If hashtags aren't working for you it's because you aren't using the right hashtags. I see Esti's copying hashtags from their competitors. While competitor hashtag analysis…

Additional Income Ideas for Esti's. I explain WHY it is so important to grow your following on social media.

As an Esthetician it shouldn't be hard to create your Instagram bio! But many Esti's are doing it wrong and confusing potential clients. I share how to write a strong bio that will ATTRACT clients

Let’s talk Reels! By now there’s a good chance you have Reels on your phone and have hopefully played around with it a bit. Instagram Reels is Instagram’s take on TikTok the viral app that is based around a short-form video with music and text layover!

As communities start to open back up whiles others are staying closed it's important to keep clear communication flowing with your social community! Below is a quick checklist highlighting areas you should be giving a little extra attention to during this time.

Due to the shutdown, many if not all beauty business owners have had to pivot their businesses. The online world was always at our fingers tips but it was a choice, not a requirement to survive.

When it comes to bagging new clients Instagram is by far the best app to use (at the current moment)! We all know how important it is to post content on a regular basis but what’s great about Instagram…

Today I'm covering how much it costs to work with an influencer, how you can find the price working with an influencer and a few tips to use already posted influencer content to your advantage for free!

Finding valuable social media ideas doesn’t have to be hard. In this video, I cover a little strategy I teach my clients to pick apart one product and service to create 7 social post ideas in minutes.

I'll break down my favourite SEO hacks for Instagram, how to increase engagement on Instagram and how to optimize your profile on Instagram. My clients have spent so many hours aimlessly scrolling and googling how to market on social media, what is Instagram, or how to use Instagram. I'm sharing my key recommendations of the things you can do today to grow your business on Instagram.

Creating graphics can be a great way to educate your audience. But there is a right and wrong way to create graphics. In this blog I review my top tips for…

As you know by now I am a very big believer in the video in your marketing strategy. I love love video and original imagery (pictures you take of you, your team or business space).

I break down my top post recommendations that will get you clients for your beauty business marketing tips for estheticians & skincare specialists. If you ever wanted to learn more about marketing your esthetics biz…