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August 1-7 | August 8-14 | August 15-21 | August 22-31
Check out the Calendar below for any key hashtags or social media awareness months.
Key Themes for August:
Psoriasis Awareness Month and National Wellness Month together make August the month to pair skin condition education with holistic self-care messaging, a softer entry point than clinical device content
Late summer is when sun damage and neglected routines become visible, creating a natural "repair and reset" narrative that primes clients for fall booking
National Relaxation Day (August 15) is the strongest self-care and emotional connection moment of the month, the natural counterpart to Compliment Your Mirror Day and Self Care Day in July
National Beach Day (August 30) is a high-value body confidence and hair removal moment for WCC, timed right as beach season winds down
Back-to-School Month creates urgency as parents' schedules tighten, making it a strong "book your self-care before life gets busy again" moment
Black Business Month is a meaningful opportunity to spotlight community, representation, and inclusivity in your practice, the August counterpart to Disability Pride Month in July
Women's Equality Day (August 26) is a strong confidence and empowerment tie-in for identity-driven copy
Summer sun contraindications remain in full effect this month; IPL and photofacial content still needs the same Fitzpatrick V-VI and sun exposure disclaimers used in July
Late August is the true bridge into fall skin planning, giving you a second and final push for early booking urgency before September routines lock in
August Awareness Months (All month)
National Wellness Month #NationalWellnessMonth
Psoriasis Awareness Month #PsoriasisAwarenessMonth
Summer Sun Safety Month #SummerSunSafetyMonth
Black Business Month #BlackBusinessMonth
Back to School Month #BackToSchoolMonth
Story Sticker Ideas for July & August
You'll notice a new CTA Script section has been added. This optional text blurb can be included directly on the story slide as another little nudge to encourage responses, or, if you want to add the story text on one slide, have the sticker idea and CTA Script on another slide that works as well.
You'll also see that some story ideas are marked "MULTIPLE SLIDES" or “TWO SLIDES”. These concepts are intentionally designed to be shared across multiple story slides rather than condensed into a single slide, helping create a more engaging and interactive story sequence.
July 25 | Seasonal: Ingredient Education
Story Text: Not all active ingredients play nicely together in summer. Vitamin C and retinol used without proper SPF can actually worsen pigmentation instead of improving it. Knowing which ingredients to use, when, and in what combination is exactly the kind of thing a professional consultation sorts out for you once and for all.
Sticker Idea: Poll | "Do you know which active ingredients in your routine require extra SPF protection?"
Option A: Yes I know my actives well
Option B: Honestly not really sure
CTA Script: "Vote below and if you picked B, DM me and I will walk you through your routine personally."
July 26 | Disability Pride Month Highlight
MULTIPLE SLIDES #DisabilityPride
Slide 1
Story Text: This month we recognize Disability Pride Month, which marks the anniversary of the Americans with Disabilities Act. In our industry, accessibility matters just as much as the treatments themselves. Everyone deserves professional skin care that is welcoming, accommodating, and designed around their individual needs without exception.
Sticker Idea: Question Box | "Is there anything we can do to make your experience with us more comfortable or accessible? Tell us below."
CTA Script: "Drop your thoughts below and then swipe because we want to make booking as easy as possible for everyone."
Slide 2
Story Text: We are committed to creating a treatment space that is genuinely welcoming for every client. If you have specific needs, questions, or concerns before booking, please reach out. We want to make sure your experience with us is comfortable from the very first interaction.
Sticker Idea: Link | "Book your appointment or reach out to us right here."
CTA Script: "Tap the link and let us know how we can best support you."
July 27 | Seasonal: End of Month Skin Audit
Story Text: July is almost over. Before August arrives, it is worth doing a quick honest audit of how your skin has been this month. Have you been consistent? Have you been wearing SPF every day? Have you had a professional treatment? Those three answers tell you a lot about where your skin is headed going into the next season.
Sticker Idea: Emoji Slider | "How well did you show up for your skin in July overall?"
CTA Script: "Slide to rate your month honestly and tell us one thing you are committing to in August."
July 28 | Seasonal: Post-Summer Skin Planning MULTIPLE SLIDES
Slide 1
Story Text: Summer is winding down and fall is closer than it feels. The treatments that create the most dramatic results in fall are the ones we start planning for right now. Collagen building, pigmentation correction, and barrier repair all work on a timeline and starting to think about your fall skin now is never too early.
Sticker Idea: Question Box | "What is your biggest skin goal for fall? Tell us below and I will tell you exactly what treatment to start planning for."
CTA Script: "Drop your fall skin goal below and then swipe to get ahead of it right now."
Slide 2
Story Text: Fall skin planning starts in late summer. Booking your first fall treatment now means your skin has the most possible time to respond, build, and show real results by the time the season fully arrives. Let us get you on the books before August slips away too.
Sticker Idea: Link | "Book your fall skin planning appointment right here."
CTA Script: "Tap the link and let us start building your fall skin plan together."
July 29 | National Lipstick Day #NationalLipstickDay
Story Text: Happy National Lipstick Day! The best base for any lip product is well-hydrated, healthy lips underneath. If your lips have been dry or flaky this summer, that is your skin telling you it needs more moisture and more SPF on one of the most sun-exposed and often neglected areas of your face.
Sticker Idea: Add Yours | "Show us your favourite lip product right now using the sticker below."
CTA Script: "Use the sticker and share your summer lip essential. We love a good recommendation."
July 30 | International Day of Friendship — MULTIPLE SLIDES #DayOfFriendship
Slide 1
Story Text: Happy International Day of Friendship! The best gift you can give a friend who has been struggling with their skin is the nudge to actually get professional help. Not another product recommendation, not a TikTok routine. A real professional who can look at their skin and build a plan that is actually right for them.
Sticker Idea: Add Yours | "Tag the friend whose skin you have been quietly rooting for."
CTA Script: "Use the sticker below and then swipe to share something with them directly."
Slide 2
Story Text: A skin consultation makes an incredible gift for a friend who has been struggling. It is personal, practical, and the kind of support that actually creates real change. Gift a consultation or share our booking link with someone who needs it today.
Sticker Idea: Link | "Book a consultation for yourself or share the link with a friend."
CTA Script: "Tap the link. Good skin is always better shared."
July 31 | Seasonal: July Wrap-Up
Story Text: July is done. Did you show up for your skin this month? Did you wear your SPF, stay on your routine, and get the professional support your skin has been asking for? No judgment, just an honest check-in. Whatever July looked like, August is a completely fresh page and we are here for all of it.
Sticker Idea: Emoji Slider | "How well did you show up for your skin in July?"
CTA Script: "Slide to rate your month and tell us one thing you are committing to for your skin in August."
August 1 | National Girlfriends Day #NationalGirlfriendsDay
MULTIPLE SLIDES
Slide 1
Story Text: Some of the best skincare recommendations come from your girlfriends before they ever come from an ad. How honest is your friend group when it comes to telling you the truth about your skin.
Sticker Idea: Emoji Slider | "How honest is your friend group about your skincare?"
CTA Script: "Be honest we won’t spill!”
Slide 2
Story Text: Today is a great excuse to book a girls trip to the spa, or just treat yourself the way a good friend would tell you to.
Sticker Idea: Link | "Book your next appointment"
CTA Script: "Tap the link and treat yourself the way your bestie would tell you to."
August 2 | National Sisters Day #NationalSistersDay
Story Text: Whether by blood or by choice, sisters usually know your skin story better than anyone. They have seen every breakout, every glow up, and every phase in between.
Sticker Idea: Poll | "Who's more honest about your skin, your sister or your friends?" Option A: Sister Option B: Friends
CTA Script: "Tell us who wins in your family."
August 3 | Seasonal: Mid Summer Skin Check In
MULTIPLE SLIDES
Slide 1
Story Text: It is the middle of summer, which usually means routines start slipping a little. No judgment, just a gentle check in on how your skin is actually doing right now.
Sticker Idea: Question Box | "How is your skin actually doing this week?"
CTA Script: "Share with us! We might have exactly what it needs."
Slide 2
Story Text: If your skin has felt off lately, the right product can make a bigger difference than you would think, no full routine overhaul required.
Sticker Idea: Link | "Shop our mid summer skin favorites"
CTA Script: "Tap the link and give your skin a boost."
August 4 | National Friendship Day #NationalFriendshipDay
Story Text: Friends who remind you to wear SPF and actually mean it are the real MVPs. Today is a good excuse to appreciate the ones who look out for your skin.
Sticker Idea: Emoji Slider | "How good is your friend group at reminding you to wear sunscreen?"
CTA Script: "Tag the friend who never lets you skip it."
August 5 | Seasonal: Sun Recovery Check
MULTIPLE SLIDES
Slide 1
Story Text: After a few weeks of sun exposure, your skin barrier could probably use a little support. Let's see how much you actually know about repairing sun stressed skin.
Sticker Idea: Quiz | "True or false, sun damage only shows up right away." Answer: False, sun damage can take years to show up on the surface.
Slide 2
Story Text: A calming, barrier focused treatment can help undo some of that summer stress before it turns into something more long term.
Sticker Idea: Link | "Book a skin recovery treatment"
CTA Script: "Tap the link and give your skin some backup."
August 6 | Seasonal: Exfoliation Buildup Check
Story Text: Sweat, sunscreen, and humidity can leave skin looking a little dull by this point in summer. A build up of product residue is more common than people think.
Sticker Idea: Question Box | "What's your go to way to deal with summer buildup on your skin?"
CTA Script: "Tell us, we're taking notes."
August 7 | Seasonal: Consistency Check In
MULTIPLE SLIDES
Slide 1
Story Text: Routines slip in the summer, that is just real life. Today is not about guilt, it is about getting back on track one small step at a time.
Sticker Idea: Question Box | "One skincare step I am recommitting to this week"
Slide 2
Story Text: Sometimes all it takes is one good product to make consistency feel effortless again.
Sticker Idea: Link | "Shop our consistency starter set"
CTA Script: "Tap the link and make it simple."
August 8 | Seasonal: Hydration Reminder
Story Text: Hydrated skin heals faster, feels calmer, and holds up better against summer heat. If your skin has felt tight or dry lately, this is your sign.
Sticker Idea: Link | "Shop our hydration favorites"
CTA Script: "Tap the link and give your skin what it needs."
August 9 | Seasonal: Weekend Self Care Ritual
MULTIPLE SLIDES
Slide 1
Story Text: Weekends are for slowing down, and your skin deserves to be part of that.
Sticker Idea: Emoji Slider | "How relaxed does your weekend usually feel?"
Slide 2
Story Text: A facial is one of the easiest ways to build real rest into your weekend, and your skin gets the benefit for weeks after.
Sticker Idea: Link | "Book your weekend facial"
CTA Script: "Tap the link and make it happen."
August 10 | National Lazy Day #NationalLazyDay
Story Text: National Lazy Day is basically permission to do the bare minimum, and honestly a simple three step skincare routine counts as self care too.
Sticker Idea: Question Box | "My bare minimum skincare routine on a lazy day"
CTA Script: "Add yours, no judgment here."
August 11 | National Face Mask Day #NationalFaceMaskDay
MULTIPLE SLIDES
Slide 1
Story Text: Not the kind you wear out, the good kind. Today is the perfect excuse to slow down and give your skin a little extra love.
Sticker Idea: Question Box | "What is your favorite type of mask, hydrating, clarifying, or brightening?"
CTA Script: "Mine is hydrating for that plump look, what’s yours?"
Slide 2
Story Text: A professional grade mask treatment does more in twenty minutes than most at home versions do in a week.
Sticker Idea: Link | "Shop our mask treatments"
CTA Script: "Tap the link and treat your skin today."
August 12 | Seasonal: SPF Reapplication Reminder
Story Text: If you put SPF on this morning and have not touched it since, you are not alone. Reapplication is the step almost everyone skips.
Sticker Idea: Poll | "Do you reapply SPF during the day?" Option A: Always Option B: Never
CTA Script: "Be honest, we won't judge."
August 13 | Seasonal: Barrier Repair Check
MULTIPLE SLIDES
Slide 1
Story Text: If your skin has felt more sensitive or reactive than usual lately, your barrier might just need some support after a summer of sun and sweat.
Sticker Idea: Emoji Slider | "How sensitive has your skin felt lately?"
CTA Script: "Sensitive skin often requires professional help. Send me a dm if you are ready!”
Slide 2
Story Text: A barrier focused product can calm things down fast without adding more steps to your routine.
Sticker Idea: Link | "Shop our barrier repair favorites"
CTA Script: "Tap the link and give your skin relief."
August 14 | Seasonal: Weekend Prep
Story Text: Let's see how much you actually know about prepping your skin before a weekend out in the sun.
Sticker Idea: Quiz | "True or false, exfoliating right before sun exposure is a good idea." Answer: False, exfoliating right before sun exposure can increase sensitivity.
CTA Script: "Save this before your next beach day."
August 15 | National Relaxation Day #NationalRelaxationDay
MULTIPLE SLIDES
Slide 1
Story Text: National Relaxation Day is the reminder we all need mid summer, slowing down is not a luxury, it is maintenance.
Sticker Idea: Emoji Slider | "How relaxed do you feel right now?"
Slide 2
Story Text: If a full appointment does not fit your day, a relaxing at home ritual is a great place to start.
Sticker Idea: Link | "Shop our relaxation ritual favorites"
CTA Script: "Tap the link and build your own reset at home."
August 16 | National Tell a Joke Day #NationalTellAJokeDay
Story Text: We could all use a laugh mid week, so today is dedicated to the lighter side of skincare life.
Sticker Idea: Add Yours | "My most embarrassing skincare mistake"
CTA Script: "Add yours, we promise we've all been there."
August 17 | Seasonal: Skin Condition Awareness
MULTIPLE SLIDES
Slide 1
Story Text: Psoriasis Awareness Month is a good reminder that not every skin concern is something a facial alone can fix.
Sticker Idea: Question Box | "Have you ever dealt with a skin condition that needed more than skincare alone?"
Slide 2
Story Text: If you are managing a skin condition, a consultation can help us figure out what we can safely support and when to refer you to a dermatologist.
Sticker Idea: Link | "Book a skin consultation"
CTA Script: "Tap the link, we're here to help either way."
August 18 | National Couples Day #NationalCouplesDay
Story Text: National Couples Day is not just for date night, it is a great excuse to bring your partner along for their first facial too.
Sticker Idea: Poll | "Has your partner ever had a facial?" Option A: Yes Option B: Never
CTA Script: "Tag them below, let's change that."
August 19 | National Photography Day #NationalPhotographyDay
MULTIPLE SLIDES
Slide 1
Story Text: National Photography Day has us thinking about all the confidence that comes from feeling good in your own skin on camera, not for anyone else, just for you.
Sticker Idea: Quiz | "True or false, healthy skin needs a filter to look good in photos." Answer: False, consistent care shows up on camera without any filter at all.
CTA Script: "I think you’ll know the answer to this since you follow me! "
Slide 2
Story Text: A good skincare routine does more for your photos than any filter ever could.
Sticker Idea: Link | "Shop our glow favorites"
CTA Script: "Tap the link and skip the filter."
August 20 | Seasonal: Nighttime Routine Check
Story Text: Your nighttime routine matters just as much as your morning one, sometimes more, since that is when skin actually repairs itself.
Sticker Idea: Question Box | "What is the last step in your nighttime routine?"
CTA Script: "Tell us, we're collecting ideas."
August 21 | National Senior Citizens Day #NationalSeniorCitizensDay
MULTIPLE SLIDES
Slide 1
Story Text: National Senior Citizens Day is a good reminder that great skin care is not just for one age group, mature skin deserves just as much attention and care.
Sticker Idea: Question Box | "What is your biggest mature skin concern?"
CTA Script: "For me it’s sagging skin around the jowls. What’s yours? "
Slide 2
Story Text: Treatments for mature skin focus on hydration, firmness, and gentle renewal, and it is never too late to start a routine that actually works for you.
Sticker Idea: Link | "Book a mature skin consultation"
CTA Script: "Tap the link, it's never too late to start."
August 22 | Seasonal: Ingredient Spotlight
Story Text: Not all active ingredients play nicely with summer sun exposure. Knowing what is in your products matters just as much as using them consistently.
Sticker Idea: Emoji Slider | "How confident do you feel reading your product ingredients?"
CTA Script: "Let us know, we love breaking this down."
August 23 | Seasonal: Weekend Glow Ritual
MULTIPLE SLIDES
Slide 1
Story Text: Let's see how much you know about building a simple weekend glow ritual that actually makes a difference.
Sticker Idea: Quiz | "True or false, a weekly mask makes a bigger difference than daily serum use." Answer: False, daily consistency matters more than one weekly treatment.
CTA Script: "Click the link to book, consistency wins every time."
Slide 2
Story Text: A simple, consistent routine will always outperform an occasional splurge treatment, and we can help you build one that fits your life.
Sticker Idea: Link | "Shop our everyday essentials"
CTA Script: "Tap the link and keep it simple."
August 24 | Seasonal: Fall Skin Transition Tease
Story Text: It is still summer, but skin needs start shifting soon. Fall skin usually needs a little more hydration and a little less oil control.
Sticker Idea: Quiz | "True or false, your skin needs the exact same routine year round." Answer: False, skin needs shift with the seasons, especially heading into fall.
CTA Script: "Save this, fall planning starts now."
August 25 | Seasonal: Fall Skin Goals
MULTIPLE SLIDES
Slide 1
Story Text: We're bridging into fall skin planning a little early this year. What is the one thing you want to change about your routine before the season shifts.
Sticker Idea: Add Yours | "One thing I want to change about my skincare routine this fall"
CTA Script: "Reach out, let's plan it out together."
Slide 2
Story Text: A fall consultation now means your routine is dialed in before the season actually changes, not scrambling once it does.
Sticker Idea: Link | "Book your fall consultation"
CTA Script: "Tap the link and get a head start."
August 26 | Women's Equality Day #WomensEqualityDay
Story Text: Women's Equality Day is a good reminder that feeling confident in your own skin is not about anyone else's opinion, it is about how you feel when you look in the mirror.
Sticker Idea: Link | "Book a treatment that's just for you"
CTA Script: "Tap the link, this one's for you."
August 27 | National Just Because Day #NationalJustBecauseDay
MULTIPLE SLIDES
Slide 1
Story Text: No occasion needed, no big event on the calendar, National Just Because Day is the reminder that you do not need a reason to take care of yourself.
Sticker Idea: Question Box | "What would you treat yourself to just because?"
CTA Script: "Let us know, we might have exactly what you're thinking of."
Slide 2
Story Text: Sometimes the best treat is a new product waiting at your door, no appointment needed to feel taken care of.
Sticker Idea: Link | "Shop our just because favorites"
CTA Script: "Tap the link, no reason needed."
August 28 | Seasonal: Wellness Month Wrap Up
Story Text: National Wellness Month is almost over, but the habits you built this month do not have to end with it.
Sticker Idea: Poll | "Did you build any new self care habits this month?" Option A: Yes Option B: Working on it
CTA Script: "Tell us how it's going."
August 29 | Seasonal: Weekend Reset
MULTIPLE SLIDES
Slide 1
Story Text: One more weekend left in August. What does your ideal reset look like before the month wraps up.
Sticker Idea: Question Box | "What's your go to weekend skin reset?"
CTA Script: "Share with us, we're taking notes."
Slide 2
Story Text: A quick appointment this weekend is an easy way to close out the month feeling refreshed before fall planning kicks in.
Sticker Idea: Link | "Book your weekend reset appointment"
CTA Script: "Tap the link and close out August right."
August 30 | National Beach Day #NationalBeachDay
Story Text: National Beach Day is peak summer, but it is also peak reminder that sun protection and after sun care matter just as much as the fun.
Sticker Idea: Link | "Shop our after sun skin care"
CTA Script: "Tap the link and give your skin some relief."
August 31 | Seasonal: Fall Booking Bridge
MULTIPLE SLIDES
Slide 1
Story Text: Last day of August, which means it is officially time to start thinking about your fall skin plan.
Sticker Idea: Emoji Slider | "How ready do you feel for a fall skin refresh?"
CTA Script: "We're already planning for you."
Slide 2
Story Text: Start building your fall routine now with the products that will actually carry you through the season change.
Sticker Idea: Link | "Shop our fall skin essentials"
CTA Script: "Tap the link and get ahead of the season."