 | Seasonal: Self-Care Reminder
Story Text: Taking care of your skin is not vanity. It is one of the most consistent and accessible ways to do something kind for yourself every single day. You are allowed to prioritize yourself and honestly we really think you should.
Sticker Idea: Question Box | "What is one thing you want to do differently for your skin in July? Tell us below."
CTA Script: "Drop it below and let us help you make it happen next month."
June 30 | Social Media Day #SMDay
MULTIPLE SLIDES
Slide 1
Story Text: Happy Social Media Day! Thank you for being here, for watching, for asking questions, and for trusting us with your skin. This community is genuinely one of our favourite parts of the job and we are so grateful for every single one of you.
Sticker Idea: Add Yours | "Share your favourite skincare tip or win this month using the sticker below."
CTA Script: "Use the sticker and celebrate yourself today. Then swipe for a little something to close out the month."
Slide 2
Story Text: June is wrapping up and July is right around the corner. If you have been meaning to book a treatment, try a new product, or finally get consistent with your skincare, let July be the month you actually do it. We are here and we would love to help.
Sticker Idea: Link | "Book your July appointment or shop our recommendations right here."
CTA Script: "Tap the link and step into July with a real plan for your skin."
July 1 | Canada Day #CanadaDay
Story Text: Happy Canada Day to all our Canadian clients and followers! If you are spending the day outside celebrating, please reapply that SPF. Sun exposure on a long holiday weekend adds up faster than you think and your skin will feel it tomorrow.
Sticker Idea: Add Yours | "Show us how you are celebrating today."
CTA Script: "Use the sticker below and share your Canada Day plans with us."
July 2 | Seasonal: Mid-Summer Skin Check-In TWO SLIDES
Slide 1
Story Text: We are deep into summer and your skin has been through a lot. Heat, humidity, sun exposure, and the general chaos of a busy season all accumulate. This is a great moment to check in honestly with how your skin is actually feeling, not just how it looks on a good day.
Sticker Idea: Poll | "How is your skin feeling mid-summer?"
Option A: Pretty good actually
Option B: Could really use some help right now
CTA Script: "Vote below and then swipe because we have something for both answers."
Slide 2
Story Text: Whether your skin is thriving or struggling right now, a mid-summer professional treatment is one of the best things you can do. It resets, rebalances, and gives your skin the professional attention it deserves right in the middle of the season.
Sticker Idea: Link | "Book your mid-summer skin treatment right here."
CTA Script: "Tap the link and let us take care of your skin this month."
July 3 | Compliment Your Mirror Day #ComplimentYourMirrorDay
Story Text: Today is Compliment Your Mirror Day and we want to ask you something honestly. When you look in the mirror, what is the first thing you notice? Is it something you love or something that takes up more mental space than it should? Your relationship with your reflection matters just as much as your skincare routine.
Sticker Idea: Emoji Slider | "How kind are you to yourself when you look in the mirror?"
CTA Script: "Slide to be honest. No judgment here and we read every single response."
July 4 | Independence Day USA #IndependenceDay TWO SLIDES
Slide 1
Story Text: Happy Fourth of July to everyone celebrating today! Before all the outdoor fun, a quick reminder that reapplying SPF every two hours is the single most important thing you can do for your skin today. Sun exposure accumulates fast on high activity holiday days like this one.
Sticker Idea: Quiz | "How often should you reapply SPF when spending time outdoors?"
Answer: Every two hours, or immediately after swimming or sweating, whichever comes first.
CTA Script: "Did you know that? Swipe to shop the SPF we actually recommend for days like today."
Slide 2
Story Text: Not all SPFs are created equal and the right one for your skin makes all the difference between something you love wearing and something that sits on your shelf. Here are the ones we are recommending to clients right now for summer protection that actually works.
Sticker Idea: Link | "Shop our SPF recommendations right here."
CTA Script: "Tap the link and find the one that is actually right for your skin."
July 5 | Seasonal: Post-Holiday Skin Recovery
Story Text: Post-holiday skin is real. Sun, heat, late nights, and a few too many festive drinks can leave your skin looking and feeling depleted. This is exactly when a hydrating treatment or a gentle reset makes the biggest difference. Give your skin a day to breathe before jumping back into actives.
Sticker Idea: Question Box | "How is your skin feeling after the long weekend? Tell me what is going on and I will give you a real tip."
CTA Script: "Drop your biggest skin concern below and I will answer every single one this week."
July 6 | Seasonal: Lip Care Education
TWO SLIDES
Slide 1
Story Text: Your lips are one of the most dehydrated areas of your face in summer. Heat, sun exposure, and air conditioning pull moisture out constantly and most people are not doing nearly enough to protect them. Chapped, dry, or flaky lips are almost always a hydration issue not just a lip balm issue.
Sticker Idea: Poll | "Do you have a dedicated lip care routine right now?"
Option A: Yes I take care of my lips
Option B: Honestly just ChapStick and hope
CTA Script: "Vote below and then swipe to see what we actually recommend for proper lip hydration."
Slide 2
Story Text: Lip hydration starts from the inside out and is supported topically with the right products. A good lip treatment with hyaluronic acid or ceramides applied consistently makes a genuine difference in how your lips look and feel all season long.
Sticker Idea: Link | "Shop our lip care recommendations right here."
CTA Script: "Tap the link and get your lips properly hydrated before summer is over."
July 7 | Seasonal: Consistency Reminder
Story Text: Mid-summer is when skincare routines start slipping. Schedules get busier, routines feel less urgent, and before you know it weeks have gone by without proper care. Your skin does not take a summer break even when you feel like you need one. Small consistent habits are what keep everything on track.
Sticker Idea: Emoji Slider | "How consistent has your skincare routine been this summer so far?"
CTA Script: "Slide to rate yourself honestly. No judgment, just a real check-in."
July 8 | Seasonal: Sun Damage Education
TWO SLIDES
Slide 1
Story Text: Sun damage is cumulative and silent. You cannot always see it happening but it is building every single day. The dullness, the dark spots, the loss of firmness that shows up later are almost always the result of UV exposure accumulated gradually over years without consistent protection. National Love Your Skin Day is the perfect reminder to take this seriously.
Sticker Idea: Add Yours | "Share your non-negotiable SPF product right now using the sticker below."
CTA Script: "Use the sticker and let us know what SPF you are reaching for this summer. Then swipe to shop ours."
Slide 2
Story Text: The right SPF is the single most powerful anti-aging and skin-protecting investment you can make. We have done the work finding the ones that actually feel good on skin so you will actually wear them every single day without thinking about it.
Sticker Idea: Link | "Shop our favourite SPF recommendations right here."
CTA Script: "Tap the link and find the one your skin has been waiting for."
July 9 | Seasonal: Skin Awareness Month Education
Story Text: July is Skin Awareness Month and we think that deserves more than one post. Your skin is your body's largest organ and it responds to everything. What you eat, how you sleep, how much stress you are carrying, and what you put on it every day. Understanding it is one of the most empowering things you can do for yourself.
Sticker Idea: Question Box | "What is one thing about your skin you have always wanted to understand better? Ask me below."
CTA Script: "Drop your question below. Every single one gets a real answer from us this week."
July 10 | Seasonal: Barrier Health Check
TWO SLIDES
Slide 1
Story Text: If your skin has been reacting more than usual this summer, feeling sensitive, looking red, or just feeling generally unhappy no matter what you put on it, a compromised barrier is often the reason. Heat and harsh products are the two biggest barrier disruptors in summer and both are completely fixable with the right plan.
Sticker Idea: Emoji Slider | "How reactive has your skin been this summer?"
CTA Script: "Slide to rate it and then swipe to see what we recommend for barrier repair right now."
Slide 2
Story Text: Barrier repair does not have to be complicated. The right products and a professional treatment focused on your barrier health can make a significant difference in how your skin feels and behaves for the rest of the season. Here is where to start.
Sticker Idea: Link | "Book your barrier repair facial right here."
CTA Script: "Tap the link and let us get your skin back to balanced."
July 11 | Cheer Up the Lonely Day #CheerUpTheLonelyDay
Story Text: Today is about reaching out to someone who might need it. And sometimes the loneliest feeling is struggling with your skin and feeling like no one really understands the weight it carries on your confidence and your daily life. You are not alone in that and you never have to figure it out by yourself.
Sticker Idea: Question Box | "Is there something about your skin you have been struggling with quietly? Tell me below."
CTA Script: "Drop it below. Every question gets a real answer and there is nothing too basic or too personal here."
July 12 | Seasonal: Booking Mid-Month Reminder TWO SLIDES
Slide 1
Story Text: July is almost halfway done and summer is moving faster than it feels. If a treatment has been on your mind, this is the gentle nudge to stop thinking about it and actually do something about it. Your skin does not wait and the best time to book is always now rather than later.
Sticker Idea: Poll | "Have you had a professional skin treatment this month?"
Option A: Yes I am staying consistent
Option B: Not yet but I really need to
CTA Script: "Vote below and then swipe because we still have great availability this month."
Slide 2
Story Text: Staying consistent with professional treatments through summer is what keeps your skin balanced, clear, and feeling good for the whole season, not just for one event. One appointment now makes the rest of summer so much easier for your skin.
Sticker Idea: Link | "Book your July appointment right here."
CTA Script: "Tap the link and let us get you on the books before the month gets away from you."
July 13 | Get to Know Your Customers Day #GetToKnowYourCustomersDay
Story Text: Today is Get to Know Your Customers Day and we genuinely want to know more about you. Not just your skin type but you as a person. What brought you to skincare? What does feeling good in your skin actually mean to you on a daily basis? We love this community and we want to hear from you today.
Sticker Idea: Add Yours | "Tell us one thing about yourself we might not know."
CTA Script: "Use the sticker below. We are reading every single response and we genuinely love this."
July 14 | Seasonal: Pigmentation and SPF Education TWO SLIDES
Slide 1
Story Text: Hyperpigmentation gets significantly worse in summer without consistent SPF protection. If you have worked hard to fade dark spots or uneven tone, now is the time to be the most diligent about sun protection you have been all year. Your results literally depend on it every single day.
Sticker Idea: Quiz | "True or false: you can fade pigmentation in summer without wearing SPF daily."
Answer: False. UV exposure actively worsens pigmentation. SPF is non-negotiable if you are treating or preventing dark spots.
CTA Script: "Did you get it right? Swipe to book the treatment that actually addresses pigmentation at the root."
Slide 2
Story Text: Pigmentation correction takes time and consistency. The right treatment paired with daily SPF is the combination that creates real, visible results. If uneven tone or dark spots have been bothering you, let us build a plan that actually works.
Sticker Idea: Link | "Book your pigmentation treatment consultation right here."
CTA Script: "Tap the link and let us put together a plan that gets you real results."
July 15 | National Clean Beauty Day #NationalCleanBeautyDay
Story Text: Today is National Clean Beauty Day and it is a great moment to think about what is actually in the products you are putting on your skin every single day. Clean beauty is not about fear. It is about transparency, intention, and making choices that align with your values and your skin health at the same time.
Sticker Idea: Emoji Slider | "How informed do you feel about the ingredients in your current skincare products?"
CTA Script: "Slide to rate it and let us know if you want us to break down any specific ingredients this week."
July 16 | Seasonal: Self-Care Mid-Summer Check-In TWO SLIDES
Slide 1
Story Text: How are you actually doing this summer? Not your skin. You. Summer can be beautifully busy but it can also be exhausting and overwhelming in ways that show up directly on your face. Taking care of yourself is not separate from taking care of your skin. They are deeply connected.
Sticker Idea: Question Box | "What is one thing you want to do for yourself before summer is over? Tell us below."
CTA Script: "Drop it below and then swipe because we want to help make one of those things happen."
Slide 2
Story Text: Booking a treatment for yourself is one of the most direct and impactful ways to show up for yourself this summer. Not as an indulgence but as a consistent intentional act of care that pays dividends in how you feel every single day.
Sticker Idea: Link | "Book your self care appointment right here."
CTA Script: "Tap the link and make yourself a priority before July is over."
July 17 | World Emoji Day #WorldEmojiDay
Story Text: Happy World Emoji Day! We want to know how your skin is feeling this week but we are doing it emoji style today. Drop the emoji that best describes your current skin situation in the sticker below and we will respond to every single one with a real tip.
Sticker Idea: Add Yours | "Drop the emoji that describes your skin right now."
CTA Script: "Use the sticker below. We will respond to every single one with something actually useful."
July 18 | Nelson Mandela International Day TWO SLIDES #MandelaDay
Slide 1
Story Text: Today is Nelson Mandela International Day, a reminder to show up for others and most importantly for yourself with intention. Showing up for yourself looks different for everyone but one of the most consistent and accessible ways to do it is to take care of your skin with real professional support.
Sticker Idea: Emoji Slider | "How well are you showing up for yourself and your self-care this summer?"
CTA Script: "Slide to reflect honestly and then swipe because today is a great day to do something for yourself."
Slide 2
Story Text: Booking a professional treatment is one of the most straightforward ways to show up for yourself today. No big production, no perfect timing needed. Just one click and you are on the books, taking care of yourself the way you genuinely deserve.
Sticker Idea: Link | "Book your appointment right here. Today is a great day to start."
CTA Script: "Tap the link and show up for yourself today."
July 19 | National Ice Cream Day #NationalIceCreamDay
Story Text: Happy National Ice Cream Day! A gentle reminder that what you eat does show up on your skin over time. Sugar and dairy are two of the most common dietary triggers for breakouts and inflammation for a lot of people. Enjoy today but know that your skin is always paying attention to what you put in your body.
Sticker Idea: Poll | "Have you ever noticed a connection between what you eat and how your skin behaves?"
Option A: Yes definitely
Option B: Never really thought about it
CTA Script: "Vote below and share this with someone who blames their products when it might actually be their diet."
July 20 | Seasonal: Seasonal Skin Education TWO SLIDES
Slide 1
Story Text: Your skin is not the same in July as it is in January and treating it the same way all year is one of the most common routine mistakes we see in the treatment room. Summer skin needs less heavy product, more lightweight hydration, and significantly more sun protection than most people are actually giving it right now.
Sticker Idea: Question Box | "What is your biggest skincare question this summer? Ask me anything below."
CTA Script: "Drop your question below and then swipe to see how a consultation can answer all of them properly."
Slide 2
Story Text: A skin consultation is the fastest and most effective way to get real answers about what your skin needs right now in this season. No guessing, no trial and error. Just professional eyes on your skin and a clear plan tailored to exactly where you are right now.
Sticker Idea: Link | "Book your skin consultation right here."
CTA Script: "Tap the link and get the answers your skin has been waiting for."
July 21 | Seasonal: Confidence Check-In
Story Text: We are three weeks into July and summer is fully here. How are you feeling in your skin right now? Not on your best day, not with perfect lighting, but on an average Tuesday morning when you look in the mirror before anything else. That honest answer tells you everything about where your skin needs support.
Sticker Idea: Emoji Slider | "How confident do you feel in your skin on an average day right now?"
CTA Script: "Slide to let us know. We read every single response and we genuinely care about where you land."
July 22 | Seasonal: Product Layering Education TWO SLIDES
Slide 1
Story Text: Layering products in the wrong order is one of the most common mistakes that stops a routine from actually working. In summer especially, getting the order right matters because lighter textures need to go on first and SPF always goes on last before makeup. Is your routine layered correctly right now?
Sticker Idea: Quiz | "What goes on first: SPF or moisturizer?"
Answer: Moisturizer goes on first. SPF goes on last as the final step of your skincare routine before makeup.
CTA Script: "Did you know that? Swipe to shop the products we layer in exactly this order every single day."
Slide 2
Story Text: Using great products in the wrong order means they cannot work properly. We have put together a summer routine that layers correctly, protects fully, and actually feels good on skin all day long. Here is where to find every product in it.
Sticker Idea: Link | "Shop our summer routine recommendations right here."
CTA Script: "Tap the link and build a routine that actually works from start to finish."
July 23 | Seasonal: Booking Reminder
Story Text: July is winding down and August will arrive faster than you think. If you have been meaning to book a treatment this summer and have not done it yet, now is genuinely the time. Do not let the season pass without giving your skin the professional attention it has been asking for all month.
Sticker Idea: Emoji Slider | "How overdue are you for a professional skin treatment right now?"
CTA Script: "Slide to rate it and if the answer is very overdue, we have spots available right now."
July 24 | International Self Care Day
TWO SLIDES #SelfCareDay
Slide 1
Story Text: Today is International Self Care Day and we want to be clear about something. Real self care is not a bubble bath once in a while. It is consistent, intentional, and built into your actual life. What does genuine self care actually look like for you right now in this season of your life?
Sticker Idea: Add Yours | "Share one thing you do consistently for yourself that actually makes a real difference."
CTA Script: "Use the sticker below and then swipe because we want to be part of your self care routine."
Slide 2
Story Text: Consistent professional skin care is one of the most sustainable and impactful forms of self care you can invest in. It pays dividends in how you look, how you feel, and how much mental energy you spend thinking about your skin every single day.
Sticker Idea: Link | "Book your self care appointment right here."
CTA Script: "Tap the link and make this the month you actually prioritize yourself consistently."
July 25 | Seasonal: Ingredient Education
Story Text: Not all active ingredients play nicely together in summer. Vitamin C and retinol used without proper SPF can actually worsen pigmentation instead of improving it. Knowing which ingredients to use, when, and in what combination is exactly the kind of thing a professional consultation sorts out for you once and for all.
Sticker Idea: Poll | "Do you know which active ingredients in your routine require extra SPF protection?"
Option A: Yes I know my actives well
Option B: Honestly not really sure
CTA Script: "Vote below and if you picked B, DM me and I will walk you through your routine personally."
July 26 | Disability Pride Month Highlight
TWO SLIDES #DisabilityPride
Slide 1
Story Text: This month we recognize Disability Pride Month, which marks the anniversary of the Americans with Disabilities Act. In our industry, accessibility matters just as much as the treatments themselves. Everyone deserves professional skin care that is welcoming, accommodating, and designed around their individual needs without exception.
Sticker Idea: Question Box | "Is there anything we can do to make your experience with us more comfortable or accessible? Tell us below."
CTA Script: "Drop your thoughts below and then swipe because we want to make booking as easy as possible for everyone."
Slide 2
Story Text: We are committed to creating a treatment space that is genuinely welcoming for every client. If you have specific needs, questions, or concerns before booking, please reach out. We want to make sure your experience with us is comfortable from the very first interaction.
Sticker Idea: Link | "Book your appointment or reach out to us right here."
CTA Script: "Tap the link and let us know how we can best support you."
July 27 | Seasonal: End of Month Skin Audit
Story Text: July is almost over. Before August arrives, it is worth doing a quick honest audit of how your skin has been this month. Have you been consistent? Have you been wearing SPF every day? Have you had a professional treatment? Those three answers tell you a lot about where your skin is headed going into the next season.
Sticker Idea: Emoji Slider | "How well did you show up for your skin in July overall?"
CTA Script: "Slide to rate your month honestly and tell us one thing you are committing to in August."
July 28 | Seasonal: Post-Summer Skin Planning TWO SLIDES
Slide 1
Story Text: Summer is winding down and fall is closer than it feels. The treatments that create the most dramatic results in fall are the ones we start planning for right now. Collagen building, pigmentation correction, and barrier repair all work on a timeline and starting to think about your fall skin now is never too early.
Sticker Idea: Question Box | "What is your biggest skin goal for fall? Tell us below and I will tell you exactly what treatment to start planning for."
CTA Script: "Drop your fall skin goal below and then swipe to get ahead of it right now."
Slide 2
Story Text: Fall skin planning starts in late summer. Booking your first fall treatment now means your skin has the most possible time to respond, build, and show real results by the time the season fully arrives. Let us get you on the books before August slips away too.
Sticker Idea: Link | "Book your fall skin planning appointment right here."
CTA Script: "Tap the link and let us start building your fall skin plan together."
July 29 | National Lipstick Day #NationalLipstickDay
Story Text: Happy National Lipstick Day! The best base for any lip product is well-hydrated, healthy lips underneath. If your lips have been dry or flaky this summer, that is your skin telling you it needs more moisture and more SPF on one of the most sun-exposed and often neglected areas of your face.
Sticker Idea: Add Yours | "Show us your favourite lip product right now using the sticker below."
CTA Script: "Use the sticker and share your summer lip essential. We love a good recommendation."
July 30 | International Day of Friendship — TWO SLIDES #DayOfFriendship
Slide 1
Story Text: Happy International Day of Friendship! The best gift you can give a friend who has been struggling with their skin is the nudge to actually get professional help. Not another product recommendation, not a TikTok routine. A real professional who can look at their skin and build a plan that is actually right for them.
Sticker Idea: Add Yours | "Tag the friend whose skin you have been quietly rooting for."
CTA Script: "Use the sticker below and then swipe to share something with them directly."
Slide 2
Story Text: A skin consultation makes an incredible gift for a friend who has been struggling. It is personal, practical, and the kind of support that actually creates real change. Gift a consultation or share our booking link with someone who needs it today.
Sticker Idea: Link | "Book a consultation for yourself or share the link with a friend."
CTA Script: "Tap the link. Good skin is always better shared."
July 31 | Seasonal: July Wrap-Up
Story Text: July is done. Did you show up for your skin this month? Did you wear your SPF, stay on your routine, and get the professional support your skin has been asking for? No judgment, just an honest check-in. Whatever July looked like, August is a completely fresh page and we are here for all of it.
Sticker Idea: Emoji Slider | "How well did you show up for your skin in July?"
CTA Script: "Slide to rate your month and tell us one thing you are committing to for your skin in August."