Spa and Skincare Trend -Under Eye Brightener

 
Woman smiling at the camera applying under eye cream
 

Trending Search Term -> The search term “Under eye brightener” has increased by +382% in the last 5 years. It seems like every skincare and makeup brand has a product that “brightens the eye”.

Here are 3 educational video ideas:

  1. Discuss the benefits of under-eye brighteners and show recommended products. Highlight their role in reflecting light and combating shadows.

  2. Compare DIY methods (like tea bags) to your brighteners. Emphasize the longevity and added benefits of specialized products.

  3. Bust myths about under-eye brighteners, clarifying they're not just concealers and have unique ingredients tailored for eye concerns.

Are you an esthetician struggling with thinking up video post ideas?

Do you want a set of 6 trends just like this every week? Complete with video ideas and text cover ideas just like this one! Then click here to join the Esti Video Club. I have specifically designed this program for estheticians and spa owners looking to tap into the power of Reels and TikTok to grow their authority online. More authority=more spa bookings! Your spa marketing doesn’t have to be stressful!

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