August Content Ideas for Estheticians
Struggling to stay consistent with content this month? Here’s your go-to guide.
Make sure to share this blog with your fellow esthies who find content stressful. 💛
Between post-summer skin stress, back-to-school chaos, and clients slowly returning to routine, August can feel like a weird in-between month for esthetician marketing. You're busy, but not quite fully booked. You're planning ahead—but also catching up. And posting online? That often gets pushed to the back burner.
Let me make it easier.
Here are your August content ideas built specifically for estheticians who want to build connection, earn trust, and stay consistent online—even during the tail end of summer.
🌞 Post-Summer Skin Recovery Season (Back to Routine Vibes)
August is the perfect time to reset after months of sun, sweat, and skipped routines. Your audience’s skin is feeling it—and they’re ready for a solution.
Post Ideas:
Carousel or Reel: “Skin feeling dull, dry, or uneven after summer?” → Walk through signs of sun stress + how you treat them.
Highlight your go-to “repair + reset” facial. Great for dehydration, pigmentation, or congestion.
Share a simplified 3-step skincare routine for busy clients easing back into structure.
Reframe facials as a recovery plan, not a luxury: “You planned for summer fun—now it’s time to plan for skin repair.”
📣 CTA: “DM me for a skin reset rec or book your post-summer facial today!”
💛 National Wellness Month (All August)
Use this awareness month to position your treatments as part of a full wellness ritual—not just skin-deep self-care.
Post Ideas:
Talk about the emotional benefits of regular facials (confidence, calm, consistency).
Share calming treatment clips or rituals that support your clients’ nervous systems.
Story idea: “What’s one wellness habit you’re trying to be more consistent with?”
Feature your most restorative facial and explain why it’s perfect for overwhelmed clients.
💼 Client Experience Reminder Week
(Use anytime in August to prep for busy September season)
Not everyone remembers what your service includes—or why you’re different. This week is your chance to remind them and build comfort for new clients.
Post Ideas:
Reel: “What to expect when you book with me…” → Show your space, tools, welcome rituals.
Normalize customized care: “Your skin isn’t a template. Your treatment plan shouldn’t be either.”
Share screenshots or testimonials that highlight how clients feel in your care—not just before/after results.
Story idea: “Do you get nervous before facials?” Use a poll to invite honest responses and normalize the fear.
🧠 Sales Psychology Strategy: Tap Into the “Fresh Start Effect”
August = back-to-school, back-to-routine, and the mental itch for a “reset.” Use this to speak directly to your clients’ deeper desires for structure, change, and self-improvement.
Post Ideas:
Talk about how skincare routines can ground us in transition seasons.
Use messaging like:
“Let this be your skin reset month.”
“Now’s the time to build a routine that works with your new schedule.”
“Your skin’s ready for more support—let’s start fresh.”
Share a “Pick Your Reset Plan” carousel:
“Breakout Rescue”
“Sun Damage Undo Facial”
“Routine Rebuilder Starter Kit”
💋 National Girlfriends Day (August 1)
Perfect for bestie referrals, feel-good content, and fun conversation starters.
Post Ideas:
Reel: “Skincare advice I’d give my best friend…”
Offer a BFF facial deal: “Bring a bestie, both get a gift.”
Story prompt: “Do you share skincare with your friends?”
Feature a client duo or tag clients who always refer their friends.
✨ National Relaxation Day (August 15)
This is your cue to highlight how facials aren’t just corrective—they’re restorative.
Post Ideas:
Use calming audio + treatment clips with pop-up text: “Your skin deserves this.”
Talk about how stress shows up on the skin—and how your services soothe both.
Show a behind-the-scenes moment of creating a relaxing space (steam towels, massage, etc.)
Ask: “What’s your go-to ritual when you need to decompress?”
🧴 Clean Beauty Awareness Week (August 22–28)
Time to talk about transparency, ingredients, and professional product standards.
Post Ideas:
Share your clean swaps—but also call out common “greenwashing” myths.
Break down what actually makes a product safe and effective for sensitive or reactive skin.
Educate: “Clean doesn’t always mean better—here’s what really matters.”
Share your top client-safe recs and what makes them trustworthy.
💬 #ThoughtfulThursday (August 22)
A perfect day to show that you’re more than just a facialist—you’re a guide, a safe space, and a support system.
Post Ideas:
Carousel: “Things I wish more people knew about skin + self-worth”
B-roll + voiceover: “3 things I tell every client about their skin”
Caption: “Your skin isn’t selfish. Prioritizing it is a form of self-respect.”
Tie in a soft product/service CTA: “Let’s care for your skin like you care for everyone else.”
💌 Final Thoughts
Not sure what to post this August? You’re not supposed to do this alone, and now, you don’t have to.
If you want your content done for you…
The Esti Content Club + Waxers Content Club have helped solo estheticians and growing teams show up online with strategy since 2021.
Led by a marketing pro (hi, I’m Meg 👋), these memberships give you:
✔️ Ready-to-post content that connects
✔️ Monthly strategy calls
✔️ Seasonal promo templates, captions & more
📌 Save it for your next content planning day
💬 Learn more about the Waxers Content Club
💬 Learn more about the Esti Content Club
