Skincare product templates
IPL
Custom Facials
Laser Hair Removal
Injectables
Microneedling
Ultrasound
Chemical Peels
Radio Frequency
RF Microneedling
Lymphatic
Holisitc Skincare
Professional Touch (hands-first)
and so much more!
Skincare product templates IPL Custom Facials Laser Hair Removal Injectables Microneedling Ultrasound Chemical Peels Radio Frequency RF Microneedling Lymphatic Holisitc Skincare Professional Touch (hands-first) and so much more!
Welcome to The Esti Content Club, the content and marketing membership for licensed estheticians & medical aesthetic professionals who are ready to finally feel confident in what they’re posting.
Trusted by skincare pros worldwide since 2021.
Use code ESTI20 at checkout for 20% off your first month 🌸
Inside the Esti Content Club, you'll join a community of ambitious estheticians and aesthetic professionals who are done guessing and ready to grow and increase revenue. You'll receive expert-led strategy guidance, group support calls throughout the month, and a curated library of polished, ready-to-share content—making your marketing easier, more elevated, and more consistent than ever.
Get ready… this is far more than a template library.
Member Love
Everything you get inside
The Esti Content Club
Just edit, schedule & relax.
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3 monthly support calls to pop in with questions, request a content audit, or talk through anything marketing or sales related. Plus 1 monthly strategy call with Meg or an industry guest, with replays posted.
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Hundreds of posts made with intention, including carousels, standalone graphics, reel templates, and story templates.
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Fresh trends every Monday morning, complete with links to the trend, copy-and-paste text pop-ups, and captions. All super easy-to-film content ideas.
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Pre-written copy depending on your goal: nurture your community, increase service bookings, boost product sales, or all of the above.
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A growing training library covering sales, content strategy, retention, and brand growth, plus access to the branding & photoshoot inspo board.
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Plug-and-play engagement ideas you can post instantly, plus a monthly calendar so you never miss key dates.
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Local collaboration ideas and monthly promotion concepts to help you get in front of new clients and grow revenue.
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Learn how to run Meta ads on Instagram and Facebook with the Meta Ads Foundations course! We cover creating your audiences, setting up campaigns based on your ad goals, crafting the perfect visual and analyzing your ad results.
Monthly Strategy & Live Support Calls 💻
Template Library ✨
Pre-written SEO-Optimized Captions 🪄
Weekly Reel & TikTok Ideas 🤳
Story Sticker Ideas 💡
Newsletters & SMS Campaigns 📥
Stock Photo Library 👀
Branding Education 📌
Brand Photoshoot Inspiration Library 📸
Monthly Strategy & Live Support Calls 💻 Template Library ✨ Pre-written SEO-Optimized Captions 🪄 Weekly Reel & TikTok Ideas 🤳 Story Sticker Ideas 💡 Newsletters & SMS Campaigns 📥 Stock Photo Library 👀 Branding Education 📌 Brand Photoshoot Inspiration Library 📸
Ready to Post (or Edit) Content 🤝 Strategy & Live Education
The marketing education you wish they taught in esthetics school.
✨ Proudly nominated for Best Subscription in Dermascope’s 2025 Aestheticians’ Choice Awards.
The Esti Content Club is built on a service-first approach and designed around the client experience.
Led by Meg, with over 11 years of marketing experience and a degree in Comms with a specialization in images & persuasion, every piece of content is designed to help you show up as the industry leader you are, both on your social feed and in local search. The goal is simple: attract the right clients and turn your content into bookings and product sales.
A sneak peek into the Member Portal
A curated mix of elevated and editable content for estheticians & aesthetic professionals.
A polished mix of premium content, these designs were created to help estheticians and aesthetic professionals build trust, grow treatment bookings and increase skincare product sales.
Swipe to preview a selection of designs.👇👇
No matter your brand aesthetic, we’ve got you covered. Two graphic aesthetics are included for all members to support your brand as it evolves.
Each design is fully editable, allowing you to customize colors, fonts, and messaging for a brand-aligned, cohesive feed.
About The Creator
Hi, I’m Meghan, the go-to marketing expert for estheticians ready to grow and break free from marketing overwhelm.
With 11+ years of marketing experience and a B.A. in Communications specializing in Images and Persuasion, I’ve helped thousands of estheticians and aesthetic professionals build loyal, engaged communities that actually convert.
I created The Esti Content Clubin 2021 for aesthetic professionals who were posting with little strategy, feeling stuck, and seeing minimal return. Since then, the membership has grown into a go-to content and coaching resource for ambitious estheticians around the world.
My specialty is sales psychology and emotion-based selling, so your content doesn’t just get seen, it helps guide your audience toward booking and buying with confidence. Everything I teach is rooted in connection, strategy, and real results.
My work has been featured in Dermascope, Les Nouvelles Esthétiques & Spa (American Edition), and Skin Inc. The Esti Content Club has been nominated for a Dermascope Award, and I’ve served as an expert guest speaker and panellist for The Skin Games. When I say I'm obsessed with helping estheticians make more money and grow their businesses, I mean it!
I’m so excited to work with you!
-Meg
Esti, you need this like your clients need SPF!
Why The Esti Content Club Works
🧠 Rooted in emotional marketing, not just trends, so your content builds connection and drives action
💬 Designed to spark real conversations with followers, not just surface-level engagement
📅 Keeps you visible and selling consistently without ever feeling pushy or “salesy”
🤝 Combines strategy and content, because without both, you’ll get likes, not sales
Every member gets access to monthly live calls focused on strategy and content creation. All strategy calls, like the one below (a member favorite!), are recorded so you can watch the replay whenever it works for you.
You’ll learn the content, marketing, and sales skills you wish they taught in school, plus insider insights from Meg, an industry-recognized expert with 10+ years of experience in marketing and some amazing special guests!
The Esti Content Club was made for Estheticians like you.
No more guesswork. Just ready-to-edit content, strategy and support, so you can finally grow online without burning out offline.
Frequently Asked Questions
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I started The Esti Content Club back in 2021 to help beauty pros finally get on top of their content and marketing, without the burnout. Whether you’re a:
• Licensed Esthetician
• Medical Esthetician
• Skincare Specialist
• Nurse Injector
• Solo Spa OwnerThis is the content club for you. Strategy, support, and done-for-you content at your fingertips ✨
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Most memberships hand you templates. I hand you tools to grow with intention.
The Esti Content Club was created by an esthetics industry marketing expert (that’s me—Meg 👋), with 10+ years of experience helping estheticians build online communities that are emotionally invested and ready to book. I’ve taught thousands of estheticians how to show up with confidence using emotional marketing, sales psychology, and strategy that feels aligned, not forced.
I’ve been featured in leading industry publications like Skin Inc. and Dermascope, and The Esti Content Club was nominated for Best Subscription in the 2025 Dermascope Aestheticians’ Choice Awards.
This isn’t just Canva templates. It’s coaching, community, and consistent support designed to help you feel clear, confident, and in control of your content.
This isn’t just about posting.
It’s about creating a connection that leads to more facial treatment bookings, retail sales and online opportunities! -
The Esti Content Club membership is licensed for use by one business only.
If you are a solo esthetician, you’re welcome to use the content across all of your own brand’s social platforms. However, the content may not be shared with or used by another individual or business.
If you plan to use the content for multiple brands or estheticians, we offer the ECC Manager Plan. This option is designed specifically for social media managers, agencies, and spa managers who need access for more than one provider.
For details on the Manager Plan, please reach out via email here. I’ll be happy to walk you through the best option for your needs.
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That’s exactly what this membership is for. The Esti Content Club gives you plug-and-post content and a plan, so even if you’ve fallen off track before, you’ll have everything you need to stay visible and come back with confidence.
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Yes! I specifically made these graphics with elements that are only available with the free Canva account. That means these designs will look perfect whether you have a free Canva account OR the paid Canva account! No Canva watermarks here!
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No worries at all! If The Esti Content Club isn’t the right fit for you, just send an email to hello@meghanobrien.net before your next charge date to cancel.
You’re billed on the same day each month based on your sign-up date, so make sure to email before that to avoid being charged. I want this to feel supportive for you, so if you ever have questions, reach out.
Do any of these situations feel familiar?
👉 You’re constantly behind on content, even though you want to show up.
👉 You’re amazing at what you do, but your feed doesn’t reflect that.
👉 You dread opening Canva because you're tired of starting from scratch.
👉 You’ve bought templates before… but they never came with a strategy.
👉 You’re ready to grow, but posting feels like just another thing on your to-do list.
More Member Love
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Content
Everything you need to show up online is done for you and awaiting your edits, reels, graphics, captions, emails, and SMS campaigns. Designed to help you stay consistent, visible, and booked.
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Collaboration
Collaboration is baked into the Esti Content Club from monthly local collab ideas to engagement-boosting story stickers that spark conversation and connection with your community.
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Community
Learn how to grow an engaged online community that actually books. Inside the Esti Content Club, you’ll also get access to monthly live calls & question board where you can connect, get support, and ask questions in real time.
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Continued Education
Access on-demand esthetician marketing trainings and sales education through our growing educational portal. These video resources are designed to sharpen your content creation and strategy skills.
Editable carousels, retail-focused graphics, Reels, newsletters AND marketing strategy calls. Everything you need to create good content!
Even More Member Love
You're not in this alone anymore.
Whether you’re a solo esthetician, part of a growing spa team, or working in a medical aesthetics setting, creating consistent content shouldn’t fall entirely on your shoulders.
The Esti Content Club gives you ongoing support, access to hundreds of ready-to-post templates, monthly strategy calls, and marketing tools that make showing up online easier and way more effective.
It’s like having a marketing bestie in your back pocket who actually gets what it’s like to be in the treatment room and building a brand (or managing one!).
I’m so excited to work with you!
-Meg
🇨🇦 If you live in Canada, please use code maple10