Spa and Skincare Trend: Illuminating Success: Esthetician Marketing Ideas for Light Therapy Services
Every week I search trends in the beauty industry and every week light therapy is a highly ranked searched topic. Although not a trend but a non invasive proven spa treatment, light therapy can address a range of skin issues, including acne, wrinkles and pigmentation. Know your community is searching for information about this service.
So how can an Esthetician work this topic into their Educational Reels? Here are 3 video ideas:
Make a short educational Reel about the benefits of light therapy share before-and-after photos and client testimonials.
Create a video promoting special packages that combine light therapy with other spa services such as facials, massages, or skincare consultations. These bundled offerings can entice clients to try light therapy as part of a holistic skincare routine.
Make a video to educate clients about light therapy and its benefits. Encourage comments and a Q&A. This will connect you with your community, establish yourself as an expert, and attract potential clients who are interested in learning more. Consider offering discounts or exclusive promotions.
Are you an esthetician struggling with thinking up video post ideas?
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