Stop Hiding Your Availability: Why Sharing Open Spots Isn't Desperate, It's Smart Marketing
Does the thought of sharing your availability make you cringe? "Won't I look desperate?" you might be thinking.
Let me be clear: No. Absolutely not.
I get it. The thought of posting your availability on Instagram stories might make you feel a little uncomfortable. There's this weird belief that successful estheticians should always appear fully booked, and that showing openings somehow signals that you're not in demand.
But here's the thing: it's time to flip the script on that fear.
Your Clients Are Busy (And Grateful for the Reminder)
Your community members (and yes, they're part of your community, not just passive followers) are busy. They have family obligations, work deadlines, workout classes, friend drama, and a million other things competing for their attention daily.
When you share your availability, they're probably thinking: "Perfect! She just saved me five minutes of checking her calendar to see if I can squeeze in a facial next week."
That's not desperation. That's service.
In fact, many clients assume you're always booked and don't even bother checking. By proactively sharing your openings, you're removing a barrier to booking and making it easier for people who already want to see you to actually take action.
Reframe How You Think About Availability Posts
Sharing your availability isn't just about filling your schedule. It's about inviting your community to invest in their well-being through the skincare expertise you provide. It's a gentle nudge that says, "Hey, I'm here, ready to help you feel amazing."
Your community follows you because they love what you do and trust your expertise. When you show up authentically, sharing real-time updates about your business (yes, including those open slots), you're not shouting into the void. You're speaking directly to people who are already tuned into your frequency, just waiting for the right moment to book.
Think of it this way: if your favorite restaurant posted that they had a last-minute opening for Saturday night, would you think they're desperate? Or would you think, "Lucky me! I've been wanting to try this place"?
The same principle applies to your esthetics business.
How to Share Availability Without Feeling Awkward
If you're still feeling hesitant, here are some ways to share availability that feel natural and service-oriented:
Frame it as an opportunity: "I have TWO spots opening up this Thursday afternoon. Perfect for anyone who needs a skin refresh before the weekend!"
Make it urgent and valuable: "Last-minute cancellation! One spot available tomorrow at 2pm. Who needs some glow time?"
Connect it to a specific need: "Have a big event coming up? I have three openings next week for anyone looking to get their skin camera-ready."
Share it casually in stories: A simple text story that says "Open appointments this week: Tues 1pm, Wed 3pm, Fri 10am. DM to book!" is perfectly fine.
The key is to present it confidently as valuable information, not as a plea for business.
Your Availability Is Valuable Information
Let your community know when you have a spot open to transform their skin. It's not about being desperate. It's about being available, accessible, and enthusiastic to serve.
Many estheticians hide their availability out of fear, and then wonder why their schedules have gaps. Meanwhile, their ideal clients are scrolling past, wishing they could get in but assuming there's no availability.
Don't let fear of perception cost you bookings.
Ready to Master Marketing That Feels Natural and Fills Your Schedule?
If you want to learn how to share your world, promote your services, and boost bookings without feeling awkward or salesy, join The Esti Content Club.
Inside, you'll find:
800+ content templates including natural ways to share availability and promote services
Marketing psychology training that helps you understand why certain strategies work
Weekly Reel ideas and content calendars so you're never stuck on what to post
3 monthly group strategy calls where you can get feedback on your marketing approach
A community of ambitious estheticians who are building full schedules with confidence
Stop hiding your availability and start filling your schedule with ideal clients.
Join the Esti Content Club and use code ESTI20 for 20% off your first month
Frequently Asked Questions
Won't posting my availability make me look desperate or unsuccessful? No. It makes you look accessible and service-oriented. Clients appreciate transparency and are often grateful for the reminder that you have openings. Successful businesses of all kinds share availability. It's smart marketing, not desperation.
How often should I share my availability? As often as you have openings you want to fill. Weekly availability updates, last-minute cancellation posts, or monthly calendar previews are all perfectly acceptable and helpful for your community.
What if I post availability and no one books? That's data, not failure. It might mean you need to build more trust first, adjust your messaging, evaluate your pricing, or focus on other aspects of your marketing. Consistent visibility is what matters most.
Is it better to look fully booked all the time? No. While scarcity can create perceived value, being actually inaccessible means losing bookings. The goal is to have a full schedule, and sharing availability strategically is how you get there.
What's the best way to share availability without it feeling salesy? Frame it as valuable information and an opportunity for your community. Be clear, direct, and confident. "I have three spots open this week" is not salesy. It's helpful communication.
Join a community of confident estheticians who market authentically and book consistently. Use code ESTI20 for 20% off your first month.