Check out the Calendar below for any key hashtags or social media awareness months.
Key Themes:
New Year’s! ✨
Barrier Support & Winter Skin Health
Shifting repurchasing focus on the client (gifting season is over)
New Year, fresh start = great time for membership or reiterating how you go about picking services and creating treatment plans
Fresh Start Skin Goals for the New Year
Promos
New Year, New Me mentality
Getting back into a routine after the holiday rush
Valentine’s Day is on the horizon
Story Sticker Ideas for December
December 24
Christmas Eve
Encourage followers to take time for themselves during the holiday chaos. Share a simple 5-minute skincare ritual for stress relief.
STORY STICKER: Poll - "Taking time for self-care today? 🧘 Yes 🎄 Too busy"
December 25
Christmas Day
Thank your community for their support this year. Share your favorite client success story or transformation (with permission).
STORY STICKER: Question Box - "What was your favorite skin win this year?"
December 26
Boxing Day/ National Thank You Note Day
Write a heartfelt thank you to your clients/followers. Share what you've learned this year and what's coming in 2026.
STORY STICKER: Emoji Reaction - "How was your skin journey this year? 😍🤩😊"
December 27
Trending: Acne Safe Make-up
Searches increased by +90% Guide to makeup that won't trigger breakouts: non-comedogenic foundations, powder vs. liquid, ingredient red flags (coconut oil, silicones), and your recommended brands for acne-prone skin.
STORY STICKER: Poll - "Do you wear makeup daily? 💄 Yes 🙅 Rarely"
December 28
Anti-Aging Mask
Searches increased by +60% Break down effective anti-aging masks: sheet masks vs. wash-off vs. overnight masks. Key ingredients (retinol, peptides, hyaluronic acid), how often to use, and realistic expectations.
STORY STICKER: Quiz - "How often should you mask? A) Daily B) 2-3x/week C) Weekly"
December 29
Setting Skincare Goals in 2026
Help clients set realistic goals: consistency over perfection, addressing one concern at a time, committing to SPF, etc.
STORY STICKER: Question Box - "What's your #1 skin goal for 2026?"
December 30
Biggest Skincare Mistakes of 2025
Recap common mistakes you saw clients make this year and how to avoid them in the new year.
STORY STICKER: Poll - "Ready to fix your routine in 2026? 💪 Yes 🤔 Need help"
December 31
New Years Eve - Fresh Start
"New Year, Best Skin" messaging. Encourage booking January appointments, starting new routines, or committing to skin health in 2026.
STORY STICKER: Link sticker - "Book your January appointment now and let’s walk into 2026 glowing! ✨"
January 1
New Year’s Day
New year skincare expectations vs reality. Talk about why consistency beats “all-or-nothing” routines.
Sticker Idea:
Poll - New routine starting today? ✨ Yes / I’m easing in
January 2
World Introvert Day
Why solo skincare routines can be a form of self-care and nervous system regulation.
Sticker Idea: Poll - New routine starting today? ✨ Yes / I’m easing in
January 3
International Mind-Body Wellness Day
Searches increased by +60% Share your top 5 trusted skincare brands and WHY: formulation quality, ingredient transparency, price point, and which skin concerns they excel at addressing.
Sticker Idea:
Poll - Does stress affect your skin? 😬 Yes / Not sure
January 4
Winter Hydration Myths
Explain the difference between dry skin vs dehydrated skin and how to tell which one you have.
Sticker Idea:
Quiz – “Which is lacking WATER, not oil?”
• Dry Skin
• Dehydrated Skin
January 5
Winter Hydration Myths
Winter hydration myths: SPF, moisturizers, oils, and water intake.
Sticker Idea:
Which is lacking WATER, not oil?”
“SPF in winter?”
• Always ☀️
• Only summer • Dehydrated Skin
January 6
Why January Skin Suddenly Feels Off
Explain how cold air, indoor heat, hot showers, and slower cell turnover impact the skin barrier.
Sticker Idea:
Question Box – “What changed in your skin this winter?”
January 7
The Real Reason Winter Breakouts Happen
Talk about heavier products, dehydration, and barrier disruption in winter.
Sticker Idea:
Question Box – “Where do you break out most in winter?”
January 8
Bubble Bath Day - How Hot Water Impacts Your Skin Barrier
Educate on long hot showers, baths, and barrier damage. TEWL!
Sticker Idea: Bubble baths in winter? 🛁 Love / Dry me out
January 9
January Sensitivity Isn’t Random
Explain why skin suddenly feels reactive this time of year.
Sticker Idea:
How sensitive is your skin right now?”
January 10
Houseplant Appreciation Day - Dry Air Is Drying Your Skin
Talk about humidity, indoor heat, and how humidifiers help skin.
Sticker Idea:
Do you use a humidifier? 💨 Yes / No
January 11
Human Trafficking Awareness Day - Why Safety & Trust Matter in Skincare
Share how the spa industry prioritizes consent, boundaries, and safe spaces.
Sticker Idea:
Ways we create safe spaces in skincare
January 12
When Less Skincare Does More
Explain why simplifying routines can support barrier repair.
Sticker Idea:
How many products are you using? 😅 3–4 / Too many
January 13
Why Product Hopping Slows Results
Educate on why switching products too often stalls progress.
Sticker Idea:
Quiz – “How long should you test a product?”
• 1 week
• 4–6 weeks
January 14
World Logic Day - Why Treatment Plans Actually Work
Explain why structured treatment plans outperform one-off facials.
Sticker Idea:
Poll – “Do you have a skincare plan? 🧠 Yes / Not yet”
January 15
National Hat Day - Winter Accessories & Skin Irritation
Talk about friction, acne, and forehead breakouts from hats and scarves.
Sticker Idea:
Poll – “Beanies/caps every day?
🧢 Guilty / Rarely”
January 16
Your Skin Doesn’t Need a Detox
Explain how skin detox myths can harm the barrier.
Sticker Idea:
Quiz – “True or False: Skin detoxes itself”
January 17
Ditch Your Resolution Day - Why Skincare Resolutions Fail
Talk about why habits beat rigid resolutions.
Sticker Idea:
Poll – “Still on your skincare goals? 😅 Yes / Kinda”
January 18
How Long Skin Results Really Take
Set realistic timelines for visible results.
Sticker Idea:
Emoji Slider – “How patient are you with skincare results?”
January 19
MLK Day- What Inclusive Skincare Really Means
Share thoughts on accessibility, education, and inclusive care in the skincare industry.
Sticker Idea:
Question Box – “What does inclusive skincare mean to you?”
January 19
Blue Monday - When Mental Health Affects Your Skin
Discuss mental health, winter blues, and skin flare-ups.
Sticker Idea:
Question Box – “What helps you feel better in winter?”
January 20
Your Skin Story/ AMA
Sticker Idea:
Question Box – “I have free time today, ask me anything! Even non-skincare related things!”
January 21
National Hugging Day - Why Touch Is Powerful for Skin Health
Explain oxytocin, facial massage, and nervous system regulation.
Sticker Idea:
Emoji Slider – “How much do you love facial massage? 🤍”
January 22
Winter Is Barrier Repair Season
Educate on why January is ideal for barrier repair.
Sticker Idea:
Poll – “Working on barrier repair? 🧴 Yes / Probably”
January 23
National Pie Day - Sugar, Inflammation & Your Skin
Discuss sugar, inflammation, and post-holiday flare-ups without shame.
Sticker Idea:
Poll – “Does sugar affect your skin? 🍰 Yes / Not sure”
January 24
National Compliment Day - Confidence Changes Your Skin
Talk about self-image, confidence, and skin perception.
Sticker Idea:
Add Yours – “One thing you love about your skin 💬”
January 25
Opposite Day - Skincare Myths That Do the Opposite
Debunk common myths like tingling = working.
Quiz – “True or False: Tingling
means it’s working”
January 26
Why Winter Is Treatment Season
Explain why winter is ideal for advanced treatments.
Poll – “Considering a treatment this winter? ❄️ Yes / Later”
January 27
Summer skin is built in the winter
Explain why big changes take time and barrier repair which = time. This is why starting in the winter is best if you want to see a big change by summer.
Sticker Idea:
Question Box: Have you been on the fence about booking in? Drop an emoji and I’ll reach out and help!
January 28
Data Privacy Day - Why Privacy Builds Client Trust
Talk about consent, privacy, and client education in skincare.
Sticker Idea:
Poll – “Do you feel informed during treatments? 🔐 Yes / Could improve”
January 29
Why Viral Skincare Isn’t Personalized
Explain why trends can’t replace professional guidance.
Sticker Idea:
Question Box – “What skincare trend confuses you?”
January 30
How to Support Skin Through Deep Winter
Share winter skin survival tips.
Sticker Idea:
Emoji Slider – “How dry does winter make your skin?”
January 31
What Your Skin Learned This Month
End-of-month reflection and skin check-in.
Sticker Idea:
Question Box – “January skin wins ✨”