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May 22-31 | June 1-7 | June 8-14 | June 15-21 | June 22-30
Check out the Calendar below for any key hashtags or social media awareness months.
Key Themes for June:
Summer is fully here, skin confidence and showing up for yourself is the emotional core of the month
UV Safety Awareness Month makes SPF education essential and highly relevant all month long
Father's Day (June 15) is a gifting and inclusivity moment, skincare is for everyone
Holiday weekend prep (July 4th and Canada Day) creates natural booking urgency in the final weeks
Juneteenth (June 19) is a moment to pause, acknowledge, and show up with intention
Acne Awareness Month ties in beautifully to summer breakout education and treatment booking
Global Wellness Day (June 13) is a strong self-care and consistency content moment
National Selfie Day and First Day of Summer (June 21) are high engagement confidence content days
May Awareness Months (All month)
Mental Health Awareness Month #MentalHealthAwarenessMonth
Skin Cancer Awareness Month #SkinCancerAwarenessMonth
National Melanoma and Skin Cancer Detection and Prevention Month | Melanoma Awareness Month | Skincare Awareness Month #MelanomaAwarenessMonth
National Women's Health Month #WomensHealthMonth
National Physical Fitness and Sports Month #NationalFitnessMonth
Better Sleep Month #BetterSleepMonth
Lupus Awareness Month #LupusAwarenessMonth
National Teen Self-Esteem Month #TeenSelfEsteem
Older Americans Month #OlderAmericansMonth
National Nurses Month #NationalNursesMonth
Arthritis Awareness Month #ArthritisAwareness
Asthma and Allergy Awareness Month #AsthmaAndAllergyMonth
May Awareness Weeks
National Nurses Week (May 6 to 12) #NursesWeek2026 #ThePowerOfNurses
National Women's Health Week (May 10 to 16) #WomensHealthWeek
Mental Health Action Week (May 18 to 24) #MentalHealthAction
National Safe Boating Week (May 16 to 22) #SafeBoatingWeek
June Awareness Months (All month)
Pride Month #PrideMonth #Pride2026
Men's Health Month #MensHealthMonth
Migraine and Headache Awareness Month #MigraineAwarenessMonth
Alzheimer's and Brain Awareness Month #AlzheimersAwarenessMonth
UV Safety Awareness Month #UVSafetyMonth
National Acne Awareness Month #AcneAwarenessMonth
PTSD Awareness Month #PTSDAwarenessMonth
Independent Retailer Month #IndependentRetailerMonth
June Awareness Weeks
Men's Health Week (June 15 to 21) #MensHealthWeek
Global Wellness Week (week of June 13) #GlobalWellnessWeek
National CPR and AED Awareness Week (June 1 to 7) #CPRAwarenessWeek
Migraine Awareness Week (dates vary) #MigraineAwarenessWeek
Story Sticker Ideas for the end of May into June
May 20 | World Bee Day #WorldBeeDay
Story Text: Honey, propolis, and royal jelly are some of the most research-backed natural ingredients in professional skin care. Antibacterial, healing, hydrating, and incredibly skin-compatible. On World Bee Day it feels right to highlight ingredients that have been working for skin long before the skincare industry found them.
Sticker Idea: Poll | "Do you pay attention to ingredients in your skincare products?" Yes always / Not really
CTA Script: "Nature figured out a lot before labs did. Do you have a favourite natural ingredient in your current routine?"
May 21 | You Are Not Your Skin But Your Skin Matters
Story Text: There is a real relationship between how your skin looks and how you feel about walking into a room. That is not vanity. That is human. When your skin feels like it is working with you, something shifts in how you carry yourself. Professional skin care is not about perfection. It is about confidence.
Sticker Idea: Question Box | "How much does your skin affect your confidence on a daily basis?"
CTA Script: "Skin confidence is real and it matters. How does your skin affect the way you feel day to day?"
May 22 | National Sunscreen Day #NationalSunscreenDay
Story Text: If there is one product that dermatologists, estheticians, and skin researchers all agree on universally it is SPF. Daily SPF is the single most effective anti-aging and skin cancer prevention tool available. And most people still are not applying it every day. Today is the day to change that.
Sticker Idea: Poll | "Do you wear SPF every day, even indoors or on cloudy days?" Yes every day / Only when I remember
CTA Script: "Happy Sunscreen Day. What SPF are you wearing today? Drop it below and let's talk about it."
May 23 | Skin Hydration vs. Skin Moisture
Story Text: Hydration and moisture are not the same thing and treating them interchangeably is one of the most common reasons skin care routines stop working. Hydration pulls water into the skin. Moisture locks it in. You need both and most people are only addressing one of them.
Sticker Idea: Quiz | "What is the difference between a humectant and an emollient? A: Same thing / B: Completely different roles"
CTA Script: "Hydration and moisture are a team. Does your routine have both or are you missing one?"
May 24 | Summer Event Season Urgency
Story Text: Weddings, graduations, vacations, outdoor events. They are all coming. The clients who book now have time for results to actually show up. The clients who book the week before their event are working with what they have. There is a real difference between prepped skin and last-minute skin.
Sticker Idea: Link | "Book your pre-event treatment"
CTA Script: "Summer events are weeks away, not months. Is your skin where you want it to be? DM me and let's figure it out."
May 25 | National Wine Day #NationalWineDay
Story Text: Alcohol dehydrates the skin, depletes B vitamins, dilates blood vessels, and triggers inflammation. A glass of wine is not going to ruin your skin but consistent alcohol use is one of the most underrated contributors to dullness, puffiness, and redness. Enjoy your day. Hydrate twice as much.
Sticker Idea: Emoji Slider | "How much does a glass of wine show up on your skin the next morning?" 🍷
CTA Script: "Cheers to being honest about what affects our skin. Does alcohol show up on yours?"
May 26 | National Senior Health and Fitness Day #SeniorFitnessDay
Story Text: Skin aging is not a sudden event. It is the result of decades of habits, sun exposure, and lifestyle choices. The clients in their 60s and 70s who have the most resilient skin are almost always the ones who started protecting and treating it consistently in their 30s and 40s. The best time to start is always now.
Sticker Idea: Poll | "How long have you been consistent with professional skin care?" Just starting / A few years / More than 5 years
CTA Script: "Your future skin is being built by what you do right now. What habit are you most proud of building for your skin?"
May 27 | The Sunscreen Gap
Story Text: Most people apply SPF in the morning and consider it done. But SPF breaks down throughout the day, especially with sweat, touch, and sun exposure. Reapplication is where most people fall short and where most UV damage actually happens. One application is step one. Staying protected all day is step two.
Sticker Idea: Question Box | "What is your current SPF routine? Morning only or do you reapply?"
CTA Script: "Your morning SPF has worn off by lunchtime. Are you reapplying?"
May 28 | Your Routine Is Only as Good as Your Consistency
Story Text: The most sophisticated skincare routine in the world does not work if you only follow it three days a week. Consistency is the ingredient that activates everything else. Skin responds to repetition. It builds on itself. The routine you follow imperfectly every day beats the perfect routine you do occasionally every time.
Sticker Idea: Emoji Slider | "How consistent are you with your skincare routine right now?" 📅
CTA Script: "Done imperfectly beats perfect but inconsistent. How consistent are you really being right now?"
May 29 | Summer Is One Week Away
Story Text: June is next week. If your skin is where you want it to be, that is the result of the work you put in over the last two months. If it is not, that is information for what to prioritise in June. Either way, now is not the time to stop. Summer skin is maintained, not just built.
Sticker Idea: Add Yours | "Show me your current skin and what you are working on 🌿"
CTA Script: "We are basically in summer. How is your skin doing and what do you still want to work on?"
May 30 | National Creativity Day #NationalCreativityDay
Story Text: There is something creative about building a skin care routine that actually works. It requires observation, patience, experimentation, and a willingness to adjust. Your skin is not a problem to be solved with a single product. It is a living system that responds to thoughtful, creative care over time.
Sticker Idea: Quiz | "Which of these is actually a real skincare ingredient? A: Snail mucin / B: Unicorn extract"
CTA Script: "Skincare is part science, part creativity. What is the most unexpectedly effective thing in your routine right now?"
May 31 | Memorial Day / May Wrap-Up #MemorialDay
Story Text: Before you step into June, check in with yourself. Did you protect your skin this month? Did you book that appointment you have been putting off? Did you wear your SPF? The momentum you built in May is what carries you through summer. Whatever you did, keep going.
Sticker Idea: Emoji Slider | "How well did you show up for your skin in May?" 🌸
CTA Script: "May is behind us. How did you do and what is one thing you are committing to for your skin in June?"
June 1 | Say Something Nice Day + National Nail Polish Day #SaySomethingNiceDay #NationalNailPolishDay
Story Text: Today is Say Something Nice Day and we are starting with you. Your skin is doing its best and so are you. Now go tell someone else something kind because kindness and confidence go hand in hand.
Sticker Idea: Question Box | "What is one nice thing you would say to your skin today?"
CTA Script: "Drop it below. We love this energy and we are reading every single one."
June 2 | Seasonal: Summer Skin Routine Check-In
Story Text: June is here and your skin routine is probably still running on spring settings. A quick check in now means less reacting and more glowing all month long. When did you last update your routine for the season?
Sticker Idea: Poll | "Is your summer skincare routine sorted?" Option A: Totally sorted Option B: Still figuring it out
CTA Script: "Vote below and if you picked B, keep watching this month because we are going to help you get there."
June 3 | Seasonal: The Right Products for Summer — TWO SLIDES
Slide 1
Story Text: The products that carried you through winter and spring are not necessarily the ones your skin needs right now. Summer skin needs lighter hydration, stronger SPF, and a whole lot more consistency. Are you using the right ones?
Sticker Idea: Emoji Slider | "How confident are you in your summer skincare products right now?"
CTA Script: "Slide to rate it and then swipe to see our current summer skin favourites."
Slide 2
Story Text: Not sure where to start with your summer skincare swap? We have done the work for you. These are the products we are recommending to every client right now for lighter hydration, better protection, and smoother skin all season.
Sticker Idea: Link | "Shop our summer skincare recommendations right here."
CTA Script: "Tap the link and find the products your skin actually needs this season."
June 4 | National Clean Beauty Day #CleanBeautyDay
Story Text: Clean beauty is not just about ingredients. It is about understanding what you are putting on your skin and why. Today is a great reminder to audit your routine and make sure everything in it is actually serving you.
Sticker Idea: Quiz | "True or false: clean beauty always means fragrance free."
Answer: False. Clean beauty is about non-toxic formulations not just fragrance.
CTA Script: "Did you get it right? Share this with someone who needs a routine audit today."
June 5 | World Environment Day #WorldEnvironmentDay
Story Text: Your skin and the environment are more connected than you think. What you put on your skin can affect the planet too. Today we are thinking about reef safe SPF, sustainable packaging, and making choices that are good for your face and the earth.
Sticker Idea: Add Yours | "Share your favourite eco-friendly skincare swap."
CTA Script: "Use the sticker below and let us know what small change has made the biggest difference."
June 6 | Seasonal: SPF Education — TWO SLIDES
Slide 1
Story Text: The SPF in your makeup is not enough. It never was. Real SPF protection means a dedicated product applied properly every single morning and reapplied throughout the day. Is SPF a non-negotiable part of your daily routine right now?
Sticker Idea: Poll | "Do you wear a dedicated SPF every single day?" Option A: Every single day Option B: Still working on it
CTA Script: "Vote below and then swipe to see the SPF we actually recommend for your skin type."
Slide 2
Story Text: Finding the right SPF for your skin type is the difference between a product you love and one that sits on your shelf. The right one disappears into your skin, protects all day, and makes you actually want to reapply. Here is where to find yours.
Sticker Idea: Link | "Shop our SPF recommendations by skin type right here."
CTA Script: "Tap the link and find the one that is actually right for your skin."
June 7 | Seasonal: Booking Reminder
Story Text: June is filling up fast and so are appointment books. If you have been meaning to book a treatment, now is genuinely a good time before spots get limited and the month gets away from you.
Sticker Idea: Question Box | "What treatment have you been putting off booking? Tell us below."
CTA Script: "Drop it below and let us help you figure out if now is the right time."
June 8 | National Best Friends Day #BestFriendsDay
Story Text: Your best friend deserves a skin intervention and you know it. Today is the perfect excuse to send her your booking link and tell her it is time. Good skin is always better when you share the journey.
Sticker Idea: Add Yours | "Tag the friend whose skin you have been quietly worried about."
CTA Script: "Use the sticker below and send this to your person. She will thank you later."
June 9 | Seasonal: Barrier Health Education — TWO SLIDES
Slide 1
Story Text: Your skin barrier is working overtime in summer. Heat, humidity, sweat, and SPF all stress the barrier if it is not properly supported. A compromised barrier shows up as oiliness, sensitivity, breakouts, and that general feeling that nothing is working. Sound familiar?
Sticker Idea: Emoji Slider | "How healthy do you think your skin barrier is right now?"
CTA Script: "Slide to rate it and then swipe to see what we recommend for barrier repair this season."
Slide 2
Story Text: Barrier repair does not have to be complicated. The right products and a professional treatment focused on your barrier health can make a significant difference in how your skin feels and behaves all season long. Here is where to start.
Sticker Idea: Link | "Book your barrier repair facial right here."
CTA Script: "Tap the link and let us get your skin back to balanced."
June 10 | Seasonal: Skin Confidence Check-In
Story Text: Skin confidence is not about having perfect skin. It is about feeling comfortable enough in your skin that it stops being the first thing you think about every morning. Are you there yet or is your skin still taking up more mental space than it should?
Sticker Idea: Emoji Slider | "How confident do you feel in your skin right now on a scale of one to ten?"
CTA Script: "Slide to let us know. No judgment here and we read every single response."
June 11 | National Making Life Beautiful Day #MakingLifeBeautiful
Story Text: Making life beautiful starts with taking care of yourself. Not in a performative way but in a real, quiet, consistent way. A good skincare routine is one of the simplest and most meaningful things you can do for yourself every single day.
Sticker Idea: Add Yours | "Share one small thing you do consistently for yourself every day."
CTA Script: "Use the sticker below. We love seeing what your self-care actually looks like."
June 12 | Seasonal: Dewy Skin Education — TWO SLIDES
Slide 1
Story Text: Dewy skin and shiny skin are not the same thing and knowing the difference changes everything about how you build your summer routine. Dewy is hydrated and healthy. Shiny is oil overproduction. Which one is your skin doing right now?
Sticker Idea: Poll | "Is your summer skin dewy or just straight up shiny?" Option A: Dewy and loving it Option B: Shiny and stressed about it
CTA Script: "Vote below and then swipe to see the products that actually create that dewy look without the grease."
Slide 2
Story Text: Getting dewy skin without the shine is all about the right products in the right order. Lightweight humectants, a barrier supporting moisturizer, and a satin finish SPF are the three things standing between you and that lit from within look all summer.
Sticker Idea: Link | "Shop our dewy skin product recommendations right here."
CTA Script: "Tap the link and find the products your skin has been waiting for."
June 13 | Global Wellness Day #GlobalWellnessDay
Story Text: Global Wellness Day is a reminder that wellness is not a destination. It is a daily practice. And your skin is a really big part of that practice. What is one thing you do consistently for your skin and your overall wellbeing?
Sticker Idea: Question Box | "What does your wellness routine actually look like right now? Tell us below."
CTA Script: "Drop it below. We love building community around the small things that make a big difference."
June 14 | Seasonal: Summer Treatment Education
Story Text: You can absolutely get professional treatments in summer. You just need the right ones. The key is knowing what your skin can handle right now and what needs a little more runway. Not sure where to start? That is exactly what a consultation is for.
Sticker Idea: Emoji Slider | "How informed do you feel about which treatments are right for your skin in summer?"
CTA Script: "Slide to rate it and keep watching this week because we are breaking it all down for you."
June 15 | Father's Day #FathersDay
Story Text: Happy Father's Day to all the dads, father figures, and people who show up for the people they love. Today is also a gentle reminder that skincare is not just for women. SPF, moisturizer, and a good cleanser work on everyone.
Sticker Idea: Add Yours | "Tag the dad in your life who needs a skincare intervention."
CTA Script: "Use the sticker below and send him this. You might just change his whole routine."
June 16 | Seasonal: Product Audit — TWO SLIDES
Slide 1
Story Text: When did you last check the expiration dates on your skincare products? Most active ingredients lose effectiveness long before the bottle is empty and using expired products on your skin can cause more harm than good. Time for an honest audit.
Sticker Idea: Quiz or Poll | "How long is an opened retinol typically good for once opened?"
Answer: Most retinols are good for six to twelve months once opened. Check yours today.
CTA Script: "Did you know that? Swipe to see what we recommend replacing first and where to shop."
Slide 2
Story Text: If your product audit revealed some gaps in your routine, we have got you. These are the products we are currently recommending to clients who are starting fresh or filling in the missing pieces of their summer routine.
Sticker Idea: Link | "Shop our current skincare recommendations right here."
CTA Script: "Tap the link and build a routine that actually works for your skin right now."
June 17 | Seasonal: Booking Urgency
Story Text: Summer is moving fast. If a treatment has been on your mind for a while, now is the time to stop thinking about it and actually book it. The clients who feel best in their skin right now are the ones who showed up for themselves consistently all season.
Sticker Idea: Poll | "Have you booked a skin treatment yet this month?" Option A: Yes, already sorted Option B: Not yet but I need to
CTA Script: "Vote below and if you picked B, keep reading because we have availability right now."
June 18 | National Splurge Day #NationalSplurgeDay
Story Text: If there was ever a day to invest in your skin, today is literally it. A facial is not a splurge. It is professional maintenance that keeps your skin healthy, your routine working harder, and your confidence intact. Treat yourself today.
Sticker Idea: Emoji Slider | "How overdue are you for a professional facial right now?"
CTA Script: "Slide to rate it and if you are way overdue, swipe to book yours today."
June 19 | Juneteenth #Juneteenth
Story Text: Today we honor and celebrate Juneteenth, a day of profound historical significance marking freedom and resilience. We pause to recognize its importance and stand with the communities who continue to celebrate and build on this legacy.
Sticker Idea: Add Yours | "Share how you are honoring this day."
CTA Script: "Use the sticker below."
June 20 | Seasonal: Hydration and Skin — TWO SLIDES
Slide 1
Story Text: Dehydrated skin in summer is more common than most people realize because heat, air conditioning, and sun exposure are all pulling moisture out of your skin constantly. If your skin feels tight, looks dull, or is producing more oil than usual, dehydration is likely playing a role.
Sticker Idea: Emoji Slider | "How hydrated does your skin actually feel right now?"
CTA Script: "Slide to rate it and then swipe to see the hydration treatment we are recommending this month."
Slide 2
Story Text: A professional hydration facial right now does more than just add moisture to the surface. It replenishes what the season has been pulling out, strengthens your barrier, and gives your skin the professional support it needs to actually hold onto hydration all day long.
Sticker Idea: Link | "Book your hydration facial right here."
CTA Script: "Tap the link and let us get your skin properly hydrated before the month is over."
June 21 | First Day of Summer + National Selfie Day #FirstDayofSummer #NationalSelfieDay
Story Text: It is officially summer and it is National Selfie Day. The best selfie filter is skin you actually feel good in. No adjustments needed. Are you feeling confident enough to post one today without overthinking it?
Sticker Idea: Add Yours | "Post your summer selfie right here. We want to see you showing up."
CTA Script: "Use the sticker below and show up for yourself today. You deserve to be in the photo."
June 22 | Seasonal: Sun Damage Education
Story Text: Most visible signs of aging that we associate with getting older are actually caused by UV damage accumulated over years. The dullness, the spots, the texture. Most of it is preventable with consistent SPF use every single day regardless of the season.
Sticker Idea: Poll | "Did you know that 90% of visible aging comes from the sun not from time?" Option A: Yes I knew this Option B: This is news to me
CTA Script: "Vote below and share this with someone who needs to hear it today."
June 23 | National Hydration Day #NationalHydrationDay
Story Text: Your skin is approximately 64% water and every system in your body that supports skin health depends on hydration. Today is your reminder that drinking enough water genuinely impacts how your skin looks, feels, and responds to everything else in your routine.
Sticker Idea: Question Box | "What is your biggest skin concern right now? Ask me how hydration plays a role."
CTA Script: "Drop your question below and I will answer every single one this week."
June 24 | Seasonal: Consistency Education — TWO SLIDES
Slide 1
Story Text: The clients who see the most dramatic skin transformations are almost never the ones who did one intense treatment. They are the ones who showed up consistently, month after month, with the right plan and the right professional in their corner. Consistency is everything.
Sticker Idea: Emoji Slider | "How consistent have you been with your skincare and professional treatments this year?"
CTA Script: "Slide to rate yourself honestly and then swipe to get back on track."
Slide 2
Story Text: The easiest way to stay consistent with professional treatments is to pre-book before you leave your appointment. But if you have let a few months slip by, there is no better time than right now to get back on your regular schedule.
Sticker Idea: Link | "Book your next appointment right here and get back on track."
CTA Script: "Tap the link and let this be the month you commit to showing up for your skin consistently."
June 25 | Seasonal: Booking Reminder
Story Text: The end of June is approaching and summer is in full swing. If you have been meaning to come in, there is still time to make a meaningful difference in how your skin feels and looks for the rest of the season. Do not let July arrive without a plan.
Sticker Idea: Poll | "Do you have a skin appointment booked for the rest of summer?" Option A: Yes I am sorted Option B: No and I need to fix that
CTA Script: "Vote below and if you picked B, keep reading because we have availability right now."
June 26 | Seasonal: Actives in Summer
Story Text: If you are using retinol, acids, or other active ingredients in your routine, summer requires some extra care. Some actives increase sun sensitivity which means your SPF game needs to be completely airtight. Not sure if your routine is summer safe? Let us help.
Sticker Idea: Question Box | "What active ingredients are you currently using? Ask me if they are safe for summer."
CTA Script: "Drop your routine below and I will tell you exactly what to adjust for the season."
June 27 | National Sunglasses Day #NationalSunglassesDay — TWO SLIDES
Slide 1
Story Text: National Sunglasses Day is a great reminder that UV protection is not just for your skin. The delicate skin around your eyes is some of the most sun-vulnerable skin on your face. SPF plus sunglasses is the combination your future self will genuinely thank you for.
Sticker Idea: Emoji Slider | "How well protected is the skin around your eyes from UV damage right now?"
CTA Script: "Slide to rate it honestly and then swipe to see the SPF eye protection we actually recommend."
Slide 2
Story Text: The skin around your eyes is thinner and more delicate than anywhere else on your face. The right SPF applied consistently to that area every single day is one of the most powerful anti-aging habits you can build. Here is where to start.
Sticker Idea: Link | "Shop our eye area SPF recommendations right here."
CTA Script: "Tap the link and protect the skin that shows your age first."
June 28 | Seasonal: Confidence Chit Chat
Story Text: You deserve to feel good in your skin every single ordinary day. Not just on the days when everything lines up perfectly. Consistent professional care is what creates that quiet everyday confidence that does not depend on the lighting or the angle or how much sleep you got.
Sticker Idea: Add Yours | "Share one thing that makes you feel most confident in your skin."
CTA Script: "Use the sticker below. We love celebrating the wins big and small."
June 29 | Seasonal: Self-Care Reminder
Story Text: Taking care of your skin is not vanity. It is one of the most consistent and accessible ways to do something kind for yourself every single day. You are allowed to prioritize yourself and honestly we really think you should.
Sticker Idea: Question Box | "What is one thing you want to do differently for your skin in July? Tell us below."
CTA Script: "Drop it below and let us help you make it happen next month."
June 30 | Social Media Day #SMDay — TWO SLIDES
Slide 1
Story Text: Happy Social Media Day! Thank you for being here, for watching, for asking questions, and for trusting us with your skin. This community is genuinely one of our favourite parts of the job and we are so grateful for every single one of you.
Sticker Idea: Add Yours | "Share your favourite skincare tip or win this month using the sticker below."
CTA Script: "Use the sticker and celebrate yourself today. Then swipe for a little something to close out the month."
Slide 2
Story Text: June is wrapping up and July is right around the corner. If you have been meaning to book a treatment, try a new product, or finally get consistent with your skincare, let July be the month you actually do it. We are here and we would love to help.
Sticker Idea: Link | "Book your July appointment or shop our recommendations right here."
CTA Script: "Tap the link and step into July with a real plan for your skin."